Strategy Café: Business Growth for Hypnotists & Coaches

Pykthos
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Strategy Cafe is a live, interactive show hosted by Chris Thompson and Timothy September of Mike Mandel Hypnosis and Pykthos. Each session features real coaching, strategy breakdowns, and candid conversations about growing a hypnosis or coaching business. Want to attend live and participate? Register at pykthos.com/cafe.

  1. 5d ago

    Who Are You Even Talking To? | Strategy Cafe Ep 17

    Every question in this Strategy Cafe came back to the same two skills: getting your messaging right before you build anything, and using technology to start real human conversations instead of replacing them. If your website could be for anybody, or you cannot get prospects onto a call, this one is for you. Chris Thompson and Timothy September coach five practitioners live and tear down a real homepage on air. In this episode, we discuss: - Why messaging comes first, and why "I help people" lands on nobody - What a 90% bounce rate actually means (and why it is not the real problem) - How to find the exact words your ideal client uses to describe the result - How to get people off endless email and onto the discovery call - Answering objections with short videos above your booking link (plus the double bind) - The Purple Cow: how to reach an audience that does not want to hear it - Why your homepage is just a billboard, and where to send your traffic instead - How to monetize a value-first email list without being salesy - Using AI and automation to create conversations, not replace them CHAPTERS: 00:00:00 Welcome to Strategy Cafe Ep. 17 00:01:02 How we run the room: diagnose before you fix 00:03:02 Start with messaging: who are you even talking to? 00:04:22 A message for everyone lands on no one 00:06:53 Foundational documents before you build anything 00:07:04 The Constraint Diagnostic and looking at real data 00:08:11 Authority and prestige: why people trust an expert 00:09:06 Testimonials, outliers, and the 1% bullseye 00:11:12 Mikhail: a 90% bounce rate 00:13:23 What bounce rate actually means (and AI bots) 00:14:29 Scroll depth, heat maps, and one call to action 00:16:07 The hero that speaks to no one 00:19:24 Nobody Googles "I want to feel secure" 00:19:46 How would your client know it worked? 00:24:10 Why showing your work publicly is how you improve 00:25:28 Claire: what makes a testimonial work 00:29:08 Claire: getting people onto the discovery call 00:31:28 Move it to DM, then to Zoom 00:33:09 Put objection videos above your booking link 00:34:46 The "serious people only" attitude 00:35:45 Retarget with value, not a pitch 00:38:08 Claire: the purple cow for an audience that won't hear it 00:40:03 Seed doubt: remember when doctors were wrong 00:42:52 The dog whistle 00:47:37 Mike Mandel and his own fibromyalgia 00:48:33 Barbara: which AI should I use? 00:53:00 Pick one way to get organized 00:55:29 Let AI run your to-do list 00:57:09 One website or two? 00:59:39 Your homepage is just a billboard 01:00:56 Susan: where is the human connection? 01:06:35 Patricia: monetizing a 7,300-person list 01:08:05 "When you're ready, here are 3 ways I can help" 01:10:50 Put a video on your booking page 01:12:48 Wrapping up and Mastermind invite RESOURCES MENTIONED: - Niche selector worksheet: https://get.pykthos.com/niche - Pykthos: https://pykthos.com JOIN THE NEXT STRATEGY CAFE (FREE) If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafe WORK WITH US INSIDE THE PYKTHOS MASTERMIND If this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/mastermind The Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

  2. Sep 21

    How to Choose Your Niche, Sell the Transformation & Fix Your Website | Strategy Café Ep. 16

    Every question in this Strategy Cafe came back to the same two skills: getting specific about who you help, and describing the result in the words your client would actually use. If you feel like the best-kept secret in your field, or your website could be for anybody, this one is for you. Chris Thompson and Timothy September coach three practitioners live and tear down a real website on air. In this episode, we discuss: - Do you even need a niche, and the one situation where you honestly don't - The planet-to-person method for finding a niche that fits (free worksheet inside) - Why you sell the transformation, not the hypnosis (the baker doesn't sell the knife) - How to find the exact words your ideal client uses to describe their problem - Why "unstuck" isn't a thing, and how to turn a vague promise into observable proof - The 6-second test every website has to pass (and the Z-pattern behind it) - How one word on a page can change who feels spoken to - How to screenshot your site and have AI critique the design for you - The offer staircase: free, core offer, and high-ticket, and where group events fit CHAPTERS: 00:00:00 Welcome to Strategy Cafe Ep. 16 00:01:35 Do you even need a niche? 00:07:50 Inka: how do you choose your niche 00:13:03 Turn the worksheet into a conversation 00:14:11 Linda: hypnosis as one tool in the toolbox 00:16:20 You're selling the transformation, not the tool 00:19:56 How your ideal client actually describes the problem 00:21:18 "Unstuck" is not a thing: find the evidence 00:27:46 Start with who you've already helped 00:29:17 When naming your method actually helps 00:32:07 Mike's website: the 6-second test 00:35:15 Speak how the athlete actually talks 00:40:34 Combine your modalities into one message 00:42:39 Let AI critique your website design 00:47:24 Ralphael: intro offers and group events 00:53:17 The offer staircase 00:55:08 Make the offer specific enough to resonate 00:57:34 Wrapping up and Mastermind invite RESOURCES MENTIONED: - Niche clarity worksheet: https://get.pykthos.com/niche - Offer worksheet: https://get.pykthos.com/offer - Pykthos: https://pykthos.com JOIN THE NEXT STRATEGY CAFE (FREE) If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafe WORK WITH US INSIDE THE PYKTHOS MASTERMIND If this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/mastermind The Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

  3. Sep 14

    Paid vs Organic Traffic, Getting Found by AI & Selling the Transformation | Strategy Café Ep. 15

    Great practitioners lose clients to mediocre ones with better marketing every day. In episode 15 of the Strategy Cafe, Chris and Timothy tackle the questions holding most hypnotists and coaches back right now: should you run paid ads or build organic, how do you actually get found by ChatGPT and Google's AI, and why does your website copy fall flat even when the work is great. If you feel stuck, maxed out, or unsure whether the thing you built will ever sell, this one is for you. In this episode, we discuss: - Why your leads drop the moment you pause your Google Ads, and what Google has quietly become - How to layer Facebook "power content" on top of the ads that already work for you - The dog whistle, the value bomb, and using a free resource to start a conversation instead of ending one - The no-fail way to present slides on a webinar without the spinning wheel of death - What "organic" really means and why getting found takes time - Getting found inside ChatGPT: Bing Webmaster Tools, schema markup, and JSON-LD explained simply - Why your lead magnet can't be another thing that's already free on your platform- Look at your data: an 8-day paid traffic test and the decision it made for us- The six-second test every homepage has to pass- Selling the verifiable transformation instead of the session, the method, or a nominalizationCHAPTERS:00:00:00 Welcome and what the Strategy Cafe is 00:00:54 Why we send summary notes after every session 00:01:44 Validate your offer and find your real constraint 00:04:48 Craig: Google Ads, Performance Max, and why leads drop when you pause 00:07:00 Why Google is now an AI answer engine, not just search 00:08:20 Layering Facebook power content on top of Google Ads 00:10:00 The dog whistle, the value bomb, and DMs that start conversations 00:14:50 A live power content post, built with Claude in five minutes00:17:00 The five-dollars-a-day boost strategy and retargeting cold traffic00:19:00 Know your funnel numbers00:20:29 Soleil: surviving a webinar tech meltdown00:22:00 The no-fail setup: export slides to PDF and run them locally00:26:00 It's not failure, it's feedback00:26:49 Mikhail: what organic actually means and why it takes time00:29:00 Write pages worth citing and submit your sitemap00:30:50 Getting found by ChatGPT: Bing Webmaster, schema markup, JSON-LD00:32:53 Dru: do you need an email list if YouTube is your platform?00:33:40 Why your lead magnet can't already be free on YouTube00:36:00 Look at your analytics: the hypnotistnearme.com 8-day test00:39:00 Put water in the bucket: ship it, then measure00:40:51 Mikhail's website teardown: favicon, schema, About and FAQ00:44:00 AEO cares about people, not companies: ask ChatGPT who you are00:46:00 The six-second test: who is it for, what's the offer, what next00:48:00 Intangibles, nominalizations, and selling the verifiable after00:56:00 The Dana Cole rewrite: hook, remove the blame, name the mechanism01:03:00 Relief beats pain: it's not you, it's the method01:05:30 Mikhail's smoking-cessation niche01:07:11 Wrap and invite to the next CafeRESOURCES MENTIONED:- Google Search Console: https://search.google.com/search-console- Bing Webmaster Tools: https://www.bing.com/webmaster- Schema Markup Validator: https://validator.schema.org- Lovable (AI website builder): https://lovable.dev- Hypnotist Near Me directory (free to join): https://hypnotistnearme.com- Kasim Aslam on Answer Engine Optimization (AEO)- Laurel Portié's power content and lead magnet frameworksJOIN THE NEXT STRATEGY CAFE (FREE)If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafeWORK WITH US INSIDE THE PYKTHOS MASTERMINDIf this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/mastermindThe Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

  4. Sep 13

    Why You Don't Need a Website, More Leads, or a Funnel Yet | Strategy Café Ep. 14

    Most practitioners think their business is stuck because they need more leads, a better website, or a slicker funnel. In this episode of Strategy Cafe, Chris Thompson and Timothy September open the Q3 planning cycle by showing why that is almost always wrong. The real constraint is usually that you are not having enough real conversations, and you have not yet validated that you can confidently make your offer and get a yes. If you feel maxed out, stuck, or like you are building a lot without selling much, this one is for you. In this episode, we discuss: - Why "I need more leads" is usually the wrong diagnosis, and what to fix instead - What validating your offer actually means (it is about you, not the problem) - Why a website is the last thing you need, not the first - How to sell the transformation instead of the session, using the "sell the Saturday" frame - Structuring and pricing a one-day breakthrough intensive so it sells - Pivoting from clinical therapy to coaching without risking your license - Raising your rates to buy back your time without losing income - Turning a farmer's market or live event into a repeatable funnel - The single best opener to stop someone in their tracks at a booth - Using Reddit and AI deep research to understand where your ideal client hangs out CHAPTERS: 00:00:00 Welcome and what Strategy Cafe is 00:02:37 Q3 planning and the Constraint Diagnostic 00:05:52 The three false constraints: leads, offer, website 00:08:46 Validating your offer means validating YOU can sell it 00:11:44 Why you don't need a website first 00:16:08 Over-automating is usually fear of rejection 00:18:04 Melissa: selling one-day breakthrough intensives 00:23:52 The real constraint: not enough conversations 00:25:09 The intensive model: consolidating six sessions into one day 00:26:53 Sell the behavior: lawnmower Saturdays and the shovel 00:27:43 The double bind: offer two ways to work together 00:29:26 Bonuses, scribe notes, and recording the session 00:32:44 Rebecca: pivoting from 33 years of therapy to coaching 00:38:09 Brand separation, ethics, and never transferring clients 00:39:35 Raise your rates and buy back your time 00:43:26 Website last: validate the offer first 00:46:15 Defining your ideal client and where they hang out 00:49:23 Reddit for research, LinkedIn for reach 00:51:01 Using AI deep research to find your audience 00:52:17 Claire: building a farmer's market funnel 00:54:05 Capture emails, not just business cards 00:56:57 The best opener: "Have you ever been hypnotized?" 00:58:39 The ready-to-buy client you must never let walk away 01:00:33 Wrap up RESOURCES MENTIONED: - The Constraint Diagnostic (run inside the Pykthos Mastermind) - The Simple Machine booking funnel (Pykthos Mastermind) - Mike Mandel's Mandel Triangle / the 3 Cs - Deep research mode in Perplexity, ChatGPT, or Claude for audience research - Free tools for capturing leads: Google Forms & Canva for QR codes JOIN THE NEXT STRATEGY CAFE (FREE) If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafe WORK WITH US INSIDE THE PYKTHOS MASTERMIND If this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/mastermind The Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

  5. Aug 29

    Lead Magnets, Discovery Calls & Selling the Transformation | Strategy Café Ep. 13

    Great practitioners lose clients to mediocre ones with better marketing every day. In Episode 13 of the Strategy Cafe, Chris Thompson and Timothy September take live questions from hypnosis and coaching practitioners on the practical machinery of getting clients: lead magnets that actually lead somewhere, when a website becomes necessary, how to run discovery calls without choice paralysis, how to stop no-shows, and how to stop selling sessions and start selling a transformation. If your calendar feels empty or you are stuck pricing like a therapist, this one is for you.In this episode, we discuss:- The four-question diagnostic for any stuck practice: niche, offer, customer map, and numbers- Why one lead magnet is a mistake, and how to chain multiple lead magnets that each solve one small problem- The single rule of a good lead magnet (and why a testimonial is not one)- When a website actually becomes necessary, and the two-to-three pages you really need- Why your About page is your second most visited page and how to use it- The two things missing from almost every hypnotist's website- How to run discovery calls without giving prospects choice paralysis- Killing no-shows with friction, deposits, booking windows, and thank-you pages- Why over-automating early kills sales, and how to ask for the sale on the call- The $10K-a-month math: packages, close rates, and three conversations a day- How to sell a six-session transformation instead of a single stop-smoking sessionCHAPTERS:00:00:00 What the Strategy Cafe is and why it is not a pitch00:00:57 The four-question diagnostic: niche, offer, map, numbers00:03:35 Written vs audio lead magnets (Jonathan's question)00:05:30 Solve a small problem, then reveal the bigger one00:07:10 Why you need multiple lead magnets, not one00:09:13 The smoking example: checklist to audio to non-smoker00:10:22 Is a testimonial a lead magnet? What makes a good one00:14:55 Lee's questions: social, networking, and websites00:15:00 When does a website actually become necessary00:18:09 The simple two-to-three page website and the About page00:19:57 The two things missing from most hypnotists' sites00:22:33 Social proof, certifications, and the post-truth era00:23:02 Build a usable homepage with AI in under an hour00:24:41 Discovery call vs booking, and choice paralysis (Bethany)00:27:18 Simplify with one booking calendar and a form00:30:01 Run free clarity calls until you are overbooked, then add friction00:31:08 Reducing no-shows: friction and small deposits (Holly)00:32:36 Do not over-automate: the Model T production line trap00:34:18 Ask for the sale on the call and presuppose it00:38:24 Cleaning up your social media before you go pro (Lee)00:40:00 Separate your personal and business accounts00:40:42 Thank-you pages, booking windows, and follow-up to cut no-shows00:44:42 When discovery calls feel unnatural (Lisa)00:47:37 You are not charging enough: raise your prices00:53:35 The $10K-a-month math, step by step00:56:50 Sell the transformation, not the session01:00:54 Transform a life in six sessions, not five years01:01:06 Wrap upRESOURCES MENTIONED:- lead magnet training (shared in chat as the "get-leads" link)JOIN THE NEXT STRATEGY CAFE (FREE)If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafeWORK WITH US INSIDE THE PYKTHOS MASTERMINDIf this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.com/mastermindThe Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

  6. Jul 31

    Why You Sound Like Every Other Hypnotist & How to Fix It | Strategy Café Ep. 12

    If you are great at the hypnosis work but everything outside the session feels like guesswork, this episode is for you. Chris and Timothy break down how to design your offer and funnel by starting at the end, why most practitioners look identical from the outside, and how to build a lead magnet that does what a real lead magnet is supposed to do, which is move someone closer to your actual offer. Plus a hot seat on group programs versus one-on-ones, the AI tools that are quietly erasing every "I'm not technical enough" excuse, and a story from a public Facebook thread that should make every hypnotherapist rethink how they show up online.In this episode, we discuss: How to design your offer by starting at the end and working backwards down the staircaseWhy the dentist's free teeth whitening is the model for thinking about customer acquisition cost vs. lifetime valueWhat MCP servers are, why they matter, and how Claude Cowork is starting to replace logging into separate toolsHow Chris built the new Pykthos Mastermind sales video in a weekend using AI editing, knowing nothing about it on FridayHow to build a searchable testimonial database with AI so the right testimonial shows up for the right piece of copy every timeThe Facebook thread where 45 hypnotherapists answered "what do you charge?" identically and turned the entire industry into a commodityWhy responding to price questions on paid ads tanks your campaign (Jonas's lesson from his own results)Laurel Portie's lead magnet principle: solve a small problem in 10 minutes, but reveal the bigger problem that becomes your offerThe customer value journey mapped to the coffee shop dating metaphor, and where your lead magnet actually sitsHow to turn a real-life capacity constraint (Alexandra can only do two sessions a week) into natural scarcity and a high-priced upsellPykthos lead magnet course (free training plus a free GPT for brainstorming lead magnets): https://pykthos.com/getleadsClaude Cowork (the $20 a month tier of Claude that works directly in folders on your computer) Ryan Deiss customer value journey framework (Awareness, Engagement, Subscription, Conversion, Excitement, Ascension)CHAPTERS:00:00:00 Welcome to Strategy Café Ep. 1200:02:30 Designing your offer and funnel by starting at the end00:08:00 How to do the math on what you actually need to sell00:11:30 The dentist teeth-whitening principle (CAC vs. LTV)00:14:30 What MCP servers are and why they change how you use AI00:19:20 Building a sales video in a weekend with AI editing00:23:30 Timothy on Claude Cowork as a business operating system00:26:00 Mike Bowler's progress: 16 organic videos and his first paid ad00:29:00 How to build a testimonial database with AI00:30:50 Laurel's rule: your content has to be uniquely you00:35:30 The Facebook thread that turned hypnotherapy into a commodity00:38:30 Why "I serve everybody" means you serve nobody00:42:00 A better way to reply to "what do you charge?" online00:43:00 Jonas on why price-question leads never convert00:45:00 Alexandra's hot seat: building a lead magnet for a group program00:49:00 The lead magnet principle: solve a small problem, reveal the bigger one00:56:00 The customer value journey mapped to the coffee shop dating metaphor01:00:00 Designing offers around your real-life constraints01:06:00 Jason Fladlin's bonus-stripping framework01:09:00 The full funnel walk: lead magnet to webinar to cohort to upsell01:12:30 Modeling the math behind your pricing and capacity01:15:00 The splinter model and dialing in your client avatar01:18:00 Wrap-up and Pykthos Mastermind invitationRESOURCES MENTIONED:JOIN THE NEXT STRATEGY CAFE (FREE)If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafeWORK WITH US INSIDE THE PYKTHOS MASTERMINDhttps://pykthos.com/mastermind

  7. Jun 28

    The 6 Questions for AI, Ad Synergy & the Customer Value Journey | Strategy Café Ep. 11

    Episode 11 is a solo session with Timothy while Chris is on the other side of the pond visiting family, and it's stacked with the frameworks Pykthos Mastermind members are actually using right now. If you've been writing AI prompts that produce generic content, paying for ads that don't convert, and watching your emails land in the promotions tab, this one walks through the mechanics behind all three. Plus a live niche-pivot conversation about transitioning from massage therapy into transformational hypnosis that turned into a masterclass on pain, perception and unique selling propositions.In this episode, we discuss: The 6 questions every AI tool needs to know about your business so it stops giving you generic outputWhy riffing into the microphone for 20 minutes beats typing a one-line prompt every timeThe real synergy between Meta and Google ads, and why shutting one off can collapse the otherWhere to actually start with paid ads if you've thrown money at Google with nothing to show for itThe Customer Value Journey mapped to the coffee shop metaphor, from stranger to advocateWhy your lead magnet should be under 10 minutes and what "without consumption there is no conversion" really meansThe Simple Machine framework and why a mismatched offer is the fastest way to lose a buyerHow to keep your emails out of the promotions tab using conversational subject lines and email warm-upA live niche pivot conversation that turned into a masterclass on pain, perception and the same nervous system pathCHAPTERS:00:00:00 Welcome to Episode 1100:02:19 Why Most People Are Using AI Wrong00:03:43 The Riff Method From Mercer00:05:34 The 6 Questions Every AI Tool Should Know00:10:41 Meta-Prompting: Let AI Do the Work for You00:11:44 Meta and Google Ad Synergy Explained00:17:05 Where to Start with Paid Ads00:19:37 The Customer Value Journey from Stranger to Buyer00:22:52 Why Lead Magnets Must Be Under 10 Minutes00:25:52 Aha Moments and Ascension to Your Core Offer00:28:36 The Simple Machine and Why Offers Must Be Congruent00:34:30 Funnels vs Websites Explained00:37:05 Member Wins From Inside the Mastermind00:43:35 Why Community Changes Everything00:47:42 Email Deliverability: How to Stay Out of Promotions00:49:18 Email Warm-Up and Conversational Subject Lines00:52:18 Kicking the Ball Down the Field00:53:06 A Live Niche Pivot Conversation01:02:36 Pain as a Message and Why Emotion Travels the Same Path01:09:07 Wrap Up and How to Join Us LiveJOIN THE NEXT STRATEGY CAFE (FREE)If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafeWORK WITH US INSIDE THE PYKTHOS MASTERMINDIf this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.comThe Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

  8. Jun 4

    Bridging Low-Ticket to High-Ticket, Pricing Psychology & Follow-Up Systems | Strategy Café Ep. 10

    Most practitioners do not have a business - they have a bundle of disconnected activities held together with hope. Strangers find you somehow, some buy something small, and then what? For most hypnotists, coaches, and wellness pros stuck around $4k a month, the honest answer is nothing. This episode is about the fix - the Simple Machine, the minimum viable system that turns strangers into buyers, built live through real member hot seats on pricing, follow-up, testimonials, and more.In this episode, we discuss:- The Simple Machine - the four-stage system every practitioner needs before worrying about branding, funnels, or websites- How to bridge the gap between a low-ticket intro offer and a high-ticket package without losing the buyer in between- Why pricing ending in flat, odd numbers like $1,044 or $2,044 kills conversions, and what to use instead- The Customer Value Journey - how strangers actually become buyers- The PS statement soft CTA strategy and the merge field trick that updates 80 emails in one click- How to get your first paying client by exchanging sessions for transformation testimonials- How to price yourself 20-30% above the top competitor in your area and make it stick- Why your website is probably not the first thing you should buildCHAPTERS:00:00:00 Welcome and how to get the most out of Strategy Café00:02:53 Jonathan's A2P question - SMS compliance and the campaign registry00:07:54 Danielle's hot seat - pitching high-ticket after a low-ticket intro00:09:21 The Customer Value Journey explained00:13:04 Collecting contact info at in-person events and the QR code double-bind00:18:11 Bridging the gap with a mid-tier offer00:22:18 Pricing psychology - why $1,044 is worse than $999 or $2,50000:25:50 Jessie's scheduling question - minimum notice and booking windows00:31:40 Why Strategy Café is platform-agnostic00:33:29 Lee's question - when does a website actually make sense00:36:28 The Simple Machine - traffic, opt-in, parallel emails, conversion, nurture00:44:51 The PS statement soft CTA and the merge field trick00:48:32 How to get your first customer and why you start with your circle00:51:46 Exchange sessions for transformation testimonials00:54:09 Pricing 20-30% above your top competitor00:56:14 Screenshotted comments and DMs as authentic social proof00:58:51 Using AI tools to aggregate your testimonial library01:00:59 Ashley's email - the niche problem and the restaurant metaphor01:06:33 Marketing sensitive niches without getting your account nuked01:11:19 Stacey's question - prestige testimonials without doxing clients01:16:09 Websites - AI tools, the voice riff method, and the Pykthos AI builder01:21:19 Hypnotist vs. hypnotherapist - the legal gray zones01:23:05 Wrap-upRESOURCES MENTIONED:- Pykthos Mastermind - https://pykthos.com- Strategy Café registration - https://pykthos.com/cafe- How to Get Clients and Keep Them Coming Back (Timothy's course, included in the Mastermind) - https://entertheloop.com/getclients- Perry Belcher - pricing psychology- Krysten Ruschman - email deliverability and the PS statement strategy- Ryan Deiss / Digital Marketer - the Customer Value Journey- Mike Mandel Hypnosis Academy (MMHA) and the MMHA Engage Facebook group- Email contact - team@pykthos.comJOIN THE NEXT STRATEGY CAFE (FREE)If you want to be in the room for the next live session, you can register here: https://pykthos.com/cafeWORK WITH US INSIDE THE PYKTHOS MASTERMINDIf this session helped you see what's possible and you want help implementing this in your own business, learn more about the Pykthos Mastermind here: https://pykthos.comThe Strategy Cafe is where you get clarity. The Mastermind is where you build the system around it.

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Strategy Cafe is a live, interactive show hosted by Chris Thompson and Timothy September of Mike Mandel Hypnosis and Pykthos. Each session features real coaching, strategy breakdowns, and candid conversations about growing a hypnosis or coaching business. Want to attend live and participate? Register at pykthos.com/cafe.

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