The Gym Member Machine Podcast

Gym Member Machine

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.   In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).   Here’s what that actually means:   • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine clients   Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).   Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call at https://gymmembermachine.com   Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).   If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.   Either way, we're rooting for ya 💪

  1. 23h ago

    Gym Sales Hiring: How to Stop Being the Only Rainmaker in Your Gym

    If you're the only person selling memberships at your gym, you've got a ceiling on your growth and a one-way ticket to burnout. This episode breaks down exactly how to hire, compensate, train, and coach a gym salesperson so your revenue doesn't stop the second you step away. Whether you're running personal training, small-group, or a multi-location operation, this is the playbook you need. Claim a (yes, actually) free 30-day trial with GMM here FREE Gym Growth Audit 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Why You Can't Be the Only Rainmaker 4:25 - The First Time Someone Else Closed for Me 6:55 - 4 Reasons You Need a Sales Bench NOW 9:04 - Sales Role Definitions: Booking vs. Closing 11:18 - 3 Gym Sales Models That Actually Work 12:38 - How to Structure Sales Compensation 15:56 - The Hiring Process: Where to Start 17:37 - The 4 C's: What to Screen Every Candidate For 21:00 - Video Applications: The Vibe Check Filter 22:37 - The Trial Role Play That Exposes Everything 26:13 - Screening for Competitiveness and Grit 28:41 - Screening for Care: The Hardest One to Fake 30:42 - Internal Promotions: The Hidden Trap 32:57 - Sneaky Hiring Tips They Don't Teach in HR 34:57 - Scare Them Away Before You Hire Them 36:07 - Onboarding: Async Libraries and Game Film 38:20 - Training Structure: Orchids Not Succulents 40:25 - Weekly Sales Meeting Blueprint 41:50 - Role Play Done Right: Keeler's Framework 47:48 - Objection Coaching: What to Look For 49:43 - Free Hiring Script and Sales Toolkit

  2. Oct 2

    Fix Your Churn: How Great Gyms Keep Members Forever

    If your gym sessions aren't delivering a great experience, no marketing budget in the world is going to fix your retention or referrals. This episode breaks down the exact CCOS framework (Confidence, Care, Organization, Scaling), the 10-second rule, and the seven-touches system that turn every session into the kind of product members actually pay for month after month. Works for CrossFit, small group, semi-private, boot camp, one-on-one, whatever you're running. Claim a (yes, actually) free 30-day trial with GMM here FREE Gym Growth Audit 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Why Your Sessions Are Your Real Marketing 1:07 - Methodology Matters Less Than You Think 2:15 - Principle 1: The Curtain Goes Up, You're On Stage 3:39 - Introducing the CCOS Framework 4:17 - First C: Confidence (Fake It Till You Make It) 6:19 - Second C: Care (Nobody Cares What You Know) 10:04 - The O: Organization and Preparation 11:23 - The S: Scaling for Any Client Who Walks In 13:52 - The 10-Second Rule for Coaching Sessions 19:44 - The 7 Touches System 20:08 - Touch 1: Greet by Name the Second They Walk In 21:31 - The Post-Session Fist Bump and Micro Win 23:06 - Individual Cues vs. Shouting at the Room 27:16 - Notes and Handoffs: Consistency Across Coaches 32:19 - Warm-Up Name Games and Building Real Rapport 35:09 - Give Your Clients Dessert 36:45 - Under-Indexing on Fun Is Killing Your Retention 39:42 - Putting the Bow on CCOS

  3. Sep 25

    Questions Gym Owners Are Too Afraid to Ask [How much can I make as a gym owner + more]

    If you're a gym owner wrestling with gym pricing, bad hires, burnout, or whether to raise membership rates on current members, this episode goes deep on all of it without the sugar-coating. We break down real profit margins by stage, how to actually pay yourself, and a step-by-step playbook for raising gym prices without torching your community. Claim a (yes, actually) free 30-day trial with GMM here FREE Gym Growth Audit 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Questions Gym Owners Are Too Scared to Ask 1:29 - How Much Can a Gym Owner Actually Make? 4:04 - The 4 Stages of Fitness Business Freedom 9:02 - Buying Back Your Time Costs You Margin 12:56 - The 20-30% Profit Margin Target 14:41 - How to Pay Yourself as a Gym Owner 19:51 - Cash Reserves: How Much to Keep on Hand 22:52 - You Hired a Friend and It's Going Sideways 25:07 - The Crucial Conversation Framework 33:33 - Burned Out After 10+ Years in the Gym 35:34 - Fuel for Growth When You're Broke and Beat 43:48 - Founding Member Rates Are Killing Your Margins 45:20 - Raising Prices on New Members: Total No-Brainer 49:57 - The Red Yellow Green Playbook for Price Raises 52:26 - Build Annual Increases Into Every Agreement

  4. Sep 18

    Fired via Group Chat, Opens Gym a Month Before 18 Months of Lockdowns & More: Max's Crazy Story

    Max Waldron opened Performance Hub in Melbourne three weeks before COVID locked the city down for 18 months, grew membership anyway, survived a messy business partnership, and scaled from $11K to nearly $60K a month with a teency bit of help from his gym's marketing agency - Gym Member Machine. This episode is a raw, tactical look at gym sales, gym marketing, gym partnerships, and the mindset that actually separates small-group and semi-private gym owners who make it from those who don't. Claim a (yes, actually) free 30-day trial with GMM here FREE Gym Growth Audit 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Meet Max: Melbourne's P-Hub Origin Story 2:19 - Worst Time to Open a Gym Ever 3:12 - The Pro Sports Career That Got Him Started 6:39 - Running His Own Gym Inside Someone Else's 9:39 - COVID Hits: 18 Months Locked Down 14:06 - Small Gym Advantage: Move Fast or Die 17:51 - Show Up Positive When Everything Sucks 23:03 - Swallowing Pride and Asking for Help 26:02 - From $11K to $30K: The Real Story About the First Jump 30:28 - Rehearsing Sales Scripts in the Bathroom Mirror 37:48 - The Business Partner Disaster 43:16 - Do Your Business Prenup Before You Need It 44:50 - Confront the Brutal Facts Before They Explode 55:55 - Passive Growth Is a Myth 59:00 - Cover Expenses First, Everything Else Second 1:01:28 - Working on the Right Thing vs. Working Hard 1:11:27 - Define the Role Before You Hire the Person 1:17:20 - Stop Overthinking and Just Do It Sooner 1:20:24 - Back Yourself: Final Word for Gym Owners

  5. Sep 11

    The Anti-Pitch: How We Sell Without Selling [Full Breakdown]

    What actually happens on a GMM sales call? We walk you through the whole thing: how we audit your gym before we even say hello, what data we're digging into (leads, show rate, churn, lifetime value), and exactly when we'll tell you that you don't need us yet. If you've been burned by high-pressure gym marketing agencies, this one's worth your time. Claim a (yes, actually) free 30-day trial with GMM here FREE Gym Growth Audit 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - The 'High-Pressure' Sales Call Myth 1:16 - What Kyle Does Before You Even Show Up 2:50 - Why We Coach First and Sell Second 4:15 - Churn Is Our #1 KPI (Here's Why) 5:39 - The Long Game: Retention Over Quick Closes 7:29 - No Contracts, No BS: How We're Built 8:38 - The Data We Actually Need From You 9:55 - Crazy Goals and Reality Checks 11:42 - When We Won't Make You an Offer 14:56 - The White Belt Mentality We Require 16:02 - Capacity and Budget: Are You Actually Ready? 17:16 - No Fake Deadlines, No Expiring Discounts 18:53 - Objection Overcomes? We Barely Use Them 22:10 - The Basement Trainer We Coached for Free 24:29 - Free Gym Growth Audit in the Show Notes

  6. Sep 4

    Gym Marketing Tier List: What 350 Gyms Taught Us

    We ranked 10 gym marketing tactics from S tier to F tier based on what's actually working across 350+ gyms right now. Meta ads, SEO, referrals, Google Ads, SMS, direct mail, local partnerships and more all get a honest grade so you know exactly where to put your time and money to grow your gym membership. Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Why We're Ranking Gym Marketing Tactics 1:00 - Meta Ads: Still King or Overhyped? 5:35 - Organic Social: Role Player, Not the Star 10:20 - SEO and Google Business Profile 18:10 - Email Marketing: B or C Tier? 22:17 - SMS: Non-Negotiable for Lead Follow-Up 24:10 - Sponsorships: Basically a Donation 25:26 - Networking Groups: Hard Pass 26:43 - Referrals: S Tier Leads, Can't Scale Them 27:51 - Google Ads: Second Fiddle to Meta 29:16 - Direct Mail: Only If You Like Burning Cash 29:49 - Local Partnerships: Be a Buyer First

  7. Aug 28

    Under the Hood of 350+ Gyms: The 3 Traps That Destroy Gyms

    If your gym is stuck, the problem probably isn't your market, your leads, or the time of year. This episode breaks down the three patterns that keep losing gym owners losing. Real client stories from real gyms, plus a framework you can actually apply to your gym business today. Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps Timestamps 0:00 - Why Losing Gyms Lose: The Pattern 0:40 - Ego: The Thing That Built You, Kills You 2:05 - White Belt Mentality and Coachability 4:42 - Ego in Action: Cam, James, Chris 9:41 - Dropping Ego Isn't Just Great for Gym Sales 13:26 - External Locus of Control Explained 16:44 - "It's Just My Market" 18:27 - Jerrett and Bryan: Challenge Accepted 21:51 - You Find What You're Looking For 24:37 - Changeaholics: Distraction Over Real Problems 27:50 - This Killed More Gyms Than C0VID ever could 31:59 - Commit to the Play and Run It 33:42 - Tried Every Agency? Uh oh 39:26 - Wrap: What Winning Gyms Actually Do

  8. Aug 21

    Overwhelmed Running Your Gym? Lessons From the Two Best Movies Every Gym Owner Should Watch

    Two Disney movies hold the keys to gym business growth, and yes, I'm dead serious. This episode breaks down the 'next right thing' mindset for overwhelmed gym owners and the art of letting go, delegating your marketing, getting off the floor, and firing yourself from the jobs that are capping your growth and keeping you stuck doing things you hate. Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Instagram: @gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here's what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call. Either way, we're rooting for ya 💪 Timestamps 0:00 - Two Business Docs Every Gym Owner Needs 1:04 - Super secret philosophy #1: the next right thing 2:36 - When Overwhelm Hits, Here's Your Move 3:55 - Super secret philosophy #2: letting go 4:30 - Delegation: Fire the Founder 5:15 - Why letting go matters 7:08 - Real what examples of how this works

About

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.   In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).   Here’s what that actually means:   • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine clients   Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).   Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call at https://gymmembermachine.com   Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).   If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.   Either way, we're rooting for ya 💪

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