6d ago

13: Fix Your Podcast Strategy Before You Waste Another Episode with Jason Croft

Twenty episodes in. Tiny numbers. Nothing happening. Sound familiar? You probably started wrong. And here is exactly how to fix it. There is a brutal truth nobody talks about in the coaching and consulting world. The best people in the room are almost never the most visible ones. They are brilliant, experienced, genuinely transformational, and completely invisible beyond a small handful of clients. Jason Croft has spent 34 years in media figuring out how to fix exactly that. And the answer is not what most people think. Most coaches start a podcast the wrong way. They pick a fun name, interview whoever says yes, obsess over download numbers, get discouraged around episode twenty, and quietly let it die. Jason has watched it happen hundreds of times. And every single time, the problem started before the first episode was ever recorded. In this episode, Kel and Jason break down why podcasting is not a content play - it is a pipeline play, and why that one mindset shift changes absolutely everything. Jason walks through who your guests should actually be, why your ideal client and your ideal guest are almost always the same person, and how to structure every episode so that even a tiny audience can turn into real revenue fast. He also unpacks his market gravity framework, the five forces that pull ideal clients into your orbit without you chasing a single one of them, and explains what it actually means to go from unseen expert to inevitable choice. If you have been sitting on a podcast idea, or quietly wondering why the one you started is not working, this episode is going to be uncomfortable in the best possible way. WHAT YOU’LL DISCOVER IN THIS EPISODE: 01:33 - What 34 years behind the camera teaches you and the one tool that makes brilliant experts impossible to ignore4:30 - Why your podcast should be closing deals from episode one and the two decisions that determine whether it does9:20 - The five force framework that turns invisible experts into the inevitable choice in their space13:00 - Why most podcasters quit one episode too early and why four engaged listeners beat a million passive ones16:11 - The one question you must answer before you record a single word or risk wasting every episode that follows WHERE TO FIND JASON CROFT Website: https://thejasoncroft.com/Facebook: https://www.facebook.com/thejasoncroft/LinkedIn: https://www.linkedin.com/in/thejasoncroft/Instagram: https://www.instagram.com/thejasoncroft/YouTube: https://www.youtube.com/@MediaLeads Book a Strategy Session If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business. 👉 Book your strategy session: https://productivityhub.tech/ Connect with Kelvin Holliday: Facebook: https://www.facebook.com/TransformationalhubLinkedIn: https://www.linkedin.com/in/kelvinholliday/

21 min

May 25

12: The Funnel Mistakes Killing Your Sales with Pankaj Sharma

You’re running traffic, getting clicks but your funnel just isn’t converting? In this episode of Scale to Freedom, Kel Holliday sits down with funnel expert Pankaj Sharma of Funnel Pandit to unpack the funnel mistakes quietly killing your sales and why most business owners are unnecessarily overcomplicating something that should actually be simple. They dive into why “ugly” funnels outperform some of the pretty ones, the biggest mistakes business owners make when building funnels, and how clarity and trust matter far more than flashy design or complicated automation. If you’re feeling overwhelmed by the endless stream of tools, platforms, AI promises, and “must-have” tech, this conversation will help you cut through the noise and focus on what really drives conversions. Kel and Pankaj also unpack the role of automation, why AI should support humans (not replace them), and the mindset shift that turns complexity into simplicity so you can scale without creating more overwhelm. This episode is a wake-up call for business owners chasing shiny tools instead of sales. Listen in and learn how to build funnels that actually convert, without the complexity. WHAT YOU’LL DISCOVER IN THIS EPISODE: 05:06 – The funnel mistake business owners keep making (without realising it)06:07 – Why “better looking” doesn’t always mean better converting07:35 – The underused system feature that could be costing you sales09:05 – What’s actually working in funnels right now (and what’s starting to fall flat)10:26 – Where automation helps, and where it quietly hurts your business16:01 – The mindset shift that makes growth feel simpler, not harder17:53 – How to stay focused on what you do best without drowning in tech21:51 – Why clarity matters more than strategy when it comes to long-term growth Book a Strategy Session If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business. 👉 Book your strategy session: https://productivityhub.tech/ Connect with Kelvin Holliday: Facebook: https://www.facebook.com/TransformationalhubLinkedIn: https://www.linkedin.com/in/kelvinholliday/

26 min

May 18

11: Why Podcasting Is the Most Powerful Trust Tool in the AI Era with Steve Brossman

Most people are approaching podcast guesting completely wrong. They show up, answer some questions, drop a free gift, and wait. Steve Brossman watched that play fail over and over again, so he built something different. Something that took him from zero to six figures in ten months, running on two hours a week, without a show of his own. In this episode of Scale to Freedom, Kel sits down with sales strategist Steve Brossman to talk about why podcast guesting is the single most powerful trust-building tool in the AI era, and why almost nobody is using it properly. Steve has spent decades figuring out how to make buying feel like the most natural thing in the world. He started with his back against the wall. Opening a health club in 1983 with interest rates at 17.8% and his parents' house on the line, he had to master sales or lose everything. What he built out of that pressure has stayed relevant through every shift in business, marketing, and technology since. In this conversation, he shares the mindset shift that changes how you approach every single appearance, the framework that helped one of his clients make twelve thousand dollars before an episode even recorded, and why in a world flooded with AI-generated content, the businesses that win will be the ones that know how to build something AI can never replicate. This one will change how you think about every conversation you have. WHAT YOU’LL DISCOVER IN THIS EPISODE: 01:41 - The survival lesson that built a sales philosophy worth millions05:13 - Why successful people are often the least free (and what to do about it)07:46 - How Steve went from zero to six figures in ten months without a podcast of his own12:37 - The Holy Trinity that makes trust transfer instantly to a brand new audience15:44 - Why being the prize beats being the professor every single time18:55 - The thirty second story framework that makes clients chase you22:51 - The four Ps that turn one podcast appearance into four revenue streams In an era where AI can replicate content but cannot replicate connection, the businesses that win will be the ones that invest in real relationships with real people. Podcasting done the right way is one of the fastest paths to that. Resources The PodGuest Profits Leverage Pack: https://stevebrossman.com/podguestprofits-Leverage-pack ABOUT STEVE BROSSMAN Known as The Sales Innovator Steve is a 9 Times Amazon #1 Best Selling Author in Marketing and Sales. Steve has spoken in 15 countries to over 65,000 coaches, trainers and professionals and has over 20 years’ experience in Television and Videos including hosting and producing Network TV Shows and has been an Executive Producer for Warner Bros. He has created several 6 and 7 figure multi-national businesses of his own including inventing, marketing and selling 4 million units of an environmental product into 26 countries. Steve works with Entrepreneurs through to Enterprise level organizations as his Micro Sales Enablement Strategies are universally adaptable. He also gets invited to hang out with and mastermind with international leaders. WHERE TO FIND STEVE BROSSMAN Website: https://stevebrossman.com/ Book a Strategy Session If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business. 👉 Book your strategy session: https://productivityhub.tech/ Connect with Kelvin Holliday: Facebook: https://www.facebook.com/TransformationalhubLinkedIn: https://www.linkedin.com/in/kelvinholliday/

26 min

May 11

10: From Paycheque to Power: The Blueprint for Real Freedom with Rodney Bul

Most of us grew up with the same financial blueprint handed down through generations. Study hard, get a good job, work your way up, save what you can, and trust that the system will take care of the rest. For a long time, that felt like enough. Rodney Bull followed that path faithfully. Good job, solid income, a lifestyle that looked perfectly fine from the outside. But somewhere along the way, the numbers stopped making sense. No matter how much he earned, the paycheque never seemed to translate into genuine freedom or real financial power. The money came in, and the money went out, and nothing seemed to change. If that sounds familiar, this episode is worth your full attention. Rodney isn't presenting himself as someone who has it all figured out. He's in it right now, building the foundations, making the hard decisions, and learning as he goes. It's honest, grounded, and packed with the kind of financial perspective that most people spend decades trying to find. He talks candidly about what money actually is versus what we've been told it is, why traditional saving can quietly work against you, what good debt looks like compared to bad debt, and what the blueprint for real financial freedom is actually built on. Whether you're a business owner trying to build something sustainable or someone who's starting to feel like the paycheque path isn't leading anywhere worth going, this conversation will give you a completely different way of looking at every financial decision you make. WHAT YOU’LL DISCOVER IN THIS EPISODE: 01:27 – What the early stage of moving from paycheque to power actually looks like in practice02:49 – Why earning more doesn't automatically mean getting ahead, and what's really going on beneath the surface05:00 – The truth about what money actually is versus what most of us have been taught our whole lives08:41 – The two heaviest anchors keeping good earners from building real freedom, plus the non-negotiable piece of any serious wealth strategy11:15 – What the blueprint for real freedom is actually built on13:40 – Practical first steps to start moving from paycheque to power The paycheque was never the destination. It was just the starting point. And once you understand the real blueprint for freedom, every financial decision you make starts to look completely different. Book a Strategy Session If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business. 👉 Book your strategy session: https://productivityhub.tech/ Connect with Kelvin Holliday: Facebook: https://www.facebook.com/TransformationalhubLinkedIn: https://www.linkedin.com/in/kelvinholliday/

18 min

May 4

09: Leverage Isn’t Just a Buzzword — It’s a Survival Strategy with Steve Tann

Working 100-hour weeks, chasing clients, managing VAs whose grandfathers kept dying on Friday afternoons. Sound familiar? Steve Tann lived it, fixed it, and then sold the whole thing. This is his story. He went from chef to pub manager to Uber driver to agency owner to living debt-free on a narrowboat in the English countryside, and every single twist in that journey taught him something worth knowing. Steve built his agency from scratch during Covid, with no niche, no big budget, and no roadmap. What he did have was a willingness to over-deliver, a knack for building systems, and the hard-won wisdom that comes from doing everything wrong before figuring out what actually works. The real gold here is his philosophy that a scalable business is a saleable business. Once he stopped trying to do everything himself and built systems that could run without him, the whole game changed. His churn rate dropped to around 2%. His workload got manageable. And when it was time to sell, he already knew who his buyer was, because he'd been grooming them from the inside. Steve's story is proof that freedom isn't something that just happens. It's something you build, brick by brick, system by system, until one day you realise the business can run without you. And that's exactly the moment it becomes something you can sell. WHAT YOU’LL DISCOVER IN THIS EPISODE: 00:54 – The unconventional path that shaped Steve’s approach to business06:13 – How giving real value built his client base without ad spend08:02 – What it actually feels like to run an agency with no systems11:08 – The moment everything changed and the shift to scalability14:44 – The biggest mistakes Steve made (and what he’d never do again)18:46 – Why most owners leave their exit strategy too late22:36 – How AI and automation can support freedom instead of complexity Book a Strategy Session If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business. 👉 Book your strategy session: https://productivityhub.tech/ Connect with Kelvin Holliday: Facebook: https://www.facebook.com/TransformationalhubLinkedIn: https://www.linkedin.com/in/kelvinholliday/

28 min

Apr 27

08: Why Your Business Isn’t Scaling (And It’s Not What You Think) with Derek Morgan

What if the reason your business isn’t scaling is because you’re chasing the wrong leads? Most business owners are stuck in the cycle, post more, spend more, do more and still feel like their pipeline is unpredictable. But what if your next wave of clients was already sitting inside your network? In this episode of Scale to Freedom, Kel Holliday sits down with Derek Morgan to break down a smarter way to grow, one that doesn’t rely on more ads, more content, or more noise. Everyone's telling you to post more, advertise more, reach out more. But Derek Morgan says slow down, and he has the results to prove it. Derek Morgan has spent 30 years in business development and high-ticket sales, and he's figured out something most business owners completely overlook: the revenue you're chasing is often sitting right inside the relationships you already have. In this episode, Kel and Derek break down why the current digital marketing landscape is creating a trust recession and how smart business owners are quietly winning by going back to basics. We get into the real mechanics of referral marketing, not the surface-level "just ask for referrals" advice you've heard a hundred times, but actual systems, frameworks, and mindset shifts that change how your whole team engages with clients and partners. Derek also shares the story behind a $44 million opportunity cost that came down to one simple thing: nobody followed up. It's one of those moments that'll make you stop and think hard about what's slipping through the cracks in your own business right now. Whether you're a business coach, consultant, agency owner, or any kind of B2B operator, this conversation gives you a fresh lens on where your next wave of growth is actually hiding. Derek's message is simple but powerful: slow down to go faster. Stop chasing every shiny marketing tactic and start investing in the relationships that are already warm. WHAT YOU’LL DISCOVER IN THIS EPISODE: 01:38 - What the "trust recession" means for your lead generation strategy07:26 - What neglected referral relationships reveal about the costly gaps inside most business development processes13:12 - Building a referral partner mindset across your sales, marketing, and customer service teams16:44 - The simple shift in language that makes you dramatically easier to refer20:11 - Turning your referral strategy into a repeatable, trackable operating system23:33 - What separates busy business owners from ones who actually move the needle Resources Grow your business through referrals, partnerships and your existing network - ReferU2 WHERE TO FIND DEREK MORGAN LinkedIn: https://www.linkedin.com/in/referralmarketingideas/ Book a Strategy Session If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business. 👉 Book your strategy session: https://productivityhub.tech/ Connect with Kelvin Holliday: Facebook: https://www.facebook.com/TransformationalhubLinkedIn: https://www.linkedin.com/in/kelvinholliday/

23 min

Apr 20

07: The Succession Plan Mistake That's Keeping You Trapped with Alan Stevens

Most business owners think succession planning is something you deal with later. But what if the way you’re thinking about succession is the exact reason you’re still stuck doing everything yourself? In this episode, Kel Holliday sits down with Alan Stevens to challenge the traditional idea of succession and show you a different way to think about scaling your business. From working with Disney and law enforcement to helping families and business leaders build stronger relationships, Alan shares how understanding people at a deeper level can transform the way you lead, sell, and scale. This isn’t about stepping away and walking off into retirement. It’s about building a business that continues to grow without you while still staying connected to the work you love. You’ll walk away with a new perspective on leadership, relationships, and what it actually takes to create freedom in your business. WHAT YOU’LL DISCOVER IN THIS EPISODE: 01:48 – How understanding people faster can improve leadership, sales, and trust04:16 – Why most business owners misread people (and how it costs them growth)07:19 – The real driver of scale (and why profit alone won’t get you there)09:54 – Why traditional succession planning keeps business owners stuck13:40 – How empowering others allows your business to grow without you19:02 – The shift from building a business for yourself to building something that lasts WHERE TO FIND ALAN STEVENS LinkedIn Personal: https://www.linkedin.com/in/readingfacesLinkedIn HPR: https://www.linkedin.com/company/alan-stevens-human-pattern-recognition/Facebook Personal: https://www.facebook.com/CelebrityProfilerFacebook HPR Business Page: https://www.facebook.com/ReadingFaces/Instagram: https://www.instagram.com/face_profilerSound Cloud: https://soundcloud.com/faceprofilerWebsite: https://www.alanstevens.com.auFree course: https://store.alanstevens.com.au/free Book a Strategy Session If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business. 👉 Book your strategy session: https://productivityhub.tech/ Connect with Kelvin Holliday: Facebook: https://www.facebook.com/TransformationalhubLinkedIn: https://www.linkedin.com/in/kelvinholliday/

19 min

Apr 13

06: How to Use Everyday Expenses to Build a Freedom Business Ecosystem with Gagan Gupta

You're already spending the money. The question is, are your expenses building your freedom or just keeping the lights on? Most business owners are sitting on a goldmine and don't even know it. Every dollar spent on rent, subscriptions, software, and supplier invoices has the potential to do something far more powerful than leave your bank account. But without the right system, that potential disappears every single month, silently, invisibly, and expensively. In this episode, Kel Holliday sits down with points strategist Gagan Gupta to pull back the curtain on what's really possible when you stop treating expenses as costs and start treating them as leverage. This isn't a conversation about credit card hacks or frequent flyer tricks. It's about building a complete freedom business ecosystem, one where every dollar you're already spending starts working overtime for you. If you're a business owner spending $10k or more a month and you're not doing this, you're leaving serious value on the table. Hit play and find out exactly what you're missing. WHAT YOU’LL DISCOVER IN THIS EPISODE: 01:19 – Why most business owners are sitting on untapped value every single month without realising it04:08 – The three-part system that can put you in business or first class, for a fraction of the price09:21 – The mindset shift that's quietly costing business owners more than any bad investment12:20 – How removing travel barriers opens doors to networks, events, and opportunities you've been missing17:49 – The three biggest missed opportunities business owners at $10k+ a month are walking past every day22:32 – Why traveling in comfort isn't a luxury, it's a business decision27:44 – How to stop treating points like a game and start treating them like assets29:55 – The simple shift that turns a complex system into something anyone can implement Book a Strategy Session If this episode raises questions about efficiency, scalability, or where to focus next, a private strategy session will help you identify the most impactful improvements for your business. 👉 Book your strategy session: https://productivityhub.tech/ Connect with Kelvin Holliday: Facebook: https://www.facebook.com/TransformationalhubLinkedIn: https://www.linkedin.com/in/kelvinholliday/

33 min

Scale To Freedom

13: Fix Your Podcast Strategy Before You Waste Another Episode with Jason Croft

12: The Funnel Mistakes Killing Your Sales with Pankaj Sharma

11: Why Podcasting Is the Most Powerful Trust Tool in the AI Era with Steve Brossman

10: From Paycheque to Power: The Blueprint for Real Freedom with Rodney Bul

09: Leverage Isn’t Just a Buzzword — It’s a Survival Strategy with Steve Tann

08: Why Your Business Isn’t Scaling (And It’s Not What You Think) with Derek Morgan

07: The Succession Plan Mistake That's Keeping You Trapped with Alan Stevens

06: How to Use Everyday Expenses to Build a Freedom Business Ecosystem with Gagan Gupta

About

Information

Scale To Freedom

Episodes

13: Fix Your Podcast Strategy Before You Waste Another Episode with Jason Croft

12: The Funnel Mistakes Killing Your Sales with Pankaj Sharma

11: Why Podcasting Is the Most Powerful Trust Tool in the AI Era with Steve Brossman

10: From Paycheque to Power: The Blueprint for Real Freedom with Rodney Bul

09: Leverage Isn’t Just a Buzzword — It’s a Survival Strategy with Steve Tann

08: Why Your Business Isn’t Scaling (And It’s Not What You Think) with Derek Morgan

07: The Succession Plan Mistake That's Keeping You Trapped with Alan Stevens

06: How to Use Everyday Expenses to Build a Freedom Business Ecosystem with Gagan Gupta

About

Information