The GTM Game

Tom Grainger
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  • Entrepreneurship

Conversations with GTM leaders at some of the world’s most interesting and fastest growing organisations. We dive deep into real processes, real results, and insights most of the market never gets to see. For more check out: advancedclient.io

Episodes

  1. Mar 3

    How to beat the VC treadmill with Ajinkya from Trellus (Trellus.ai)

    The conversation covers the evolution of sales tech, the journey of Trellis, early challenges, market trends, VC funding, long-term business strategy, shift in sales strategies, efficacy of outbound automation, and distribution dominance in the market. Takeaways Sales Tech EvolutionDistribution Dominance Distribution is keyContent is king Chapters 00:00 Introduction and Company Overview05:03 VC Funding and Business Decisions12:00 Efficacy of Outbound Automation and Distribution Dominance20:32 Rev Ops and Distribution26:10 Changing Job Landscape and Entrepreneurship Opportunities32:13 Consistent Growth Efforts

  2. Feb 18

    Why AI Won’t Replace Great Salespeople With Jack Porter From BirdDog (getbirddog.ai)

    Jack Porter shares the journey of Bird Dog, from its inception as an investing platform to its pivot into a successful sales tool. He discusses the challenges faced, the growth strategies employed, and the development of a social ABM approach. Additionally, he delves into the nuances of content creation and the importance of engaging, relatable content in driving business growth. The conversation covers the importance of quality audience growth on LinkedIn, the shift from outbound to inbound marketing, future plans for expansion, leveraging AI and automation in sales, the role of AI in sales, the human element in sales, trends in sales tooling, and the debate between volume and depth in outbound marketing. Takeaways Startup journeyContent strategy Quality of audience is crucial for LinkedIn growthShift from outbound to inbound marketingAI and automation are transforming the sales landscape Chapters 00:00 The Birth of Bird Dog05:57 Challenges and Growth11:55 Content Creation and Analysis17:57 Social ABM Approach24:32 Future Plans and Expansion31:30 The Role of AI in Sales37:08 Trends in Sales Tooling

  3. Feb 10

    Why Value Beats Volume in GTM with Matt at Prospeo (Prospeo.io)

    Matt, head of sales at Prospeo, discusses the company's go-to-market strategy, the importance of data in sales, and the value-first approach to marketing and sales. He also shares insights on cold calling, personal branding, and the significance of building relationships with potential customers. The conversation covers topics related to cold email strategies, testing messaging, the role of AI in sales, and the integration of marketing and sales functions. Matt shares insights on leveraging AI for ICP refinement and content creation, as well as the importance of human interaction in sales. He also highlights the pitfalls of overrated advice in sales and marketing. Takeaways Data is a critical component of successful sales and marketing strategies.The value-first approach to marketing and sales, along with personal branding, can significantly impact customer relationships and conversions. Cold email testing and messaging are crucial for refining outbound strategies.AI can be leveraged for ICP refinement and content creation, but human interaction remains essential in sales.Overrated advice in sales and marketing often leads to ineffective strategies and should be approached with caution. Chapters 00:00 Introduction and Company Overview06:05 The Importance of Data in Sales and Marketing12:58 Cold Calling and Activation Conversations19:56 Value-First Marketing and Sales52:25 Pitfalls of Overrated Advice

  • 3 Episodes

About

Conversations with GTM leaders at some of the world’s most interesting and fastest growing organisations. We dive deep into real processes, real results, and insights most of the market never gets to see. For more check out: advancedclient.io

Information

  • Creator
    Tom Grainger
  • Years Active
    2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © 2026 Tom Grainger