Digital Media Spotlight

Software Oasis
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Digital Media Spotlight™ is the show for B2B marketers, founders, and agency leaders who need their digital channels to actually drive pipeline. Hosted by Software Oasis, the podcast puts AIO (AI optimization), SEO, GEO (generative engine optimization), and CRO under the microscope with experts who are actively running campaigns and experiments. In each episode, you’ll hear: - Deep‑dive conversations with practitioners, not theorists. - Concrete examples of campaigns, assets, and funnels that are working right now in AI‑driven search and social. - Playbooks for ranking in traditional search, surfacing in AI overviews, and turning that visibility into conversions and revenue. Hosted by Software Oasis founder Michael Bernzweig, Digital Media Spotlight™ gives you concrete examples and repeatable plays to turn your digital media footprint into a competitive advantage. If you’re responsible for organic growth, paid performance, or digital experience and want clear next steps instead of vague tips, this show will help you test smarter, move faster, and turn your digital media footprint into real results.

  1. 2d ago

    Chris Rodgers on Mastering SEO and Geo in a Shifting Digital World

    Introduction Chris' early entrepreneurial spirit Transition from sales to SEO Launching CSP Agency Interview Chris' journey from popcorn sales to SEO Key pivots in his career Challenges and opportunities in digital marketing Presentation Introduction to generative engine optimization Importance of staying visible in AI-driven search Chris' human-first geo framework Panel Q&A Audience questions on generative optimization Strategies for B2B brands Real-world implications of AI in marketing Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductions Get Your Networking Passhttps://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    1h 7m

  2. May 26

    Emily Dailey of PenDailey Consulting on Non-Linear Career Paths and Brand Activation

    Introduction - Emily Dailey's unexpected journey from theater to hospitality. - Discovering the parallels between theater and hotel management. - The role of a brand advocate in shaping Emily's career. Interview - Emily's decision to pursue a non-linear career path. - The creation of new roles in hospitality branding. - Insights on brand activation and sensory experiences. Presentation - Chief Marketing Officer Mindset 101. - Collaboration across disciplines to enhance marketing strategies. - Navigating challenges with internal and external stakeholders. Panel Q&A - Real audience questions on aligning marketing with business goals. - Strategies for leveraging unexpected career paths. - Addressing resource constraints in marketing initiatives. About Emily Dailey Emily Dailey is the founder of PenDailey Consulting, bringing over 19 years of experience in hospitality and marketing. Her background in theater production and hotel management uniquely positions her to innovate in brand activation and cross-disciplinary collaboration. Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductions Get Your Networking Passhttps://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    1h 15m

  3. May 19

    Siva Balakrishnan on Building a Scalable E-commerce Solution with Global Talent

    Introduction - Siva Balakrishnan's accidental start in entrepreneurship - Learning to leverage global talent - Foundation of Vserve Ebusiness Solutions Interview - Early challenges and learnings - Importance of timing in industry trends - Building a scalable tech-enabled business Presentation - AI integration for business efficiency - Holistic approach to reducing business friction - Real-world application in industrial distribution Panel Q&A - Audience questions on AI integration - Insights on managing global teams - Discussion on timing and market entry About Siva Balakrishnan Siva Balakrishnan is the founder of Vserve Ebusiness Solutions, a tech-enabled e-commerce outsourcing firm. With over 20 years in the outsourcing industry, Siva has worked with mid-market and Fortune 500 companies to enhance operational efficiency and improve EBITDA margins. Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductions Get Your Networking Passhttps://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    1h 4m

  4. May 10

    Kevin Teeven on Transforming Business Agility with DISTRIKT's AI Strategies

    Introduction - Kevin's unique journey from hockey to IT and media buying - The founding vision of DISTRIKT - Overview of DISTRIKT's end-to-end client solutions   Interview - Kevin's transition from media buying to data strategies - The importance of understanding different sides of the data industry - How DISTRIKT's boutique approach benefits clients   Presentation - Introduction to the growth engine playbook - The role of a unified data fabric - AI as a 24-7 business strategist   Panel Q&A - Audience questions on AI implementation - Discussion on AI-driven decision making - Insights on transforming business models with AI   About Kevin Teeven Kevin Teeven is the Chief Revenue Officer at DISTRIKT, where he leads the integration of AI-driven data strategies to help businesses transform their decision-making processes. With a background in media buying and data services, Kevin brings a wealth of experience to the table, focusing on end-to-end solutions for clients. Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductions Get Your Networking Passhttps://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    59 min

  5. Apr 14

    Whitney Hart on Pioneering AI Search Strategies at Avenue Z

    Whitney Hart is the Chief Strategy Officer at Avenue Z, where she leads the charge in developing innovative AI-driven marketing strategies. With a rich background in communications and public relations, Whitney has worked with top agencies like Weber Shandwick and Edelman before joining Avenue Z to harness AI for digital marketing success. Show Notes: [00:00] Introduction to Whitney Hart and her career journey [05:30] Transition from communications to digital marketing [12:00] Whitney's role at Avenue Z and AI-driven strategies [20:15] Discussion on AI search and answer engine optimization [30:45] Technical optimizations for AI visibility [45:00] Live panel introduction and audience Q&A [55:00] Outro and key takeaways Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductions Get Your Networking Passhttps://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    1 hr

  6. Apr 12

    Beth Trejo on Navigating Entrepreneurship and Scaling Challenges

    Beth Trejo is the founder and CEO of Chatterkick, a digital marketing agency based in the Midwest. With a strong background in marketing and social media, Beth established Chatterkick to address local business needs. She has navigated the complexities of entrepreneurship, including selling her business to private equity and later buying it back, all while raising a family and building a successful management team. Show Notes: [00:00] Introduction to Beth Trejo and Chatterkick [05:22] Beth's entrepreneurial journey and early challenges [12:45] The decision to bring on a partner and scaling with private equity [20:10] Microcontent operations and marketing strategies [28:30] The importance of the human element in AI-driven workflows [35:50] Live Q&A session at Software Oasis AI Summit [42:15] Closing thoughts and key takeaways Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductions Get Your Networking Passhttps://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    1h 5m

  7. Apr 10

    Laura Patterson on Data-Driven Growth Strategies

    Laura Patterson is the President of VisionEdge Marketing, a growth strategy consultancy. Since 1999, she has been at the forefront of marketing performance management, helping B2B companies leverage data and analytics for customer-centric growth. Laura is also an acclaimed author and patent holder. 00:00 - Introduction and Laura Patterson's journey 10:30 - Early career insights and the importance of customer personas 20:00 - Transition to entrepreneurship and VisionEdge Marketing's mission 30:15 - Discussion on growth strategies and customer-centric approaches 40:00 - Live Q&A panel at the Software Oasis AI Summit Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductions Get Your Networking Passhttps://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    1h 18m

  8. Apr 8

    Patrick Brightman on Navigating PR and AI Search at 3E Public Relations

    Patrick Brightman is the President and CEO of 3E Public Relations, a New Jersey-based agency specializing in PR, social media, and content. With a background in journalism, Patrick transitioned into public relations and co-founded 3E, leading it through significant industry changes and helping clients navigate the evolving media landscape. 00:00 - Introduction to Patrick Brightman and 3E Public Relations 05:30 - Patrick's journey from journalism to PR 15:45 - The tech bubble and diversification as a survival strategy 25:00 - AI search's impact on marketing strategies 35:00 - The role of AI tools like ChatGPT in PR 45:00 - Importance of voice consistency in communication 55:00 - Live Q&A panel at Software Oasis AI event 60:00 - Outro and key takeaways Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductions Get Your Networking Passhttps://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    1h 3m
See All (14)

About

Digital Media Spotlight™ is the show for B2B marketers, founders, and agency leaders who need their digital channels to actually drive pipeline. Hosted by Software Oasis, the podcast puts AIO (AI optimization), SEO, GEO (generative engine optimization), and CRO under the microscope with experts who are actively running campaigns and experiments. In each episode, you’ll hear: - Deep‑dive conversations with practitioners, not theorists. - Concrete examples of campaigns, assets, and funnels that are working right now in AI‑driven search and social. - Playbooks for ranking in traditional search, surfacing in AI overviews, and turning that visibility into conversions and revenue. Hosted by Software Oasis founder Michael Bernzweig, Digital Media Spotlight™ gives you concrete examples and repeatable plays to turn your digital media footprint into a competitive advantage. If you’re responsible for organic growth, paid performance, or digital experience and want clear next steps instead of vague tips, this show will help you test smarter, move faster, and turn your digital media footprint into real results.

Information

  • Creator
    Software Oasis
  • Years Active
    2K
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © 2026 Software Oasis, LLC
  • Show Website
    Digital Media Spotlight