The Secret Marketing Diary of Personal Brands

Ginna Tassanelli
  • 5.0 (3)
  • Marketing

You didn’t build your business to chase trends, create 90 pieces of content a week, or guess your way through visibility. You built it because you’re damn good at what you do and you’re ready to be seen, known, and paid like the expert you are. The Secret Marketing Diary of Personal Brands is the show for founders, experts, and CEOs who are tired of watching less-qualified people go viral and want the truth behind what actually builds a brand that sells. Hosted by Ginna Tassanelli, marketing strategist with 24+ years in the game and the powerhouse behind some of the most visible personal brands online, this show is your behind-the-feed look at the messy, magnetic, unfiltered side of brand growth. If you’ve ever asked: - “Why am I doing all this and still not being seen?” - “What do I actually need to post to get premium clients?” - “How do I stand out without selling my soul?” - “Is it too late to grow online if I’ve built my success offline?” - “Why does visibility feel like a full-time job and what’s the shortcut?” This show is for you. Each episode blends sharp strategy with behind-the-scenes truth — the things the gurus won’t say out loud, so you can stop second-guessing and start showing up like the in-demand solution your audience is already searching for. This is where expert brands go from invisible to irresistible without dancing, trending, or burning out. Subscribe now and steal what’s working inside the diary. Your next level of demand starts here.

  1. 3d ago

    How In-Person Events Accelerate Business Growth — What Happened When I Got in the Room

    500 women in one room. Speakers who were not there to perform. They were there to tell the truth. I just got back from two days at Called to Lead, THE premier women's leadership event hosted by Kelly Roach and Sandra Glandt, and I am still processing it. Not because it was just another event. Because the room itself did something that no online strategy, no replay, no virtual stream can replicate. In this episode I walk you through the proximity effect, why investing in being physically in rooms with people operating at a level above yours compounds in ways you cannot measure, and the teachable moments I brought back from six of the most powerful speakers I have been in the presence of. Julie Solomon on the three selves of messaging and why most established experts are talking from the wrong version of themselves. Amanda Tress on creating the category without waiting for permission. Julie Ciardi on getting out of the stands and into the arena. Chalene Johnson on deciding what actually matters and putting it first. Kim Perell on the only two words that separate the founders who make it from the ones who do not. And one moment I did not expect. I got to ask Carolyn Aronson, founder and CEO of It's a 10 Haircare, the question I have been wanting someone to answer for my daughter. I got that on video here: https://www.instagram.com/p/DeChB4_xBoD/ - You are going to want to send this one to every young woman you know. Next year's event is already planned. DM me the words CALLED TO LEAD on Facebook, Instagram, LinkedIn, or Substack and I will get you the link personally. Connect with Ginna:→ Book a mini Marketing Audit - https://ginnat.live/brand-audit     ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group      ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli               ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/             ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/      🎙 The Secret Marketing Diary of Personal Brands. Where established Founders and CEOs stop being the best kept secret in their industry and start becoming the undeniable first choice in their space.

  2. Sep 30

    How to Activate the Premium Buyers Already Watching You — 4 Moves That Work This Week

    Most founders think they have a visibility problem. They do not. People are already watching. Reading your posts. Clicking your profile. Saving your content. They are just not saying anything. That is not an audience problem. That is an activation problem. In this episode I break down 3 truths about how premium buyers actually make decisions — including what a premium buyer actually is and why they are almost certainly already in your audience right now — and then give you 4 specific moves to activate them this week. Not next month. This week. The first 3 moves you can start tonight. Move 4 is the engine that makes the other three compound over time and it is the reason some founders are closing six-figure contracts within 7 days of one video. DM me the word UNMUTE on Facebook, Instagram, LinkedIn, or Substack and I will send you the link to the UnMute Yourself Intensive personally. Connect with Ginna:→ Book a mini Marketing Audit - https://ginnat.live/brand-audit      ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group      ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli               ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/              ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/      🎙 The Secret Marketing Diary of Personal Brands. Where established Founders and CEOs stop being the best kept secret in their industry and start becoming the undeniable first choice in their space.

  3. Sep 16

    What Founders and CEOs Are Doing Differently to Win in the AI Era

    I went live for the first time in 2016 to talk about jewelry. Not marketing. Jewelry. After sixteen years in this industry and nine years of owning HYPE Media, I finally got on camera. For a fashion accessories side hustle. And it changed everything about my business. Because the second I stopped hiding behind my logo and started showing up as an actual human being, people who had known me for years came out of the woodwork wanting to hire me. People who had no idea I even owned a marketing agency. That is what the founders and CEOs who are winning in the AI era right now are doing differently. They are showing up as real people. In a feed full of robots. In this episode I give you three specific content formats that are cutting through on Facebook, LinkedIn, and Instagram right now with almost zero production time, zero editing, and thirty minutes or less a week. No ring light. No script. No perfect background. DM me the word HUMAN on Facebook, Instagram, LinkedIn, or Substack. I will personally look at how to connect your content to a real visibility and revenue system. Connect with Ginna:→ Book a mini Marketing Audit - https://ginnat.live/brand-audit     ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group       ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli               ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/             ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/      🎙 The Secret Marketing Diary of Personal Brands. Where established Founders and CEOs stop being the best kept secret in their industry and start becoming the undeniable first choice in their space.

  4. Sep 9

    Burn the Funnel: Build 7 Figures With One Offer and One Book | Christie Ruffino

    Everyone told you to build the funnel. Stack the offers. Start low ticket and work your way up. Christie Ruffino spent over 20 years on that struggle bus before she figured out it was the wrong model entirely. Christie is a former hustle-and-grind addict turned AI-powered business strategist who now helps women coaches scale from inconsistent cash flow to predictable seven-figure growth without working more hours. She is the founder of Mastery Unleashed Coaching and Unleashed Publishing and a bestselling author of 21 books. In this episode Christie breaks down the Anti-Ascension Framework — why starting with one high ticket offer is actually easier, faster, and more profitable than the ascension model most coaches are still teaching. We get into why your signature story is the thing that makes premium buyers throw their credit cards at you, how to package one transformational offer with a pay-as-you-grow guarantee that removes all the risk, and why a book is not a publishing achievement but a client attraction machine. I also share my own story of being a co-author in Christie's Overcoming Mediocrity series, how it changed my business, and why it literally led to this podcast existing. 📍Grab Christie's The Ultimate Profitable Authority Book™ Blueprint -Discover 10 proven strategies entrepreneurs use to turn their book into a client-attracting authority engine that generates conversations, partnerships, and high-paying clients.➡️ http://profitableauthoritybook.com/blueprint 📍Learn more about Christie: https://christieruffino.com/ Connect with Christie on socials:FB: https://www.linkedin.com/in/christieruffino LI: https://www.facebook.com/christieleeruffino Connect with Ginna:→ Book a Brand Audit - https://ginnat.live/brand-audit    ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group    ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli/             ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/          ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/   🎙 Subscribe to The Secret Marketing Diary of Personal Brands for weekly no-fluff strategy for established experts ready to stop being invisible online.

  5. Sep 2

    From Marketing Chaos to a System That Actually Generates Weekly Revenue Online

    Maybe you are doing all of this on your own. Maybe you have an agency. Maybe you have multiple people each doing their own thing with nobody talking to each other. Whatever the situation, if you are posting, running ads, have a funnel, a CRM, a content calendar, and still not seeing consistent premium clients coming in, the problem is almost never any one of those pieces. It is that none of them are connected to each other. That is not a marketing problem. That is a disconnected ecosystem problem. In this episode I share a real client story. Four agencies. Almost four years. Zero results. And what we built in 90 days that changed everything. Plus the exact questions to ask before you trust anyone with your marketing ever again. DM me the word ECOSYSTEM on Facebook, Instagram, LinkedIn, or Substack and I will personally look at where your specific disconnection is. Connect with Ginna:→ Book a mini Marketing Audit - https://ginnat.live/brand-audit      ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group       ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli               ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/              ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/      🎙 The Secret Marketing Diary of Personal Brands. Where established Founders and CEOs stop being the best kept secret in their industry and start becoming the undeniable first choice in their space.

  6. Aug 19

    How Personal Brands Are Thriving In Today's Market Using Organic Social and AI Guardrails With Dorien Morin-van Dam

    Everyone is saying organic social media is dead. Run ads. Use AI. Automate everything. Here is the problem with that. AI does not fix bad marketing. It amplifies it. And if you do not have the foundation in place first, your story, your presence, your actual human voice, nothing you layer on top of it is going to stick. Not your ads. Not your automations. Not your AI generated content. Nothing. In this episode I sat down with Dorien Morin-van Dam, certified social media manager, agile marketer, international speaker, and 15-year content strategist, to talk about why organic is still the foundation of everything, what AI guardrails actually look like inside a real business, and why the personal brands that are winning right now are the ones willing to show up as actual humans in a world full of clones. We also get into something I think every business owner needs to hear right now: - The difference between using AI as a tool and letting it replace you entirely. - Where that line is. - And what happens to your brand when you cross it. And Dorien's answer to the secret question I ask every single guest at the end of this episode? It is one of the best answers I have gotten. And it is going to change how you think about building your brand. If you have been told organic is dead and you believed it, this episode is going to be a rude awakening in the best possible way. Do not skip this one. 📍 Read more marketing tips from Dorien on her blog: https://www.moreinmedia.com/blog 📍Connect with Dorien on LinkedIn: https://www.linkedin.com/in/dorienmorinvandam/ 🎙 New episodes every week on The Secret Marketing Diary of Personal Brands. Built for the expert who has the credibility, the results, and the track record — and is still invisible online. That ends here. Connect with Ginna:→ Book a mini Marketing Audit - https://ginnat.live/brand-audit    ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group     ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli/              ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/            ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/     🎙 The Secret Marketing Diary of Personal Brands. Where established experts stop being the best kept secret in their industry and start becoming the undeniable first choice in their space.

  7. Aug 12

    If I Started My Personal Brand Over in 2026 These Are the 5 Things I Would Do First

    No content calendar. No social media strategy. No hiding behind automations. If I had to burn it all down and start completely from scratch right now in 2026 this is exactly what I would do. And the answer is going to surprise you. In this I break down the five front-facing strategies I would use to build visibility, borrow audiences, and create real trust fast, without a following, without a content hamster wheel, and without letting AI represent me. We are in the middle of the biggest opportunity personal brands have ever had. The human who shows up front-facing right now is becoming rarer by the day. And rarer means more valuable. DM me the word VISIBLE on Facebook, Instagram, or LinkedIn to book a no-cost mini marketing audit to map out what this looks like inside your specific business. Connect with Ginna:→ Book a mini Marketing Audit - https://ginnat.live/brand-audit    ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group     ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli/              ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/            ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/     🎙 The Secret Marketing Diary of Personal Brands. Where established experts stop being the best kept secret in their industry and start becoming the undeniable first choice in their space.

  8. Aug 5

    Zero to $750K in 3 Years While Traveling the World with Katie Sampayo

    Zero to $750,000 in three years. Not by hustling harder. Not by following a formula. By getting radically clear on who she was becoming and building a personal brand that reflected that person before she fully arrived. Katie Sampayo is the founder and CEO of Live to Thrive Life and Business Coaching, creator of the 7 Pillar Thrive Method, bestselling author, former ABC TV host, certified trainer, yoga instructor, and nomadic entrepreneur running a multi-six-figure business from wherever she wants to live. In this episode we get into...- How she built her personal brand around her core values, not a niche, and why that changed everything. - How identity work is what actually drives revenue. - Why she finally started taking a week off a month and how that is what helped her hit a million. - And what it looks like to build a business that is designed around your life before you have the life you want. This is one of those conversations that makes you rethink everything. 📍Book a complimentary Aligned Life Blueprint Session (valued at $1,000) with Katie: https://calendly.com/live-to-thrive-coach/free_30min_breakthrough The Aligned Life Blueprint Session is a complimentary 1:1 coaching session designed to help participants gain clarity on where they are, identify what's holding them back, and create an aligned action plan for moving forward with greater confidence, purpose, and momentum. 📍Learn more about Katie: https://katiesampayo.com  Connect with Katie on socials:FB: https://www.facebook.com/KatieSampayo  LI: https://www.linkedin.com/in/katiesampayo/   IG: https://www.instagram.com/katiesampayo  Connect with Ginna:→ Book a Brand Audit - https://ginnat.live/brand-audit   ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group    ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli/             ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/          ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/   🎙 Subscribe to The Secret Marketing Diary of Personal Brands for weekly no-fluff strategy for established experts ready to stop being invisible online.

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You didn’t build your business to chase trends, create 90 pieces of content a week, or guess your way through visibility. You built it because you’re damn good at what you do and you’re ready to be seen, known, and paid like the expert you are. The Secret Marketing Diary of Personal Brands is the show for founders, experts, and CEOs who are tired of watching less-qualified people go viral and want the truth behind what actually builds a brand that sells. Hosted by Ginna Tassanelli, marketing strategist with 24+ years in the game and the powerhouse behind some of the most visible personal brands online, this show is your behind-the-feed look at the messy, magnetic, unfiltered side of brand growth. If you’ve ever asked: - “Why am I doing all this and still not being seen?” - “What do I actually need to post to get premium clients?” - “How do I stand out without selling my soul?” - “Is it too late to grow online if I’ve built my success offline?” - “Why does visibility feel like a full-time job and what’s the shortcut?” This show is for you. Each episode blends sharp strategy with behind-the-scenes truth — the things the gurus won’t say out loud, so you can stop second-guessing and start showing up like the in-demand solution your audience is already searching for. This is where expert brands go from invisible to irresistible without dancing, trending, or burning out. Subscribe now and steal what’s working inside the diary. Your next level of demand starts here.

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