GUT with Christianne

Christianne

Ambition, pressure, taste, instinct. GUT decodes how the best builders actually think and decide — the gut-feel behind the companies that work. Long-form founder conversations, hosted by Christianne, a former comms & media banker who traded the deal desk for the mic.

Episodes

  1. He Quit a Top Ad Agency to Bet on a Category That Didn't Exist | Rei Lalo, TRIHARD

    May 15

    He Quit a Top Ad Agency to Bet on a Category That Didn't Exist | Rei Lalo, TRIHARD

    If you've been telling yourself you'll start the thing "when you're ready," this episode is for you. Rei Lalo had a stable job at McCann — one of the biggest ad agencies in the world. He'd been promoted twice in three years. He had a clear ten-year trajectory, a real salary, and the kind of resume that opens doors for the rest of your career. He walked away from it. With no college degree, no credibility in the industry he wanted to enter, and some savings, he started building TRIHARD — a hair and skincare brand for athletes. Six years later, it's in over Dick's Sporting Goods stores across the country, used by Olympic swimmers, and has raised ~$5M. In this conversation, we get past the highlight reel. Rei tells us about the rounds that almost didn't close and what it really took to break free from corporate. The voice in his head that is against playing it safe — and the question he asks himself every time he's tempted to hold back. If you're in the comfortable job dreaming about the uncomfortable one, this is the conversation you didn't know you needed and the best use of your time. In this episode, you'll learn: How to know when it's time to quit a stable jobHow to fundraise without experience or a track recordHow to take action before you feel readyHow to build a brand in a category that doesn't exist yetHow to make the worst-case scenario work for you instead of against youHow to think about financial risk when you're starting from scratchHow to keep going when investors push backHow to build resilience from injury, setback, or rejectionHow to listen to your gut when everyone around you says to play it safeHow to live with a decision that scares youThree takeaways for the founder you might become: The "right time" doesn't exist and is a story your fear tells youYour worst case is almost never as bad as you thinkRegret compounds faster than money doesConnect:Rei Lalo: on LinkedInTRIHARD: trihard.com / @wetrihard Follow GUT for conversations with founders about the calls they made that no one else would have.

    1h 23m
5
out of 5
3 Ratings

About

Ambition, pressure, taste, instinct. GUT decodes how the best builders actually think and decide — the gut-feel behind the companies that work. Long-form founder conversations, hosted by Christianne, a former comms & media banker who traded the deal desk for the mic.