Commerce Rewired

Tara Conway, Johnny Russo, David Nagy and Chris Parsons
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Commerce is changing fast. So we brought together a team that has actually led through change. Chris Parsons. Tara Conway. Johnny Russo. David Nagy. Different backgrounds. Different industries. One shared focus on growth, customer connection, and commercial performance. Commerce Rewired is where those perspectives collide. We pressure test ideas, bring data to the table, and unpack what it really takes to win today.

  1. Sep 10

    Ep.29 A Marketing Masterclass with Idan Driman (Pet Valu)

    A conversation with Idan Driman from Pet Value, discussing the challenges of maintaining a national marketing machine while preserving a hyper-local community feel. The conversation also delves into the integration of media and creative strategies, leveraging social media and partnerships, and the balance between brand investment and short-term demand. The conversation covers the importance of customer-centricity, long-term planning, and strategic partnerships in retail marketing. It emphasizes the need for a holistic ecosystem approach and the value of authentic, customer-focused campaigns. The discussion also highlights the significance of local engagement and the role of unexpected elements in brand partnerships. Takeaways Local and national marketing integrationLeveraging social media and partnershipsBalancing brand investment with short-term demand Customer-centricity is crucialLong-term planning is essential for retail media platformsStrategic partnerships should be authentic and unexpected Chapters 00:00 Introduction and Background02:27 Maintaining a Hyper-Local Community Feel05:01 Integration of Media and Creative Strategies09:27 Leveraging Social Media and Partnerships18:10 Balancing Brand Investment and Short-Term Demand19:47 Customer-Centricity and Ecosystem Approach22:30 Long-Term Planning and Holistic Strategy26:12 Authentic and Unexpected Brand Partnerships30:00 Local Engagement and Unexpected Elements

  2. Jun 20

    Ep. 28 Castle Members, AI, and the Future of Local Retail

    AI is no longer a future idea for retail. It is already changing how teams work, how customers discover products, and how businesses make decisions. In this episode, Chris Parsons and David discuss how retailers can start thinking about AI in a more practical way. Rather than treating AI as a buzzword, they explore how it can be used as a real business tool across marketing, operations, customer experience, analytics, education, and leadership. The conversation focuses on why leadership needs to be part of the AI discussion, how teams can build confidence using new tools, and why human judgment still matters. AI can help retailers move faster and make better decisions, but it still needs strategy, structure, and oversight. For retailers, brands, and business leaders, this conversation is a reminder that AI adoption does not need to feel overwhelming. The best place to start is by understanding where AI can support the work you are already doing and where it can help your team create better outcomes for customers. Watch the full conversation to hear practical insights on how retailers can approach AI with curiosity, confidence, and a clear plan for the future.

  3. May 21

    Ep. 27 Lena Moriarty (CommerceNext) and Commerce Rewired

    The conversation covers a wide range of topics, including the future of AI, ethical issues, technology adoption, community building, event marketing, and the balance between algorithm-based and personal voice-based marketing. Lena Moriarty shares insights on the importance of unplugging, real connections, and her career aspirations. The conversation emphasizes the value of community, realness, and authentic engagement in marketing and event planning. Takeaways The importance of community and real connections in marketing and event planningBalancing algorithm-based and personal voice-based marketingThe value of unplugging and real engagement in events and conferences Chapters 00:00 Introduction and New Beginnings05:48 Ethical Issues in AI11:44 CommerceNext and Unique Approach17:20 Event Marketing and Community Building23:29 PR and Paid Marketing Integration29:02 Unplugged Events and Real Engagement

  4. May 11

    Ep. 26 Nour Semaan (Holt Renfrew) and Commerce Rewired at eTail

    The conversation covers Nour's background, her role at Holt Renfrew, and her approach to attending industry events. It delves into the importance of loyalty programs and customer engagement, as well as marketing strategies and customer connection. Key takeaways include the significance of marketing automation and the value of networking in the industry. Takeaways Marketing AutomationNetworking Chapters 00:00 Marketing Strategies and Customer Connection

  5. May 11

    Ep. 25 Commerce Rewired and Rethink Retail Closing eTail

    The conversation covers topics related to AI and digital transformation, data management and analytics, networking and community engagement, as well as upcoming events and awards. The speakers discuss the impact of AI on commerce, the importance of data management, the significance of networking and community engagement, and the anticipation of upcoming events and awards. Takeaways AI and digital transformationData management and analytics Chapters 00:00 Exploring AI and Digital Transformation

  6. May 11

    Ep. 24 Paola Bianchi and Commerce Rewired at eTail

    The conversation covers topics such as supporting women in leadership, the evolution of passion, cultural differences in the workplace, the desired superpower of listening better, and the potential book title 'Why We Do What We Do.' Paola shares insights on her experiences and perspectives on these themes, providing valuable takeaways for the audience. Takeaways Supporting Women in LeadershipEvolution of Passion Paola Bianchi https://www.linkedin.com/in/paola-bianchi-mba/ Chapters 00:00 Supporting Women in Leadership11:48 Cultural Differences in the Workplace17:19 Book Title: Why We Do What We Do

  7. May 11

    Ep. 23 Alexander Mitra (eTail) and Commerce Rewired at eTail

    The conversation with Alex from eTail Toronto revolves around the importance of community, networking, and relationship-building in the industry. It highlights the value of small shows like eTail Toronto in providing quality time for conversations and networking opportunities. The discussion emphasizes the significance of building trust and leveraging industry relationships for mutual benefit. Takeaways Community buildingNetworking opportunities Alexander https://www.linkedin.com/in/alexandermitra/ Chapters 00:00 Quality Time and Conversations

  8. May 11

    Ep. 22 Tristan Lalumiere-Roberge (Axeptio) and Commerce Rewired at eTail

    Tristan from Axeptio discusses the importance of consent management platforms and the positive user experience they create. He emphasizes the engagement and value they bring to brands, going beyond just consent. The conversation also touches on the impact of cookies on personalization and retargeting, as well as the role of cookie banners as an extension of a brand's engagement with users. Takeaways Consent management platforms go beyond just consent and aim to create a positive user experience.Cookie banners are an extension of a brand's engagement with users and play a crucial role in building confidence and creating a positive experience. Tristan - https://www.linkedin.com/in/tristanlalumiere/ Chapters 00:00 Introduction and Consent Management

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About

Commerce is changing fast. So we brought together a team that has actually led through change. Chris Parsons. Tara Conway. Johnny Russo. David Nagy. Different backgrounds. Different industries. One shared focus on growth, customer connection, and commercial performance. Commerce Rewired is where those perspectives collide. We pressure test ideas, bring data to the table, and unpack what it really takes to win today.

Information

  • Creator
    Tara Conway, Johnny Russo, David Nagy and Chris Parsons
  • Years Active
    2026
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © 2026 Tara Conway, Johnny Russo, David Nagy and Chris Parsons
  • Show Website
    Commerce Rewired