Quinten van der Nat's channel

Quinten van der Nat

If you run a business and want to get more results without having to spend more on ads, this show is for you. Subscribe to Quinten's YouTube channel for an even deeper dive on all topics covered on this podcast.

Episodes

  1. Jan 20

    The Exact System Nike/Skims Uses to Turn Fans Into Buyers

    If you'd like to work together, let's chat https://tally.so/r/7RLZva In this video, I break down the NikeSKIMS funnel and show you the 3 levers that actually move revenue: ✅ 1) Increase conversion rate (turn more visitors into customers) ✅ 2) Increase AOV (get customers to spend more per order) ✅ 3) Increase LTV (keep them buying longer)And Nike x SKIMS is a masterclass in all three. What you’ll learn in this breakdown: * How drops + “sell-out culture” manufacture real scarcity (and why it works) * The psychology behind exclusivity positioning * How brands use identity priming to sell who you want to become (not the product)* Why “New Year, New You” framing boosts cold traffic conversions * How collabs shortcut trust using desirability + legitimacy * How “Restock” implies an entire story (and drives faster buying decisions)* Category page tactics that quietly increase bundle buying + cross-sells * Why mixing studio shots + UGC widens conversion across buyer types * Product page strategies that lift AOV without feeling pushy * Cart + checkout tactics that reduce drop-off and keep people in the funnel If you’re running an eCommerce brand, coaching offer, agency, SaaS, or any funnel-based business — this breakdown gives you plug-and-play principles you can apply immediately. Key takeaway: People don’t buy what they need. They buy the bridge between who they are now and who they want to become. Connect with me: Instagram: https://www.instagram.com/qscnat/ LinkedIn: https://www.linkedin.com/in/qscnat/ Disclaimer: This content is for educational purposes only and does not constitute professional advice. Conduct your own research before making decisions. This information is not a guarantee of success and results may vary. The creator is not liable for any actions taken based on this content. #marketing #ecommerce #cro #conversionrateoptimization #digitalmarketing #branding #copywriting #salesfunnel #shopify #growthmarketing #nike #skims #nikeskims

    18 min

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If you run a business and want to get more results without having to spend more on ads, this show is for you. Subscribe to Quinten's YouTube channel for an even deeper dive on all topics covered on this podcast.