Her Business Playbook

Her Business Playbook
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Her Business Playbook shares strategies for growing winning brands. Guest interviews showcase Game Changers, entrepreneurs, corporate leaders and coaches, who share career journeys, the X's and O's of brand marketing and leadership tips to help you make bold moves with purpose, creativity and consistency. Each episode shares the wins, the losses, the pivots, the fumbles and the recoveries that make brand marketing both challenging and worth it. If you're growing or reinventing a personal or enterprise brand, this is your place to get connected, informed and inspired!

  1. May 19

    Ramona Hood: From Receptionist to FedEx President & CEO

    What does it take to rise from the front desk to the executive suite? In our interview, we sit down with Ramona Hood to unpack the mindset, leadership lessons, and pivotal moments behind her remarkable journey from receptionist to leading FedEx Custom Critical. From perseverance and using your voice to aligning with purpose and finding your workable style, this conversation delivers practical inspiration for anyone building a career and personal brand and leading with intention. Interview made possible by WELD, Women for Economic and Leadership Development. Winning Plays: - For the Corporate Leader: Lead with confidence, use your voice, and align leadership decisions with purpose and long-term growth. - For the Business Founder: Stay resilient, lead with vision, and build a culture rooted in trust, adaptability, and purpose. - For the Personal Brand Builder: Own your story, refine your voice, and develop a workable style that reflects authenticity and confidence.   Learn more about Ramona Hood at https://www.ramonamhood.com/   Learn more: Women for Economic and Leadership Development https://www.weldusa.org/  Learn more: Columbus Chamber of Commerce https://columbus.org/    Presented in partnership with the Columbus [Ohio] Chamber of Commerce, The Her Business Play podcast shares leadership and brand strategy for women.  If you found this content helpful in growing your personal or business brand, like this episode and subscribe to our channel. Weekly Newsletter: Join our email list for bonus episodes and more tips from Game Changers here: https://www.herbusinessplaybook.com/join  Watch episodes on YouTube here: https://www.youtube.com/@HerBusinessPlaybookPodcast   Listen on Apple Podcasts here: https://podcasts.apple.com/us/podcast/her-business-playbook/id1871984872    Follow on social: LinkedIn: https://www.linkedin.com/company/herbusinessplaybook/?viewAsMember=true   Instagram: https://www.instagram.com/herbusinessplaybook/

    12 min

  2. Apr 23

    Building a Brand Movement Around Gray Hair with Chris Crump

    What happens when a personal transition becomes a market opportunity, and a cultural movement? In this episode of Her Business Playbook, we sit down with Chris Crump, founder of Slate Strands, to explore how she’s redefining the narrative around grey hair, especially for women with textured hair. With over two decades as a licensed stylist, Chris is building more than a brand, she’s creating a space where confidence, identity, and expert care intersect. This conversation unpacks how she’s leveraging lived experience, community, and strategic patience to build a differentiated beauty brand rooted in purpose and poised for product expansion. 1. From Personal Journey to Market Gap Chris shares how her own transition to grey exposed a lack of products, education, and representation, particularly for textured hair sparking the foundation for Slate Strands. 2. Reframing Grey Hair as a Power Move This isn’t about “aging gracefully.” It’s about owning visibility, confidence, and identity in a space that has historically centered youth. 3. Building Community Before Product Slate Strands is intentionally growing as a community-first brand, using consultations, storytelling, and engagement to build trust before scaling into product lines. 4. The Role of Expertise in Brand Authority With 20+ years behind the chair, Chris discusses how technical credibility and real client experience shape her brand positioning, and future formulations. 5. Strategic Patience in Product Development Rather than rushing to market, Chris is focused on getting the product right, highlighting the importance of alignment between brand promise and product performance. 6. Representation as Strategy, Not Just Messaging Slate Strands centers textured grey hair not as a niche afterthought, but as a primary audience, creating differentiation and loyalty. Presented in partnership with the Columbus [Ohio] Chamber of Commerce, The Her Business Play podcast shares strategies from female-founded and led brands. New episodes drop each week. If you found this content helpful in growing your personal or business brand, like this episode and subscribe to our channel. Weekly Newsletter: Join our email list for bonus episodes and more tips from Game Changers here: https://www.herbusinessplaybook.com/join Watch episodes on YouTube here: https://www.youtube.com/@HerBusinessPlaybookPodcast Listen on Apple Podcasts here: https://podcasts.apple.com/us/podcast/her-business -playbook/id1871984872 Follow on social: LinkedIn: https://www.linkedin.com/company/herbusinessplaybook/?viewAsMember=true  Instagram: https://www.instagram.com/herbusinessplaybook/

    38 min

  3. Apr 16

    They Saw a Gap And Built a [Woman-Owned] Bank: Christie Angel, Lisa Berger and Illaria Rawlins of Fortuna Bank

    In this episode of Her Business Playbook, we sit down with Ilaria Rawlins, Founder, President & CEO, and Lisa J. Berger, Esq., Founder & Chair of the Board of Fortuna Bank, along with Christie Angel, Founding Board Member, to break down how they built a modern financial institution from the ground up. They share the real story behind identifying a gap in the banking industry, launching in a highly regulated space, and building trust at scale. This conversation is a masterclass in leadership, brand positioning, and long-term growth strategy. How to start and scale a bank from scratch Identifying market gaps and turning them into opportunities  Building trust and credibility in financial services Leadership lessons from high-stakes industries Strategies for sustainable brand and business growth Winning Play: If you see a gap in your industry, build the solution. The strongest brands are created by leaders who act with conviction and play the long game. Presented in partnership with the Columbus [Ohio] Chamber of Commerce, The Her Business Play podcast shares strategies from female-founded and led brands. New episodes drop each week. If you found this content helpful in growing your personal or business brand, like this episode and subscribe to our channel. Weekly Newsletter: Join our email list for bonus episodes and more tips from Game Changers here: https://www.herbusinessplaybook.com/join  ' Watch episodes on YouTube here: https://www.youtube.com/@HerBusinessPlaybookPodcast Listen on Apple Podcasts here: https://podcasts.apple.com/us/podcast/her-business-playbook/id1871984872 Follow on social: LinkedIn: https://www.linkedin.com/company/herbusinessplaybook/?viewAsMember=true Instagram: https://www.instagram.com/herbusinessplaybook/

    48 min

  4. Apr 10

    Inside a Brand Experience That Wins With Rachel Friedman, Founder & CEO, TENFOLD and TENSPACE

    What does it actually look like when a brand experience is done right? In this special behind-the-scenes episode of Her Business Playbook, we take you inside New York City for an exclusive tour of the immersive TENSPACE activation created for Nature Made led by Founder & CEO Rachel Friedman. This isn’t just a walkthrough, it’s a masterclass in how experiential marketing comes to life. From the first moment of curiosity to the final “wow,” Rachel breaks down the strategy, design, and storytelling behind an experience built to engage, educate, and leave a lasting impression. You’ll hear firsthand how intentional brand environments can: Capture attention and drive foot traffic Create meaningful, interactive engagement Translate brand values into physical experiences and Build trust and long-term customer loyalty If you’re a brand leader, marketer, or founder looking to elevate how you connect with your audience, this episode shows what’s possible when every detail is designed with purpose. Presented in partnership with the Columbus [Ohio] Chamber of Commerce, The Her Business Play podcast shares leadership and brand strategy. New episodes drop each week. If you found this content helpful in growing your personal or business brand, like this episode and subscribe to our channel. Weekly Newsletter: Join our email list for bonus episodes and more tips from Game Changers here: https://www.herbusinessplaybook.com/join Watch episodes on YouTube here:    / @herbusinessplaybookpodcast   Listen on Apple Podcasts here: https://podcasts.apple.com/us/podcast... Follow on social: LinkedIn: https://www.linkedin.com/company/herb... Instagram:   / herbusinessplaybook

    1 min

  5. Apr 2

    How Immersive Brand Experiences Build Trust & Drive Growth with Rachel Friedman

    What if your brand strategy is missing the one thing that actually builds trust? In this episode of Her Business Playbook, we sit down in New York City with Rachel Friedman, Founder and CEO of TENFOLD and TENSPACE, to explore how immersive brand experiences are redefining the way companies connect with their audiences. Rachel doesn’t just build campaigns; her team architects experiences that transform engagement into loyalty and attention into long-term growth. In this conversation, she shares: - The founding story behind TENFOLD and what sparked its creation - Why traditional marketing campaigns are no longer enough - How immersive brand activations deepen customer connection and trust - A behind-the-scenes look at a dynamic brand experience with Nature Made - The strategic link between experiential marketing and sustainable business growth If you’re a founder, marketer, or brand leader looking to elevate your strategy, this episode will challenge how you think about engagement and show you what’s possible when brands create moments that truly resonate. Major Subject Timestamps: [00:00] – Quick-Fire Questions: Rachel shares her preferences on brand storytelling vs. imagery, experience-first products, and the impact of big launches. [01:00] – Early Inspirations: How her childhood interest in design and problem-solving led to a career in strategy and branding. [02:16] – The Leap to Entrepreneurship: Rachel discusses her transition from a workplace designer to founding two companies (TENFOLD and TENSPACE) and the need for creative control. Brand Strategy & TENSPACE Concept [04:12] – The "Maverick" Persona: Why TENSPACE is considered a Maverick brand and the challenges of selling a concept that doesn't have traditional metrics. [05:44] – Overcoming Obstacles: Dealing with the fear of "what if people don't get it?" and finding that consumers actually embrace the concept more easily than traditional retailers. [07:12] – Building Trust Quickly: The necessity of earning client trust within tight 2-month activation timelines. Growth & Scalability [09:11] – Driving Strategic Growth: Focusing on differentiation and being a "thought partner" rather than a "fast follower" to help brands win and scale. [10:24] – Client Acquisition & Referrals: How deep relationships with existing clients and private equity firms drive organic growth. Designing Immersive Experiences [11:34] – Must-Have Elements for Brand Experience: [12:18]. The Experiential Hook: Creating a visually stunning "wow" moment to draw people off the street [13:18] The Journey: Designing discoverable layers that allow for self-directed exploration. [14:02] Philanthropy & Personalization: Incorporating social impact and giving guests a "voice" (e.g., the butterfly wall). Leadership & Future Outlook [15:06] – CEO Lessons: The importance of leading with passion and building confidence within the team to execute new, high-risk ideas. [16:04] – What’s Next for TENSPACE: Plans for scaling into other markets like Miami, LA, or Austin, and leveraging sports sponsorships with brands like Nature Made. Presented in partnership with the Columbus [Ohio] Chamber of Commerce, The Her Business Play podcast shares strategies from female-founded and led brands. New episodes drop each week. If you found this content helpful in growing your personal or business brand, like this episode and subscribe to our channel. Weekly Newsletter: Join our email list for bonus episodes and more tips from Game Changers here: https://www.herbusinessplaybook.com/join Watch episodes on YouTube here: https://www.youtube.com/@HerBusinessPlaybookPodcast Listen on Apple Podcasts here: https://podcasts.apple.com/us/podcast/her-business-playbook/id1871984872

    18 min

  6. Mar 17

    From Champion to Coach: Katie Smith, Olympian & WNBA Champion, on Leadership, Brand, and Ohio State Women’s Basketball

    What does it take to transition your personal brand while helping build a championship culture in women’s college basketball? For part two of our interview with Katie Smith, WNBA Champion, Olympic gold medalist, and Assistant Coach for The Ohio State University Women's Basketball program, we sit down to talk about leadership, personal brand evolution, and the strategy behind building one of the most competitive programs in college basketball.  Find part one of this interview here https://youtu.be/1U5DdZPki0g. We go behind the scenes with Katie on game day, take a tour of The Ohio State Women's Basketball practice and home-court facility, and look inside her office where she shares her most prized memorabilia and awards.  Presented in partnership with the Columbus [Ohio] Chamber of Commerce, the Her Business Play podcast shares leadership and brand strategy for women. New episodes drop each week. If you found this content helpful in growing your personal or business brand, comment, like this episode and subscribe to our channel. Weekly Newsletter: Join our email list for bonus episodes and more tips from Game Changers here: https://www.herbusinessplaybook.com/join Watch episodes on YouTube here: https://www.youtube.com/@HerBusinessPlaybookPodcast. Listen on Apple Podcasts here: https://podcasts.apple.com/us/podcast/her-business-playbook/id1871984872. Follow on social: LinkedIn: https://www.linkedin.com/company/herbusinessplaybook/?viewAsMember=true Instagram: https://www.instagram.com/herbusinessplaybook/

    38 min

  7. Mar 11

    Family Business Succession: Passing on the Brand with Darla and Chelsea King

    How do you successfully transition a family business to the next generation? In this episode of the Her Business Playbook Podcast, Darla King and Chelsea King of King Business Interiors share the story behind their company, the leadership transition from mother to daughter, and how they’ve grown their brand through strong client relationships and community engagement. If you’re interested in family business leadership, brand growth, succession planning, and building long-term client partnerships, this conversation offers valuable insights. Major Subject Timestamps [00:00] - Introduction to King Business Interiors Colleen shares the origin story of how Darla King started the business in her living room after being told she had no future in leadership, eventually growing it into a multi-million dollar company. [02:03] - Defining Personal and Professional Brands Darla and Chelsea discuss the brands that influenced them (Southwest Airlines and Trader Joe’s) and how they define their own reputations as leaders. [08:42] - The Founder-to-Successor Handoff Chelsea reflects on her 13-year journey from designer to CEO, the pressure of filling "big shoes," and how she used coaching and meditation to lead intentionally [09:21]. [12:09] - Community Involvement and Soft Skills The duo explains how serving on nonprofit boards and professional organizations helped them develop leadership skills like budgeting and managing tough conversations [12:52]. [16:13] - Strategic Growth and Market Agility Darla recounts the early days of "betting the house" and how the company survived the 2008 recession and the COVID-19 pandemic by shifting focus to government contracts and healthcare [21:09]. [24:05] - Trends in the Modern Workplace Chelsea discusses the post-pandemic focus on "human performance" and how place impacts organizational culture [24:42]. [26:02] - Innovation: 3D Visualization and Live Design A look at how King Business Interiors uses technology to co-create spaces with clients in real-time, significantly speeding up the decision-making process. [31:02] - The "Zero Punch List" Philosophy The Kings explain their commitment to customer service, sharing a story about winning a major account by being the only competitor willing to listen and adjust to employee feedback [31:13]. [44:29] - Navigating Family Dynamics in Business Darla and Chelsea share their "playbook" for separating "mom advice" from "CEO coaching" and how they use the EOS (Entrepreneurial Operating System) to maintain professional accountability [47:15]. [52:05] - Professional Fumbles and Lessons Learned A candid discussion about business risks, including a humorous story about a $1,000 "handicap bus" that didn't quite work out as planned but served as a valuable learning experience [54:21]. [56:55] - The Future of King Business Interiors Final thoughts on the growth of Columbus, Ohio, and how the company is preparing for the next generation of office design [59:22]. Like this video and subscribe for more leadership and brand strategy conversations from Her Business Playbook. #business #leadership #successionplanning #brand #herbusinessplaybook Presented in partnership with the Columbus [Ohio] Chamber of Commerce, The Her Business Play podcast shares leadership and brand strategy for women. New episodes drop each week. If you found this content helpful in growing your personal or business brand, like this episode and subscribe to our channel. Weekly Newsletter: Join our email list for bonus episodes and more tips from Game Changers here: https://www.herbusinessplaybook.com/join Watch episodes on YouTube here:    / @herbusinessplaybookpodcast   Listen on Apple Podcasts here: https://podcasts.apple.com/us/podcast... Follow on social: LinkedIn: https://www.linkedin.com/company/herb... Instagram:   / herbusinessplaybook

    1h 1m

  8. Mar 5

    The Making of the Her Business Playbook Podcast Brand with Creative Director Kylie Lovsey

    This episode spotlights our creative director, who understands that branding isn't just about looking good; it’s about attracting the right attention and building a reputation that lasts. Meet Kylie Lovsey, Creative Director of Her Business Playbook, brand design extraordinaire, and professional hype woman for brands done right. With over a decade of experience shaping brands across industries, she led the podcast's strategic branding. She is deeply passionate about great design and even more about helping women win. On the pod, this shows up as practical, strategic advice, helping women create brands that feel aligned, intentional, and bold enough to take up space unapologetically. Visit Kylie's website to view her work: https://kylielovsey.com/  Check Kylie out on Instagram: https://www.instagram.com/kylielovsey/?hl=en  Presented in partnership with the Columbus Chamber of Commerce, the Her Business Play Podcast shares strategies from female-founded and led brands. New episodes drop each week. Presented by the Columbus Chamber of Commerce. Weekly Newsletter: Learn more and join our email list for bonus episodes and more tips from Game Changers here: https://www.herbusinessplaybook.com/join   Watch episodes on YouTube here: https://www.youtube.com/@HerBusinessPlaybookPodcast  Follow on social LinkedIn: https://www.linkedin.com/company/herbusinessplaybook/?viewAsMember=true   Instagram: https://www.instagram.com/herbusinessplaybook/

    19 min
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Her Business Playbook shares strategies for growing winning brands. Guest interviews showcase Game Changers, entrepreneurs, corporate leaders and coaches, who share career journeys, the X's and O's of brand marketing and leadership tips to help you make bold moves with purpose, creativity and consistency. Each episode shares the wins, the losses, the pivots, the fumbles and the recoveries that make brand marketing both challenging and worth it. If you're growing or reinventing a personal or enterprise brand, this is your place to get connected, informed and inspired!

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  • Creator
    Her Business Playbook
  • Years Active
    2K
  • Episodes
    14
  • Rating
    Clean
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    © Copyright 2026 All rights reserved.
  • Show Website
    Her Business Playbook