Shahar Sorek and Francisco “Sandi” Montaño represent two complementary sides of the modern gaming creator economy: the platform-builder and the breakout creator. Sorek is the Chief Marketing Officer at Overwolf, the Tel Aviv-based “guild for in-game creators” that helps developers, modders, and UGC creators build, distribute, and monetize in-game apps, mods, and player-made experiences. In his role, he leads marketing and growth while working across investor relations, fund activity, and partnerships with game studios and developers. His public work is closely tied to the belief that gaming is becoming a creator-led ecosystem, where passionate players can extend the life, value, and cultural relevance of game IP beyond the original studio pipeline.Montaño, known online as Sandi_00, is one of the clearest examples of that shift in practice. A self-taught mod creator and former marketer, he began making mods as a personal project for his daughter before turning that work into a full-time creator business inside the ARK: Survival Ascended ecosystem. His CurseForge catalogue now spans dozens of projects and more than 110 million downloads, with popular releases including Modern Structure Skins, Modern Furniture Skins, Modern Furniture V2 Skins, and Arcadian Structure Skins Premium. His work focuses on cosmetics, furniture, structure skins, and creative tools that help players make survival spaces feel more expressive, personal, and home-like.Together, Sorek and Sandi reflect the growing importance of UGC, modding, and community-led creation in games. Sorek brings the strategic, platform, and go-to-market perspective, shaped by a career across games, startups, entertainment, and storytelling, while Sandi brings the hands-on creator perspective of someone who has built a serious business by listening to players and turning community demand into high-performing content. Their combined story captures where gaming is heading: worlds that are not only built by studios, but continuously expanded by creators, players, brands, and communities.https://www.linkedin.com/in/%F0%9F%90%B0-shahar-sorek-%F0%9F%94%9Ccannes-lions-83ab299/https://www.linkedin.com/in/sandi-montano-a2444035a/