Market Says?

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Hosts Marcus Collins and his University of Michigan Students will take a rare look at culture through the eyes of tomorrow’s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z.

Episodes

  1. 6D AGO

    Are You for Me, Against Me or Just With Me? Should Fans Demand That Brands Make a Stand?

    The algorithm doesn’t just show us what we care about. It can start to shape what we think we care about. In this episode of Market Says, hosts Marcus Collins and Gayle Troberman, alongside University of Michigan students get to the heart of how brand relevance works in a feed-first culture. If people are discovering issues, products, controversies and cultural cues through their “for you” pages, then brands are no longer just competing for attention - they’re competing to become part of someone’s identity. For marketers, the question becomes less “what do we want to say?” and more “how is the market receiving, reshaping and sharing what we stand for?” Because today, brand meaning doesn’t only live in the campaign. It lives in the feed. See omnystudio.com/listener for privacy information.

    37 min

  2. APR 23

    Relevant or Random? What the Market Says About Sports Marketing

    In this episode of Market Says?, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to find out what Gen Z fans actually think about brand marketing in sports and what it takes to get their attention. See omnystudio.com/listener for privacy information.

    28 min

  3. TRAILER

    Market Says? ... Coming Soon!

    Hosts Marcus Collins and his University of Michigan Students will take a rare look at culture through the eyes of tomorrow’s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z. See omnystudio.com/listener for privacy information.

    2 min

Trailer

About

Hosts Marcus Collins and his University of Michigan Students will take a rare look at culture through the eyes of tomorrow’s consumers. Marketers will get schooled by the students as they take the mic and decide what gets a pass and a fail when it comes to creating culture and connecting with Gen Z.

Information

  • Creator
    iHeartPodcasts and Bubbler
  • Years Active
    2K
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    2026 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia
  • Show Website
    Market Says?