APPRVD ACADEMY PODCAST

TUTU RALOGAIVAU

APPRVD Academy Podcast mentors emerging fashion founders through the real process of creating a streetwear brand — covering design, manufacturing, branding, and long-term brand building. Learn to build your streetwear brand

Episodes

  1. May 11

    APPRVD ACADEMY PODCAST — Episode 7: PRICING - TUTU

    🎙️ APPRVD ACADEMY PODCAST — Episode 7: PRICING Hosted by Tutu Pricing is not just numbers — it's positioning. In this episode of APPRVD Academy, we break down one of the biggest mistakes fashion entrepreneurs make: pricing from fear instead of value. Your price tells the world who you are before customers even touch the garment. Cheap pricing can weaken perception, while strategic pricing builds authority, trust, and brand identity. In this episode, Tutu shares: • How APPRVD approached pricing strategy • Why quality and positioning matter more than competing on price • The psychology behind premium fashion brands • How to calculate pricing without undervaluing your work • Why your brand story impacts what customers are willing to pay Whether you're launching your first T-shirt, hoodie, or full collection, this episode will help you think like a fashion house — not just a clothing brand. 📖 Based on the upcoming book: Dream, Design, Streetwear 🎧 Subscribe for weekly episodes on fashion business, branding, design, mindset, and building a global fashion house. Stay APPRVD. #APPRVD #FashionBusiness #StreetwearBrand #FashionEntrepreneur #LuxuryStreetwear #PricingStrategy #FashionPodcast #APPRVDAcademy #BusinessMindset #StreetwearCulture #BrandBuilding #FashionEducation

  2. May 9

    APPRVD ACADEMY PODCAST – EPI 6 SAMPLING CLOTHING - TUTU

    "Ideas are cheap. Samples cost money. It's an investment." Every successful fashion brand begins with a sample. In this episode of APPRVD Academy, Tutu breaks down one of the most important stages in building a real fashion brand — SAMPLING. This is the stage where your ideas stop being sketches and start becoming physical products. From choosing fabrics and understanding fit, to learning through mistakes and revisions, sampling is where your brand either evolves… or stays stuck in imagination. In this episode, you'll learn: • Why sampling is an investment, not an expense • The biggest mistakes fashion entrepreneurs make with first samples • How APPRVD developed its products through revisions and patience • Why quality, fit, and construction matter more than hype • How samples help shape your future collections and brand identity Tutu also shares personal experiences building APPRVD and the lessons learned through creating hoodies, T-shirts, compression wear, and runway concepts for Paris and Milan Fashion Week. If you're serious about starting a fashion brand, this episode will help you understand why sampling is the bridge between dreaming and building. Stay disciplined. Stay improving. Stay APPRVD. #APPRVD #FashionBusiness #StreetwearBrand #FashionDesign #Sampling #ClothingBrand #LuxuryStreetwear #FashionEntrepreneur #APPRVDAcademy #ParisFashionWeek #TUTUralogaivau

  3. May 7

    APPRVD ACADEMY PODCAST - EPISODE 5 - WHY QULITY MATTERS - TUTU

    🎙 APPRVD ACADEMY PODCAST – EPISODE 5: QUALITY With Tutu | "A T-shirt is never just a T-shirt." What separates a brand that lasts from one that fades out? Quality. In this episode, Tutu breaks down why quality is not just about fabric — it's about discipline, identity, and long-term brand positioning. From your very first sample to your future runway collection, quality is the silent signal that tells the world who you are. If you're serious about building a fashion brand that commands respect — not just attention — this episode is essential. 🔥 In this episode, you'll learn: • Why quality is your brand's first impression (before a word is spoken) • The biggest mistake early fashion brands make with cheap production • How APPRVD approaches quality from hoodies to runway pieces • The difference between looking premium vs being premium • How quality builds trust, repeat customers, and long-term brand equity 💭 Tutu's Perspective: "Anyone can print a logo. Not everyone can build a product people respect." 🧠 Key Takeaway: If you compromise on quality, you don't just lose a sale — you lose your position. 📍 Who this is for: • Fashion entrepreneurs starting their first brand • Creators launching T-shirts, hoodies, or collections • Designers preparing for serious growth (wholesale, runway, global expansion) 🎯 Action Step: Look at your current product — would you pay full price for it? If not, go back and refine. That's where real brands are built. 🔔 Subscribe for weekly episodes on: Fashion business Brand building Discipline & mindset APPRVD journey to Paris & Milan runway 📲 Follow the journey: Instagram: @APPRVD YouTube: APPRVD Academy Podcast: APPRVD Academy Stay disciplined. Stay building. Stay APPRVD.

  4. Apr 17

    APPRVD ACADEMY PODCAST - EPISODE 4 - YOUR FIRST TEESHIRT - TUTU

    APPRVD PODCAST — EPI. 4: VISION & MISSION With Tutu Ralogaivau What separates a brand that lasts from one that fades? It's not just the product. It's not just the design. It's the clarity behind it. In Episode 4 of the APPRVD Podcast, Tutu breaks down the foundation every great fashion house is built on — Vision and Mission. Because before the runway… Before the collection… Before the first sale… There must be direction. Your vision is your future — the world you are building. Your mission is your discipline — how you show up every day to build it. Without vision, you follow trends. Without mission, you lose consistency. This episode will challenge you to stop designing randomly — and start building intentionally. 🎙 In this episode, you'll learn: • Why vision gives your brand long-term power • How mission creates daily discipline and execution • The difference between brands that react vs brands that lead • How to define your direction before your next product • The APPRVD mindset for building a fashion house, not just a label 🧠 The Truth: Most brands don't fail because of bad design. They fail because they never decided where they were going. 🔥 If you're serious about building a global fashion brand — this is where it starts. Dream it. Design it. Live it. — APPRVD

  5. Mar 30

    APPRVD ACADEMY PODCAST - EPISODE 3 - FIRST CONCEPT - TUTU

    APPRVD ACADEMY — EPISODE 3: FIRST CONCEPT With Tutu Ralogaivau Your first concept is not just an idea. It is the moment your imagination becomes visible. Most fashion brands fail before they begin… Not because they lack talent — But because they never define a clear concept. In this episode of APPRVD ACADEMY, Tutu breaks down how to move from thinking to creating — and how your first concept sets the foundation for your entire brand. This is where Dream becomes Design. 🎓 WHAT YOU'LL LEARN: • Why your first concept matters more than your first product • The difference between copying trends vs creating meaning • How to turn identity into a clear visual direction • The APPRVD framework for building your first concept • Why simplicity wins in early-stage brands 🧠 THE TRUTH: Your first concept doesn't need to be perfect. It needs to be clear. Because clarity builds brands. Confusion kills them.

  6. Feb 19

    APPRVD ACADEMY PODCAST - EPISODE 2 - IDENTITY BEFORE PRODUCT - TUTU

    APPRVD ACADEMY PODCAST Episode: Identity Before Product — How to Start a Streetwear Brand   Most people start a streetwear brand by designing a logo. That's why most brands never last.   In this episode, Tutu Ralogaivau — Creative Director of APPRVD — explains the real first step: you don't build a product first, you build a point of view first.   Streetwear has never been about fabric. It's about signalling. Belonging. Meaning. A T-shirt only matters when it represents a person becoming someone new.   You'll learn:   Why copying trends guarantees invisibility The difference between clothing brands and identity brands How to define your brand philosophy before you design anything The "uniform mindset" that makes people wear a brand daily The mistake 90% of first-time designers make in their first drop     If you're starting a brand while working a 9-5, this episode gives you the mental blueprint before you spend money on samples, printing, or Shopify.   Because the truth is simple:   Products create sales. Identity creates movements.   APPRVD Academy is where fashion entrepreneurs stop guessing and start building with intention.   Dream. Design. Build. Legacy.

  7. Feb 2

    APPRVD ACADEMY PODCAST - EPISODE 1 - DREAMS - HOW TO START A STREETWEAR BUSINESS |

    Dreams - how to start a streetwear business. https://www.youtube.com/@apprvdacademy

  • 7 Episodes

About

APPRVD Academy Podcast mentors emerging fashion founders through the real process of creating a streetwear brand — covering design, manufacturing, branding, and long-term brand building. Learn to build your streetwear brand

Information

  • Creator
    TUTU RALOGAIVAU
  • Years Active
    2026
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © Copyright all reserved APPRVD 2026
  • Show Website
    APPRVD ACADEMY PODCAST