#seen

Sked Social
  • 0.0 (0)
  • Marketing

#seen by Sked Social is where social media finally gets real. Hosted by Lachlan Bradford, #seen dives into the people, ideas, and experiments shaping what it actually means to treat socials seriously. The unfiltered side of content, community, and creativity. Each episode cuts through the brand-safe noise to show how today’s best social managers, creators, and marketers build influence online without the playbook. From the chaos behind viral posts to the systems that make creativity repeatable, #seen is for anyone who lives and breathes social... and wants to get better at it.

  1. 1d ago

    Spend it Like it's Your Money with Aaron Mudford

    Aaron Mudford has spent six years at DataSauce, a full-service performance marketing agency in Melbourne working across paid social, paid search, email and creative for brands in fashion, events and beyond. In this episode he tells Lach where brands are quietly burning cash, starting with one Meta setting: view-through attribution. On some fashion accounts it claims 50 to 60% of reported revenue, and when DataSauce strips it out, "what could be a ten could come down to a two." He also shares the question he puts to clients before every big test: "if it was my money, would I try this?" He's firmly data-led, but keeps 10 to 20% of every testing roadmap for open-ended swings. On AI, his view is just as direct: it's making reports faster to build, but not always more useful, and it still can't see the context an account manager picks up by watching an account every day. In this episode: * How Meta's view-through attribution inflates ROAS, and why DataSauce switched to 7-day click * Why you should test hardest when results are good, not when they drop * His "if it was my money" rule for pitching big swings to clients * Cutting the reports that exist to please a trade meeting * How DataSauce's pod structure keeps client accounts running when people take leave * What 30 days of daily LinkedIn posting taught him, and why he still posts weekly Guest LinkedIn: https://www.linkedin.com/in/aaron-mudford/ Guest company: https://www.datasauce.com/ Join the #seen community: https://skedsocial.com/seen-community/?utm_source=spotify&utm_medium=social&utm_campaign=seen-newsletter&utm_content=aaron-mudford-ep-39

    Spend it Like it's Your Money with Aaron Mudford

  2. Sep 30 ·  Bonus

    Why Do We Edit Photos of Ourselves?

    In our very first 'Group Chat' podcast, the Sked Social team Lach, Gabby and Hana answer a very simple, but very deep question... Why do we edit photos of ourselves? From Snapchat dog ears to FaceTune, we get into the pressure to look good when all your mates are filtered, accidentally catfishing yourself with your own photos, and holiday memories permanently stuck behind a terrible Instagram filter. We also ask where a touch-up becomes misleading, why skincare ads have trust issues, and whether the “raw and unfiltered” version of ourselves is still carefully curated. Plus, Lach admits his Tinder profile featured a surfboard and a guitar. He can’t use either. One question. Three perspectives. Welcome to The Group Chat. Join the #seen community here. Start your free 14 day trial with Sked Social here.

    Why Do We Edit Photos of Ourselves?

  3. Sep 23

    Fire your Favourite Clients with Elke Westerveld

    Elke Westerveld founded Social & Staple, a boutique digital marketing agency on the Gold Coast working across paid performance, retention marketing and creative strategy for ecommerce brands in beauty, fashion and lifestyle. In this episode she tells Lach why growth for her has mostly looked like saying no: three straight taglines later, from "helping small brands make big moves" to "making brands memorable" to where she's landed now, "the last agency you ever work with." She also shares the pricing audit that changed how she talks about money with clients: an outside review found her agency's client lifetime value was excellent, but her rates were still undermarket, and she's blunt about why that gap was emotional, not mathematical. On AI, her rule is just as clear: it scales the execution she can't keep up with, but it will never replace the idea driving the business in the first place. In this episode: Why she cut photography, web builds and full-scope social to keep only three servicesThe outside pricing audit that found her agency's client lifetime value was excellent, and her rates weren't matching itHer "vibe hire" rule for building a team: skills are trainable, attitude isn'tThe serious burnout two years ago that nearly ended in selling the agency, and the boundary system she built insteadFour paid mental health days a year, a psychologist in the office, and why she protects one fully offline day a weekWhere AI earns its place inside Social & Staple, and the one job she keeps for herself Guest LinkedIn: https://www.linkedin.com/in/elke-westerveld-01862893/ Guest company: https://www.socialandstaple.net/ Join the #seen community: https://skedsocial.com/seen-community/

    Fire your Favourite Clients with Elke Westerveld

  4. Sep 8

    Building a 200-person Creator Business with Tom Maynard

    Tom Maynard co-founded Amplify, a creator-led agency of around 200 people across Australia, Asia and the US, connecting brands, creators and publishers to build and distribute content around the world. In this episode he tells Lach why the model hasn't changed since his days running digital for Big Brother and Idol, just the platforms have: "where eyeballs go, money flows." He walks through the funnel Amplify actually runs on, mass reach at the top through Shorts, Reels and TikTok, and the audience that pays further down through podcasts, Patreon, Substack, merch and live tickets. He also shares the rule that keeps him honest about AI: he uses it to tear through legal documents and speed up production, but he won't let it near the human voice itself, because he wouldn't sit through a podcast interview with an AI clone of himself, and he doesn't think anyone else's audience wants that either. In this episode: The intern on Tom's team who was closing in on a million YouTube subscribers before "creator" was even a wordWhy reach up top means nothing without a system built to catch it at the bottomThe Vaseline-sponsored scripted drama his team is producing in South KoreaWhere AI genuinely helps a 200-person content business, and the one place he refuses to let it inThe FOMO he had to unlearn once Amplify scaled past hundreds of live campaigns at onceTwo lessons from his years in live TV that still run the business today Guest LinkedIn: https://www.linkedin.com/in/tom-maynard-b8a3191/ Guest company: https://www.thisisamplify.com/ Join the #seen community: https://skedsocial.com/seen-community

    Building a 200-person Creator Business with Tom Maynard

  5. Aug 25

    Retention Marketing is the New Acquisition with Sean Fisher

    Sean Fisher co-founded Zebra3, a Gold Coast agency built on email, retention marketing and Shopify, and also runs the white-label agency AdMerge and a Brisbane coffee roastery called Blackstone Road. In this episode he tells Lach why he thinks paid media as most agencies know it won't look the same in 18 months, and why Zebra3 is betting its next chapter on retention instead of acquisition: "your ad is the best salesperson for your product, but your product is the best salesperson for your community." He also shares the $70,000 lesson that reshaped how his team uses AI — a nine-month internal project that replicated something close to an $80-a-month tool, because nobody defined what "finished" looked like before they started. In this episode: The Beverly Hills shoot Sean signed off 40 minutes before his brother's weddingBuilding pods instead of "winging it" as the team scaled past 13 peopleWhy an exceptional product beats every ad frameworkThe AI slop era, and why acquisition is about to get easier for everyoneThe pivot from paid media to email, retention and ShopifyThe $70,000 dashboard that taught Sean every AI project needs a definable objective Guest LinkedIn: https://www.linkedin.com/in/sean-fisher-sf/ Guest company: https://zebra3.digital Join the #seen community: https://skedsocial.com/seen-community/

    Retention Marketing is the New Acquisition with Sean Fisher

  6. Aug 11

    Designing as Systems with Angus McGlynn

    Most agencies think they are selling design. They are actually selling a folder of files, and that business is ending. Angus McGlynn dropped out of high school at 16 to take his first design job, having never opened Figma, and two years ago started Refract, a Sydney agency working with high growth startups on product, brand, website and social. On this episode he tells Lach why Refract retired its own project managers, automated onboarding, briefing and time tracking in-house, and spent six months teaching every designer on the team to ship straight to code with Claude Code and Codex. His argument: agencies still selling one-off static deliverables are on borrowed time, and the ones that survive will hand clients a system they can run themselves. He also walks through Refract's hiring ritual, the "design jewels," where 40 designers pitch live against a one-hour brief, and why he thinks the designers most scared of AI are protecting a job title, not a skill. This episode of #seen is brought to you by Sked Social, the social media platform behind the show. Complete our #seen Social Report Survey and go into the draw to win $250 cash here.

    Designing as Systems with Angus McGlynn

  7. Jul 28

    The Founder-Story Framework Every Marketing Manager Should Steal with Elle Kress

    Most founders treat a press release as the finish line. Elle Kress says that's the exact mistake that wastes the coverage you just earned. Elle runs Hey Good News PR, a founder-focused PR agency in Sydney, and Worktribes, a Slack community for comms freelancers. In this episode, she breaks down why she won't sign a client for under six months, the single-page process she runs with every founder before any pitching starts, why she media-trains every client in their first quarter, and her honest rule for using AI in a PR practice: research partner, never source of truth. We also get into building in public without polishing it, why LinkedIn and Instagram deserve different levels of vulnerability, and the loneliness problem that pushed her to build a community for solo PR freelancers. Hosted by Lach Bradford. Find Elle: linkedin.com/in/ellekress/ · heygoodnewspr.com · worktribes.net This podcast is proudly brought to you by Sked Social. New episodes of #seen every Wednesday. Subscribe for conversations with the people actually running social and brand strategy day to day.

    The Founder-Story Framework Every Marketing Manager Should Steal with Elle Kress

  8. Jul 14

    Data-Led Social and the Power of Content with Kim James

    Most brands don't have a content problem. They have a recognition problem. In this episode of #seen, Lach Bradford sits down with Kim James, founder of Wedge, to unpack why the brands winning on social aren't posting more, they're building content people come back for. Kim shares how one content series grew a client's account from 42 to nearly 1,600 followers in just six weeks, why data should shape creativity (not replace it), and how becoming known for one thing beats trying to appeal to everyone. They also dive into rebuilding an agency from scratch, recovering from burnout, packaging services to scale, and why strategy is still the one thing you can't afford to skip. If you're a social media manager, marketer, founder or creator looking to build content that actually compounds, this one's for you. #seen is proudly brought to you by Sked Social — the social media management platform built for teams who want to plan, collaborate, approve and publish content without the chaos. New episodes every Wednesday.

    Data-Led Social and the Power of Content with Kim James
See All (40)

About

#seen by Sked Social is where social media finally gets real. Hosted by Lachlan Bradford, #seen dives into the people, ideas, and experiments shaping what it actually means to treat socials seriously. The unfiltered side of content, community, and creativity. Each episode cuts through the brand-safe noise to show how today’s best social managers, creators, and marketers build influence online without the playbook. From the chaos behind viral posts to the systems that make creativity repeatable, #seen is for anyone who lives and breathes social... and wants to get better at it.

Information

  • Creator
    Sked Social
  • Years Active
    2026
  • Episodes
    40
  • Rating
    Explicit
  • Copyright
    © 2026 Sked Social
  • Show Website
    #seen