Say Yes to Podcasting: Helping Solopreneurs Launch Profitable Podcasts

Anja Lordanić
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Have you been wanting to launch your podcast for the past couple of years, but would quickly get lost in the sea of information and scrap that project once again, promising yourself you'd get to it the following year? I see you. You're a solopreneur, and you want — and need — to be efficient with your time and precious with your energy, which means being strategic with your marketing efforts. And this is where this podcast comes in. "Say Yes to Podcasting" is a simple, straightforward, and friendly guide to podcasting for solopreneurs with service-based businesses designed to help them start their podcasts and make it their main marketing channel for attracting high-quality leads and clients. So, if you're done spinning your wheels on social media, thinking what to post next, and getting frustrated at the very thought of putting your thoughts online, welcome. Consider this your sign. Launch that podcast. I, your host, Anja Lordanić, have been in the podcasting space for the past 5+ years and have tried it all — from co-hosting a show, recording in two languages, conducting 80+ interviews, to now recording an educational podcast whose main goal is to help solopreneurs launch their podcasts and quickly get over the hurdles it took me ages to overcome. Tune in every Tuesday for quick, digestible, and easy-to-apply episodes that will move you along your podcasting journey fast, with ease, and with a life-first approach. (Toddlers, anyone?) Don't let 2 more years pass you by. Instead, let's do it now. Start with this episode: 3 Things You Should Do Now Before Launching Your Podcast

  1. 2d ago

    A Mini Masterclass in Podcasting for Coaches, Mentors, and Educators (Without the Usual Advice)

    Listen to this entire interview and tune into Dave Campbell's How To Podcast Series here! ------------------ Podcasting as a business tool sounds straightforward on paper, but once you start thinking about your ideal listener, consistency, imposter syndrome, and attracting clients, things can get surprisingly complicated. In this episode, I share a conversation I had as a guest on Dave Campbell’s podcast, and together we explore a different way of thinking about business podcasting—one that leaves room for both intention and unexpected opportunities. If you've been wondering whether a podcast can genuinely support your business, or if you're overthinking who your content should be for, this discussion will give you a fresh perspective without adding more complexity to your plate. Rather than focusing on rigid rules or one-size-fits-all advice, we talk through the realities of creating a podcast that fits your business, your personality, and your goals. Most importantly, we share personal experiences, lessons learned, and observations from working with podcasters who are trying to build something meaningful and sustainable. In this episode, you'll hear us explore: How to think about your ideal listener without boxing yourself in.Why podcasting as a business tool looks different from a passion project.The role of consistency, mindset, and authenticity in long-term podcast growth. If podcasting as a business tool has felt more overwhelming than exciting lately, this conversation will help you zoom out, rethink a few assumptions, and see what's actually possible. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

    27 min

  2. Jun 2

    Thinking About Interviewing Guests on Your Podcast? Listen to This First to Learn How to Use Podcast Guests Without Losing Your Authority

    Ready to have 1 month's worth of podcast episodes for your show in 1 hour? Book your Recording Sprint here! Episode to listen to next: Here’s Why You SHOULD NOT Have an Interview-Only Podcast ------------------ If you're thinking about launching an interview podcast, or you're planning to include guests on your show, this episode is for you. Podcast interviews can seem like the easiest path forward. You get to ask questions, let someone else do most of the talking, and still publish a great episode. But if you're building a podcast to support your business, there's a lot more to consider. In this episode, I'm sharing lessons from my own experience hosting more than 100 podcast episodes, most of them interviews, and what I'd do differently if I were starting again today. We'll look at a smarter way to approach guest episodes so they strengthen your podcast strategy rather than distract from it. You'll hear my thoughts on: How to think about guest conversations differently.Why some interviews feel more valuable than others.The role your listeners should play in every guest decision. If you've been wondering whether interviews belong in your podcast, or how to make guest episodes work without losing your own voice and expertise, this conversation will give you a fresh perspective. Great podcast guest episodes are precisely about creating a better experience for your listeners while making sure your expertise remains part of the conversation. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

    13 min

  3. May 26

    Here's Everything We Did Wrong With Our Podcasts (So You Don't Have to)

    This episode is all about podcasting mistakes — the ones most of us make when we start a show and the ones we usually don’t notice until much later. In this purposely chaotic and very honest mock "press conference," I teamed up with my podcaster friend Slobodan Manić to roast ourselves and unpack the podcasting decisions that hold most creators back. If you’ve ever felt like your podcast isn’t growing, your message feels unclear, or your show has somehow drifted away from your business goals, this conversation will probably feel painfully familiar (it's okay, you're not alone). We talk about the frustrating gap between "consistently publishing" and actually building a podcast that supports your work, attracts the right listeners, and keeps people coming back. Inside this episode, we explore: Why interview-only podcasts can feel safe but limiting.The pressure of trying to appeal to "everyone."What changes when you finally design your podcast with intention. We also get into solo episodes, imposter syndrome, podcast growth expectations, and why podcast strategy matters far more than sounding polished from day one. More than anything, I hope this episode helps you stop overthinking, laugh at the messy parts of podcasting, and rethink what kind of show you actually want to create. Check out Sani's No Hacks podcast & website here! ------------------ Book your FREE 30-minute on-air coaching session here! Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

    22 min

  4. May 19

    How This One Mistake Could Break Your Podcast Before You Even Launch

    Book your FREE 30-minute coaching session here! Podcast positioning is one of the biggest reasons a new show succeeds or struggles, and in this episode, I’m breaking down the mistake I see aspiring podcasters make before they even launch. It’s rarely about the microphone, the editing software, or having the “perfect” setup. More often, it comes down to clarity. I share two real stories from conversations I’ve had with future podcasters who were stuck focusing on the wrong things while the actual issue was hiding underneath the surface. And honestly? It’s a mistake that’s incredibly easy to make when you’re excited, overwhelmed, and trying to make your podcast work as a business tool. If you’ve been second-guessing your podcast idea, overthinking the tech side, or wondering why your message still feels blurry, this episode will help you refocus on what actually matters. Inside this episode, I talk about: Why unclear podcast positioning creates confusion for listeners.The hidden problem behind trying to serve multiple audiences.What makes a podcast feel clear, recognizable, and easy to follow. I also touch on bilingual podcasting, audience expectations, and why podcast strategy matters far more than expensive equipment in the early stages. By the end of this episode, you’ll have a much clearer sense of what your podcast really needs before you hit publish. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

    12 min

  5. May 12

    If You’re Still "Thinking About Starting a Podcast," Listen to This

    🚨 If you’d like me to host a workshop for your community, membership, or coaching program, feel free to reach out here: https://sayyestopodcasting.com/contact 💌 Become a part of Simon’s Town's Email Academy community if you want to improve your email list-building skills ASAP! ------------------ Starting a podcast can feel incrrrrredibly revealing and vulnerable, especially when you’re a solopreneur constantly questioning whether you’re "qualified enough" to teach publicly. In this episode, I’m unpacking the mindset blocks that stop so many people from launching a podcast in the first place — even when they already have valuable expertise and real client experience. I share some of my own insecurities around podcasting, from speaking English as a second language to feeling like I needed more experience before I could teach anyone anything. And honestly? The conversations inside this workshop reminded me how universal these fears really are. This episode is for solopreneurs, freelancers, creatives, and service providers who know they have something meaningful to say, but still hesitate to put themselves out there. Inside this conversation, we explore: Why podcast mindset struggles keep smart people stuck for years.The fear of being "just another" podcaster in your industry.What changes when you stop seeing your voice as a weakness. If you’ve been overthinking your podcast launch, worrying about your speaking skills, or convincing yourself you need to know more before you start, I think this episode will give you a completely different perspective. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

    19 min

  6. May 5

    Stop Losing Podcast Listeners (and Potential Clients) to This Silly Mistake

    Book your FREE 30-minute coaching session here! If your podcast episode intros aren’t holding attention, there’s a good chance you’re losing listeners (and potential clients) before you even get started. In this episode, I’m breaking down why podcast intros matter so much—and why most of them quietly push people away instead of pulling them in. I know how frustrating it can feel to put time into recording, editing, and publishing, only to see people drop off almost immediately. The truth is, it’s often not your content—it’s how you’re introducing it. And once you notice it, you won’t be able to unsee (or unhear) it. Inside this episode, I walk you through the role your intro actually plays and how to think about it more strategically—without overcomplicating your process or scripting every word. Here’s what I explore: Why the first 30–60 seconds shape your episode’s success.What makes listeners stay vs. instantly tune out.How to think about podcast intro structure in a simpler, more effective way. If you’ve been second-guessing your podcast opening—or feeling like something’s “off” but you can’t quite pinpoint it—this episode will give you a clear shift in perspective on crafting stronger podcast episode intros. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

    17 min

  7. Apr 28

    What I Wish Solopreneurs Knew About the Podcast Recording Process

    Ready to have 1 month's worth of podcast episodes for your show in 1 hour? Book your Recording Sprint here! If the podcasting process has ever felt overwhelming or overly technical, this episode will feel like a breath of fresh air. I’m breaking down the recording process in a way that actually makes starting a podcast feel doable—especially if you’ve been stuck in overthinking mode. I know how frustrating it can be to feel like you need everything perfectly set up before you begin. The right mic, the perfect plan, a full content calendar… it quickly turns into pressure that stops you from starting at all. I’ve been there too—and that’s exactly why I recorded this episode. Today, I’m not diving into mindset or big strategies. Instead, I’m simplifying the podcast recording process so you can finally see what’s truly necessary (and what’s not). Here’s what you’ll start to shift as you listen: What podcasting actually looks like behind the scenes.Why it feels more complicated than it needs to be.How to start seeing it as something simple and sustainable. My goal is for you to walk away thinking: “Wait… I can actually do this.” Because you can—and probably with far less effort than you think. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

    12 min

  8. Apr 21

    Your Most Common Podcasting Questions Answered in 11 Minutes

    Click here to book your 60-minute Podcast Roadmap Call! If you’ve been Googling how to start a podcast and feeling overwhelmed by all the conflicting advice out there, this episode is for you. I wanted to strip everything back and give you a fast, honest, and direct take on the most common podcasting questions I hear from clients and aspiring hosts. Because let’s be real—starting a podcast can feel like a lot. Too many tools, too many opinions, and too much pressure to “do it right” from day one. That’s exactly why I recorded this crash course: to help you cut through the noise and finally feel clear enough to move. In this rapid-fire episode, I walk you through the questions that tend to keep people stuck, second-guessing, or delaying their launch. Here’s what you’ll start to get clarity on: What actually matters when you’re launching a podcast.Where most new podcasters overcomplicate things.How to think about your podcast as a business tool. If you’ve been circling around your podcast idea for a while, this will help you simplify your next step and feel more confident about moving forward—even if things aren’t perfect yet. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

    12 min
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About

Have you been wanting to launch your podcast for the past couple of years, but would quickly get lost in the sea of information and scrap that project once again, promising yourself you'd get to it the following year? I see you. You're a solopreneur, and you want — and need — to be efficient with your time and precious with your energy, which means being strategic with your marketing efforts. And this is where this podcast comes in. "Say Yes to Podcasting" is a simple, straightforward, and friendly guide to podcasting for solopreneurs with service-based businesses designed to help them start their podcasts and make it their main marketing channel for attracting high-quality leads and clients. So, if you're done spinning your wheels on social media, thinking what to post next, and getting frustrated at the very thought of putting your thoughts online, welcome. Consider this your sign. Launch that podcast. I, your host, Anja Lordanić, have been in the podcasting space for the past 5+ years and have tried it all — from co-hosting a show, recording in two languages, conducting 80+ interviews, to now recording an educational podcast whose main goal is to help solopreneurs launch their podcasts and quickly get over the hurdles it took me ages to overcome. Tune in every Tuesday for quick, digestible, and easy-to-apply episodes that will move you along your podcasting journey fast, with ease, and with a life-first approach. (Toddlers, anyone?) Don't let 2 more years pass you by. Instead, let's do it now. Start with this episode: 3 Things You Should Do Now Before Launching Your Podcast

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