Paul's Agency Podcast

Paul J Emmanuel
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  • Marketing

Conversations with world-class agency founders and operators to uncover concrete, actionable, and tactical advice to help you scale, automate, and profit from your own agency. The Feeling of Flow. You know the feeling. It happens when everything just clicks. Your team is buzzing, clients are thrilled, and you’re working on the strategic vision that actually excites you. It feels effortless. Like magic. But it isn’t just magic. It’s a formula. Once you discover it, running your agency becomes the most rewarding game you’ll ever play. Welcome to Paul's Agency Podcast. We celebrate the breakthrough. Each week, we sit down with the founders, leaders and experts who have cracked the code to building agencies that are as joyful as they are profitable. Are you ready to fall in love with your agency all over again?

Episodes

  1. Oct 21

    How This Agency Keeps Clients for 2+ Years (Almost Zero Churn)

    **Guest:** Valentin Raspe, founder of Up Collective, a Berlin-based remote performance marketing agency managing ~$1M/month in ad spend for e-commerce brands. After starting in-house as a Head of Growth, he went freelance and scaled into an agency where clients consistently stay for 2+ years, defying industry churn averages. **Episode Summary:** In this tactical, no-fluff episode, Valentin reveals the exact systems behind his agency’s industry-leading retention and profitability. He breaks down his strict cost-plus pricing model, how 40–50 living SOPs allow a small team to deliver elite, consistent quality, and his groundbreaking new workflow connecting Two Minute Reports to Claude AI to pre-write weekly client reports in minutes. Plus, get an exclusive walkthrough of his highly anticipated BFCM playbook and his bold vision for rebuilding Up Collective as a fully AI-first agency. **🎁 Free Resource:** BFCM 2026 Playbook (Google & Meta Ads) ➜ https://drive.google.com/file/d/18ok6... **Key Topics & Timestamps:** ✅ **(00:07)** Lessons from the in-house side & why platform-reported data often misleads founders ✅ **(02:37)** The 3 reasons clients stay 2+ years: deep context, radical transparency, and over-delivery ✅ **(04:59)** Scaling over-delivery using strict SLAs without losing money or scope creep ✅ **(07:05)** Keeping quality high while hiring: skills vs. cultural fit & onboarding with documentation ✅ **(13:05)** Building the 40–50 living SOPs your team will actually use and keep updated ✅ **(15:23)** Cost-plus pricing explained & the 50% gross margin rule for agency health ✅ **(18:57)** Communication as the ultimate key to retention: how often to actually talk to clients ✅ **(21:23)** Automating weekly reports: The exact Two Minute Reports + Claude AI workflow ✅ **(29:54)** Turning standard SOPs into AI project instructions for scalable, hands-off delivery ✅ **(30:42)** The exclusive BFCM 2026 Playbook walkthrough for Meta and Google Ads ✅ **(36:52)** The future: Rebuilding Up Collective as an AI-first agency ✅ **(43:26)** Valentin’s inspiring journey: What keeps him going (the $5K to $150K story) **Links & Resources:** 🔔 Subscribe for weekly conversations with founders and marketers doing things differently. 📌 **Episode Sponsor:** Two Minute Reports ➜ https://twominutereports.com/ (Automate your agency's reporting workflows seamlessly across 30+ platforms) 👤 **Find Valentin:** Website ➜ https://www.upcollective.de | LinkedIn ➜ /valentinraspe 👤 **About the Host:** Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports, helping agencies and marketers automate reporting workflows. LinkedIn ➜ /pauljeba | Two Minute Reports ➜ https://twominutereports.com 🎙️ **Listen to Paul’s Agency Podcast:** YouTube ➜ /@gox-ai | Spotify & Apple Podcasts ➜ [Links in description] *Disclaimer: Discussions and insights are based on personal experiences and intended for educational purposes only. Results vary by market, execution, competition, and timing—use your judgment and adapt strategies to your specific business.* **Hashtags:** #AgencyGrowth #PerformanceMarketing #ClaudeAI #AgencyOwner #EcommerceMarketing #FacebookAds #MetaAds #GoogleAds #SOPs #ClientRetention #BFCM #AIforAgencies #MarketingAutomation #AgencyPodcast #TwoMinuteReports

  2. Oct 21

    Stop Selling Services — The Agency Model Dies in 5 Years

    **Guest:** Nichole Kelly, fractional Chief Revenue Officer and author of *How to Measure Social Media*. She builds predictable revenue engines that turn chaotic, unpredictable agency growth into something you can actually forecast. After running her own agency and working with Fortune 1000 brands, she now helps founders fix the critical marketing-to-sales gap that quietly kills most service-based businesses. **Episode Summary:** In this eye-opening, no-fluff episode, Nichole reveals why the traditional "time-for-money" agency model is on a 5-year clock and how to build a measurable revenue engine that scales. She shares the wild, real-world story of delivering 2,500 leads with only 1 closed deal, introduces her LAPPS framework to replace bloated, vanity-metric dashboards, and explains why surviving agencies will soon look more like technology companies (run by just 2 generalists and a powerful AI suite) than traditional marketing shops. **Key Topics & Timestamps:** ✅ **(00:23)** The lie agencies tell themselves about their true revenue health ✅ **(03:00)** The 2,500 leads / 1 closed deal disaster (and what actually went wrong) ✅ **(04:41)** When your agency is actually big enough to need a fractional CRO ✅ **(07:56)** How to build an agency that can actually be sold (and the EBITDA truths) ✅ **(09:20)** The only 4 ways to generate business in today's market ✅ **(10:45)** The LAPPS Framework: the 5 metrics that actually belong on your dashboard ✅ **(15:00)** The LinkedIn automation approach that works (without sounding like a robot) ✅ **(26:55)** Why the "time-for-money" model dies in 5 years & where AI truly belongs ✅ **(35:35)** Why specialists are out, generalists are in, and you only need 2 people to run this ✅ **(45:17)** Why everyone is sleeping on Reddit & YouTube for B2B thought leadership ✅ **(53:50)** Demand creation, capture, and conversion: fixing the revenue predictability problem **Links & Resources:** 🔔 Subscribe for weekly conversations with founders and marketers doing things differently. 📌 **Episode Sponsor:** Two Minute Reports ➜ https://twominutereports.com/ (Automate your agency's reporting workflows seamlessly across 30+ platforms) 👤 **Find Nichole Kelly:** LinkedIn ➜ /nicholekelly 👤 **About the Host:** Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports, helping agencies and marketers automate reporting workflows. LinkedIn ➜ /pauljeba | Two Minute Reports ➜ https://twominutereports.com 🎙️ **Listen to Paul’s Agency Podcast:** YouTube ➜ /@gox-ai | Spotify & Apple Podcasts ➜ [Links in description] *Disclaimer: Discussions and insights are based on personal experiences and intended for educational purposes only. Results vary by market, execution, competition, and timing—use your judgment and adapt strategies to your specific business.* **Hashtags:** #RevenueEngine #AgencyGrowth #FractionalCRO #AgencyOwners #B2BSales #RevOps #AIforAgencies #DemandGeneration #MarketingAndSales #SocialSelling #LinkedInStrategy #AgencyLife #PredictableRevenue #MarketingPodcast

  3. Oct 21

    Why 90% of New Products FAIL Before They Even Launch (And How to Fix It)

    **Guest:** Laurier Mandin, founder of Graphos Product and author of *I Need That*, a no-nonsense guide helping innovators validate, position, and launch products that actually sell. With over 30 years of experience working with everyone from early-stage startups to billion-dollar companies, Laurier has seen every founder mistake in the book—and wrote the blueprint to avoid them. **Episode Summary:** In this masterclass episode, Laurier shares hard-won lessons on why most products fail before they even reach the market and how to finally escape the endless "ad treadmill." From mastering the 10X rule to uncovering your customer's "coveted condition," this conversation is a deep dive into practical, battle-tested product marketing and go-to-market strategies that drive real traction, word-of-mouth growth, and sustainable revenue. **Key Topics Discussed:** ✅ **Why Products Fail:** The harsh reality of why most innovations die before reaching the market and how to avoid classic founder traps. ✅ **The 10X Rule:** Why your product must be dramatically better, not just slightly better, to overcome customer inertia. ✅ **Real-World Validation:** How to validate your product with actual paying buyers (not just your mom, friends, or supportive colleagues). ✅ **The "Coveted Condition":** The psychological framework for crafting messaging that makes customers actively daydream about your solution. ✅ **The Real Competitor:** Why the "status quo" (doing nothing) is your biggest enemy, not the other brands in your niche. ✅ **The CLIMB Framework:** Laurier’s step-by-step methodology for positioning your product for maximum market resonance. ✅ **Traction vs. The Ad Treadmill:** How to know if your brand is genuinely gaining organic momentum or just burning cash on paid ads. ✅ **AI in B2B SaaS:** What artificial intelligence truly means for the future of product marketing and go-to-market strategies. ✅ **The Ultimate Edge:** Why unwavering consistency and persistence will always beat fleeting marketing hacks. **Links & Resources:** 🔔 Subscribe for weekly conversations with founders and marketers who are doing things differently. 📌 **Episode Sponsor:** Two Minute Reports ➜ https://twominutereports.com/ (Automate your agency's reporting workflows seamlessly across 30+ platforms) 👤 **Find Laurier Mandin:** Website ➜ https://lmandin.com LinkedIn ➜ /lmandin Graphos Product ➜ https://graphosproduct.com 👤 **About the Host:** Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports, helping agencies and marketers automate reporting workflows. LinkedIn ➜ /pauljeba Two Minute Reports ➜ https://twominutereports.com 🎙️ **Listen to Paul’s Agency Podcast:** YouTube ➜ /@gox-ai Spotify ➜ https://open.spotify.com/show/5cyb0NK... Apple Podcasts ➜ https://podcasts.apple.com/us/podcast... *Disclaimer: The discussions and insights shared in this episode are based on personal experiences and opinions and are intended for educational purposes only. Results vary by market, execution, competition, and timing—use your judgment and adapt strategies to your specific business.* **Hashtags:** #ProductLaunch #FounderMistakes #GoToMarket #ProductValidation #DTCMarketing #10XProduct #StartupStrategy #MarketingPodcast #ProductPositioning #INeedThat #LaurierMandin #SmallBusinessGrowth #EscapeVelocity #WordOfMouth #MarketingTips2025

  4. Oct 21

    AI Already Killed the Agency Model - Here's What Survives

    **Guest:** Chris Simmance, AI and future-of-work expert, researcher, and strategist specializing in the intersection of artificial intelligence, digital marketing, and the evolving agency landscape. **Episode Summary:** In this eye-opening, no-fluff episode, Chris breaks down exactly why the traditional, people-based, billable-hour agency model is already dead. He introduces his groundbreaking task-level AI exposure audit framework and explains why "positioning, not predicting" is the only viable strategy left for knowledge workers navigating the AI revolution. From the shocking collapse of graduate hiring to the very real "neo-feudalism" risk that the industry refuses to talk about, this conversation is direct, deeply research-backed, and refuses to sugarcoat what is coming for the future of work, marketing agencies, and digital professionals. **Key Topics Discussed:** ✅ **The Death of the Agency Model:** Why the traditional agency business model is collapsing and which forward-thinking, AI-native agencies will actually survive the disruption. ✅ **The AI Task-Exposure Audit:** A step-by-step breakdown of Chris’s proprietary framework and how you can run it on your own job or business today to identify immediate automation risks and high-leverage opportunities. ✅ **The Hiring Crisis:** Real UK hiring data revealing graduate roles are down 45%+, and what this massive shift means for the next generation of marketing talent. ✅ **The Neo-Feudalism Risk:** The hidden societal and economic danger if massive AI productivity gains are hoarded by a few tech giants instead of being shared across the broader workforce. ✅ **The Future of Training:** Why simulation-based, hands-on learning is completely outperforming traditional, passive corporate training methods in the AI era. ✅ **Automating the Work:** How Chris personally automates 85% of his own daily workflow using his custom AI tools, and the exact mindset shift required to make it happen. ✅ **Position, Don't Predict:** Why trying to guess the next AI trend is a fool's errand, and how strategic positioning is the only career and business strategy that actually works right now. **Links & Resources:** 🔔 Subscribe for weekly conversations with founders and marketers who are doing things differently. 📌 **Episode Sponsor:** Two Minute Reports ➜ https://twominutereports.com/ (Automate your agency's reporting workflows seamlessly across 30+ platforms) 👤 **Find Chris Simmance:** Website ➜ omgcenter.org LinkedIn ➜ /chris-simmance 👤 **About the Host:** Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports, helping agencies and marketers automate reporting workflows. LinkedIn ➜ /pauljeba Two Minute Reports ➜ https://twominutereports.com 🎙️ **Listen to Paul’s Agency Podcast:** YouTube ➜ /@gox-ai Spotify ➜ https://open.spotify.com/show/5cyb0NK... Apple Podcasts ➜ https://podcasts.apple.com/us/podcast... *Disclaimer: The discussions and insights shared in this episode are based on personal experiences and opinions and are intended for educational purposes only. Results vary by market, execution, competition, and timing—use your judgment and adapt strategies to your specific business.* **Hashtags:** #AIandJobs #FutureOfWork #AgencyLife #KnowledgeWorkers #AIDisruption #DigitalMarketing #CareerAdvice #AIAutomation #Neofeudalism #FutureOfWork2026 #MarketingAgency #AIvsHumans #MarketingStrategy #CRO #SaaSMarketing

  5. Oct 21

    The Website Is DEAD - Here's What's Replacing It in 2026 (CRO Expert Reveals)

    Guest: Talia Wolf, founder of GetUplift, CRO expert, and author of Emotional Targeting (hailed by Rand Fishkin as "the most revenue-changing book"). She has run thousands of conversion tests for brands like Bitly, Mercedes, and monday.com, driving results like a 172% increase in signups without changing a single traffic source. Episode Summary: Talia reveals why your website is no longer the center of the buying decision, how AI and LLMs are rewriting the customer journey, and why most A/B tests fail. From her proven Emotional Targeting framework to writing copy that actually converts, this is a masterclass in modern CRO—practical, deep, and packed with actionable strategies you can apply today. Key Topics: Why "best practices" are killing your conversions & why design must always follow copyThe Emotional Targeting framework & the emotional copywriting formula that actually worksHow to do impactful customer research (even with a tiny team)Optimizing your site for both humans and AI agents (the future of agentic buying)The #1 reason founders skip the most important step in A/B testingLinks & Resources: 🔔 Subscribe for weekly conversations with founders and marketers doing things differently. 📌 Sponsor: Two Minute Reports ➜ https://twominutereports.com/ 👤 Talia Wolf: LinkedIn ➜ /taliagw | GetUplift ➜ https://getuplift.co/ 👤 Host (Paul Jebasingh Emmanuel): LinkedIn ➜ /pauljeba | Two Minute Reports ➜ https://twominutereports.com 🎙️ Paul’s Agency Podcast: YouTube ➜ /@gox-ai | Spotify & Apple Podcasts ➜ [Links in description] Disclaimer: Insights shared are based on personal experience and intended for educational purposes only. Results vary by market, execution, and timing. Adapt strategies to your specific business. Hashtags: #ConversionRateOptimization #CRO #EmotionalTargeting #TaliaWolf #LandingPageOptimization #ABTesting #ConversionCopywriting #MarketingPodcast #AIMarketing #LLMOptimization #CustomerResearch #VoiceOfCustomer #DigitalMarketing #FounderTips #SaaSMarketing

  6. Oct 21

    Why Most Founders FAIL at Marketing (And How to Fix It)

    **Guest:** Desiree Martinez, Fractional CMO & author of *Stop Marketing, Start Belonging*. With 17 years of experience, 100+ clients, and 50+ global stages, she helps founders ditch overwhelm and build community-driven marketing systems that actually grow their business. **Episode Summary:** Desiree reveals why founders feel paralyzed by marketing, how her PLANT framework builds systems that work, and why human-to-human connection still beats every algorithm. From losing 80% of her revenue in early 2025 to writing a book that challenges modern marketing norms, this conversation is raw, practical, and packed with real talk. **Key Topics & Timestamps:** - **(01:28)** Why founders feel overwhelmed & the 3-bucket audit framework - **(13:19)** The PLANT Framework explained step-by-step - **(08:25)** Why human-to-human & belonging-based marketing never go out of style - **(22:06)** How to actually show up at networking events & turn in-person connections into digital relationships - **(41:48)** What Starbucks & Pepsi can teach founders about community - **(48:05)** Using speaking engagements for authority-building & lead generation - **(51:38)** Why your brain is NOT a marketing system - **(53:02)** The real story behind losing 80% of her revenue and writing the book - **(56:36)** Rapid fire: books, tools, and life motto **Links & Resources:** 🔔 Subscribe for weekly conversations with founders and marketers doing things differently. 📌 **Sponsor:** Two Minute Reports ➜ https://twominutereports.com/ 👤 **Desiree Martinez:** LinkedIn ➜ /mrsdesireerose 👤 **Host (Paul Jebasingh Emmanuel):** LinkedIn ➜ /pauljeba | Two Minute Reports ➜ https://twominutereports.com 🎙️ **Paul’s Agency Podcast:** YouTube ➜ /@gox-ai | Spotify & Apple Podcasts ➜ [Links in description] *Disclaimer: Insights shared are based on personal experience and intended for educational purposes only. Results vary by market, execution, and timing. Adapt strategies to your specific business.* **Hashtags:** #MarketingStrategy #FounderLife #SmallBusinessMarketing #BelongingBasedMarketing #CommunityMarketing #NetworkingTips #FractionalCMO #MarketingPodcast #AIvsHuman #SEO2025 #BusinessGrowth #EntrepreneurMindset #StopMarketingStartBelonging #HumanToHuman #MarketingTips #USA

  7. Apr 12

    The Local SEO Playbook 2026: What’s Changed + How to Do It Right

    Greg Gifford is one of the most recognized voices in Local SEO and a longtime conference speaker known for practical, no-fluff advice. If you’re doing Local SEO for plumbers, lawyers, dentists, restaurants, dealerships (or any business that serves customers in a geographic area), this episode gives you a clear framework to align website + links + GBP + reviews into one cohesive strategy. In this episode, we cover: Chapter 1: Why Local SEO Matters (It’s a Different Algorithm) 2:35 Local intent + why Google switches algorithms3:21 Local vs traditional ranking behavior4:59 Relevance, prominence, proximity explained Chapter 2: Local Content & City Pages 6:21 The city-page mistake: “1,000 pages” + spam signals7:49 When city pages still work (and when proximity kills them) Chapter 3: Reviews as Strategy (Not a Checklist) 9:14 The 4 local signal pillars (site, links, GBP, reviews)21:50 Using reviews to improve content + reduce expectation gaps Chapter 4: Local Link Building (What Actually Moves the Needle) 12:05 Why most teams avoid link building15:34 Why nofollow can still help in local Chapter 5: Guest Posting, Entities, and AI Visibility 16:08 “Entity-first” link building: why the linking site matters19:23 Why paid guest posts don’t work Chapter 6: Review Velocity Systems + Handling Extortion 26:36 How to get more reviews: ask + make it easy28:03 Build a /reviews hub page + offer multiple platforms31:11 Reporting review extortion. Chapter 7: Google Business Profile Setup Mistakes + Suspensions 33:27 Category mistakes, keyword stuffing, “change everything at once”35:56 Why reading GBP guidelines first saves months of pain37:00 Why schools lost reviews/posts (rule change) Chapter 8: Agency Scaling, Time Tracking, and Profitability Metrics 39:01 Balancing speaking + CEO responsibilities49:29 Tools: Toggl, ClickUp, Zoho52:23 SGA + labor efficiency rating (DLR/MLR) for hiring and margin control Chapter 9: Culture, Growth, and Exits 1:01:13 Keeping culture as the team grows (especially remote)1:06:16 Acquisition mode vs exit mode1:07:01 Preparing to sell: valuation reality + due diligence readiness Where to find Greg Gifford: LinkedIn : https://www.linkedin.com/in/greggifford/ About the Host: Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports. Two Minute Reports helps agencies and marketers automate reporting workflows across 30+ platforms. Where to find Paul Jebasingh Emmanuel: LinkedIn: (https://www.linkedin.com/in/pauljebasingh/)Two Minute Reports: (https://twominutereports.com/)YouTube: (https://www.youtube.com/@gox-ai)

  8. Apr 2

    What's Next? The New SEO Playbook by Jes Scholz

    Jes Scholz is a technical SEO strategist and growth leader who rose to Group CMO at Ringier AG (a Swiss media group with nearly $1B in annual revenue), working across 100+ brands. She’s also an SEOktoberfest World Champion, a published contributor to Search Engine Land and Search Engine Journal, and a judge for search awards across the US, UK, EU, and APAC. What You’ll Learn in This Episode: Why “SEO is dead” is the wrong question (and what’s actually changing) Keywords vs entities: how Google’s Knowledge Graph understands brands How to check if your brand exists as an entity (and what Google knows about you) The step-by-step process to build brand salience through corroboration Why Domain Authority is a vanity metric (and what to measure instead) How Share of Search connects to market share (and why execs care) How to use schema to connect your brand across the web Quick wins you can validate in weeks (Discover, partnerships, distribution) How AI assistants are reshaping discovery and repeat purchases In this episode, we cover: Chapter 1: Is SEO Dead? What’s Changing in Search 0:00 SEO is transforming (not dying) 3:05 Why organic traffic is declining 3:50 AI as the new top-of-funnel discovery layer 4:23 Why brand salience matters in AI results Chapter 2: Entities, Knowledge Graph & Brand Salience 4:43 Keywords vs entities (how Google “thinks”) 5:52 How to check your Knowledge Graph entity 6:44 What Google associates with a brand entity 9:19 Where to start (homepage + About clarity) 10:18 Corroboration: getting others to confirm your narrative Chapter 3: Small Business & SaaS Playbooks 11:18 Local SEO as the fastest trust signal (Maps) 12:53 SaaS without an office: directories + community mentions 13:48 Why mentions matter (not just “follow” links) Chapter 4: Schema, and Multi-Surface Visibility 14:31 Using schema to “draw the lines” for Google 15:57 Why schema helps beyond Google (across indexes) 17:16 Measuring brand presence in ChatGPT (what’s possible today) 18:55 LLM visibility tools: how to use them without false certainty Chapter 5: Metrics That Matter (And What to Stop Doing) 21:25 Why Domain Authority doesn’t matter 23:06 Share of Search explained (market-aware measurement) 25:17 Short-term wins vs long-term SEO reality 26:01 Discover: how to test fast via partners 41:04 Stop selling “X links per month” (outputs vs outcomes) Chapter 6: Content, AI, and the Future of Discovery + Purchase 29:26 Writers: POV, expertise, and digital footprint 32:00 Content enrichment for deeper, more contextual queries 49:25 Transactional vs informational content in an API/MCP world 52:56 Where discovery and purchasing is heading 57:24 Books + closing advice About the Host: Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports. Two Minute Reports helps agencies and marketers automate reporting workflows across 30+ platforms. Listen to Paul’s Agency Podcast: YouTube: https://www.youtube.com/@gox-ai Spotify: https://open.spotify.com/show/5cyb0NKCaEq0V1x1vNtqj9?si=119f46b74f184143 Apple Podcasts: https://podcasts.apple.com/us/podcast/pauls-agency-podcast/id1877052450

  9. Mar 9

    Agency Growth Masterclass: Jason Swenk on Hiring, Profit & Scaling Without Burnout

    Jason Swenk is the founder of Agency Mastery and host of the Smart Agency Masterclass podcast. He built and sold a 100+ person agency, worked with brands like AT&T, Coca-Cola, and Porsche, and has helped 20,000+ agency owners across 42 countries scale with better systems, better hires, and better profit. What You’ll Learn in This Episode: Why chasing 7-figure revenue can actually hurt your agency The 6 stages every agency goes through (and how to identify yours) How to hire based on your weaknesses so you get time back The 1-3-1 framework to stop being the team bottleneck How to structure your first sales hires (closer vs AM vs lead gen) Why profit and freedom matter more than top-line vanity metrics How AI will change agency roles and where founders should adapt In this episode, we cover: Chapter 1: Founder Mindset, Leadership & Hiring 0:00 Revenue growth vs profit growth (the hard truth) 1:14 Jason Swenk intro and background 3:22 Start of interview 5:35 Traits of successful agency founders 9:02 Hire for your weaknesses, not your strengths 11:22 First sales hire: what role do you really need? 13:08 Every hire should give you time back 14:05 The 1-3-1 framework for problem-solving 15:53 The two “Who” questions every founder must answer Chapter 2: The 6 Stages of Agency Growth 16:23 Where agencies get stuck most 16:58 Stage 1 and Stage 2 breakdown 17:58 Stage 3: owner-led sales bottleneck 18:38 Stage 4: owner-led delivery bottleneck 19:02 Stage 5: transition from owner to CEO 19:47 Stage 6: the false summit 20:27 Agency Intelligence tool (find your stage) 21:20 Revenue does not define your stage 21:58 Why some programs require a minimum stage Chapter 3: Profit, Scale & Agency Performance 23:43 Effort, results, and doubling EBITDA 25:06 Who succeeds inside communities 27:16 Why most founders fixate on the wrong revenue milestone 28:21 Time freedom as the ultimate metric 30:05 If sales, delivery, and leadership are all broken, fix this first Chapter 4: AI, Books & Closing Advice 31:30 Future of agencies in the AI era 33:10 How Jason uses AI in his business 34:12 Book recommendations 35:19 Final framework: F.O.C.U.S. Where to find Jason Swenk: LinkedIn: https://www.linkedin.com/in/jasonswenk/ YouTube: https://www.youtube.com/@Jasonswenk About the Host: Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports. Two Minute Reports helps agencies and marketers automate reporting workflows across 30+ platforms. Where to find Paul Jebasingh Emmanuel: LinkedIn: https://www.linkedin.com/in/pauljebasingh/ Automate Marketing Reporting: https://twominutereports.com/ Listen to Paul’s Agency Podcast: YouTube: https://www.youtube.com/@gox-ai Spotify: https://open.spotify.com/show/5cyb0NKCaEq0V1x1vNtqj9?si=119f46b74f184143 Apple Podcasts: https://podcasts.apple.com/us/podcast/pauls-agency-podcast/id1877052450

  10. Mar 3

    No. 1 DTC Email Marketing Expert : Fix these mistakes costing you $1000s.

    Gavin Hewitson is the founder of In-box, an email marketing agency, and the creator of the world's #1 email marketing community on Skool. What You'll Learn in This Episode: 1) How to structure signup forms to boost on site conversions 2) Why percentage of discounts outperform every other offer 3) What you should actually be testing in your email campaigns and flows 4) How to fix an email welcome series and multiply revenue 5) How to build automations that take every customer as an individual 6) Why pop up forms are not for list growth, but for capturing zero party data 7) How his background in stand-up comedy helped build an agency with 0% churn If you run or manage an e-commerce brand trying to build out your email and SMS strategy, this episode will change how you approach flows, campaigns, and capturing zero party data. In this episode, we cover: Chapter 1: Email Marketing Strategy for E-Commerce 0:00 Testing the wrong things in email campaigns 1:01 Standup comedian to #1 email marketing community 3:03 DTC email and SMS agency approach 5:57 Why newsletter lists are so valuable 7:38 From standup comedy to Klaviyo agency 10:06 Building a YouTube channel for agency growth 12:12 Email marketing makes paid ads 20% better Chapter 2: Email List Building & Signup Form Strategy 15:17 Building a high quality email list 18:17 Percentage off discounts vs dollar off 23:37 Essential e-commerce email automations 25:48 Test offers, not subject lines 28:48 Copywriting tip: lead with the number Chapter 3: Popup Forms, Zero Party Data & Segmentation 33:24 Signup form audit: common red flags 36:41 Popup forms for conversions, not list growth 42:40 Zero party data matched to purchase behavior 46:43 Scaling an email marketing agency Chapter 4: Agency Growth, Personal Brand & Mindset 51:51 Standup comedy and building confidence on camera 54:55 Goal setting: five year plan to daily tasks 58:18 Book recommendations for entrepreneurs 1:01:22 Ego and self-worth as a business owner 1:04:24 How to hold your agency accountable 1:07:04 Six months of consistency changes everything Where to find Gavin Hewitson: LinkedIn: https://www.linkedin.com/in/gavin-hewitson-bb561685/ YouTube: https://www.youtube.com/@Gavinhewitsonsemail About the Host: Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports. Two Minute Reports is used by 4,000+ agencies and marketers to automate their reporting workflows across 30+ platforms. Where to find Paul Jebasingh Emmanuel : LinkedIn: https://www.linkedin.com/in/pauljeba/pauljebasingh/ Automate Marketing Reporting : TwoMinuteReports.com Listen to Paul’s Agency Podcast: YouTube: https://www.youtube.com/@gox-ai Spotify: https://open.spotify.com/show/5cyb0NKCaEq0V1x1vNtqj9 Apple Podcasts: https://podcasts.apple.com/us/podcast/pauls-agency-podcast/id1877052450

    No. 1 DTC Email Marketing Expert : Fix these mistakes costing you $1000s.

  11. Feb 17

    How to post consistently : Find your Founder voice and playbook for winning in LinkedIN

    Diandra Escobar is the Co-Founder of Distinctiva, a content marketing agency that has worked with more than 50 heavyweight brands including SEMrush, Backlinko, and Heyreach. What You’ll Learn in This Episode:  How to turn personal adversity into business momentum  The Dunning-Kruger Effect and why beginners often grow faster  How to build a balanced content funnel (Growth, Authority, Conversion, Personal)  LinkedIn SEO strategies that work in 2026  “Search Everywhere Optimization” and how AI models (Claude, Gemini) are reshaping     search. Why YouTube is becoming the highest-converting channel for B2B agencies How to stop “slot machine content” and iterate scientifically If you’re a founder, agency owner, or B2B marketer trying to build authority and generate demand through content this episode will change how you think about strategy. Where to find Diandra Escobar:LinkedIn: https://www.linkedin.com/in/diandraescobar/ About the Host: Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports. With a deep background in marketing analytics, Paul and Two Minute Reports help 10,000+ agencies and marketers automate their reporting workflows across 30+ platforms. Where to find Paul Jebasingh Emmanuel :LinkedIn: https://www.linkedin.com/in/pauljebasingh/ Automate Marketing Reporting : TwoMinuteReports.com Listen to Paul’s Agency Podcast:YouTube: https://www.youtube.com/@gox-ai Spotify: https://open.spotify.com/show/5cyb0NKCaEq0V1x1vNtqj9 Apple Podcasts: https://podcasts.apple.com/us/podcast/pauls-agency-podcast/id1877052450 In this episode, we cover:Chapter 1: Heartbreak made her start 0:00 Finding your voice as founder 3:00 From SDR to content strategist 6:53 Heartbreak made her start 8:17 Ghostwriting for LinkedIn influencers 9:36 Content as a demand engine 10:51 Beginners have an unfair advantage Chapter 2: Finding your voice and consistency  14:39 Finding your voice again 17:10 Content market fit explained 18:21 Viral posts are a fallacy 20:27 Four types of content 25:37 Adjusting your content mix Chapter 3: LinkedIn SEO and revenue  28:11 How different founders post differently 36:05 Millions of impressions, no money 40:26 700 likes, zero revenue 42:59 LinkedIn as a search engine 46:58 Ranking #1 with LinkedIn newsletters Chapter 4: Systems over motivation  48:05 Is YouTube worth it? 52:48 Systems over motivation for content 55:41 Book and tool recommendations 59:43 The ability to respond

    How to post consistently : Find your Founder voice and playbook for winning in LinkedIN

  12. Season 1, Episode 1 Trailer

    Building a Content Machine That Actually Scales -with Diandra Escobar|Trailer|Paul's Agency Podcast

    This is the first episode of the Paul's Agency Podcast featuring Diandra Escobar, founder of Distinctiva.io. In this episode, we talk about building content machines, creating scalable organic content, and turning strategy into consistent output that drives real growth. Hosted by Paul Jebasingh Emmanuel, founder of Two Minute Report, this trailer gives a quick preview of the key insights from the full conversation. Full episode dropping soon.

    Building a Content Machine That Actually Scales -with Diandra Escobar|Trailer|Paul's Agency Podcast
  • 1 Trailer
    11 Episodes

Trailer

About

Conversations with world-class agency founders and operators to uncover concrete, actionable, and tactical advice to help you scale, automate, and profit from your own agency. The Feeling of Flow. You know the feeling. It happens when everything just clicks. Your team is buzzing, clients are thrilled, and you’re working on the strategic vision that actually excites you. It feels effortless. Like magic. But it isn’t just magic. It’s a formula. Once you discover it, running your agency becomes the most rewarding game you’ll ever play. Welcome to Paul's Agency Podcast. We celebrate the breakthrough. Each week, we sit down with the founders, leaders and experts who have cracked the code to building agencies that are as joyful as they are profitable. Are you ready to fall in love with your agency all over again?

Information

  • Creator
    Paul J Emmanuel
  • Years Active
    2026
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © 2026 Paul J Emmanuel