Say Yes to Podcasting: Helping Solopreneurs Launch Profitable Podcasts

Anja Lordanić
  • 5.0 (1)
  • Marketing

Have you been wanting to launch your podcast for the past couple of years, but would quickly get lost in the sea of information and scrap that project once again, promising yourself you'd get to it the following year? I see you. You're a solopreneur, and you want — and need — to be efficient with your time and precious with your energy, which means being strategic with your marketing efforts. And this is where this podcast comes in. "Say Yes to Podcasting" is a simple, straightforward, and friendly guide to podcasting for solopreneurs with service-based businesses designed to help them start their podcasts and make it their main marketing channel for attracting high-quality leads and clients. So, if you're done spinning your wheels on social media, thinking what to post next, and getting frustrated at the very thought of putting your thoughts online, welcome. Consider this your sign. Launch that podcast. I, your host, Anja Lordanić, have been in the podcasting space for the past 5+ years and have tried it all — from co-hosting a show, recording in two languages, conducting 80+ interviews, to now recording an educational podcast whose main goal is to help solopreneurs launch their podcasts and quickly get over the hurdles it took me ages to overcome. Tune in every Tuesday for quick, digestible, and easy-to-apply episodes that will move you along your podcasting journey fast, with ease, and with a life-first approach. (Toddlers, anyone?) Don't let 2 more years pass you by. Instead, let's do it now. Start with this episode: 3 Things You Should Do Now Before Launching Your Podcast

  1. 3d ago

    The Real Value of Podcast Guesting Hidden in Plain Sight — With Alex Sanfilippo

    Go to PodMatch.com/free to find out 9 Things You Can Do to Become a Better Podcast Guest! Podcast guesting is often seen as something you do after launching a podcast, but I've come to believe it's actually one of the smartest places to start. In this conversation, Alex Sanfilippo and I explore why stepping behind someone else's microphone can give you far more clarity than endlessly planning your own show. If you've been wondering whether podcasting is right for you, feeling unsure about your message, or putting off launching because you don't feel "ready" yet, this episode will help you look at the journey from a completely different angle. Instead of focusing on perfect equipment or complicated launch strategies, we talk about the experience of becoming a podcast guest and the unexpected lessons that come with it. You'll hear us explore topics like: Why podcast guesting can reveal more than you expect.How guest appearances shape your message and confidence.What separates a good podcast guest from a memorable one. I also asked Alex what he's learned from more than 700 guest appearances and whether anyone can truly master podcast guesting over time. His answers challenged some of my own assumptions and reminded me that becoming better isn't about memorizing the perfect talking points—it's about becoming more yourself. If podcasting has been on your mind but you've been waiting for the "right time," I think this conversation might give you the perspective shift you didn't know you needed. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

  2. Jul 7

    What If Interviews Are the Wrong Way to Start a Podcast?

    If you've been thinking about launching a podcast, there's a good chance you've convinced yourself that you need guests before you can even begin. In this episode, I challenge that assumption and explain why a solo podcast might actually be the simplest, most sustainable way to get your show off the ground. I know how easy it is to believe that interviews make podcasting feel safer. They give you someone to bounce ideas off, share the conversation, and take some of the pressure away. But if your goal is to build a podcast that supports your business, relying on other people's schedules can quickly become a frustrating obstacle. Instead, I explore a different way of thinking about podcasting—one that's built around simplicity, consistency, and trusting your own voice. This isn't about avoiding interviews forever. It's about creating a podcast you can realistically keep showing up for months from now. In this episode, I talk about: Why interviews aren't the only (or best) place to start.The idea of "minimum viable podcasting" and why simple always wins.How solo podcasting helps you become known for your own voice and expertise. If you've been waiting until everything feels perfectly planned before hitting record, I hope this one gives you permission to make your podcast simpler—and finally start. Resources mentioned: Why You Should Stop Creating Podcast Episodes From Scratch (and Never Look Back) — With Corinne McKayHow Busy Solopreneurs Can Realistically Repurpose Existing Content for Their Podcast — With Corinne McKayAlex Sanfilippo's PodMatch.com is an amazing resource for both podcast hosts & guests (affiliate link) ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

  3. Jun 30

    Are You Afraid of Giving Too Much Away In Your Podcast Episodes? Then Listen to This One

    This episode is all about providing value through podcasting and why many of us may be focusing on the wrong question entirely. If you've ever worried about sharing too much on your podcast, giving away your best ideas for free, or holding back because you're afraid nobody will hire you afterward, you're not alone. I've wrestled with those same thoughts myself. But lately, I've been wondering whether the real issue isn't how much value we're sharing at all. In this episode, I explore the difference between being helpful and being memorable, and why that distinction has changed the way I think about podcast content, guest appearances, and audience impact. Instead of focusing on information overload, I invite you to consider what actually stays with listeners long after an episode ends. You'll hear my thoughts on: Why "value" isn't always the same as information.The kinds of podcast moments listeners tend to remember.What makes content meaningful beyond practical advice. If you're a solopreneur creating a podcast, guesting on other shows, or simply trying to create more impactful content, this conversation may give you a different perspective on what your audience truly needs from you. By the way, my goal wasn't to give you another framework or checklist. It was to offer a reframe that might stay with you the next time you sit down to create something. And if it does, then this episode has done its job. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

  4. Jun 23

    How Busy Solopreneurs Can Realistically Repurpose Existing Content for Their Podcast — With Corinne McKay

    Catch my first episode with Corinne: Why You Should Stop Creating Podcast Episodes From Scratch (and Never Look Back) This episode is all about content repurposing in practice. If you've ever looked at your blog posts, newsletters, LinkedIn updates, client conversations, or training materials and wondered whether they could become podcast episodes, you're not alone. One of the biggest reasons people delay launching a podcast is that they assume every episode has to start from a blank page. That mindset can make podcasting feel overwhelming, time-consuming, and difficult to sustain alongside client work and everything else on your plate. In this conversation, Corinne McKay and I explore what happens when you stop treating podcasting as a separate content creation task and start seeing it as an extension of the work you're already doing. We discuss how to think differently about repurposing existing content, why simple workflows often outperform complicated ones, and what it takes to create a podcast that fits your business instead of competing with it. You'll hear us explore: How to identify content that naturally translates to audio.Why sustainable podcasting matters more than ambitious podcasting.What it means to get more value from ideas you've already created. If you've been waiting until you have more time, more ideas, or a better plan, this episode may help you see things differently. Sometimes the fastest way to create a great podcast isn't creating more content—it's making better use of the content you already have. Here's where you can connect with Corinne: Training for Translators podcast (Apple Podcasts)Training for Translators podcast (Spotify)WebsiteLinkedIn ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

  5. Jun 16

    Why You Should Stop Creating Podcast Episodes From Scratch (and Never Look Back) — With Corinne McKay

    When people hear the phrase content repurposing, they often assume it means taking shortcuts. But what if repurposing content is actually the key to building a sustainable podcast that works alongside your business instead of competing with it? In this episode, I’m joined by translator, interpreter, and trainer Corinne McKay to explore why so many solopreneurs feel pressured to create every podcast episode from scratch—and why that pressure might be unnecessary. We talk about the hidden value of repurposing content for your podcast, how different people prefer to consume information, and why giving your audience another way to engage with your ideas isn’t “cheating” at all. You’ll hear us discuss: Why creating new content isn’t always the best use of your time.How audio can deepen the connection with your audience.The mindset shift that makes podcasting feel far more achievable. If you’ve been telling yourself you don’t have enough time to start or maintain a podcast, this conversation might change your perspective. Chances are, you’re already sitting on a library of ideas that could become valuable episodes—you just haven’t been calling them podcast episodes... yet. And if you’re wondering what this looks like in practice, make sure to tune into the next episode, where Corinne and I dig into the practical side of turning existing content into a podcast workflow that’s simple, efficient, and sustainable. Here's where you can connect with Corinne: Training for Translators podcast (Apple Podcasts)Training for Translators podcast (Spotify)WebsiteLinkedIn ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

  6. Jun 9

    A Mini Masterclass in Podcasting for Coaches, Mentors, and Educators (Without the Usual Advice)

    Listen to this entire interview and tune into Dave Campbell's How To Podcast Series here! ------------------ Podcasting as a business tool sounds straightforward on paper, but once you start thinking about your ideal listener, consistency, imposter syndrome, and attracting clients, things can get surprisingly complicated. In this episode, I share a conversation I had as a guest on Dave Campbell’s podcast, and together we explore a different way of thinking about business podcasting—one that leaves room for both intention and unexpected opportunities. If you've been wondering whether a podcast can genuinely support your business, or if you're overthinking who your content should be for, this discussion will give you a fresh perspective without adding more complexity to your plate. Rather than focusing on rigid rules or one-size-fits-all advice, we talk through the realities of creating a podcast that fits your business, your personality, and your goals. Most importantly, we share personal experiences, lessons learned, and observations from working with podcasters who are trying to build something meaningful and sustainable. In this episode, you'll hear us explore: How to think about your ideal listener without boxing yourself in.Why podcasting as a business tool looks different from a passion project.The role of consistency, mindset, and authenticity in long-term podcast growth. If podcasting as a business tool has felt more overwhelming than exciting lately, this conversation will help you zoom out, rethink a few assumptions, and see what's actually possible. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

  7. Jun 2

    Thinking About Interviewing Guests on Your Podcast? Listen to This First to Learn How to Use Podcast Guests Without Losing Your Authority

    Ready to have 1 month's worth of podcast episodes for your show in 1 hour? Book your Recording Sprint here! Episode to listen to next: Here’s Why You SHOULD NOT Have an Interview-Only Podcast ------------------ If you're thinking about launching an interview podcast, or you're planning to include guests on your show, this episode is for you. Podcast interviews can seem like the easiest path forward. You get to ask questions, let someone else do most of the talking, and still publish a great episode. But if you're building a podcast to support your business, there's a lot more to consider. In this episode, I'm sharing lessons from my own experience hosting more than 100 podcast episodes, most of them interviews, and what I'd do differently if I were starting again today. We'll look at a smarter way to approach guest episodes so they strengthen your podcast strategy rather than distract from it. You'll hear my thoughts on: How to think about guest conversations differently.Why some interviews feel more valuable than others.The role your listeners should play in every guest decision. If you've been wondering whether interviews belong in your podcast, or how to make guest episodes work without losing your own voice and expertise, this conversation will give you a fresh perspective. Great podcast guest episodes are precisely about creating a better experience for your listeners while making sure your expertise remains part of the conversation. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

  8. May 26

    Here's Everything We Did Wrong With Our Podcasts (So You Don't Have to)

    This episode is all about podcasting mistakes — the ones most of us make when we start a show and the ones we usually don’t notice until much later. In this purposely chaotic and very honest mock "press conference," I teamed up with my podcaster friend Slobodan Manić to roast ourselves and unpack the podcasting decisions that hold most creators back. If you’ve ever felt like your podcast isn’t growing, your message feels unclear, or your show has somehow drifted away from your business goals, this conversation will probably feel painfully familiar (it's okay, you're not alone). We talk about the frustrating gap between "consistently publishing" and actually building a podcast that supports your work, attracts the right listeners, and keeps people coming back. Inside this episode, we explore: Why interview-only podcasts can feel safe but limiting.The pressure of trying to appeal to "everyone."What changes when you finally design your podcast with intention. We also get into solo episodes, imposter syndrome, podcast growth expectations, and why podcast strategy matters far more than sounding polished from day one. More than anything, I hope this episode helps you stop overthinking, laugh at the messy parts of podcasting, and rethink what kind of show you actually want to create. Check out Sani's No Hacks podcast & website here! ------------------ Book your FREE 30-minute on-air coaching session here! Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. Wondering where I record all of my episodes? Check out Riverside.fm. Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/

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Have you been wanting to launch your podcast for the past couple of years, but would quickly get lost in the sea of information and scrap that project once again, promising yourself you'd get to it the following year? I see you. You're a solopreneur, and you want — and need — to be efficient with your time and precious with your energy, which means being strategic with your marketing efforts. And this is where this podcast comes in. "Say Yes to Podcasting" is a simple, straightforward, and friendly guide to podcasting for solopreneurs with service-based businesses designed to help them start their podcasts and make it their main marketing channel for attracting high-quality leads and clients. So, if you're done spinning your wheels on social media, thinking what to post next, and getting frustrated at the very thought of putting your thoughts online, welcome. Consider this your sign. Launch that podcast. I, your host, Anja Lordanić, have been in the podcasting space for the past 5+ years and have tried it all — from co-hosting a show, recording in two languages, conducting 80+ interviews, to now recording an educational podcast whose main goal is to help solopreneurs launch their podcasts and quickly get over the hurdles it took me ages to overcome. Tune in every Tuesday for quick, digestible, and easy-to-apply episodes that will move you along your podcasting journey fast, with ease, and with a life-first approach. (Toddlers, anyone?) Don't let 2 more years pass you by. Instead, let's do it now. Start with this episode: 3 Things You Should Do Now Before Launching Your Podcast

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