Brick by Brick, Babe

Jolene Gularte

Brick by Brick, Babe is a raw, unfiltered podcast for women who are tired of surviving and ready to rebuild. Hosted by the founder of Whiskey Tango Fitness, this show dives into the real, messy, behind-the-scenes journey of navigating life’s hardest seasons—financial strain, mental burnout, physical breakdowns, motherhood, business ownership, and identity loss—and how training became the anchor through it all.

  1. Aug 31

    Episode 29 - Online Grind LAUNCH

    OG: Online Grind is launching worldwide Jolene introduces OG, the remote version of her long-running group training program The Grind, now available anywhere in the world through the app. This episode explains who it is for, who it is not for, how the program works, and why accountability, structure, and community are central to the results.Key topics In this episode: Jolene announces OG, the online version of The Grind, a group training system she has developed over the last 10 years in Tracy, California.Who OG is for: current gym-goers who know basic movement, form, and technique but need a clear plan to follow and consistent accountability.Who OG is not for: brand new beginners and people who are not fully committed, since the program is remote and Jolene cannot coach live adjustments in real time.Program structure: workouts are delivered through the app, uploaded monthly, and available any time of the month with six training days per week, Monday through Saturday.Training split: OG uses three strength days and three high-intensity interval training days to help people progress without randomly piecing workouts together.Why it exists: Jolene says many people train hard but plateau because they lack structure, progression, and full-body balance.Accountability built in: members submit weekly progress check-ins in the app, including photos, measurements, scale weight, and body fat percentage.Community is a major focus: Jolene emphasizes that even virtual members will get the same sense of connection, support, and shared momentum that her in-person clients experience.Affordability: the base price starts at $78 every four weeks, with longer commitment options that reduce the monthly cost further.Ambassador program: Jolene teases a limited ambassador opportunity, one per city, designed for people who genuinely believe in the brand and want to help grow the community.

  2. Aug 10

    Episode 28 - BIG announcment + setting the record straight

    Episode 28: Setting the record straight on Whiskey Tango Fitness Jolene addresses the rumors surrounding changes at Whiskey Tango Fitness and explains what is actually happening with the building, the lease, and the business moving forward. This is a transparent update about a tough business decision, why it was made, and what members can expect to stay the same.In this solo update, Jolene also talks about the realities of running a small business in California, the pressure of rising overhead, and why staying true to her values matters more than raising prices or making clients carry the burden.Key topics Jolene confirms that starting October 1st, Jon from Hungry for Success Athletics will officially take over the building lease at 3608 Shamrock Way, Unit 102.Whiskey Tango Fitness will continue operating in the same space, with Jolene renting back from John, similar to how things started.Current schedules and memberships are not changing right now.The facility may look a little different, but the core client experience will remain the same.Jolene explains that her five-year lease is ending and rising California overhead has made changes necessary.She says the decision is about protecting clients from higher costs and preserving her integrity as a business owner.Jolene reflects on the challenges of small business ownership, especially when change leads to rumors and outside opinions.She shares gratitude for John, his family, her own family, her team, and the community that has supported the business for 10 years.She emphasizes that Whiskey Tango Fitness has always been about serving people, supporting her children, and building something meaningful without being a big chain.Jolene addresses rumors that she was closing or moving to Texas, clarifying that while Texas may happen someday, it is not happening soon.She invites listeners to come directly to her with questions and asks them to share the message to reduce confusion.Timestamps:(0:00) Rumors, changes, and why Jolene is speaking directly(0:25) John takes over the building lease on October 1st(0:51) What stays the same for Whiskey Tango Fitness members(1:21) Why the lease change was necessary(1:48) Business ownership, tough decisions, and integrity(2:17) Reuniting with John and returning to the same roof(2:45) Protecting clients from rising overhead costs(3:15) Why Jolene refuses to keep raising prices(3:42) Why change creates rumors in a small town(4:10) Gratitude for John, family, and community support(4:40) Whiskey Tango Fitness as a family-built business(5:09) The reality of being a small personal brand(5:39) Why these changes are still positive(6:08) Building a space she never had growing up(6:34) Real people behind small businesses(7:03) Addressing rumors about closing and moving to Texas(7:33) Why this new arrangement is a win for both businesses(8:03) Purpose, passion, and staying in the industry(8:31) Schedule stays the same and questions should come directly to Jolene(8:56) Final request: share the message to stop confusionWant me to turn this into a LinkedIn post next?

  3. Jul 20

    Episode 25 - Breaking barriers in womens mental health with LCSW Denise Padilla

    Episode 25: This episode features Denise Padilla, a licensed clinical social worker, who shares her expert insights on mental health, emotional exhaustion, boundaries, and self-worth—especially for women balancing life, work, and family. If you’ve ever felt overwhelmed, burnt out, or unsure how to prioritize yourself, this conversation offers practical tools and profound understanding.In this episode: Why women often feel exhausted despite doing everything rightThe impact of sleep, diet, and exercise on mental healthDifferentiating between tiredness and emotional burnoutRecognizing signs of anxiety, depression, and hormonal changes during midlifePractical coping skills for immediate relief during moments of overwhelm, including ice splash techniques and belly breathing (468 method)The importance of self-confidence and how to build it through small winsHow social media influences self-esteem and mental healthSetting healthy boundaries and learning to say no, with cultural insightsOverthinking and strategies to pause and self-checkThe connection between suppressed emotions and physical health issues in womenThe role of therapy and how to find the right mental health supportBuilding trust after betrayal and recognizing red flags in relationshipsPractical tips for time management and prioritizing self-careThe significance of daily self-reflection and journalingHandling social media fatigue and avoiding negativityThe power of community, environment, and energy in mental resilienceThe “Three Day Rule” for managing emotional reactions and decision-making

5
out of 5
9 Ratings

About

Brick by Brick, Babe is a raw, unfiltered podcast for women who are tired of surviving and ready to rebuild. Hosted by the founder of Whiskey Tango Fitness, this show dives into the real, messy, behind-the-scenes journey of navigating life’s hardest seasons—financial strain, mental burnout, physical breakdowns, motherhood, business ownership, and identity loss—and how training became the anchor through it all.