Digital Marketing Coach with Chris Heidlebaugh

Chris Heidlebaugh
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Digital Marketing Coach with Chris Heidlebaugh helps home service business owners stop guessing with their marketing and start building a strategy designed to generate more leads, more calls, and more booked jobs. Hosted by Chris Heidlebaugh, a digital marketing expert with 25 years of experience and a background in the construction industry, this show delivers practical guidance on websites, SEO, Google Business Profile, paid advertising, social media, content, AI, lead generation, and marketing strategy. You’ll learn what is working, what is wasting your money, and how to make smarter marketing decisions without getting buried in confusing jargon or empty promises. Whether you want to improve your own marketing, train your employees to manage it in-house, or make better decisions when hiring an agency, each episode is designed to help you take greater control of your growth. Stop guessing with your marketing. Start building a system that helps your business grow.

  1. 2d ago ·  Video

    Stop Obessing Over Fonts and Get Leads Instead

    Your website doesn't need the perfect font—it needs to make it easy for potential customers to trust you, contact you, and take the next step. A Digital Marketing Audit can help identify what's actually working, what may be costing you leads, and what you should prioritize instead. https://digitalmarketingcoach.com/audit I've seen business owners spend way too much time worrying about fonts, colors, button shapes, and tiny website design details. Does website design matter? Absolutely. But don't lose sight of what your website is supposed to accomplish. For a home service company, your website should help potential customers understand what you do, trust your company, and make it easy to call, request service, or become a lead. In this video: * Why website design shouldn't become a distraction* What potential customers actually need from your website* Why clear calls to action matter* How trust and usability affect conversions* What to prioritize if you want your website to generate leads Instead of asking, "Do I like this font?" start asking better questions. Can customers immediately understand what we do? Can they find the service they need? Do they have a reason to trust us? Can they easily call or contact us? Those questions can tell you a lot more about your website than debating between two fonts. If you're not sure whether your website and digital marketing are helping or hurting your ability to generate leads, my Digital Marketing Audit can give you a clearer picture. We'll identify what's working, what may be costing you leads, missed opportunities, and what you should prioritize next—so you can stop guessing. Stop guessing about your marketing A Digital Marketing Audit helps identify: What is currently workingWhat may be costing your company leadsWhere opportunities are being missedWhat you should prioritize nextHow to create a clearer path forwardGet your Digital Marketing Audit:https://digitalmarketingcoach.com/audit Chris Heidlebaugh is the Digital Marketing Coach. He helps home service business owners make better marketing decisions and build a clearer path toward more leads, more calls, and more booked jobs. Work With Chris Heidlebaugh:https://digitalmarketingcoach.com/work-with-chris Digital Marketing Coach:https://digitalmarketingcoach.com Subscribe for practical digital marketing advice created for HVAC, plumbing, electrical, roofing, landscaping, garage door, and other home service companies. #HomeServiceMarketing #ContractorMarketing #ChrisHeidlebaugh #DigitalMarketingCoach

  2. Sep 8 ·  Video

    Are You Better Than Your Competitors? It Doesn’t Matter If No One Can Find You

    You might provide better service than your competitors—but that doesn't help if potential customers find them first. A Digital Marketing Audit can show you where your online visibility may be falling short, what you're missing, and what to prioritize next. https://digitalmarketingcoach.com/audit You can have better technicians, provide better customer service, do better work, and run a better home service company than your competitors. But there's a problem. Does your potential customer know that? When someone searches online for an HVAC company, plumber, electrician, roofer, landscaper, garage door company, or another local service, they're going to find somebody. If your company isn't showing up where they're looking, your competitors have an opportunity to win that customer before you ever get the chance to talk to them. In this video: Why being a great company isn't enough onlineHow online visibility affects which businesses get consideredWhy you need to know where your competitors are showing upHow your website and online presence help communicate your valueWhy home service companies need a clear digital marketing strategyDon't assume customers know you're the better choice. Make it easier for them to find you, understand what makes your company different, trust you, and take the next step. Stop guessing about your marketing A Digital Marketing Audit helps identify: What is currently workingWhat may be costing your company leadsWhere opportunities are being missedWhat you should prioritize nextHow to create a clearer path forwardGet your Digital Marketing Audit:https://digitalmarketingcoach.com/audit Chris Heidlebaugh is the Digital Marketing Coach. He helps home service business owners make better marketing decisions and build a clearer path toward more leads, more calls, and more booked jobs. Work With Chris Heidlebaugh:https://digitalmarketingcoach.com/work-with-chris Digital Marketing Coach:https://digitalmarketingcoach.com Subscribe for practical digital marketing advice created for HVAC, plumbing, electrical, roofing, landscaping, garage door, and other home service companies. #HomeServiceMarketing #ContractorMarketing #ChrisHeidlebaugh #DigitalMarketingCoach

  3. Sep 1 ·  Video

    How to Get More Leads From Your Website

    Your website should do more than look good—it should make it easy for potential customers to take the next step. Not sure what’s helping or hurting your results? A Digital Marketing Audit can show you what’s working, where you may be losing leads, and what to prioritize next. https://digitalmarketingcoach.com/audit If people are visiting your website but not calling, filling out a form, or requesting service, there may be problems getting in their way. In this video, I break down practical ways home service companies can improve their websites and create a clearer path from website visitor to potential customer. In this video: How to make your calls to action easier to findWays to build trust with potential customersHow to reduce friction in your contact processWhy the mobile experience mattersHow to make the next step clear for website visitorsYou don't necessarily need a completely new website. Start by identifying the places where potential customers may be getting confused, losing confidence, or having trouble taking action. Stop guessing about your marketing A Digital Marketing Audit helps identify: What is currently workingWhat may be costing your company leadsWhere opportunities are being missedWhat you should prioritize nextHow to create a clearer path forwardGet your Digital Marketing Audit:https://digitalmarketingcoach.com/audit Chris Heidlebaugh is the Digital Marketing Coach. He helps home service business owners make better marketing decisions and build a clearer path toward more leads, more calls, and more booked jobs. Work With Chris Heidlebaugh:https://digitalmarketingcoach.com/work-with-chris Digital Marketing Coach:https://digitalmarketingcoach.com Subscribe for practical digital marketing advice created for HVAC, plumbing, electrical, roofing, landscaping, garage door, and other home service companies. #HomeServiceMarketing #ContractorMarketing #ChrisHeidlebaugh #DigitalMarketingCoach

  4. Aug 28 ·  Video

    Stop Paying for Marketing You Don’t Understand

    If you're spending thousands on marketing but can't explain what's being done or what's producing results, start asking better questions. A Digital Marketing Audit can help uncover what's working, what may be costing you leads, and where you should focus next. https://digitalmarketingcoach.com/audit Business owners shouldn't have to blindly trust that their marketing is working. If you're paying a marketing company every month, you should understand what they're doing, why they're doing it, and what results you're getting. That doesn't mean you need to become a digital marketing expert. It means your marketing company should be able to explain your marketing in plain English. In this video: Why you need to understand where your marketing dollars are goingQuestions to ask your marketing companyHow to look beyond clicks, impressions, and confusing reportsWhy leads, calls, and business outcomes matterHow to get more clarity about what should happen nextStop guessing about your marketing A Digital Marketing Audit helps identify: What is currently workingWhat may be costing your company leadsWhere opportunities are being missedWhat you should prioritize nextHow to create a clearer path forwardGet your Digital Marketing Audit:https://digitalmarketingcoach.com/audit Chris Heidlebaugh is the Digital Marketing Coach. He helps home service business owners make better marketing decisions and build a clearer path toward more leads, more calls, and more booked jobs. Work With Chris Heidlebaugh:https://digitalmarketingcoach.com/work-with-chris Digital Marketing Coach:https://digitalmarketingcoach.com Subscribe for practical digital marketing advice created for HVAC, plumbing, electrical, roofing, landscaping, garage door, and other home service companies. #HomeServiceMarketing #ContractorMarketing #ChrisHeidlebaugh #DigitalMarketingCoach

  5. Aug 24 ·  Video

    3 Small Habits That Make You a Better Leader at Work and Home

    Building a successful business means very little if you lose your family in the process. These three small habits can help you become more intentional as a leader at work—and at home. Want more clarity in your business marketing? https://digitalmarketingcoach.com/audit As business owners, it's easy to convince ourselves that we're working all these hours for our families. But there's a point where another job, another customer, another dollar, or another comma in the bank isn't worth missing the people you're supposedly doing it all for. Leadership isn't only about how you run your company. It's also about how you show up when you get home. In this video:  Why I believe leadership at home matters just as much as leadership at work  The value of calling your spouse during the day  Why you should actually tell your spouse and kids that you love them  Why being physically present for dinners, weekends, holidays, and important moments matters  How small, consistent habits can help keep business success in perspective You don't need some complicated system. Call your wife or spouse. Tell your family you love them. Put the phone down. Get home for dinner. Protect some weekends. Be there for the holidays and the moments you can't get back. Your business needs leadership—but so does your family. And when it comes to your business, you shouldn't have to spend every waking hour guessing about your marketing either. My Digital Marketing Audit is designed to help identify what's working, what may be costing you leads, missed opportunities, and what you should prioritize next. Digital Marketing Audit: https://digitalmarketingcoach.com/audit I'm Chris Heidlebaugh, the Digital Marketing Coach. I help home service business owners stop guessing with their digital marketing and develop a clearer path forward. Work With Chris Heidlebaugh: https://digitalmarketingcoach.com/work-with-chris Digital Marketing Coach: https://digitalmarketingcoach.com Subscribe for practical conversations about marketing, business, leadership, and building a company that supports the life you're working so hard to create. #Leadership #BusinessOwner #WorkLifeBalance

  6. Aug 14 ·  Video

    Your Employees Aren’t Marketers—But They Know What Customers Want

    Your youngest employee isn’t automatically a marketer just because they understand social media. But your team hears customer questions every day—and those conversations can reveal exactly what your marketing should address. Get clarity on what your marketing needs next: https://digitalmarketingcoach.com/audit One of the mistakes I see home service business owners make is assuming someone on their staff should handle marketing simply because they're younger or comfortable with social media. That's not a marketing strategy. But that doesn't mean your staff can't play an incredibly valuable role. Your customer service team, office staff, technicians, estimators, and salespeople hear real customer questions every single day. Those questions can become videos, social posts, FAQs, website content, emails, and other marketing material that speaks directly to what prospective customers want to know. In this video:  Why being young or social-media savvy doesn't automatically make someone a marketer  What your employees can contribute to your marketing  How to capture questions customers are already asking  How to turn calls and conversations into useful content ideas  Why real customer questions are better than constantly guessing what to post Instead of telling an employee, “Go make us some content,” give them a process. Listen. Document. Organize. Then create content around the problems, questions, objections, and concerns your customers are already bringing to you. And if you're still guessing about what is and isn't working in your digital marketing, that's exactly what my Digital Marketing Audit is designed to help uncover. We'll look for what's working, what may be costing you leads, opportunities you may be missing, and what you should prioritize next. Digital Marketing Audit: https://digitalmarketingcoach.com/audit I'm Chris Heidlebaugh, the Digital Marketing Coach. I help home service businesses build a clearer, more practical approach to digital marketing so they can stop guessing about what to do next. Work With Chris Heidlebaugh: https://digitalmarketingcoach.com/work-with-chris Digital Marketing Coach: https://digitalmarketingcoach.com Subscribe for practical digital marketing strategies for HVAC, plumbing, electrical, roofing, landscaping, garage door, and other home service businesses. #HomeServiceMarketing #ContentMarketing #DigitalMarketing

  7. Aug 14 ·  Video

    Every Job Can Become Content for Your Home Service Business

    Every service call gives your home service company something useful to teach your next customer. If your marketing still feels inconsistent or disconnected, a Digital Marketing Audit can help identify what’s working, what you’re missing, and what to prioritize next. https://digitalmarketingcoach.com/audit One of the biggest excuses I hear about content marketing is, “I don’t know what to talk about.” If you run a home service business, your customers are giving you content ideas every single day. Every repair, replacement, inspection, estimate, maintenance call, and unusual problem gives you something you can explain. You don’t need to manufacture content. You need to document what your company already knows. IN THIS VIDEO: • How every service call can become a content opportunity• What your technicians and team should look for on the job• How to turn real customer problems into educational videos• How one job can create several different pieces of marketing content• Why documenting real work can help demonstrate your company’s experience Here’s a simple framework: Show the problem. Explain what happened. Explain why it happened. Show what you did. Then give the homeowner one useful takeaway. That one job could become a YouTube video, Short, Facebook post, Instagram Reel, FAQ, blog article, email, or before-and-after story. You already have the expertise. Start capturing it. And if you’re creating content but aren’t sure how it fits into the rest of your marketing, my Digital Marketing Audit can help you identify what’s working, what may be costing you leads, missed opportunities, and what you should prioritize next. Digital Marketing Audit:https://digitalmarketingcoach.com/audit I’m Chris Heidlebaugh, the Digital Marketing Coach. I help home service companies stop guessing about their marketing and build a clearer path toward more leads, calls, and booked jobs. Work With Chris Heidlebaugh:https://digitalmarketingcoach.com/work-with-chris Digital Marketing Coach:https://digitalmarketingcoach.com Subscribe for practical digital marketing strategies for HVAC, plumbing, electrical, roofing, landscaping, garage door, and other home service businesses. #HomeServiceMarketing #ContentMarketing #ContractorMarketing Stop guessing about your marketing A Digital Marketing Audit helps identify: What is currently workingWhat may be costing your company leadsWhere opportunities are being missedWhat you should prioritize nextHow to create a clearer path forwardGet your Digital Marketing Audit:https://digitalmarketingcoach.com/audit Chris Heidlebaugh is the Digital Marketing Coach. He helps home service business owners make better marketing decisions and build a clearer path toward more leads, more calls, and more booked jobs. Work With Chris Heidlebaugh:https://digitalmarketingcoach.com/work-with-chris Digital Marketing Coach:https://digitalmarketingcoach.com Subscribe for practical digital marketing advice created for HVAC, plumbing, electrical, roofing, landscaping, garage door, and other home service companies. #HomeServiceMarketing #ContractorMarketing #ChrisHeidlebaugh #DigitalMarketingCoach

  8. Aug 13 ·  Video

    How to Delegate Marketing Without Losing Control

    You don't need to become a marketing expert—but you shouldn't be clueless about the marketing you're paying for. Learn enough to ask better questions, delegate better, and keep control of your company's marketing. Find out what’s actually happening with your marketing: https://digitalmarketingcoach.com/audit Too many home service business owners completely hand their marketing over to an employee, agency, freelancer, or vendor. That's what I call renting your marketing. Delegating isn't the problem. In fact, you SHOULD delegate. The problem is delegating something you don't understand at all. You don't need to know everything about SEO, Google Ads, websites, social media, email, or analytics. But learning the basics can make you a much better business owner and a much better delegator. In this video:  What I mean by “renting your marketing”  Why business owners should understand basic digital marketing  How a little knowledge helps you delegate better  Why you need ownership of your accounts, data, and strategy  How to ask better questions of your marketing team or agency Your goal isn't to become the person doing all the marketing. Learn it. Understand it. Then delegate it. That puts you in a much stronger position to recognize what's working, challenge what doesn't make sense, and make better decisions about where your marketing dollars go. If you've handed your marketing to someone else and aren't really sure what's happening, my Digital Marketing Audit can help give you clarity. We'll look at what's working, what may be costing you leads, opportunities you may be missing, and what you should prioritize next—so you can stop guessing. Digital Marketing Audit: https://digitalmarketingcoach.com/audit I'm Chris Heidlebaugh, the Digital Marketing Coach. I help home service businesses stop guessing with their marketing and build a clearer path toward more leads, calls, and booked jobs. Work With Chris Heidlebaugh: https://digitalmarketingcoach.com/work-with-chris Digital Marketing Coach: https://digitalmarketingcoach.com Subscribe for practical digital marketing advice built for home service business owners. #HomeServiceMarketing #DigitalMarketing #MarketingStrategy

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Digital Marketing Coach with Chris Heidlebaugh helps home service business owners stop guessing with their marketing and start building a strategy designed to generate more leads, more calls, and more booked jobs. Hosted by Chris Heidlebaugh, a digital marketing expert with 25 years of experience and a background in the construction industry, this show delivers practical guidance on websites, SEO, Google Business Profile, paid advertising, social media, content, AI, lead generation, and marketing strategy. You’ll learn what is working, what is wasting your money, and how to make smarter marketing decisions without getting buried in confusing jargon or empty promises. Whether you want to improve your own marketing, train your employees to manage it in-house, or make better decisions when hiring an agency, each episode is designed to help you take greater control of your growth. Stop guessing with your marketing. Start building a system that helps your business grow.

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