How She Built It

Karrie Augustine Boyle

How She Built It is for women entrepreneurs building scalable businesses. Hosted by Karrie Augustine Boyle, CEO of Automate & Elevate, this podcast unpacks the systems, backend strategy, leadership, and infrastructure behind sustainable growth. If you're scaling and ready to build with intention, you’re in the right room. Success isn’t accidental. It’s built.

Episodes

  1. APR 16

    Why Making More Sales Won't Fix Your Money Problem (And What Actually Works)

    Most entrepreneurs think their profitability problem is a sales problem. It's not. Carly Weber business consultant, multi-million dollar business owner, and former bookkeeper who's seen inside hundreds of businesses says the real leak is almost always invisible until someone with the right lens looks at the numbers. In this episode, Carly breaks down exactly what's going wrong for business owners making multiple six figures who still can't pay themselves, and what the path forward actually looks like. You'll learn: Why trying to grow your way out of a profitability problem always backfires (and what to do instead)What a cashflow forecast is, why every business needs one, and how to build one in a Google Sheet todayHow Carly diagnosed a client who'd been in business 36 years and was heading toward closure — then helped her hit $100K in profit in a single quarter with sales actually downThe difference between organized chaos and unruly chaos — and why that distinction determines your ceilingHow to use Carly's free Profit Leaks diagnostic to find exactly where your business is bleeding money in under three minutes If your business looks successful from the outside but you're still questioning whether it's worth it this episode is for you! EPISODE CHAPTERS: 00:00: Why Your Business Isn't Profitable (It's Not What You Think) 02:30: Meet Carly Weber: From Bookkeeper to Business Consultant 06:00: The Two Types of Business Owners Carly Works With 09:30: Why the Novelty Wearing Off Is Actually When the Real Work Starts 12:00: You Can't Grow Your Way Out of a Profitability Problem 14:00: What a Numbers-First Diagnostic Actually Looks Like 17:00: Cashflow Forecasting for Dummies: The Google Sheet That Changes Everything 20:30: What's the Point of $1M in Revenue If You're Taking $0 Home? 23:00: Client Case Study: $89K Loss to $100K Profit in One Quarter 30:00: Setting Business Goals That Actually Align With the Life You Want 33:00: The Profit Leaks Diagnostic: Find Your Money Leaks in 3 Minutes 38:00: How to Know If You're the Right Fit to Work With Carly Access Carly's free Profit Leaks diagnostic Connect with Carlee Webber: Instagram LinkedIn Connect with Karrie Augustine Boyle: Instagram Facebook

    38 min
  2. APR 9

    She Fostered 77 Kids, Hit Rock Bottom & Then Built a $6M Business

    She fostered 77 children, lost her identity, found God on a hallway floor and then built a $6 million business by telling the truth about it. Christine Marie is a cortisol and hormone health coach, Amazon triple-bestselling author, top 2% podcast host, and one of the most authentic voices in the women's wellness space. In this episode, she pulls back the curtain on the messy, non-linear path that led her here and what every woman building an online business needs to hear about why playing it safe is the most expensive strategy of all. In this episode, you'll learn: Why Christine's decade in foster care became the unexpected foundation for her health and business missionHow chronic stress and cortisol dysregulation silently destroyed her body and the 8-year healing journey that followedThe exact criteria she used to evaluate her next network marketing company (and why she almost walked away from the industry entirely)Why authenticity isn't just a buzzword it's the only content strategy that actually builds a loyal audienceHow Christine structures her week as an ADHD entrepreneur to protect her most valuable hours If you're a woman building a business online and you've been wondering why your content isn't converting this episode will show you exactly what's missing. Hit play. Then go post your real story. 00:00 — Christine Marie: Foster Mom, Cortisol Coach, $6M in Sales 02:00 — How 77 Foster Children Changed Everything 06:30 — The Real Cost of Foster Care (It's Not Money) 09:00 — Rock Bottom on a Hallway Floor: The Identity Crisis That Broke Her Open 13:30 — When Faith Gets Real: Meeting God Outside of Sunday Church 17:00 — How Chronic Stress Destroyed Her Body and Led to a Hysterectomy 20:00 — Her First Taste of Network Marketing and What She Learned the Hard Way 24:00 — Walking Away with Integrity: How She Evaluated Her Next Move 29:00 — $6M in Sales: What the Business Actually Looks Like Behind the Scenes 32:00 — ADHD, Time Blocking, and Why She Can't Do It All Alone 35:30 — The Scarcity Mindset Killing Your Growth (And How to Drop It) 38:00 — Authenticity Is Currency: Why AI Can't Replace YOUR Story 43:00 — The Cortisol Coach Podcast: What's Launching This Friday and Why 47:00 — Where to Find Christine Connect with Christine on IG Cortisol Coach Podcast What to Expect While Fostering and Adopting Podcast Connect with Karrie Augustine Boyle: Instagram Facebook

    38 min
  3. MAR 26

    The Daily Habit That Took CEO of Rich Girl Habits From Broke in Her 30s to Millions in Her 40s

    Most entrepreneurs are waiting for the money to come in before they set up the systems. That's exactly why the money never comes and this episode's guest is here to flip that script completely. Karyn Medeiros is the CEO and creator of Rich Girl Habits a framework built on the mindset, money habits, and daily practices that actually move the needle in business and life. She went from broke in her 30s to earning millions in her 40s, and she's spent years teaching other women how to close that same gap. In this episode, you'll learn: Why tracking your income (not just your expenses) is one of the highest-leverage things you can do as a business ownerHow to "reverse engineer" manifestation so your systems and actions attract the results you want fasterThe "future self" reframe that immediately shifts how you show up in business and in lifeWhy putting off your systems until you're "ready" is the exact thing keeping you from getting thereHow to find evidence that what you want is possible and use it as fuel to build If you're building a business and you're still winging it, this episode will make you want to set up your systems today. Listen now and then go build the business you've already decided you're becoming. 00:00: Welcome & Why Mindset + Systems Go Hand-in-Hand 01:15: Karyn's Origin Story: From Corporate to Network Marketing to Rich Girl Habits 04:45: What "Rich" Actually Means (It's Not What You Think) 07:00: Rich Girl Money: The #1 Daily Habit for Business Owners 09:30: Why Tracking Expenses Only Is Killing Your Revenue Energy 12:00: The Power of Celebrating Money Wins (Even When It Feels Cringy) 15:30: Social Media, Judgment, and Silencing the Noise 17:30 — What Rich Girl Habits Actually Unlock for Your Business 19:00: The Biggest Mistake Entrepreneurs Make: "When I Make $5K, Then I'll..." 21:30: How to Start Acting Like Your Future Self Right Now 24:00: Karrie's Personal Manifestation Story (She Manifested Her Husband) 26:30: Why Not Having Systems Is Disrespecting Your Business 28:00: The One Thing Costing Women in Business Their Success 30:00: Where to Find Karyn + Rich Girl Vault Free Community Connect with Karyn Join Karyn's Free Community Here Rich Girl Habits Amplified Connect with Karrie Augustine Boyle: Instagram Facebook

    28 min
  4. MAR 5

    TikTok Views To A List of 10k Leads in 90 Days | Views Don’t Build Businesses. Infrastructure Does.

    What happens when your content goes viral… but your business isn’t ready? When Shannon first started creating content on TikTok, she quickly experienced what many creators dream of, a viral video. But with 800 comments overnight and no funnel in place, she realized something important: Views don’t build businesses. Infrastructure does. In this episode of How She Built It, Shannon shares how she turned social media attention into a real business engine, generating 10,000+ leads, thousands of orders, and a scalable system that works even while she’s offline. We break down the strategy behind her growth and the lessons every content creator and entrepreneur should understand about turning attention into assets. Inside this episode we discuss: • How Shannon generated tens of thousands of leads using TikTok • Why repeating one clear message beats chasing trends • The moment she realized “just sending a link” wasn’t a strategy • What happens when content goes viral but you have no system in place • How lead capture, funnels, and automation changed her business • Why social media attention alone doesn’t create predictable revenue If you’re using social media to grow a business, this episode will shift how you think about content, leads, and infrastructure. Because at the end of the day: Attention is rented. Infrastructure is owned. 00:00 – How Shannon Built a Multi-Million Dollar Business from Social Media 00:45 – From PTSD to Purpose: The Accidental Entrepreneur Story 03:30 – Discovering Network Marketing and Online Business 05:00 – Finding TikTok and Building an Audience 08:30 – Why Repeating One Message Built Her Authority 12:00 – The Viral Video That Changed Everything 14:00 – 800 Comments Overnight… and No System 16:00 – Why “Just Sending a Link” Isn’t a Strategy 19:00 – Building a Funnel to Capture Leads 22:00 – The Shift from Click-and-Buy to Nurturing Leads 24:30 – How Automation Handles 100–300 Leads a Day 27:00 – Delegating Tech and Building a Real Team 29:00 – What Business Owners Get Wrong About Content Connect with Shannon BoyleTikTok Facebook Opti Vets Connect with Karrie Augustine Boyle:Instagram Facebook

    31 min
  5. FEB 19

    Her Vision Wasn’t the Problem, Structure Was. How a Luxury Retreat Founder Rebuilt Her Backend

    If you’re building something powerful but your backend feels messy, manual, or stuck in spreadsheets… this episode is for you! In this episode I sat down with Mickela, founder of Glaciers to Grapevines, a luxury retreat company curating transformational experiences for high-achieving women in Italy, Morocco, and beyond. When we first connected, her vision was clear. The demand was there. The retreats were booking. But behind the scenes?! • Excel tabs • Manual follow-ups • Scattered payment systems • Messages living everywhere • No centralized structure In this episode, we unpack: – What almost capped her growth – The stress of running everything manually – Why delegation felt scary – How automation changed her confidence – What structure actually frees you to do If you’ve ever laid your head down at night wondering if something fell through the cracks, you’ll relate to this one. Because vision isn’t the hard part. Chapters 00:00 Introduction to Business Challenges 01:14 Mickela's Journey and Retreats 04:06 The Messy Backend of Business 07:27 The Need for Structure and Support 09:09 Recognizing the Demand for Retreats 11:14 The Importance of Delegation 13:43 The Benefits of Automation 16:43 Overcoming Self-Doubt and Hustle Culture Structure is. And success isn’t accidental. It’s built. New episodes drop every Thursday. Follow the show so you don’t miss what’s next. Connect with Karrie Augustine Boyle: Instagram Facebook Connect with Mickela | Glaciers to Grapevines: Instagram Facebook

    22 min

Ratings & Reviews

5
out of 5
3 Ratings

About

How She Built It is for women entrepreneurs building scalable businesses. Hosted by Karrie Augustine Boyle, CEO of Automate & Elevate, this podcast unpacks the systems, backend strategy, leadership, and infrastructure behind sustainable growth. If you're scaling and ready to build with intention, you’re in the right room. Success isn’t accidental. It’s built.