Honest Wealth Builders

Abi Asija
  • 4.8 (19)
  • Entrepreneurship

Most business podcasts talk about success. Honest Wealth Builders works on it. This is a strategy lab where revenue-generating founders break down their business, identify the real constraint limiting growth, and workshop the next smart move. Each episode follows a simple three-part structure: 1. The Business: What are you building? How does it make money? What are you aiming for? 2. The Bottleneck: Where is growth slowing down? Sales, pricing, positioning, focus, execution? We isolate the real constraint. 3. The Strategy Session: We challenge assumptions, weigh tradeoffs, and decide the next clear step forward. This is not a traditional interview show. It’s a focused strategy session. Real businesses. Real constraints. Clear next moves. The insights come from building my own seven-figure company, completing over 700 deals, and documenting the principles behind sustainable growth. If you are building something serious and want sharper thinking around your next move, this show is for you.

  1. 19h ago ·  Video

    Big Retailers or Local Stores: What Should She Do First? | Aria Drexler

    Abi Asija sits down with Aria Drexler, founder of a growing ancestral nutrition business, to explore the challenges of building a supplement brand from the ground up. Aria discusses her product, beliver, a family-friendly beef liver powder designed as an alternative to traditional capsule-based supplements. She explains how limited marketing funding and a developing marketing system have made sales growth and business expansion challenging. Aria shares how her background as a registered dietitian in the functional and integrative nutrition space inspired her to create a product that could make beef liver easier to incorporate into everyday meals. She explains the product’s focus on families, children, and people who prefer not to take capsules, along with its use of regenerative agriculture-grown beef from Australia and flavor-masking ingredients. The conversation dives into the sourcing and production of beliver, including the importance of regenerative agriculture, animal welfare, and the availability of high-quality beef liver in the quantities needed for production. Aria explains why she currently works with an Australian supplier and discusses the benefits of sourcing from large ranches while maintaining the quality standards she wants for her product. Abi and Aria explore the business’s financial goals, current sales, and plans for growth. Aria shares her goal of reaching one million dollars in revenue by year three, along with the challenges of managing inventory, manufacturing timelines, and cash flow. They discuss her plans to work with local farm stores, independent wholesalers, and larger natural grocery retailers while ensuring the business can meet demand. Another major topic is marketing and customer acquisition. Aria explains how an affiliate partnership with the Root Cause Protocol has generated the majority of her sales through an approved product directory and collaborative promotions. She also discusses the role of organic traffic, Google Ads, and social media in building brand visibility, as well as the importance of developing a stronger marketing system to improve sales and support future growth. The conversation also covers product pricing, margins, customer feedback, and the operational challenges of scaling a supplement business. Aria shares how customers have responded to beliver, the role of packaging and shelf-life testing, and the potential of co-packing and improved production processes.  Viewers will learn strategies for growing a product-based business through better customer acquisition, subscriptions, referrals, retail partnerships, founder-led marketing, and community building. To learn more about Aria and beLiver, visit shopbeliver.com or contact the team at info@shopbeliver.com

  2. 2d ago ·  Video

    How to Scale a Service Business Without Working More Hours | Steffani Symons

    Abi Asija sits down with Steffani Symons, a private chef serving San Diego, Los Angeles, and Palm Springs, to solve the founder dependency limiting her growth. Her business generated 150,000 last year, with a target of 250,000 this fiscal year and 500,000 within three years. Demand is strong, but Steffani handles 95% of the business and turns away double bookings because she cannot serve two events at once. Key Insight: A service business cannot escape founder dependency through harder work alone. It needs an invested operator who can protect the quality of delivery and an owned audience that can generate repeat demand. Building both allows the founder to increase capacity, retain more profit, and stop depending on rented platforms for every new customer. Steffani explains why hiring has stalled after 10 to 15 interviews. Candidates either lack experience, already work during peak event hours, or do not see a career inside a small company. Abi recommends treating hiring as a numbers game, beginning with a contract period, setting clear 30-day and 90-day expectations, and testing reliability before making a permanent commitment. The offer itself also needs to change. Instead of advertising another hourly sous chef position, Abi suggests recruiting a future part owner through profit sharing and phantom equity. A strong candidate could earn a year-end share of net profit that increases over time, creating a reason to protect the brand, stay for the long term, and help turn existing demand into a much larger company. The conversation then exposes the cost of her current lead system. Roughly 25% of customers come from Airbnb, which can take about 15%, while 75% come from Thumbtack at roughly 20 to 40 per lead. She receives around 10 inquiries a day and books about three, but disconnected calendars and manual rescheduling create extra work. A shared team calendar would show real availability and route bookings to whichever chef is free. Abi's next priority is an owned customer database. Every client and qualified lead should enter a permission-based email system, receive useful food content and offers every couple of weeks, and become part of a referral flywheel. This turns one-time celebrations into repeat business through clients, friends, relatives, and local networks while gradually reducing platform fees. Steffani also reveals a prepared-meal service for vacation guests, but it produces only about 5% of sales and earns less per hour after travel. Abi reframes it as a premium add-on, not a low-priced standalone offer. The future website should lead with private chef bookings, then offer prepared breakfasts, snacks, or brunch packages during checkout so each booking becomes more valuable. Viewers will learn how to hire for ownership, convert marketplace leads into an owned audience, automate availability, and restructure a service website around direct bookings and profitable add-ons. To hire Steffani Symons or inquire about joining her team, connect with her on Instagram at @theshefsteff.

  3. 3d ago ·  Video

    How to Turn a Small SEO Agency Into a Lead Generation Machine | Tyler Henn

    Abi Asija sits down with Tyler Henn, founder of Hennhouse Digital Growth Studio, to break down how a one-person digital marketing agency can generate more qualified leads and build a more scalable business. Tyler specializes in local SEO, helping businesses improve their visibility across Google, maps, directories, and other online platforms. Tyler shares how networking has become his primary source of new clients, with most of his leads coming from in-person events. He explains how starting natural conversations, following up with one-on-one meetings, and focusing on the needs of potential clients has helped him build a strong conversion rate. The conversation dives into Tyler’s local SEO strategy, including optimizing Google Business Profiles, improving website content, building topical relevance, and tracking local rankings through heat maps. He also explains why creating highly specific geographic and service-based content can help businesses stand out in competitive markets. Abi and Tyler explore how to make Tyler’s offer more compelling by focusing on the outcome customers actually want: more qualified leads. They discuss combining SEO with paid advertising, creating different service tiers, and developing a 90-day transformation offer that gives clients a clearer path toward results. Another major topic is customer lifetime value. The discussion covers using upsells, additional services, and stronger customer relationships to generate more revenue from existing clients instead of relying entirely on finding new customers. They also discuss the importance of building services in-house as the company grows. The conversation also covers scalable lead generation through Loom outreach and LinkedIn. Tyler can begin with his existing email list and LinkedIn connections before eventually expanding into colder audiences, allowing him to generate leads without depending entirely on attending networking events. Viewers will learn how to build a stronger local SEO offer, improve lead generation, create a more compelling sales process, and scale a service-based business beyond one-on-one networking. To learn more about Tyler and Hennhouse Digital Growth Studio, visit www.henn.house, email hello@henn.house, or connect with Tyler on LinkedIn.

  4. 3d ago ·  Video

    The Fastest Way to Scale a One-Person Consulting Business | Sarah Farrar

    Abi Asija sits down with Sarah Farrar, founder of Fast Sales Framework, a sales consulting and coaching business helping founder-led companies build repeatable sales processes, improve revenue growth, and develop stronger sales leadership. Sarah shares how she transitioned from sales leadership roles into entrepreneurship, built a consulting business reaching approximately $225K in annual revenue, and is working toward scaling the business to a $500K goal. Key Insight: Sarah’s biggest challenge is not generating leads, but finding the right type of leads that allow her business to scale. While fractional sales leadership has helped her build revenue, the work is time-intensive and difficult to scale. Sarah explains how shifting toward coaching, improving her offer, and creating a repeatable client acquisition system can help her grow beyond a service-based model. Sarah’s business helps founder-led companies and sales leaders create better sales systems through consulting, coaching, and process development. Her current clients include companies that need help building sales strategies, improving team structure, creating compensation plans, and developing repeatable sales processes. A major growth opportunity is improving customer acquisition through stronger outreach systems. Sarah currently relies heavily on referrals and personal networks, but she discusses the need to expand beyond those channels through targeted LinkedIn outreach, personalized messaging, and value-driven conversations that create stronger connections with ideal customers. Another opportunity is improving scalability by creating a stronger coaching offer. Instead of positioning the service only around building sales processes, Sarah explores positioning the offer around helping companies generate more revenue through better sales systems, increasing the perceived value and impact of her coaching programs. Content and authority building will also play an important role in Sarah’s growth. She discusses experimenting with platforms like Maven and Substack, but the conversation highlights the importance of focusing on one primary acquisition channel, building trust through educational content, and using case studies and testimonials to strengthen credibility. Viewers will learn strategies for scaling a consulting and coaching business through better positioning, stronger sales funnels, personalized outreach, referral systems, and creating offers that deliver measurable business outcomes. To learn more about Sarah and Fast Sales Framework, visit fastsalesframework.com.

  5. 4d ago ·  Video

    How Do You Grow a $30K/Month Business to $100K/Month? | Ashton Levarek

    Abi Asija sits down with Ashton Levarek, founder of Valkere Investment Group, a real estate investing company helping individuals build rental portfolios, create passive income, and leverage tax strategies through real estate. Ashton shares how he transitioned from military service into real estate investing, built a large portfolio of Airbnb, apartment, and hotel properties, and created a coaching business to help others achieve similar results.   Key Insight: Valkere Investment Group’s biggest opportunity is not just generating more leads, but improving conversion, customer lifetime value, and retention. After reaching $115K in monthly revenue, the company saw a decline after shifting focus toward a higher-priced done-for-you offer. Ashton explains how returning focus to the core mentorship offer and better understanding customer needs can create more consistent growth.   The company’s mentorship program helps investors build real estate portfolios through coaching, community support, educational resources, financing strategies, tax planning, and investment tools. By creating stronger pathways from the initial mentorship program into advanced services, Valkere Investment Group can increase customer lifetime value while continuing to support successful investors.   A major growth opportunity is improving sales conversions through better qualification and follow-up systems. Strengthening the BANT qualification process, ensuring decision-makers are involved earlier, and improving objection handling can help the team focus on higher-quality prospects and increase close rates.   Referral marketing is another opportunity for reducing customer acquisition costs. With hundreds of existing students and many success stories, creating a structured referral program can help Valkyrie Group generate warmer leads while rewarding clients who help introduce new investors.   Content will also play a key role in long-term growth. Ashton discusses building a stronger YouTube presence focused on education, authority, and trust while avoiding overly promotional content that limits organic reach.   Viewers will learn strategies for scaling a high-ticket coaching business through better offers, stronger sales systems, referrals, content marketing, and customer lifetime value optimization. To learn more about Ashton and Valkere Investment Group’s real estate investing programs, visit valkeregroup.com

  6. 5d ago ·  Video

    From One-Off Sessions to a High-Ticket Offer | Olga Ramora

    Abi Asija sits down with Olga Ramora, a mobile app founder, IT entrepreneur, and brand designer helping entrepreneurs build stronger brands through strategy, design, marketing, and personal brand development. Olga shares her journey creating a mobile app with millions of downloads, building a global network of creators and experts, and transitioning from product development into coaching and brand strategy.    Key Insight: Olga’s biggest challenge is not a lack of expertise, but positioning. With experience across mobile apps, design, branding, marketing, and content production, her offer became too broad for potential clients to immediately understand. The opportunity is to simplify the message around a clear business outcome: helping entrepreneurs build stronger brands that attract more clients and create more growth opportunities.   Olga’s experience shows how expertise alone is not enough to build a premium service business. While she has helped clients develop brand identities, websites, content strategies, and digital products, the focus must shift from selling individual services toward selling a transformation. By moving away from hourly consulting and creating a structured 120-day coaching program, Olga can provide deeper value, build stronger client relationships, and create a scalable path toward higher revenue.    A major growth opportunity is leveraging her existing network and warm audience instead of relying on cold marketing. Olga has built valuable relationships through her mobile app, podcasts, communities, and previous collaborations. By starting more human-to-human conversations, gathering feedback, creating testimonials, and refining her offer based on client needs, she can improve conversions while building trust with potential buyers.   Building a premium coaching offer requires focusing on outcomes, not just methods. Olga can combine her expertise in branding, design systems, mobile apps, and marketing into a personalized strategy that helps entrepreneurs become more recognizable, communicate their value clearly, and attract more clients. Through stronger positioning, relationship-based marketing, and a transformation-focused offer, Olga can turn her expertise into a sustainable business.   Viewers will gain a practical framework for positioning expertise, creating premium coaching offers, improving conversions, building a personal brand, and turning specialized knowledge into a high-value business. To learn more about Olga Ramora and her work in branding, mobile apps, and digital strategy, visit ramora.design.

  7. Sep 6 ·  Video

    Can a $99 SaaS Product Become a $3,000/Month Offer? | Oussama Nakhil

    Abi Asija sits down with Oussama Nakhil, founder of SaliencyLab, an AI-powered creative testing platform designed to help brands and agencies predict which ads will perform before spending money on distribution. After working with major companies including L’Oréal and NielsenIQ, Oussama built SaliencyLab to solve a major problem in modern marketing: companies can now create endless amounts of content, but they still struggle to know which creatives will actually succeed. His goal is to build a scalable business by helping companies make smarter advertising decisions through better creative judgment. Key Insight: The biggest opportunity is not competing as another advertising software platform. It is positioning Oussama as the expert who combines years of enterprise marketing experience with a proprietary creative judgment framework. Instead of simply selling access to software, SaliencyLab can become the partner that helps companies improve ad performance, reduce wasted spend, and make better creative decisions before launching campaigns. The conversation explores Oussama’s biggest business challenges: expanding his global go-to-market strategy and improving operational efficiency as a solo founder. Oussama explains that SaliencyLab currently serves agencies and brands by analyzing their creatives against real market benchmarks, including engagement data, creative elements, calls-to-action, and patterns from top-performing ads across platforms like Meta, Instagram, TikTok, and YouTube. Abi helps Oussama uncover the strongest positioning for the business by shifting from a pure SaaS model into a higher-value “done-with-you” service. Instead of only offering a platform subscription, Oussama can leverage his experience working with large brands to personally guide companies through creative strategy, ad optimization, and pre-testing frameworks. This creates a more defensible offer built around his expertise, relationships, and unique methodology. The discussion then focuses on restructuring SaliencyLab’s offer. Oussama currently charges customers primarily for software access, but Abi challenges him to focus on the outcome rather than the features. They explore creating a premium service that helps companies make more revenue by improving advertising performance while also reducing wasted marketing spend. The offer could include strategy sessions, creative reviews, access to premium platform features, ongoing guidance, and a deeper partnership with clients. The conversation also covers customer acquisition and how Oussama gained his first customers through personalized outreach. Instead of sending generic messages, Oussama created detailed creative analyses for potential clients, showing them which ads could improve and why. Through LinkedIn outreach, presentations, and direct conversations, he converted agencies and brands into paying customers by providing value before asking for the sale. Abi and Oussama discuss the importance of personal branding, testimonials, and building trust in an AI-driven market. They explore how Oussama’s experience at L’Oréal and NielsenIQ can become his biggest advantage, helping him establish credibility and differentiate himself from competitors who only provide software tools. They also discuss using video testimonials, thought leadership, and relationship-based selling to strengthen the company’s market position. Viewers will learn how to turn software into a premium service business, create stronger positioning, build an irresistible offer, acquire customers through high-value outreach, and use personal expertise as a competitive advantage. To learn more about SaliencyLab and Oussama’s creative testing solutions, visit http://saliencylab.com/ or connect with Oussama Nakhil on LinkedIn.

  8. Sep 3 ·  Video

    How to Turn 25 Years of Experience Into a Premium Offer | Chris Ighodaro

    Abi Asija sits down with Chris Ighodaro, a wealth management professional turned financial coach, to build a strategy for launching and scaling his financial coaching business. After 25 years working in wealth management, including advising ultra high net worth clients with portfolios exceeding £5 million, Chris wants to help everyday investors apply the same principles used by wealthy investors to make better long-term financial decisions. His goal is to build a business generating £300,000 per year through 50 paid client meetings per month. Key Insight: The biggest opportunity is not competing as another financial coach. It is positioning Chris as the person who brings ultra high net worth investment strategies to everyday investors. Instead of simply helping people avoid common investing mistakes, Chris can teach the principles, mindset, and decision-making frameworks used by wealthy investors through his decades of experience. Chris explains why he chose coaching instead of traditional financial advising. While he has extensive experience in wealth management and investment consultancy, he wants to create a more approachable model that helps people understand their investments, manage risk, and make better financial decisions without feeling intimidated by traditional financial services. The conversation explores Chris’s ideal customer profile: investors over 35 who have disposable income, have already started investing, and want guidance to improve their long-term financial outcomes. Chris explains that his coaching focuses on helping people avoid common investing mistakes, including poor diversification, emotional decisions during market downturns, and failing to maximize available tax strategies. Abi helps Chris uncover the strongest positioning for his business: leveraging his 25 years of experience managing wealth for ultra high net worth clients. Instead of positioning himself around generic investing education, Chris can show everyday investors how sophisticated wealth strategies can be applied to their own financial journey. This creates a differentiated offer that is difficult for other coaches to replicate. The discussion then focuses on restructuring Chris’s offer. Chris originally considered a £500 day-rate model, but Abi challenges him to create a longer-term coaching program focused on transformation rather than one-time information delivery. They explore a 90-day program combining Chris’s expertise, personalized guidance, accountability, and ongoing support, followed by a recurring monthly relationship with clients. Chris also shares the tools he has built, including resources focused on investing behavior, fees, and helping investors understand the impact of their decisions over time. Abi explains that these tools should support the larger transformation rather than become the main product, with Chris’s experience and guidance being the true value behind the offer. The conversation concludes with a customer acquisition strategy focused on personal outreach. Abi recommends starting with Chris’s existing network, having one-on-one conversations, asking for feedback on the offer, building relationships, generating referrals, and turning those conversations into discovery calls. Viewers will learn how to turn professional expertise into a premium coaching offer, create stronger market positioning, build recurring revenue, and use relationship-based outreach to attract ideal clients. To learn more about Chris’s financial coaching resources, visit https://https://manresaschool.co.uk/

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4.8
out of 5
19 Ratings

About

Most business podcasts talk about success. Honest Wealth Builders works on it. This is a strategy lab where revenue-generating founders break down their business, identify the real constraint limiting growth, and workshop the next smart move. Each episode follows a simple three-part structure: 1. The Business: What are you building? How does it make money? What are you aiming for? 2. The Bottleneck: Where is growth slowing down? Sales, pricing, positioning, focus, execution? We isolate the real constraint. 3. The Strategy Session: We challenge assumptions, weigh tradeoffs, and decide the next clear step forward. This is not a traditional interview show. It’s a focused strategy session. Real businesses. Real constraints. Clear next moves. The insights come from building my own seven-figure company, completing over 700 deals, and documenting the principles behind sustainable growth. If you are building something serious and want sharper thinking around your next move, this show is for you.

Information

  • Creator
    Abi Asija
  • Years Active
    2026
  • Episodes
    200
  • Rating
    Explicit
  • Copyright
    © 2026 Honest Wealth Builders
  • Show Website
    Honest Wealth Builders