Pragmatic AI with Matt Stauffer

Matt Stauffer

Pragmatic AI is a podcast about practical AI for business leaders, developers, and thinkers—the stuff that actually works, not the hate or the hype. We cover using AI tools day-to-day across the spectrum of human experience.

  1. 23h ago ·  Video

    Ghost.org’s John O’Nolan on How AI Helps Small Teams Win Against Giants

    The Pragmatic AI Podcast is sponsored by Tighten.  T-I-G-H-T-E-N. We will take your AI ideas, prototypes or even vibe-coded apps, and we'll take them to production. Scalable and secure. Check us out at tighten.com. In this episode, Matt Stauffer sits down with John O'Nolan, founder of Ghost, the open-source publishing platform he runs as a nonprofit that's deliberately capped at 50 people and can never be bought or sold. It's an unusual perch from which to be one of the most AI-optimistic builders in tech. They get practical fast: John's Codex Desktop setup across two Macs, why "goal mode" is the biggest workflow shift of the year, running adversarial red-team sub-agents mid-task, and the risk-based rule for when to ship AI code versus pump the brakes. Matt shares his own turning point building a Laracon puzzle in hundreds of thousands of lines of code between meetings. The conversation widens into where this all goes — a future long tail of small, niche businesses competing with giants, why "you're bad at prompting" is a more useful frame than "the AI is bad," and John's "made in China" theory for why today's slop era gives way to quality. Matt Stauffer on X - https://x.com/mattstaufferTighten Website - https://tighten.com/John O’Nolan on X - http://x.com/johnonolan  Ghost Website - ghost.org Incorruptible by Eric Ries - http://bit.ly/4pqxmbD----- Editing and transcription sponsored by Tighten - https://tighten.com/

    Ghost.org’s John O’Nolan on How AI Helps Small Teams Win Against Giants

  2. Jul 15 ·  Video

    AI and Geopolitics: Building Agents That Think Like World Powers

    The Pragmatic AI Podcast is sponsored by Tighten.  T-I-G-H-T-E-N. We will take your AI ideas, prototypes or even vibe-coded apps, and we'll take them to production. Scalable and secure. Check us out at tighten.com. In this episode, Matt Stauffer talks with Lauren Dueck, SVP and Director of Communications at The Asia Group, a geopolitical consulting firm advising the world's top companies. Lauren shares how AI is reshaping geopolitical consulting, decision-making, and communication — across both her daily work and her firm's high-stakes advisory practice. They dig into practical, grounded uses: reducing decision fatigue, comparing dense reports, and priming Claude with current events because "AI is very bad at telling time." Lauren then walks through a standout project — an agent-based war game that simulated the Strait of Hormuz crisis 50 times, modeling how players like the Reserve Bank of India and South Korea's Blue House might respond. The bigger thread is a contrarian one: that AI will make genuine human expertise rarer, more valuable, and more expensive, even as it reshapes entry-level work, deepfakes, and how the next generation learns. Matt Stauffer on X - https://x.com/mattstaufferTighten Website - https://tighten.com/Lauren Dueck on X - https://x.com/LaurenDueckLauren Dueck on LinkedIn - https://www.linkedin.com/in/jlaurendueck/The Asia Group - https://theasiagroup.com/Strait of Hormuz Report - https://straitofhormuz.theasiagroup.com/----- Editing and transcription sponsored by Tighten - https://tighten.com/

    AI and Geopolitics: Building Agents That Think Like World Powers

  3. Jul 1 ·  Video

    AI for Virtual Assistants: Skills, Automations, and the Human-in-the-Loop

    The Pragmatic AI Podcast is sponsored by Tighten.  T-I-G-H-T-E-N. We will take your AI ideas, prototypes or even vibe-coded apps, and we'll take them to production. Scalable and secure. Check us out at tighten.com. In this episode, Matt Stauffer sits down with Kayla Helmick to talk about her journey from traditional virtual assistant work to leveraging AI for automations, podcast editing, and app development — and how she turned an early existential threat into the biggest boost her business has ever had. They get specific about the practical stuff: building reusable Claude skills to process podcasts, fixing stuck Zapier and Tally form automations, and going from playing around in Lovable to building and deploying a full Laravel app with Claude Code — her first being a memorial website for a friend. The conversation also widens out to the harder questions: keeping a human in the loop for quality, how AI is reshaping the future of virtual assistance and the work itself, and what it even means to call yourself a "virtual assistant" when you're shipping internal tools. Matt Stauffer on X - https://x.com/mattstaufferTighten Website - https://tighten.com/Kayla’s Website - http://kaylahelmick.comKayla on Instagram - https://www.instagram.com/kayla.helmick/Kayla on LinkedIn - https://www.linkedin.com/in/kaylahelmick/Kayla Helmick on X - https://x.com/kayla_helmick----- Editing and transcription sponsored by Tighten - https://tighten.com/ Big thanks to the companies that support the show: Mailtrap - https://l.rw.rw/pragmaticai_4

    AI for Virtual Assistants: Skills, Automations, and the Human-in-the-Loop

  4. Jun 24 ·  Video

    The Conversations AI Forces Us to Have

    The Pragmatic AI Podcast is sponsored by Tighten.  T-I-G-H-T-E-N. We will take your AI ideas, prototypes or even vibe-coded apps, and we'll take them to production. Scalable and secure. Check us out at tighten.com. In this episode, Matt Stauffer talks with Justin Jackson, co-founder of Transistor.fm, about what AI is really doing to creators, careers, and company culture — and why so little of it is actually about the technology itself. They get into the generational backlash against AI, the myth that "all the layoffs are because of AI," how building with AI sparked a hard conversation with Justin's own co-founder, and the practical ways Justin uses ChatGPT and Claude in daily life, from meal planning to packing for a trip to London. The through-line is a challenge for an AI world: as the easy work gets automated, all that's left is the hard stuff — so do the hard thing, increase your "luck surface area," and lean into the human connection AI keeps surfacing. Matt Stauffer on X - https://x.com/mattstaufferTighten Website - https://tighten.com/Justin Jackson Website - https://justinjackson.ca/Transistor.fm - https://transistor.fm/Inception Point AI - https://www.inceptionpoint.ai/The Panel Podcast - https://panelpodcast.com/----- Editing and transcription sponsored by Tighten - https://tighten.com/ Big thanks to the companies that support the show: Mailtrap - https://l.rw.rw/pragmaticai_3

    The Conversations AI Forces Us to Have

  5. Jun 17 ·  Video

    Relevance Engineering: How to Show Up in AI Search

    The Pragmatic AI Podcast is sponsored by Tighten.  T-I-G-H-T-E-N. We will take your AI ideas, prototypes or even vibe-coded apps, and we'll take them to production. Scalable and secure. Check us out at tighten.com. Matt Stauffer talks with Michael King, founder and CEO of iPullRank, about what he calls relevance engineering — the work of getting brands and people seen inside AI search engines like ChatGPT, Perplexity, and Google's AI Overviews. Mike explains why he reads patents and white papers instead of public docs, how he built his own retrieval-augmented generation prototype to understand how these systems actually work, and why visibility now comes from building "surface area" across your whole content ecosystem — Reddit, LinkedIn, digital PR — rather than from links alone. They get into the disappearing line between white hat and black hat, and why AI search has no rulebook yet. The conversation also turns personal: how Mike mandated his team get  faster with AI, how he empowers people from the bottom up instead of issuing ultimatums, and how AI frees him to spend more time on the creative work — including music — that he actually wants to do. Matt Stauffer on X - https://x.com/mattstaufferTighten Website - https://tighten.com/Michael on X - https://x.com/VeryWellVersedMichael on LinkedIn - https://www.linkedin.com/in/michaelkingphilly/iPullRank Website - https://ipullrank.com/iPullRank on LinkedIn - https://www.linkedin.com/company/ipullrank/iPullRank on X - https://x.com/iPullRank----- Editing and transcription sponsored by Tighten - https://tighten.com/ Big thanks to the companies that support the show: Mailtrap - https://l.rw.rw/pragmaticai_2

    Relevance Engineering: How to Show Up in AI Search

  6. Jun 10 ·  Video

    Building a Self-Directed PhD With Claude AI

    The Pragmatic AI Podcast is sponsored by Tighten.  T-I-G-H-T-E-N. We will take your AI ideas, prototypes or even vibe-coded apps, and we'll take them to production. Scalable and secure. Check us out at tighten.com. In this episode, Matt Stauffer talks with software engineer and self-described "Renegade Historian" Dave Stanton, who has built an entire AI-driven workflow that lets him program — and write a 400-page history book — almost entirely by voice from his phone. They get into the nuts and bolts: an always-on Mac Mini running stacked Claude Code sessions in tmux, SSH access from anywhere, voice-to-text tools, and a self-designed "PhD" where Sonnet plays research assistant and Opus plays a hypercritical dissertation chair, with every critique tracked as a GitHub issue. Dave explains why the book itself was never really the goal. The conversation widens into the bigger questions — what gets lost when AI handles the rote work, whether to retain human connection on purpose, and Dave's honest 80/20 split between optimism and unease about where all of this is heading. Matt Stauffer on X Dave Stanton’s Website Dave on X Tighten Website Blink for iOSSuperwhisper Geography as Destiny on GitHub ngrok TailscaletmuxSolo Please Use AI by Sean Smucker ----- Editing and transcription sponsored by Tighten. Big thanks to the companies that support the show: Mailtrap

    Building a Self-Directed PhD With Claude AI

  7. Jun 3 ·  Video

    Human Marketing in an AI Search World

    The Pragmatic AI Podcast is sponsored by Tighten.  T-I-G-H-T-E-N. We will take your AI ideas, prototypes or even vibe-coded apps, and we'll take them to production. Scalable and secure. Check us out at tighten.com. In this episode, Matt Stauffer sits down with Meg Clarke, owner of Clapping Dog Media, to talk about how getting found online has shifted from gaming search engines to being discovered by AI tools like ChatGPT, Claude, and Gemini. They get practical fast: why keywords are giving way to 23-word prompts, why your About page suddenly matters, why LinkedIn beats Reddit as a source AI tools trust, and how Meg now runs tech audits and analysis through Claude skills and Cowork to cut payroll and take real vacations. The conversation also opens up into something bigger — how AI lowers the barrier to starting a business, why it changes the math differently for owners than for employees, and Meg's passion for helping more women step into entrepreneurship. Matt Stauffer on X Tighten Website Meg Clarke on LinkedInMeg’s Website Dan Martel BookAllie K. Miller on YouTube----- Editing and transcription sponsored by Tighten.

    Human Marketing in an AI Search World

  8. May 27 ·  Video

    Using AI As a Thinking Partner, Not a Vending Machine

    The Pragmatic AI Podcast is sponsored by Tighten.  T-I-G-H-T-E-N. We will take your AI ideas, prototypes or even vibe-coded apps, and we'll take them to production. Scalable and secure. Check us out at tighten.com. In this episode, Matt Stauffer talks with Greg Storey — author of Creative Intelligence: Don’t Ask AI, Think With It — about why most people are using AI like a productivity vending machine instead of a true thinking partner. Greg shares how AI can become a creative and strategic collaborator, exploring design thinking, divergent vs. convergent thinking, and the three questions he asks every time he starts a conversation with AI. They also dive into the bigger picture: why AI maximalism misses the point, how to stay creative as the tools become more capable, and what it means to preserve human creativity and curiosity in a rapidly changing world. Matt Stauffer on X - https://x.com/mattstaufferTighten Website - https://tighten.com/Greg’s Website - https://brilliantcrank.comGreg’s Book - https://brilliantcrank.com/creative-intelligence/Creative Intelligence Everyday Field Guides - https://brilliantcrank.com/creative-intelligence-field-guides/----- Editing and transcription sponsored by Tighten - https://tighten.com/

    Using AI As a Thinking Partner, Not a Vending Machine
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Pragmatic AI is a podcast about practical AI for business leaders, developers, and thinkers—the stuff that actually works, not the hate or the hype. We cover using AI tools day-to-day across the spectrum of human experience.

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