Just A Number Show: Digital Products & Income for Women Over 40

Tricia Crawford
  • 5.0 (4)
  • Education

You know more than you think you do. Just a Number is for women over 40 who’ve spent years learning, working, solving problems, figuring things out, and picking up skills they may not even realize are valuable. This show is about what happens when you stop brushing all of that off and start asking, “Could I actually do something with this?” Hosted by Trish from TLC Creative, each episode gets into the real stuff: ideas, confidence, money, tech, getting seen, second-guessing yourself, and figuring out how to turn what you know into something useful and profitable. Maybe that looks like a course, coaching, a workshop, a service, or a simple digital product. Maybe it’s just a little extra money. Maybe it turns into something much bigger. Either way, you don’t need a 47-step funnel, another certification, or permission from anyone to get started. Expect honest solo episodes, practical breakdowns, and conversations with women who decided to stop waiting and try something. No hustle worship. No fake urgency. No pretending you should’ve started ten years ago. You’re not behind. You’re under-packaged. New episodes weekly. Learn more at TLC Creative.

  1. 2d ago

    6 Things AI Is Actually Good For (Real Examples You Can Use This Week)

    A lot of you are already using AI without realizing it, the chat box on a website, the summary at the top of a Google search. It’s already part of your day. This week Trish breaks down what it’s actually good for beyond that, with real examples you can use starting today. This isn’t a hype episode and it isn’t a scare episode. It’s a practical rundown: six things AI genuinely helps with, and exactly how to use it for each one. Inside the episode: Let it interview you — how to use it to think through a decision you’ve been stuck on, by asking it to ask you questions instead of the other way aroundBrainstorming — gift ideas, wording something awkward to say to someone, weighing two choices you can’t decide betweenResearch — getting oriented on a diagnosis, a big purchase, or a contract term before you dig in further or talk to a professionalWriting — tough emails, newsletters, and the resume and cover letter tips from last week’s episode taken a step furtherPlanning and organizing — meal planning, trip itineraries, and breaking a messy project into an actual checklistLearning something new — getting anything explained to you from zero, or getting the short version of something long before deciding if it’s worth readingHow to actually get started — the two-minute setup, and one thing to try todayYour reminder today: “You don’t need to love this stuff or understand how it works behind the scenes. You just need to know what to actually do with it.” Resources & Links Listen to Episode 31 — Can’t Get Hired After 40? What Actually Works Right Now: tlc-creative.com/just-a-number Read the full transcript: tlc-creative.com/just-a-number-transcripts Email Trish: trish@tlc-creative.com Website: tlc-creative.com Instagram: @tlccreativeagency Newsletter: Sign up for The Vault If this one gave you something to actually try, follow the show so you don’t miss what’s coming next.

  2. Oct 15

    Can't Get Hired After 40? What Actually Works Right Now

    Season two starts with the thing almost nobody wants to say out loud: you can be qualified, you can do everything right, and you can still get passed over for someone younger, or hear nothing back at all. Trish opens season two by naming what's actually happening right now, not with vague reassurance, but with real numbers and two live court cases that prove the silence isn't always in your head. Then she gets into what to actually do about it, both inside the traditional job search and outside of it, with specific, feasible ways to bring in income that don't run through a resume portal at all. This episode isn't about convincing yourself to believe harder. It's about understanding why the deal changed, and what you can actually do with the experience you already have, no matter what kind of work that experience came from. Inside the episode: The real numbers: job searches now average almost 20 weeks for ages 45 to 54, over 33 weeks for 55 to 64, and over 36 weeks for 65 and up, nearly double what younger job seekers faceMore than half of workers 50 and older go through a layoff, get overlooked for a promotion, or get pushed out before they ever choose to retire, and most never get back to their previous payTwo live legal cases: the collective action against Workday's hiring software, and the $365,000 iTutorGroup settlement over software that auto-rejected women 55-plus and men 60-plusWhy "update your resume" isn't always the fix, sometimes the resume was never read by a human at allCalling out the reinvention industry that sells a fantasy version of building something of your own, without acknowledging what you're actually dealing with while you're doing itWhat's actually working in your favor: tenacity, work ethic, and a BS detector decades in the makingConcrete resume and job search moves, including removing dates, leading with recent experience, and applying directly on company sites instead of through job boardsWays to make money that don't run through a resume at all, built for different backgrounds: factory and manufacturing experience, retail experience, stay-at-home parents needing income now, and corporate or office backgroundsYour reminder today: Whatever generation's promise you were handed, it didn't pay out the way you were told, and that's not a personal failing. You don't have to choose between the job search and building something of your own. You can do both at the same time, and right now, that's exactly what it takes. Resources & Links Free mini-course, Package What You Know, for turning what you already do into something that pays you directly: tlccreative.myflodesk.com/welcome Listen to Episode 1, the data on ageism and hiring that this episode builds on: tlc-creative.com/just-a-number Read the full transcript: tlc-creative.com/just-a-number-transcripts Email Trish: trish@tlc-creative.com Website: tlc-creative.com Instagram: @tlccreativeagency Newsletter: Sign up for The Vault Welcome back to season two. If this one hit home, send it to a woman who's been refreshing her inbox for too long, and hit Follow so you don't miss what's next.

  3. Aug 27

    How to Start a Digital Product With No Money, Just Time

    Thirty episodes ago, Trish hit record for the first time with no idea if anyone would listen. In this season finale, she's closing things out, not with a full recap, but with what actually stuck. It starts with a DM. A listener responded to Episode 21 with one line that Trish has read over and over since: she put in words something the listener could never describe, and did it in one sentence. That's the moment Trish comes back to when she thinks about why this show exists. From there, Trish turns to something she can't stop seeing online: women facing ageism, getting pushed out of jobs, and feeling like there's nowhere left to go, then getting told to "just start something," as if that means finding forty thousand dollars and writing a business plan overnight. It doesn't. Trish makes the case that the real cost of starting is time, not a big pile of money, and that starting small isn't the consolation prize, it's the smart move. Then a personal reflection on what this season actually turned into, and a first look at what's coming in Season 2, including the first confirmed guest. Inside the episode: The DM that stuck: a listener's response to Episode 21, and why that single message means more to Trish than any download count or dashboard numberThe real cost of starting: why ageism, job loss, and "just start your own thing" advice keep colliding, and what starting small actually requires (an afternoon, not a fortune)Spending money isn't the mistake: the real mistake is spending it before you know if an idea has any tractionWhat this season turned into: a personal reflection on the difference between the polished episodes and the honest ones, and which ones actually landedWhat's next: a first look at Season 2, including guest interviews starting with Courtney, founder of Mother SourceYour reminder today: Starting doesn't require the thing you think it requires. You don't need permission, and you don't need a pile of capital sitting around before you take the first step. You need an afternoon and the willingness to start messy. Resources & Links Season 2 launches soon. To stay in the loop, including behind-the-scenes updates and to know the second the show is back, sign up for The Vault, Trish's newsletter: tlccreative.myflodesk.com/welcome Read the full transcript: tlc-creative.com/just-a-number-transcripts Email Trish: trish@tlc-creative.com Website: tlc-creative.com Instagram: @tlccreativeagency If this season gave you anything at all, hit Follow so you don't miss what's coming next.

  4. Aug 20

    Who You're Actually Taking Advice From (And Why It's Costing You Time and Money)

    Somewhere out there right now, someone is handing you advice about what's next for you... your career, extra income, retirement planning... and they've never actually lived what you're living. This episode is about how to tell the difference between advice that's real and advice that just sounds real. Trish starts with a quote she keeps coming back to: "don't take advice from someone who isn't in the position you want to be in." That's a good filter, but it's not the whole filter because plenty of people have actually done the thing and still shouldn't be the ones you're listening to. There's a second, sneakier test underneath it, and Trish learned it the expensive way. Inside the episode: The real problem: why buying the guide, joining the paid community, following resume advice from someone who hasn't job hunted in decades, or taking retirement advice from an influencer who's never had their income disappear overnight are all the same underlying problem wearing different outfitsThe quote, and why it's only step one: "don't take advice from someone who isn't in the position you want to be in" is a good filter, but not the whole filterThe second, sneakier test: even when someone has actually done the thing, are they handing you the whole picture, or just enough to keep you paying for the next module or the next tierTrish's own rabbit hole: the twenty-dollar playbooks that only covered the basics, the mastermind that felt productive because she was busy, and the conversation with her accountant, asking about a stack of recurring charges, that made her realize she'd found a very well-designed rabbit hole, not a shortcutThe version of this that has nothing to do with business: what it looks like to take resume advice from someone who's never had an AI screening filter silently reject them, or faced being told they're "not a culture fit" at fifty-plusWhat's yours: the questions to ask about whose voice you're actually trusting with your next chapter, and what it's already cost you in time you can't get backHolding herself to the same standard: why Trish tells you exactly what the Digital Dashboard does and doesn't do, because if she's asking you to hold other people to the whole-picture test, she has to hold herself to it tooYour reminder today: You get to be picky about who you let influence your next thing. That's not distrustful. That's just smart. Resources & Links The TLC Digital Dashboard: thirty-seven dollars, and exactly what it says it is: one place for your ideas, drafts, and half-formed offers to live. It won't skip the messy middle for you or write your offer for you, and Trish tells you that upfront: tlc-creative.com/tlcdigitaldashboard Read the full transcript: tlc-creative.com/just-a-number-transcripts Email Trish: trish@tlc-creative.com Website: tlc-creative.com Instagram: @tlccreativeagency Newsletter: Sign up for The Vault

  5. Aug 13

    The Messy Middle: Why Building Something New Feels Like a Disaster (And Why It Isn't)

    You had the idea. You started building. And now you're somewhere in the middle, where it doesn't look anything like what you pictured, nothing feels locked in, and you're still second-guessing the wording, the images, the whole thing. Somewhere in there a story creeps in, and it usually sounds like: this is a disaster, something's wrong, I should have this figured out by now. In Episode 28, Trish goes after that story. Not the mess itself, but what we've decided the mess means. Because the stretch between starting something and having it actually work is the part nobody warns you about. It isn't the exciting brainstorm moment and it isn't the satisfying part where the thing is finished and out in the world. It's the unfinished, unsure, slightly embarrassing part in between. And most of us have been told to read it as failure when it's just what building looks like from the inside. Inside the episode: The stretch nobody warns you about: why the gap between the idea and the working version is the least talked-about part of building anythingThe story that creeps in: how "this is unfinished" turns into "something must be broken, either in the plan or in me," and why that conclusion is wrongWhat everybody assumes: that by a certain point it's going to click, you'll feel clear, and you'll know exactly what you're doing. Nobody skips this part. Some people just don't share itWhy the mess makes it better: a perfect plan executed exactly as written only ever gets you what you already imagined. Detours are where you find out what people actually respond to, and the awkward first version is what teaches you how to make the second one goodWhere the disaster story comes from: comparison (your behind-the-scenes against someone else's highlight reel), silence (plenty of people show you only the polished version by design), and plain impatience (wanting a linear process out of something that was never going to be one)Why messy can be beautiful: the parts that came from a real detour or an actual mistake tend to be the most human and the most connective. People don't fall in love with perfect. They fall in love with realYour reminder today: If what you're building right now feels unfinished and you have no idea where it's going to land, that's not a catastrophe. That might be exactly what it's supposed to look like right now. Let it be messy. That's the thing actually becoming something. Resources & Links The TLC Digital Dashboard is a Notion-based home for your ideas, half-finished pieces, and notes to yourself, so the mess has somewhere to live while you're still in it: tlc-creative.com/tlcdigitaldashboard Read the full transcript: tlc-creative.com/just-a-number-transcripts Email Trish: trish@tlc-creative.com Website: tlc-creative.com Instagram: @tlccreativeagency Newsletter: Sign up for The Vault

  6. Aug 6

    Niche vs Point of View: How to Stand Out With a Digital Product When Everyone Teaches the Same Thing

    Everyone tells you to niche down. Pick a category, narrow your audience, stay in your lane. But if you've ever wondered why two people can teach the exact same skill and only one of them builds a real following, this episode is for you. Trish breaks down the difference between a niche and a narrative, and why knowing your point of view matters more than narrowing your topic. This episode builds directly on the "You Are the Niche" episode, going one layer deeper into what actually makes people choose you over everyone else covering the same ground. Inside the episode: Why narrowing your category further and further usually backfires, and how you can end up disappearing instead of standing outWhat a narrative actually is, and why the content creators you follow are rarely the only ones covering their topicA resume-writing example that shows the difference between building a template and building a followingWhy taking a side is what makes a brand memorable, illustrated through two very different marketing agenciesTrish's own story of learning to know the rules before deciding which ones to break, starting in art school and carrying into her corporate training careerHow studying what's already working in your space can be useful research instead of a copy-paste trap"A category is not a reason to choose you." Resources: Listen to: "You Are the Niche" episode: https://rss.com/podcasts/just-a-number-show/2958588Book your free call: https://calendly.com/tlccreative/free-clarity-callTLC Digital Dashboard: https://www.tlc-creative.com/tlcdigitaldashboardQuestions? Email trish@tlc-creative.comIf this one landed for you, follow the show so you don't miss what's coming next.

  7. Jul 30

    How to Start a Digital Product When You Have No Free Time

    You don't need a free weekend to start building something of your own. You need fifteen minutes, and the willingness to actually protect them. In this episode, Trish gets real about what it takes to build a digital offer when your schedule is already full, because hers is too. Between client work, marketing, and putting out this podcast every single week, she's living the exact juggle so many of you are. This one is less about strategy and more about permission: permission to work in small windows, permission to move slower than the internet says you should, and permission to treat fifteen minutes as real progress instead of a consolation prize. Inside This Episode Why "just start small" is advice that sounds helpful but rarely gets defined, and what small actually looks like on a day that's already completely fullThe real trade-off: it's never big progress versus small progress, it's small progress versus none at allWhere fifteen minutes can actually come from: a skipped scroll session, a few minutes in the car, part of a lunch breakUsing AI as a brainstorming partner to get a messy idea out of your head and into something workableThe real math behind a simple, low-ticket offer, and why you don't need a massive audience for it to matterWhy early traction, even from a handful of buyers, tends to become its own motivation to keep going"Protecting fifteen minutes for something you actually want to build isn't cheating anybody. It's you putting yourself on the list, for once." Resources & Links Website: tlc-creative.com Email Trish: trish@tlc-creative.com Instagram: @tlccreativeagency If you haven't already, follow Just a Number so you don't miss what's coming next.

  8. Jul 23

    Done-With-You vs. Done-For-You: How to Know Which One Builds Your Digital Product

    You know you're ready to build something with what you know. But there's one question that trips up almost every woman before she ever books a call: what does working with someone actually look like? In this episode, Trish breaks down the real difference between a done-with-you and a done-for-you path, so you know exactly what you're walking into before you pick up the phone. Because the biggest reason most women never take the next step isn't money. It's not knowing what to expect. Inside this episode: - The two types of women who show up ready to build, and which path fits each one - What a done-with-you offer actually includes, and why it's more than "just a course" - What a done-for-you build actually includes, start to finish - A simple gut-check to figure out which path is yours - The real cost difference between the two, in time and in money - What actually happens on a free call (hint: it's not a sales pitch) "One of the biggest reasons people never book a call isn't money. It's fear of the unknown." Resources & Links: Book your free call: https://calendly.com/tlccreative/free-clarity-call TLC Digital Dashboard: https://www.tlc-creative.com/tlcdigitaldashboard Questions? Email trish@tlc-creative.com Ready to figure out which path is yours? Book your free call today, link above. No pressure, no pitch, just an honest conversation about what's next.

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Ratings & Reviews

5
out of 5
4 Ratings

About

You know more than you think you do. Just a Number is for women over 40 who’ve spent years learning, working, solving problems, figuring things out, and picking up skills they may not even realize are valuable. This show is about what happens when you stop brushing all of that off and start asking, “Could I actually do something with this?” Hosted by Trish from TLC Creative, each episode gets into the real stuff: ideas, confidence, money, tech, getting seen, second-guessing yourself, and figuring out how to turn what you know into something useful and profitable. Maybe that looks like a course, coaching, a workshop, a service, or a simple digital product. Maybe it’s just a little extra money. Maybe it turns into something much bigger. Either way, you don’t need a 47-step funnel, another certification, or permission from anyone to get started. Expect honest solo episodes, practical breakdowns, and conversations with women who decided to stop waiting and try something. No hustle worship. No fake urgency. No pretending you should’ve started ten years ago. You’re not behind. You’re under-packaged. New episodes weekly. Learn more at TLC Creative.

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