AI is already becoming a practical tool for farms and agritourism businesses—helping save time, organize information, make decisions, and improve day-to-day operations. In this episode, Hugh McPherson is joined by Amir Maan of Maan Farms and Jordan Pierce of Stucky Farm and Agritourism Solutions to discuss how they're using AI right now. From turning voice notes into work orders to building an AI assistant through WhatsApp, they share real examples involving equipment, marketing, pricing, weather, operations, and more. • Turn voice notes into organized farm work orders• Use a WhatsApp AI assistant called Iris to organize information• Work with PDFs, emails, Google Sheets, and business data• Preserve institutional knowledge and make it easier for employees to access• Use AI to evaluate equipment purchases• Visualize landscaping and farm improvements before spending money• Create contractor-ready project concepts• Identify equipment and planter settings from photos• Create radio ads that fit specific time limits• Analyze ticket pricing and historical sales data• Combine weather, attendance, and sales data to find patterns• Use AI for forms, compliance, and technical tasks• Understand AI security, access control, and prompt injection The discussion goes beyond saving time. AI can help analyze ticket pricing, early-bird offers, same-day pricing, attendance, weather, and historical sales data. For seasonal businesses, years of sales and weather information can help identify patterns and evaluate different pricing scenarios. The group discusses prompt injection, public-facing chatbots, access permissions, and sensitive business information. As AI becomes more integrated into business operations, knowing what information an AI system can access—and who can access it—is critical. AI can reduce repetitive administrative work, organize information, and help owners spend more time focused on people, guests, operations, and growth. The goal isn't to replace your team. It's to give your team better tools. 00:00 – Introduction03:13 – Meet Jordan and Amir05:07 – Voice notes into work orders06:46 – WhatsApp AI assistant09:50 – Capturing information in the field11:59 – AI with PDFs and Sheets13:30 – Getting employees to use AI15:32 – AI access control18:28 – Building AI assistants19:41 – AI for equipment planning20:55 – AI for landscaping24:23 – AI for radio commercials25:07 – Farm photos to project concepts28:58 – AI security33:55 – LLMs.txt37:44 – Preserving equipment knowledge41:41 – AI for business decisions42:10 – AI and ticket pricing44:24 – Guest behavior patterns45:31 – Historical ticketing data49:33 – Weather data50:28 – Weather, attendance & sales52:40 – AI for forms and compliance54:17 – Agentic AI challenges55:49 – The future of AI for farms More Information About Hugh: https://maplelawnfarms.com/ Positive Business Action Linktree: https://linktr.ee/positive.business.action Maan Farms: https://maanfarms.com/ Stucky Farm and Agritourism Solutions: https://stuckeyfarm.com/ Positive. Business. Action. features practical conversations with entrepreneurs, business owners, and industry experts about business growth, marketing, leadership, technology, agritourism, customer experience, and operations. 💬 How are you using AI in your business? Share your biggest AI win—or the task you wish AI could handle for you. #AI #ArtificialIntelligence #Agritourism #FarmBusiness #FarmTechnology #AIFarming #Agriculture #SmallBusiness #BusinessGrowth #Marketing