What if the path to great leadership wasn't a straight line? In this episode of Growth Without Referrals, I sit down with Colleen DelVecchio, founder of Maxady, leadership coach, keynote speaker, and organizational consultant, to explore why the most successful careers often look more like a "career squiggle" than a ladder. Colleen shares how embracing uncertainty, continual learning, and authentic leadership has shaped both her career and the way she helps organizations develop stronger leaders. We also discuss the realities of growing a consulting business, balancing client work with business development, and why many experts struggle to consistently market themselves—even when they're exceptional at what they do. Whether you're a consultant, coach, business owner, or executive leader, this conversation is packed with practical insights on leadership, personal growth, and building a business around the work that energizes you. In this episode you'll learn: • Why the "Career Squiggle" resonates with today's workforce • How great leaders develop through experience—not perfect career plans • The biggest challenge consultants face when trying to grow beyond referrals • Why speaking engagements create trust faster than traditional marketing • How to balance client delivery with business development • The importance of building systems that create consistent visibility • What organizations really look for when hiring trainers and keynote speakers • Practical leadership lessons for developing resilient, high-performing teams If you've ever wondered how to grow your business without becoming a full-time salesperson, this episode is for you. About Colleen Colleen DelVecchio is the Founder of Maxady, where she helps organizations develop stronger leaders through executive coaching, leadership development, team training, and keynote speaking. Her work focuses on helping leaders navigate change, prevent burnout, improve communication, and embrace the reality that successful careers rarely follow a straight path. Connect with Colleen 🌐 Website: https://maxady.com LinkedIn: https://www.linkedin.com/in/colleendelvecchio/ About Growth Without Referrals Growth Without Referrals explores how successful founders, consultants, and professional service firms build predictable growth beyond word-of-mouth. Each episode features candid conversations with business leaders who share what's actually working to create sustainable client acquisition, stronger businesses, and greater impact. If you enjoyed this episode, please subscribe, leave a review, and share it with someone looking to build a business that doesn't rely solely on referrals.