Content That Sells: The YouTube Marketing Podcast

Wes McDowell
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

For expertise-based business owners (coaches, consultants, course creators, service providers) to get the best clients they've ever had through one simple YouTube channel. I've made 500+ videos, built a seven-figure business from my content, and helped hundreds of business owners do the same. On this channel, I share: How to get clients from YouTube without going viral The exact content strategy that attracts buyers (not just viewers) Simple systems to turn your expertise into a client-generating machine I go deeper on all of this inside my free masterclass: https://wesmcdowell.com/record

Episodes

  1. 1D AGO

    I Made 500 YouTube Videos and Here's What Actually Works

    🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: ⁠⁠https://wesmcdowell.com/record After 500+ YouTube videos, I’ve learned exactly what it takes to grow a channel that brings in consistent, high-quality clients. In this video, I’m sharing the biggest lessons I wish I had known when I started, things that could have saved me time, stress, and a whole lot of trial and error. Whether you're just getting started or wondering why things aren't clicking, this will give you clarity (and likely some relief).

    30 min

  2. FEB 10

    These Psychological Triggers Turn Viewers into Clients on YouTube

    🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: ⁠https://wesmcdowell.com/record Ever wonder why some channels convert viewers into clients and others don’t? It’s not just the content... it’s the psychology underneath it. In this video, I break down 18 psychology-backed principles that help your videos sell without sounding salesy. These are the exact techniques I use (and teach) to help small service business owners go from casual views to real revenue. If you're ready to build trust faster, keep people watching longer, and get more clients from your content. Start here.

    28 min
  3. How Low-Effort Content is BLOWING UP Businesses

    FEB 3

    How Low-Effort Content is BLOWING UP Businesses

    🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/record If you're spending hours editing videos that look amazing but aren't bringing in clients, this one’s for you. In this video, I share why raw, low-effort content is actually converting better than highly polished productions and I’ll walk you through the four simple video formats that are working incredibly well right now for service-based businesses. I’ve helped business owners use these strategies to land high-ticket clients, even with small audiences and you can do the same. Watch now to see what’s actually going to work in 2026 and how to make it work for you.

    14 min
  4. I Studied 1200 Youtubers, This is Killing Their Sales

    FEB 3

    I Studied 1200 Youtubers, This is Killing Their Sales

    🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/record You’re uploading consistently, sharing helpful advice, and doing everything right on YouTube… so why aren’t clients reaching out? In this video, I reveal the five biggest mistakes that service providers make on YouTube and how they’re quietly repelling the exact people who would’ve paid you. Plus, I’ll give you simple, practical fixes to turn your channel into a true client-generating machine. If you’re serious about using YouTube to grow your business, this one’s a must-watch.

    13 min
  5. The Anti-Social Media Strategy Blowing Up Businesses in 2026

    FEB 3

    The Anti-Social Media Strategy Blowing Up Businesses in 2026

    🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/record In this video, I reveal why so many service business owners are burning themselves out on social media… and still not getting clients. Meanwhile, others with tiny audiences are quietly booking out their calendars. I break down the strategy that’s working in 2026. The one that doesn’t require daily posting, going viral, or chasing trends. You’ll see real examples of experts using long-form, search-driven content to attract clients consistently, even with small channels. If you’re a coach, consultant, freelancer, or any kind of service provider, this will help you understand what’s actually working right now to build trust, get discovered, and turn viewers into clients. Watch this before you create another piece of content, you’ll see your marketing differently from here on out.

    18 min
  6. The EXACT SYSTEM to Get Your Next 100 Clients on YouTube in 2026

    FEB 3

    The EXACT SYSTEM to Get Your Next 100 Clients on YouTube in 2026

    🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/record There are people on YouTube right now searching for the exact problems you solve. In this video, I walk you through the complete strategy for turning those views into real, paying clients, without chasing trends or going viral. This is the full blueprint I’ve used to help service-based business owners attract high-quality leads and grow with content that compounds over time. Watch this before you make another video.

    34 min
  7. The NEW Way to Win at Content Marketing in 2026

    FEB 3

    The NEW Way to Win at Content Marketing in 2026

    🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/record Tired of creating content that disappears in 24 hours? In this video, I’ll show you the 3-part content strategy that’s helped me build a multi-million dollar business and it’s working even better heading into 2026. This is the same system thousands of my students are using to attract high-quality leads, close more clients, and finally escape the content treadmill. If you want content that keeps working long after you post it, this is the strategy to follow.

    17 min
  8. The NEW Youtube Algorithm Hack Blowing Up Small Channels

    FEB 3

    The NEW Youtube Algorithm Hack Blowing Up Small Channels

    🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/record If your channel feels stuck in “small creator mode,” this video is for you. I’ll show you the 4 specific steps YouTube needs you to take before it will start showing your videos to more people and how to build the kind of momentum that gets your content actually discovered. Plus, I’ll share the nuclear option that can reset your channel in one shot and kickstart your growth in a matter of weeks. If you're ready to finally get out of small channel hell, hit play.

    17 min
  9. YouTube Exposes EXACTLY How to Grow Your Business

    FEB 3

    YouTube Exposes EXACTLY How to Grow Your Business

    🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/record YouTube just released a rare report revealing what viewers actually want from your videos and it has HUGE implications if you're trying to attract more clients through content. I broke down the key findings from YouTube’s “Why We Watch 2.0” report and what it means specifically for service providers like you. This data comes straight from interviews with thousands of real YouTube viewers, and it shows exactly what makes people click, watch, and reach out. If you're trying to grow your business with YouTube, this changes everything. Hit play and let’s unpack it together.

    18 min
  10. YouTube Script Writing For Beginners (2026 Algorithm)

    FEB 3

    YouTube Script Writing For Beginners (2026 Algorithm)

    🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/record Want to know all the Youtube script writing secrets and the exact video script formula that turns viewers into paying clients without fancy gear or being a natural on camera? In this video, I’m walking you through the 5-step script structure that keeps your audience watching and wanting to work with you. I’ll also share the psychology behind what makes it so effective, the common mistakes to avoid, and real-world examples so you can start using it today. If you’re an expertise-based business using YouTube to grow, this one’s a must-watch.

    17 min
  11. Youtube's About to Explode (Get in NOW)

    FEB 3

    Youtube's About to Explode (Get in NOW)

    🎬 Register for the FREE On-demand video masterclass training, "How to Attract Unlimited Clients From YouTube" Just go to: https://wesmcdowell.com/record People say it’s “too late” to start on YouTube, they’re wrong. In this video, I reveal why 2025 is a massive opportunity for service businesses and how YouTube is becoming the go-to platform for building trust and getting high-value clients. Want more leads without burning out on social media? This is your wake-up call.

    11 min
  • 11 Episodes

About

For expertise-based business owners (coaches, consultants, course creators, service providers) to get the best clients they've ever had through one simple YouTube channel. I've made 500+ videos, built a seven-figure business from my content, and helped hundreds of business owners do the same. On this channel, I share: How to get clients from YouTube without going viral The exact content strategy that attracts buyers (not just viewers) Simple systems to turn your expertise into a client-generating machine I go deeper on all of this inside my free masterclass: https://wesmcdowell.com/record

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