Key Conversations

CJ and Katy Norman | Norman Homes
  • 5.0 (1)
  • Education
  • Updated Daily

Welcome to Key Conversations, hosted by CJ and Katy Norman. The founders of Norman Homes. We’re a husband-and-wife real estate team in the West Metro Twin Cities, and this show is built for real people making real home decisions. We cover the buying and selling process, how to think through inspections and negotiations, and what to do as a homeowner to protect and improve your investment. Sometimes we’ll bring in trusted local pros to give you the behind-the-scenes perspective. Wherever you’re at in your home journey, we’re here to help. Norman Homes is brokered by Pemberton Real Estate.

  1. 6d ago

    Downsizing Without Regret with Caitlin Rogers | #36 | Key Conversations with CJ Norman & Katy Norman

    Downsizing a home without regret starts with separating sentimental value from market value, making one manageable decision at a time, and getting support before the process becomes overwhelming.In Episode 36, Mound and Lake Minnetonka Realtors CJ Norman and Katy Norman of Norman Homes talk with Caitlin Rogers, co-founder of Good Move Downsizing, about the emotional and practical work of decluttering, senior move management, and clearing a home after a major life transition.In this conversation:Why possessions can become a "museum of self"How to decide what to keep, donate, sell, or declineWhy inherited furniture and old valuables may not be worth what families expectHow small decisions create momentum when a home cleanout feels impossibleWhat compassionate downsizing support looks like during grief, change, and a moveFor homeowners considering downsizing in Mound, around Lake Minnetonka, or across the west suburbs of Minneapolis, this conversation offers a realistic way to prepare a home for sale without letting every object become its own project.Learn more about Caitlin and Good Move Downsizing: https://www.goodmovedownsizing.comWant to feel more confident navigating the local real estate market? Subscribe for weekly episodes of the Key Conversations Podcast with Mound and Lake Minnetonka Realtors CJ Norman and Katy Norman.👉 Subscribe to the channel: https://www.youtube.com/@normanhomes👉 Read our latest articles and insights: https://cjnorman.com👉 Visit our main home search website: https://norman-homes.comNorman Homes is a real estate team with Pemberton RE, helping lakefront buyers and sellers, move-up families, downsizers, and new construction clients across Mound, Lake Minnetonka, and the Twin Cities western suburbs.

  2. 6d ago

    Home Seller Dilemmas: What Would You Do? | #35 | Key Conversations with CJ Norman & Katy Norman

    Selling a home often comes down to a series of decisions where timing, leverage, condition, and price all matter.In Episode 35, Mound and Lake Minnetonka Realtors CJ Norman and Katy Norman work through common seller scenarios: whether to reject or counter an offer, renovate before listing, respond to 30 days without showings, price a unique property with few comparable sales, handle a low appraisal, and replace worn carpet or offer the buyer a credit.Their answers show why there is rarely one universal rule. The right strategy depends on the home's condition, the seller's timeline, buyer feedback, local comparable sales, and how much negotiating leverage remains.This episode is for homeowners around Lake Minnetonka and the west suburbs of Minneapolis who want a clearer framework for preparing, pricing, and negotiating a home sale.how to price a house to sellWant to feel more confident navigating the local real estate market? Subscribe for weekly episodes of the Key Conversations Podcast with Mound and Lake Minnetonka Realtors CJ Norman and Katy Norman.👉 Subscribe to the channel: https://www.youtube.com/@normanhomes👉 Read our latest articles and insights: https://cjnorman.com👉 Visit our main home search website: https://norman-homes.comNorman Homes is a real estate team with Pemberton RE, helping lakefront buyers and sellers, move-up families, downsizers, and new construction clients across Mound, Lake Minnetonka, and the Twin Cities western suburbs.

  3. Oct 15

    Running a 275-Agent Brokerage with Liz Rein | #33 | Key Conversations with CJ Norman & Katy Norman

    What does it actually take to keep a real estate brokerage with 275 agents and a staff of roughly 50 people running day to day?In this episode of Key Conversations with CJ and Katy, we sit down with Liz Rein, COO of Pemberton Real Estate.Liz’s career did not start on the operations side of a residential real estate brokerage.She began as a litigation attorney working in the commercial real estate world, and we talk about her career journey from practicing law to eventually stepping into her current role as COO.Today, Liz plays a major role in the systems, operations, and day-to-day infrastructure behind Pemberton Real Estate.With hundreds of agents and a large support staff, there are a lot of moving pieces that most buyers, sellers, and even agents never see.We talk about what her role actually looks like, how her legal background has influenced the way she approaches problems and decision-making, and what goes into creating systems that can support an organization of this size.We also get into her career path and how one opportunity led to another, eventually bringing her into a leadership role that looks very different from where she started.It is a behind-the-scenes conversation about real estate, leadership, operations, career changes, and all of the work happening in the background that keeps a brokerage moving.If you have ever wondered what goes on beyond the agents, listings, and transactions you see every day, this episode gives you a look at another side of the real estate business.Want to feel more confident navigating the local real estate market? Subscribe for weekly episodes of the Key Conversations Podcast with Mound and Lake Minnetonka Realtors CJ Norman and Katy Norman.👉 Subscribe to the channel: https://www.youtube.com/@normanhomes👉 Read our latest articles and insights: https://cjnorman.com👉 Visit our main home search website: https://norman-homes.comNorman Homes is a real estate team with Pemberton RE, helping lakefront buyers and sellers, move-up families, downsizers, and new construction clients across Mound, Lake Minnetonka, and the Twin Cities western suburbs.

  4. Sep 16

    Key Conversations | #32 - Where Do You Even Start When Buying a Home?

    Thinking about buying a home, but not sure where to even begin?Before you start touring houses or worrying about finding the perfect property, there are a few things worth figuring out first.In this episode of Key Conversations with CJ and Katy, we walk through the early steps buyers can take to get more prepared, even if they are not quite ready to call a Realtor or lender yet.We start with your financial picture.That means understanding your savings, income, debts, and what you are actually comfortable spending each month.We also talk about debt-to-income ratio, commonly called DTI, and why the amount a lender says you can qualify for may be very different from the amount you actually want to spend.From there, we get into your why and your timeline.Why are you moving?How long does this next home need to work for you?And what might change over the next few years with kids, work, aging parents, lifestyle, maintenance, or resale?We also talk about how your priorities can look very different depending on the type of move you are making.For families, that may mean bedrooms, layout, schools, commute, yard space, activities, and whether the home will still work as kids grow.For downsizers, it may mean main-level living, fewer stairs, maintenance, HOA responsibilities, storage, accessibility, and whether the move is actually going to simplify your life.For lakefront buyers, we talk about why the lot and lake can matter just as much as the house itself.Shoreline, water depth, elevation, steps to the water, sunrise versus sunset, privacy, dock and boat needs, and how you actually plan to use the lake can all play a major role in whether a property is the right fit.We also share a simple exercise we like to use with buyers: the 3 + 3.Choose three non-negotiables.Choose three nice-to-haves.Then ask yourself which things you could realistically change later and which things you could never change about the property.That exercise can make it much easier to understand what truly matters before you start looking at homes.And finally, when should you call a Realtor?You do not need to have everything figured out first.If you have a general understanding of your finances, why you are moving, your timeline, and your biggest priorities, a good Realtor can help turn all of that into an actual plan.If you are thinking about buying a home in Mound, around Lake Minnetonka, or anywhere in the western Twin Cities suburbs, this episode is a great place to start before you begin your home search.Want to feel more confident buying, selling, and owning a home? Subscribe to our channel for new episodes of Key Conversations each week, and get to know CJ Norman and Katy Norman better at www.norman-homes.com

  5. Sep 16

    Key Conversations | #31 - Cash Offer, As-Is, or Fix & List? We Ran the Numbers

    A few years ago, we worked with clients who were preparing to retire and sell their home.They had some flexibility with timing, some money available for improvements, and one big question:Do we take a cash offer, list the home as-is, or put some money into it first?So we looked at all three options.We compared the cash offer, what we thought the home could sell for if they listed it without making updates, and what the potential return could look like if they made some strategic improvements before going on the market.In their case, the numbers pointed toward a fix-and-list plan.They did not completely remodel the house or spend money everywhere. We helped them focus on the updates we thought would actually matter to buyers and kept the total investment around $30,000.The goal was to make the home one of the stronger options in the neighborhood without over-improving it.When it hit the market, the home received multiple offers.After accounting for the money they spent on the improvements, they still came out about $75,000 ahead in profit compared with what we estimated they would have made by simply listing the home without doing the work.And compared with the cash offer they had originally been considering, the difference was well over $120,000.That does not mean spending $30,000 before selling is always the right answer.In this episode of Key Conversations with CJ and Katy, we walk through how we looked at this particular situation and why sellers should compare their options before deciding how to sell.We talk about who may be a good fit for a cash offer, who may be better off listing traditionally, and when a fix-and-list strategy can make sense.We also get into sunset clauses, some of the high-pressure tactics we have seen around cash-offer programs, and why we think sellers should have time to understand the numbers before committing to one path.For some people, convenience and certainty matter most.For others, maximizing what they walk away with matters more.And sometimes putting some money into the right improvements can create a much better outcome than either selling as-is or accepting a cash offer.The point of this case study is not that everyone should renovate before selling.It is that there can be a big difference between spending money on a house and spending money strategically.If you are thinking about selling around Lake Minnetonka, Mound, or the western Twin Cities suburbs, the right approach depends on your home, your timeline, your finances, and how much work you actually want to take on.Want to feel more confident buying, selling, and owning a home? Subscribe to our channel for new episodes of Key Conversations each week, and get to know CJ Norman and Katy Norman better at www.norman-homes.com

  6. Sep 14

    Key Conversations | #30 - The Legal Side of Buying and Selling a Home | Ed Kaiser

    Most real estate transactions never turn into a legal battle, but there are plenty of moments when having the right legal guidance matters.For this episode of Key Conversations with CJ and Katy, we sat down with Ed Kaiser, real estate attorney and legal counsel at our brokerage, to talk about the legal side of real estate that buyers and sellers do not always get to see.What exactly does a real estate attorney do for agents?When does an agent need to bring legal counsel into a transaction?And when might a buyer or seller need an attorney of their own?We get into disclosures and what sellers are expected to share about a property, along with what can happen when there is disagreement over what was disclosed or discovered after a sale.We also talk about arbitration, disputes between buyers and sellers, and how real estate disagreements can escalate when the parties cannot find a resolution.Then we get into some of the more unusual questions that come up in real estate.What happens if someone died in the home?What if there was a murder?Are sellers required to disclose sensitive events that happened at a property?Ed helps us unpack how these situations are approached and why the answer is not always as simple as buyers and sellers might expect.We also talk about the role brokerage legal counsel plays behind the scenes, the types of situations agents call about, and why having access to experienced legal guidance can be so valuable when a transaction gets complicated.Whether you are buying, selling, or simply curious about what happens when real estate and the law collide, this is one you will not want to miss.If you are buying or selling a home in Mound, around Lake Minnetonka, or throughout the western Twin Cities suburbs, understanding the legal side of a transaction is another important part of making informed real estate decisions.Want to feel more confident buying, selling, and owning a home? Subscribe to our channel for new episodes of Key Conversations each week, and get to know CJ Norman and Katy Norman better at www.norman-homes.com

  7. Sep 13

    Key Conversations | #29 - What Home Buyers and Sellers Should Actually Spend Money On

    Buyers and sellers can both get distracted by the wrong things.For buyers, it might be paint colors, outdated light fixtures, old appliances, ugly furniture, or minor cosmetic damage.For sellers, it might mean spending thousands on a full kitchen remodel, expensive new appliances, or upgrades that look great but are unlikely to produce the return they were hoping for.In this episode of Key Conversations with CJ and Katy, we talk about what actually matters when you are buying a home and where sellers should think carefully before spending money ahead of a sale.For buyers, we break down the things that are usually easy to change after closing, including:- Paint colors- Light fixtures- Appliances- Furniture and staging- Minor cosmetic damage- Other relatively inexpensive updatesInstead, we would rather see buyers focus more attention on the things that are difficult or impossible to change.That includes the location and immediate surroundings, the lot, privacy, orientation, natural light, layout and functionality, major mechanical or structural concerns, and how the home may perform when it is time to sell again.Sometimes a home that does not show perfectly can actually be the better opportunity, especially if other buyers are getting hung up on cosmetic details.Then we flip the conversation to sellers.There are plenty of projects you can do before listing, but that does not mean you should do all of them.A full kitchen remodel right before selling may not make sense. Neither might expensive appliances, highly personal upgrades, replacing perfectly functional items simply because they are dated, or improving the home beyond what the neighborhood can reasonably support.Instead, we often recommend focusing on the improvements buyers are more likely to notice right away.Fresh paint, deep cleaning, decluttering, fixing deferred maintenance, improving curb appeal, addressing flooring when it hurts the presentation, and making smaller updates that help the home feel clean and well maintained can often be a much smarter use of your money.We also answer the question: If a seller handed us $10,000 before listing and told us to spend it wherever we thought they would get the most back, where would we put it?Whether you are buying around Lake Minnetonka, Mound, or elsewhere in the western Twin Cities suburbs, or getting ready to sell a home in the area, the goal is the same: focus your time and money on the things that actually move the needle.Watch the full episode of Key Conversations with CJ and Katy on YouTube or listen on Spotify, Apple Podcasts, or Amazon.You can also search homes, get a home valuation, and find more real estate resources at www.norman-homes.com.If you are thinking about buying or selling and want help deciding what is actually worth paying attention to, reach out anytime at letschat@norman-homes.com.Want to feel more confident buying, selling, and owning a home? Subscribe to our channel for new episodes of Key Conversations each week, and get to know CJ Norman and Katy Norman better at www.norman-homes.com

  8. Sep 11

    Key Conversations | #28 - Divorce, Home Equity, and Financial Clarity | Michelle Leisen

    Divorce brings a lot of difficult decisions, and one of the biggest is often what to do with the house.In this episode of Key Conversations with CJ and Katy Norman, we sit down with Michelle Leisen, founder and owner of Divorce Smart and Wealth Planning Group in Minnesota. Michelle is a Certified Financial Planner™, Certified Divorce Financial Analyst®, and Minnesota Rule 114 Qualified Neutral with more than 28 years of experience helping individuals and families navigate the financial side of divorce.We talk about how divorce mediation works, what a CDFA does, when someone should bring in a financial professional, and why decisions around the home should be made with a clear understanding of the full financial picture.Michelle shares insight on home equity buyouts, refinancing, keeping the house after divorce, what happens when both spouses are still on the mortgage, and why a low interest rate can make the decision more complicated. We also talk about when selling the home may be the cleaner option and the mistakes people can make when fighting to keep a house they may not be able to comfortably afford long term.For anyone navigating divorce in Minnesota, especially around the Twin Cities, Mound, and Lake Minnetonka area, this conversation offers a grounded look at how to make less emotional, more informed decisions about your home, finances, retirement, taxes, and future stability.To connect with Michelle Leisen, email Michelle@wealthplanninggroupmn.com.Want to feel more confident buying, selling, and owning a home? Subscribe to our channel for new episodes of Key Conversations each week, and get to know CJ Norman and Katy Norman better at www.norman-homes.com

See All (34)

About

Welcome to Key Conversations, hosted by CJ and Katy Norman. The founders of Norman Homes. We’re a husband-and-wife real estate team in the West Metro Twin Cities, and this show is built for real people making real home decisions. We cover the buying and selling process, how to think through inspections and negotiations, and what to do as a homeowner to protect and improve your investment. Sometimes we’ll bring in trusted local pros to give you the behind-the-scenes perspective. Wherever you’re at in your home journey, we’re here to help. Norman Homes is brokered by Pemberton Real Estate.

Information

  • Creator
    CJ and Katy Norman | Norman Homes
  • Years Active
    2026
  • Episodes
    34
  • Rating
    Clean
  • Copyright
    © CJ and Katy Norman | Norman Homes
  • Show Website
    Key Conversations