POK EXPERIENCE

Olawumi Kolawole

The POK Experience is a podcast where no topic is off-limits, offering unfiltered conversations about life, society, culture, and everything in between. Inspired by the free-flowing, thought-provoking format of The Joe Rogan Experience, it dives into diverse subjects, including personal growth, current events, science, relationships, and untold stories from fascinating guests. Hosted by Olawumi Peter Kolawole, it creates a space for meaningful dialogue, fresh perspectives, and sometimes a bit of humor. Whether through expert interviews or solo reflections, the POK Experience invites listeners

  1. Aug 28

    132. Cracking Meta Ads in 2026: Budgeting, Creatives, and Scaling - ThankGod Akpan

    In this episode of the POK Experience, we sit down with media buyer ThankGod Akpan for a deep dive into mastering Meta Ads in 2026. Whether you are running campaigns with a lean ₦2,000 daily budget or managing large-scale brand spends, this conversation breaks down the mechanics of sustainable growth, creative testing, and modern campaign structure. From uncovering winning ad creatives to understanding why low-fi content often beats high-production studio shoots, ThankGod shares practical frameworks for diagnosing ad fatigue, fixing poor conversion rates, and knowing exactly when to kill underperforming ads. Timestamps: 00:55 – Is ₦2,000 a day too small a budget to spend per day? 02:43 – How to set a sustainable daily budget on Meta 04:47 – How should advertisers spread their budget? 06:42 – How do you find a winning creative/ad? 09:18 – Is UGC/creative production part of your work as an ads person? 12:22 – Is there any scenario where detailed targeting still works? 14:14 – How do you decide when to kill underperforming ads? 16:24 – How important is the product to the performance of your ads? 19:19 – Do you talk to your clients about retention? 20:57 – Why low-quality/lo-fi content outperforms high-resolution studio content 24:12 – How to diagnose a creative that suddenly stopped performing 27:03 – How many ad sets are too many per campaign? 28:40 – How to deal with having multiple new products 31:00 – How beginner media buyers should approach service pricing 33:24 – What to do if CTR is high but CVR is low 37:00 – Is retargeting dead? 38:39 – Trivia: This or That 41:27 – CBO vs. ABO: When does each work best? Don't forget to like, subscribe, and drop your questions in the comments below!

    132. Cracking Meta Ads in 2026: Budgeting, Creatives, and Scaling - ThankGod Akpan
  2. Jul 17

    129. The Brutal Truth About Building a Business Online in Lagos - Temi Akanmode (Tijo)

    From a single viral tweet to one of the most talked-about clothing brands in Lagos—how did Temi Akanmode (Tijo) actually build Tees and Co.? In this episode of the POK Experience, we sit down with Tijo to pull back the curtain on what it really takes to run an e-commerce brand in Nigeria. We dive deep into the operational nightmares of logistics, why she believes work-life balance is a myth, the power of building automated systems, and her candid advice for young Nigerians looking to quit their 9-to-5s. If you are an aspiring entrepreneur, fashion founder, or just curious about the reality of doing business in Lagos, this conversation is a goldmine.Check out Tees and Co: https://x.com/TeesandCo_ 🕒 TIMESTAMPS 00:00 - Introduction 02:08 - Why you should take Customer Service So Seriously 03:30 - How You Win (and Lose) Customers Through Communication 04:10 - What Actually Keeps Customers Coming Back 04:51 - If you sell online, you are in a business of Convenience 05:52 - Building Frictionless Internal Processes 19:47 - Pricing Strategy: Why Cheap Rent Controls Your Business 21:39 - Does Gender Play a Role in Customer Service? 24:16 - Why Building Systems is the Only Way to Scale 33:20 - The Truth About Work-Life Balance in Lagos 37:55 - How Tees & Co. Plans to Scale Next 45:16 - Capital, Logistics, or Materials: What’s the Hardest Part of Scaling a business in Lagos? 48:25 - The Biggest Mistakes and Lessons Learned the Hard Way 50:10 - Tijo’s Final Message to Aspiring Founders (9-to-5 Advice)

    129. The Brutal Truth About Building a Business Online in Lagos - Temi Akanmode (Tijo)
  3. Jul 10

    128. Algorithmic Fatigue: Why Consumers are Craving Surreal Reality - 'Femi Anthony

    Are we finally exhausted by the algorithm? In this episode, Femi Anthony breaks down a massive shift in consumer behavior: the transition from chasing traditional luxury to craving a surreal reality. We dive deep into why modern marketing is becoming more expensive, the illusion of social media, and the hard truth about the African market—including why, by global standards, no Nigerian brand has truly achieved luxury status yet. Whether you are a marketer, creator, or brand strategist, this episode is a masterclass on culture, affluence, and bringing the human touch back to business.If you’re ready to stop just performing and start engineering actual cultural impact, hit that subscribe button and let’s dive in. TIMESTAMPS 00:01 – Why are people seeking surreal experience? 4:17 – Nike rip the script campaign. 8:00 – Is it algorithm fatigue that is making people seek surreal experience? 11:21 – Is going viral based on luck? 18:00 – How to engineer virality with human touch. 21:59 – Everybody is performing, you should perform too. 24:00 – Samsung flip the phone campaign. 28:00 – How to engineer UGC in FMCG. 28:28 – How to engineer viral content in Nigeria. 30:00 – Social media is not real life. 34:11 – Are Influencers truly influencers or they are amplifiers?38:50 – There's no Nigerian brand that is luxury by standard. 49:20 – 3 things to take into account before working on a campaign. 50:02 – How do you understand the audience of a brand. 52:30 – Does consumers seeking surreal experience has it made marketing more expensive?

    128. Algorithmic Fatigue: Why Consumers are Craving Surreal Reality - 'Femi Anthony

About

The POK Experience is a podcast where no topic is off-limits, offering unfiltered conversations about life, society, culture, and everything in between. Inspired by the free-flowing, thought-provoking format of The Joe Rogan Experience, it dives into diverse subjects, including personal growth, current events, science, relationships, and untold stories from fascinating guests. Hosted by Olawumi Peter Kolawole, it creates a space for meaningful dialogue, fresh perspectives, and sometimes a bit of humor. Whether through expert interviews or solo reflections, the POK Experience invites listeners