SixFig Podcast

Michael R. Hunter

The SixFig Podcast is about the part of business most people never see. The slow growth, late nights, skill-building, and showing up for customers that create the foundation for success. Hosted by Michael R. Hunter, who has spent more than 15 years behind the scenes with successful entrepreneurs and building businesses himself, this show shares real stories from people who went from six figures a year to six figures a month, a day, even a minute. You will hear what worked, what changed, and what they learned along the way.

  1. Sep 24

    She Trusted a 'Divine' Sign and Built a Seven-Figure Business in Under Three Years | Ep 36

    Tirza Jova calls it divine timing: the corporate layoff that gave her the runway to build Milk by Mom, a breast milk freeze drying service that grew into a seven-figure business in under three years. What started as personal frustration with how breast milk was stored became one of the fastest growing e-commerce startups in Arizona, now operating out of a 4,000 square foot facility and serving over 4,000 mothers nationwide. What makes Tirza's story different is where she found the opportunity: not in tech, not in software, but in a category with zero innovation. She built trust with her customers before she scaled, ran the entire operation on Google Sheets before building a proprietary ERP, and validated the business for six months before leaving her corporate job. If you're an entrepreneur sitting on an unconventional business idea and wondering whether it's big enough, this conversation on the Six Fig Podcast will change how you think about building your own six figure business. Chapters: (00:00) Introduction (01:51) From Corporate Career to Startup (05:54) The Timeline From Idea to Launch (11:38) Skipping the Business Plan (17:26) Timeline to Six Figures (24:34) The Customer Journey and Cold Chain (37:00) Simplify Relentlessly (44:55) The Future of Milk by Mom (49:44) Balancing Motherhood and Business (56:03) Final Advice for Women Entrepreneurs Tirza says "simplify relentlessly" is her team mantra. What's the one system that changed your business? Drop a comment. Subscribe for weekly founder-to-founder conversations that reveal what it really takes to build a successful business. Here's some more resources to help you crush it. 2026 Creator Trends Report Actionable insights from analyzing $1B of payment data through Spiffy Checkouts. Learn what’s winning online businesses are doing in this report. Free access here: https://spiffy.co/2026-creator-trends-report/ Join us LIVE in-Person... Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough Connect with Michael: Instagram: https://instagram.com/michaelrhunter Website: https://michaelrhunter.com LinkedIn: https://www.linkedin.com/in/michaelrhunter Connect with Tirza: Website: https://milkbymom.com LinkedIn: https://www.linkedin.com/in/tirza-jova-4709598/ Instagram: https://www.instagram.com/milkbymom YouTube: https://www.youtube.com/@MilkbyMom HERE'S WHO MAKES THE SHOW POSSIBLE: Spiffy Checkouts The fastest way to grow is by removing friction. Spiffy makes selling and managing your revenue easy. Learn more at: https://spiffy.co PersonalBrand.com Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at: https://personalbrand.com

    She Trusted a 'Divine' Sign and Built a Seven-Figure Business in Under Three Years | Ep 36
  2. Sep 17

    This 'Frequency Expert' Turned Sound Into Six-Figures in Two Weeks (How She Did It)

    Samantha Harper says money is energy, and During one meditation, she pictured expanding her bank account, and two weeks later six figures showed up in it. She had a 20% chance of surviving cancer at age 20. She survived it three times. Then she spent a decade as a clinical trauma therapist before getting pulled into HR and told she was "rising too fast" for a promotion she was the only one qualified for. That was the moment Samantha Harper walked away from corporate forever and built a business around something most executives would never admit they need: frequency work. What makes Sam different from every other spiritual leader online is what she brings to the table that they cannot: an EMDR certification, a master's in trauma counseling, and 20,000+ clinical hours. She does not teach mindset. She rewires nervous systems. If you are an entrepreneur who has hit a ceiling you cannot think your way past, this conversation will show you why your body, not your brain, is the bottleneck. Chapters: (00:00) Introduction (02:48) Getting Denied for "Rising Too Fast" (06:40) How EMDR Meets Sound Healing (10:16) Money Is Energy, Not Mindset (14:21) Why Your Nervous System Blocks Money (19:15) What Frequency Actually Is (25:17) Spiritual Bypassing Is Dangerous (34:16) The Sound Vault Membership (42:01) Reducing the Half Life of Inspired Action (44:14) Where AI and Consciousness Are Headed (48:47) Frequency Academy: The Six Pillars Sam says the most spiritual moment of her life happened in the darkest moments, not in the light. Have you experienced something similar? Drop a comment below. Subscribe for weekly founder-to-founder conversations that reveal what it really takes to build a successful business. Here's some more resources to help you crush it. 2026 Creator Trends Report Actionable insights from analyzing $1B of payment data through Spiffy Checkouts. Learn what’s winning online businesses are doing in this report. Free access here: https://spiffy.co/2026-creator-trends-report/ Join us LIVE in-Person... Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough Connect with Michael: Instagram: https://instagram.com/michaelrhunter Website: https://michaelrhunter.com LinkedIn: https://www.linkedin.com/in/michaelrhunter Connect with Samantha: Website: https://www.samanthaharper.com LinkedIn: https://www.linkedin.com/in/sam-e-harper/ Instagram: https://www.instagram.com/sam_e_pants/ HERE'S WHO MAKES THE SHOW POSSIBLE: Spiffy Checkouts The fastest way to grow is by removing friction. Spiffy makes selling and managing your revenue easy. Learn more at: https://spiffy.co PersonalBrand.com Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at: https://personalbrand.com

  3. Sep 10

    She's Made Six Figures in 5 Completely Different Businesses Using the Same Skill | Ep 34

    Natalie Hunter has hit six figures across five completely different business models, from speaking on stage to transformational coaching to a lash business she started after walking away from a national speaking career, and every single pivot started with an intuitive nudge that everyone around her said was crazy. What makes her perspective rare is not the revenue but the pattern underneath it. She built her coaching skill set for years before charging a dollar, did 100 free coaching calls that exploded her business right before COVID shut down the speaking industry, and now argues we are leaving the information age entirely. Her belief is that the coaches and leaders who win next are not the ones with the best content, but the ones who can create real transformation in real time. If you feel called to coach, lead, or build a personal brand rooted in something deeper than tactics, this episode is for you. Chapters: (00:00) Introduction (02:14) The 2008 Layoff That Changed Everything (09:14) The Self-Sabotage She Caught in Real Time (18:00) Going Back on Stage With a Different Energy (25:27) The Hearing Loss That Forced Her to Listen (31:04) The Phone Call That Changed Everything (44:18) Becoming Chief Transformation Officer (53:57) Inside Brand Business Breakthrough (59:19) Why We're Leaving the Information Age (01:05:43) Advice for Spiritual Entrepreneurs Natalie says the information age is over and the transformation age is here. Do you agree or is great informational content still king? Drop a comment below. Subscribe for weekly founder-to-founder conversations that reveal what it really takes to build a successful business. Here's some more resources to help you crush it. 2026 Creator Trends Report Actionable insights from analyzing $1B of payment data through Spiffy Checkouts. Learn what’s winning online businesses are doing in this report. Free access here: https://spiffy.co/2026-creator-trends-report/ Join us LIVE in-Person... Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough Connect with Michael: Instagram: https://instagram.com/michaelrhunter Website: https://michaelrhunter.com LinkedIn: https://www.linkedin.com/in/michaelrhunter Connect with Natalie: Website: https://nataliehunterlive.com LinkedIn: https://www.linkedin.com/in/nataliehunterlive/ Instagram: https://www.instagram.com/nataliehunterlive/ HERE'S WHO MAKES THE SHOW POSSIBLE: Spiffy Checkouts The fastest way to grow is by removing friction. Spiffy makes selling and managing your revenue easy. Learn more at: https://spiffy.co PersonalBrand.com Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at: https://personalbrand.com

  4. Sep 3

    How to Ditch the Excuses, Trust the Reps, and Make Six Figures in an Hour | Ep 33

    She bombed her first high-ticket pitch so badly that nobody in the room moved. Not one person. The gift bags sat untouched on the stage while the silence crushed her. That moment became the foundation of everything Jen Gottlieb built next: a speaking career that generates multi-millions from stage, a personal brand that just crossed a million followers, a bestselling book with Hay House, and a speaker training program that became a multi-million dollar business on its own. What makes Jen different is she will tell you exactly how bad she was before she got good, and why that matters more than talent. In a world flooded with recycled content and AI-generated advice, she believes the only creators who will survive are the ones who can tell real stories from real experience. If you are building a personal brand, learning to speak, or figuring out how to turn visibility into revenue, this conversation will change how you think about going pro. Chapters: (00:00) Introduction (02:16) Building a Training Business in NYC (10:12) Bombing the First Stage Pitch (19:01) From Free Stages to $30K Keynotes (29:28) Writing "Be Seen" With Hay House (41:32) Stage Leaders Born From Crisis (56:31) Going Pro on Social Media (01:05:06) Attention vs. Brand Equity (01:12:31) Advice for Early Creators (01:19:34) Building an Empire With Your Spouse Jen bombed her first pitch so badly nobody moved but turned it into one of her biggest moments. What was your worst stage that caused the biggest business growth ? Drop a comment below. Subscribe for weekly founder-to-founder conversations that reveal what it really takes to build a successful business. Here's some more resources to help you crush it. 2026 Creator Trends Report Actionable insights from analyzing $1B of payment data through Spiffy Checkouts. Learn what’s winning online businesses are doing in this report. Free access here: https://spiffy.co/2026-creator-trends-report/ Join us LIVE in-Person... Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough Connect with Michael: Instagram: https://instagram.com/michaelrhunter Website: https://michaelrhunter.com LinkedIn: https://www.linkedin.com/in/michaelrhunter Connect with Jen: Instagram: https://www.instagram.com/jen_gottlieb/ Website: https://jengottlieb.com LinkedIn: https://www.linkedin.com/in/jengottlieb YouTube: https://www.youtube.com/@jen_gottlieb Company site: https://www.superconnectormedia.com HERE'S WHO MAKES THE SHOW POSSIBLE: Spiffy Checkouts The fastest way to grow is by removing friction. Spiffy makes selling and managing your revenue easy. Learn more at: https://spiffy.co PersonalBrand.com Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at: https://personalbrand.com

    How to Ditch the Excuses, Trust the Reps, and Make Six Figures in an Hour | Ep 33
  5. Aug 27

    Why Personal Branding Is Entering a Whole New Era (And What It Takes to Survive It) | Ep 32

    The personal branding and coaching industry is in a trust recession, and most people selling transformation are actually just consulting. In this episode of the Six Figure Podcast, the tables turn as Natalie Hunter interviews her husband Michael R. Hunter, founder of Personal Brand and Spiffy, about why coaching, not content or information, is becoming the most defensible skill set in an AI-driven future. Michael tells the story of buying PersonalBrand.com over a decade ago on a maxed-out credit card and a cold email, years before personal branding became an industry buzzword, and how that domain sat untouched until he had grown into the person capable of building what it promised. Natalie, one of the top coaches in the industry, covers why information does not equal transformation, what actually creates lasting behavioral change, and the coaching skill set behind their live events. If you are building a coaching business or scaling a personal brand this episode is for you. Chapters: (00:00) Introduction (04:16) The Origin Story of PersonalBrand.com (08:05) Maxing Out a Credit Card for a Domain (13:05) Brand vs. Branding vs. Content Marketing (17:01) Behind the Scenes of Industry Icons (22:38) Why Humans Won't Need to Work (33:15) Swimming Against the Current (42:32) The Six Stages of Conscious Change (55:27) Why Coaching Is the Top Skill to Build Now (01:01:00) What Clients Say About Natalie Did you like this new format of interview? Drop a comment if you want to see more episodes like this one. Subscribe for weekly founder-to-founder conversations that reveal what it really takes to build a successful business. Here's some more resources to help you crush it. 2026 Creator Trends Report Actionable insights from analyzing $1B of payment data through Spiffy Checkouts. Learn what’s winning online businesses are doing in this report. Free access here: https://spiffy.co/2026-creator-trends-report/ Join us LIVE in-Person... Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough Connect with Michael: Instagram: https://instagram.com/michaelrhunter Website: https://michaelrhunter.com LinkedIn: https://www.linkedin.com/in/michaelrhunter Connect with Natalie: Instagram: https://www.instagram.com/nataliehunterlive/ Website: https://nataliehunterlive.com LinkedIn: https://www.linkedin.com/in/nataliehunterlive/ HERE'S WHO MAKES THE SHOW POSSIBLE: Spiffy Checkouts The fastest way to grow is by removing friction. Spiffy makes selling and managing your revenue easy. Learn more at: https://spiffy.co PersonalBrand.com Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at: https://personalbrand.com

  6. Aug 20

    The Trademark Masterclass Every Founder Needs to Build a Business That Lasts | Ep 31

    Sarah Gilliland started the 32nd title company on one street, launched during the worst financial crash in a generation, and still built her way to a multi seven figure exit. Then her body shut down. Bell's Palsy paralyzed half her face, and she swore she would never practice law again. Two years of coaching other founders through burnout later, she finally heard her own advice and came back to build something completely different. Sarah Gilliland now runs Rising Brand Legal, a trademark law firm that threw out the billable hour and replaced it with flat fee pricing built for entrepreneurs. In this episode, she breaks down why a single trademark problem can destroy your company sale, why most founders wait too long to protect their brand, and how she productized legal services so early stage businesses can actually afford protection. If you are building a six figure business or scaling Chapters: (00:00) Introduction (03:03) Starting a Business in the 2008 Financial Crash (12:23) Burnout, Bell's Palsy, and Selling (18:07) What a Seven Figure Exit Really Looks Like (27:28) Trademarks, Copyrights, and Patents Explained (36:41) Biggest Trademark Mistakes Founders Make (43:38) Building a Trademark Portfolio (47:49) TM vs Circle R: What Actually Matters (58:50) Contracts Every Entrepreneur Needs (01:05:18) Break the Rules, Not the Laws She was the 32nd title company on one street and still won. Comment below: If you're competing in a crowded market what sets you apart from the competition? Subscribe for weekly founder-to-founder conversations that reveal what it really takes to build a successful business. Here's some more resources to help you crush it. 2026 Creator Trends Report Actionable insights from analyzing $1B of payment data through Spiffy Checkouts. Learn what’s winning online businesses are doing in this report. Free access here: https://spiffy.co/2026-creator-trends-report/ Join us LIVE in-Person... Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough Connect with Michael: Instagram: https://instagram.com/michaelrhunter Website: https://michaelrhunter.com LinkedIn: https://www.linkedin.com/in/michaelrhunter Connect with Sarah: Website: https://www.risingbrandlegal.com LinkedIn: https://www.linkedin.com/in/risingbrandlegal/ Instagram: https://www.instagram.com/sarahknowslegal/ HERE'S WHO MAKES THE SHOW POSSIBLE: Spiffy Checkouts The fastest way to grow is by removing friction. Spiffy makes selling and managing your revenue easy. Learn more at: https://spiffy.co PersonalBrand.com Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at: https://personalbrand.com

    The Trademark Masterclass Every Founder Needs to Build a Business That Lasts | Ep 31
  7. Aug 13

    He Watched 100 Six-Figure Earners Lose Everything Overnight (Here's Why) | Ep 30

    100 sales reps earning six figures, and 4,000 live events per year generating $50 million in revenue. Then in March 2020, 90% of it vanished in weeks. Bryan Hurley, founder of 360 Cookware, had already made the bet most founders would never touch: building an American manufacturing plant when everyone else was shipping production to China. He could not shut it down, could not lay off his team, and had no outside investors to call. What kept the company alive was the same thing that made it look foolish on paper: total vertical integration and a product built to last forever. Bryan turned down a 60% margin improvement to keep jobs in America, refused to coat his cookware with chemicals, the industry quietly cycles through regulatory loopholes, and is now fielding more manufacturing requests than in the past 22 years combined . If you are building a product business and wondering whether quality or cost wins long term, this is the episode. Chapters: (00:00) Introduction (04:19) How to Survive Industry Disruption (08:29) What "Heirloom Quality" Actually Means (12:06) Bryan's Origin Story in Sales (21:03) Never Rely on One Sales Channel (31:04) The $12M Burn the Ships Moment (37:00) Why He Stopped Chasing Private Labels (44:07) How Coated Cookware Tricks You (54:17) Advice on Parenting as a Founder His mentor's only advice: "Sell more good." Drop a comment with the best one-liner advice you've ever received. Subscribe for weekly founder-to-founder conversations that reveal what it really takes to build a successful business. Here's some more resources to help you crush it. 2026 Creator Trends Report Actionable insights from analyzing $1B of payment data through Spiffy Checkouts. Learn what’s winning online businesses are doing in this report. Free access here: https://spiffy.co/2026-creator-trends-report/ Join us LIVE in-Person... Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough Connect with Michael: Instagram: https://instagram.com/michaelrhunter Website: https://michaelrhunter.com LinkedIn: https://www.linkedin.com/in/michaelrhunter Connect with Bryan: LinkedIn: https://www.linkedin.com/in/bryan-hurley-7a622551 Instagram: https://www.instagram.com/360cookware YouTube: https://www.youtube.com/channel/360cookware Website: https://www.360cookware.com HERE'S WHO MAKES THE SHOW POSSIBLE: Spiffy Checkouts The fastest way to grow is by removing friction. Spiffy makes selling and managing your revenue easy. Learn more at: https://spiffy.co PersonalBrand.com Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at: https://personalbrand.com

    He Watched 100 Six-Figure Earners Lose Everything Overnight (Here's Why) | Ep 30
  8. Aug 6

    "Sales Is a Numbers Game" Is a Lie. This Made Her Six Figures in 48 Hours | EP 29

    She made $700 her first year as a financial advisor, spent five years grinding to $72K, and was $30,000 in credit card debt driving a salvage title BMW. Then she cracked a code that took her income to $500K in a single year while cutting her hours by two thirds. Within three years she crossed $1M in annual commissions. Then she lost it all, filed bankruptcy, and spent 18 months living in a storage unit with no running water. Cheri Tree built the BANK Code methodology, a personality-based sales system that flips traditional sales training on its head. Instead of studying sales tactics, she studied people, and discovered that what makes one buyer say yes makes another say no. She rebuilt from that storage unit to global stages, a bestselling book, AI-powered sales technology, and an invitation to speak at the United Nations. If you have ever felt like you are working harder than your results justify, this conversation will reframe how you think about closing, communication, and scaling a six figure business. Chapters: (00:00) Introduction (02:38) $700 In Year One (08:27) Personality vs. Buying Type (14:03) How the Cards Work in a Sales Call (24:09) $72K to $500K in One Year (30:50) Rebuilding From the Storage Unit (37:08) Landing on Stages With Tony Robbins (48:45) Writing "Why They Buy" (52:53) Six Products From One Methodology (01:00:20) The 82% Close Rate Study (01:03:01) How to Crack Your Code Cheri says sales is a people game, NOT a numbers gam. What do you believe is the biggest factor in closing more deals? Comment below. Subscribe for weekly founder-to-founder conversations that reveal what it really takes to build a successful business. Here's some more resources to help you crush it. 2026 Creator Trends Report Actionable insights from analyzing $1B of payment data through Spiffy Checkouts. Learn what’s winning online businesses are doing in this report. Free access here: https://spiffy.co/2026-creator-trends-report/ Join us LIVE in-Person... Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough Connect with Michael: Instagram: https://instagram.com/michaelrhunter Website: https://michaelrhunter.com LinkedIn: https://www.linkedin.com/in/michaelrhunter Connect with Cheri: Website: https://codebreakertech.com LinkedIn: https://www.linkedin.com/in/cheritree/ Instagram: https://www.instagram.com/cheri.tree/ YouTube: https://www.youtube.com/c/CheriTreeBANK Other: https://codebreakermasterclass.com HERE'S WHO MAKES THE SHOW POSSIBLE: Spiffy Checkouts The fastest way to grow is by removing friction. Spiffy makes selling and managing your revenue easy. Learn more at: https://spiffy.co PersonalBrand.com Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at: https://personalbrand.com

    "Sales Is a Numbers Game" Is a Lie. This Made Her Six Figures in 48 Hours | EP 29
5
out of 5
31 Ratings

About

The SixFig Podcast is about the part of business most people never see. The slow growth, late nights, skill-building, and showing up for customers that create the foundation for success. Hosted by Michael R. Hunter, who has spent more than 15 years behind the scenes with successful entrepreneurs and building businesses himself, this show shares real stories from people who went from six figures a year to six figures a month, a day, even a minute. You will hear what worked, what changed, and what they learned along the way.

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