Real Growth: For Real Estate Agents

Ben Hawkey
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  • Marketing

The Real Growth Podcast is a no-fluff podcast for experienced New Zealand real estate agents who want more listings, a consistent sales pipeline and less stress. We discuss the actual strategies that move your business forward: prospecting and marketing that moves the needle and the behind-the-scenes thinking from top agents, that creates predictable appraisals → listings → sales. If you’re time-poor, skeptical, and over “magic systems”… you’ll fit right in. Expect practical conversations, real-world lessons (including what didn’t work), and simple frameworks you can apply in your own real estate business – this week.

Episodes

  1. Jul 6

    The Irresistible Listing Package That Vendors Can't Say No To w Brendan Bartic

    Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call Why you need the Level Up Listing Toolkit: Most agents are sitting on future listings without realising it. Buyer enquiries aren't just "buyers" - a portion of them are local homeowners who will likely sell within the next 12 months. This toolkit shows you how to spot them, and nurture them so you can build your pipeline & win more listings What you get: → A simple way to identify hidden homeowners inside your buyer enquiry data → The nurture plan to stay "top of mind" without sounding salesy → A clear conversion path from enquiry → conversation → appraisal → listing Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Why you need the Marketing Roadmap call: Because "doing more" isn't the problem - doing the right activities in the right order is. The 'Marketing Roadmap' will give you a clear, customised plan, so you know exactly what to do to create more appraisals, win more listings & grow your business. Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You'll Learn In This Episode (w Brendan Bartic) → Why 7% of agents control 98% of the listings and how to join them → Why you're not the product (and what you're actually selling) → The four components of a listing package vendors can't refuse → The bonuses and guarantees top agents use to charge more → The listing landing page that generates leads while you sleep → The golden letter method and the honest way to run it → How to run a client appreciation event a sponsor pays for → Using AI so the "smartest brain on earth" sets the vendor's price Chapters: 01:44 The lie agents are told about listings 02:44 You're not the product - your services are 05:21 Why 7% of agents do 98% of the listings 06:00 Buyer's work vs listing work: the $1,400 hour 07:41 The irresistible listing package 10:11 The four components of a winning package 12:15 Bonuses and guarantees that let you charge more 15:49 The listing landing page (not a website) 16:59 The two things every landing page needs 20:16 Niche landing pages for niche vendors 22:10 Value, value, value: the dating analogy 25:52 The golden letter method 28:08 The listing appointment conversion 30:22 Golden letter metrics: 100 letters, 1 listing 32:50 The honest way to run the golden letter 35:40 Using property data to target sellers 38:29 The learning gap between top and average agents 41:23 Client appreciation events on a budget 45:06 Getting a sponsor to pay for your event 52:20 How to actually use AI as an agent 54:44 Using AI to set the vendor's price 57:40 Specialise or get replaced 59:51 The one thing: focus on your offer

  2. Jun 14

    How 86% of His Business Comes From Past Clients w Darrel Paterson

    86% of his business comes from people he's already sold to - here's the exact system behind it! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You'll Learn In This Episode (w Darrel Paterson) Why Darrel spends 80% of his marketing budget on past clientsThe settlement gift box that 84% of clients choose to pay forwardThe open home question that turns a browser into an appraisalThe one daily question that built his consistencyHow he answers "how's the market?" with real numbers Chapters 01:16 Why "prospecting" is the wrong word 03:40 The conversation that builds a database 05:13 You're a professional trust builder 06:39 Build a database that's fit, not fat 08:54 How Darrel stays consistent through the no's 09:44 The only way you make money in real estate 10:20 "What am I doing today to get an appraisal?" 11:55 Busy vs productively busy 12:35 Work today, get paid in three months 14:54 The army background behind the systems 15:41 Becoming an attraction agent 17:25 Staying in control of the conversation 20:57 Flipping the marketing model: 80% on past clients 22:48 The gift sequence, week one to year eight 28:53 How the electronic voucher system works 30:51 Why agents hear a good idea and never act 32:47 Be present: the fire you don't notice 36:51 Know your numbers or don't call yourself an expert 41:36 MEDS: the daily routine that fills your cup 43:10 The one thing: nurture your database

  3. Jun 3

    Why Auctions Aren't Just About Competition w David Palfreyman

    Why most agents only understand half of what an auction achieves! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You'll Learn In This Episode (w David Palfreyman) Why auction is price discovery, not just a competition engineThe exact buyer question that gets a real number without misleading anyoneWhy your "accurate" appraisal can only ever describe the pastHow one $1.9M outlier sale damaged the next campaigns nearbyThe legal reason you can't guide a buyer on price Chapters 04:55 What Agents Get Wrong After The Listing 06:21 Price Discovery Not Competition 12:02 Where Would You Love To Buy It 17:47 The Fiduciary Conflict 21:39 The 1.9M Outlier 30:59 Real Estate Is A Roller Coaster

  4. May 21

    Why AI Will Replace 2 Out Of 3 Real Estate Agents w Colton Lindsay

    A top 1% North American agent predicts 1.55 million agents will become 500,000 in 3 years and shares exactly how NZ agents can survive in this new AI world! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You'll Learn In This Episode (w Colton Lindsay) Psychological and emotional state managementBuilding and nurturing relationshipsThe impact of social media on real estate businessThe shift towards personal brands and technology in real estate AI in real estateFuture of real estate transactions Chapters 00:00 Psychological and Emotional State Management08:25 The Impact of Social Media on Real Estate Business17:29 The Shift Towards Personal Brands and Technology in Real Estate24:11 The Impact of AI in Real Estate28:10 Squeezing more revenue from each transaction34:56 The 3 levels of AI adoption39:19 The 6 daily habits of top agents49:17 The treasure hunter's three lessons

  5. May 12

    How to Win Listings Against Top Agents w Ray Chan, Ray White Parnell

    A former classical conductor is winning listings against Auckland's top agents and he says it comes down to one thing: kill them with kindness! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You'll Learn In This Episode (w Ray Chan) The 5-minute values pitch Ray opens every listing presentation withThe "kill them with kindness" same-day drop that converts strangers into clientsThe Phase One Pack he won't deliver if a single ribbon is out of placeThe two-phase listing presentation that wins more vendorsThe two specific things costing agents listings right now Chapters 02:35 The Phase One Pack 11:40 Kill them with kindness 13:25 The two-phase presentation 16:40 Excellence, Integrity, Care 24:15 Briefing the photographer 33:50 Talk less. Ask more.

  6. May 5

    How Australia's #1 Harcourts Agent Builds a $3M GCI Business w Pat Ivey

    The number one ranked Harcourts agent across Australia reinvests up to $600,000 of his GCI back into marketing every year and explains exactly where he spends it! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You'll Learn In This Episode (w Pat Ivey) Why Pat reinvests 10-20% of his GCI into outbound marketing every single yearThe three fundamentals every long-term real estate business is built onThe DLE-with-voucher tactic that earns him three extra seconds of attentionWhy daily journaling beats annual goal setting (and the four questions Pat writes every morning)Why chasing expires is the fastest way to be out of the game in two years Chapters 02:09 The Three Fundamentals 05:51 The 10-20% GCI Marketing Rule 07:53 The DLE-With-Voucher Tactic 15:13 Open Home Conversations That Convert 17:09 Price Improvement, Not Price Reduction 19:07 The Lazy Hire vs The Right Hire 22:36 Pat's Morning Journaling Framework 26:42 Use Disappointment As Fuel 28:26 High Hanging Fruit Vs Low Hanging Fruit 32:30 The One Piece Of Advice For A Long-Term Business

  7. Apr 9

    How To Build a Strong Culture & Scale To 2,000+ Sales a Year w Tom Rawson

    Why Tom Rawson fired agents earning over $1.5M GCI to protect his team culture and how he grew Ray White AT Realty from 10 people to 180! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You'll Learn In This Episode (w Tom Rawson) The non-selling owner model that grew Ray White AT Realty from 10 people to 180 without competing with his own agentsWhy Tom let go of agents earning over $1.5M GCI to protect his team cultureThe 90-day action plan that sets new agents up for the next three decadesThe financial reality of transitioning from selling principal to non-selling owner (7 figures to "not a lot")Why defining "enough" is the most important exercise most business owners never do Chapters 05:41 From 10 People To 180 — Three Things That Drove Growth 07:31 The Non-Selling Business Owner Model 11:28 Firing $1.5M GCI Agents To Protect The Culture 17:33 The 90-Day Plan For New Agents 33:14 How To Transition From Selling To Non-Selling Owner 41:18 Defining "Enough" — Your Real Finish Line

  8. Apr 8

    What Separates $1M Agents From Everyone Else w Sam McIntyre

    Why the answer to "what do million-dollar agents actually do" is remarkably boring and why that's exactly why it works! Access the action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You'll Learn In This Episode (w Sam McIntyre) How an agent in Dunedin sold 100 houses in 12 months using flyer drops and database masteryThe biggest trap new agents fall into - chasing buyers instead of focusing on listings from day oneSam's "dollar productive activities" framework: why doing a $30/hour task is costing you $150/hourWhen to hire your first EA, why offshore PAs have a 90% dropout rate, and the maths that make hiring a no-brainerTom Ferry's point-of-difference framework - the one question that builds your unfair advantage at every appraisal Chapters 04:56 What Separates Million-Dollar Agents From Everyone Else 06:33 Ganesh In Dunedin - 100 Houses A Year From Flyer Drops 15:41 The Biggest Trap - Chasing Buyers Instead Of Listings 23:04 Dollar Productive Activities - The $30/Hour Trap 28:13 Why Offshore PAs Have A 90% Dropout Rate 37:47 Building Your Point Of Difference (Tom Ferry's Framework)

  9. Mar 30

    Real Estate AI In 2026: What's Working, What's Not, And Where To Start w Mark Kentwell

    Why AI is changing real estate faster than most agents and business owners realise and why the window to adapt is shrinking! Access the free action plan, AI prompts, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-tra... Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You'll Learn In This Episode (w Mark Kentwell) How Mark systemised his entire real estate business in 5 moves using tools under $100/monthThe AI tools every agent should have on their phone right now (Claude, Perplexity, Whisper Flow, Fathom)A live on-camera demo of voice AI handling inbound rental enquiries 24/7How Mark's million-dollar agent went from zero AI tools to fully adopted in one monthThe "eternal student" mindset that future-proofs your real estate career in the AI era Chapters 02:01 Mark's Attitude On AI — Two Choices For Every Agent 06:34 Using AI To Build Your Operating System (Books + Frameworks) 12:41 The State Of Voice AI — Is It Ready For Real Estate? 13:39 Live Demo: Mark Calls His AI Leasing Receptionist On Camera 36:48 His $1M Agent Didn't Have ChatGPT Until Last Month 39:15 You Don't Need To Be Technical — Just Start Asking Questions 40:21 Future-Proofing: The Eternal Student Mindset

  10. Mar 13

    '80% Of My Listings Come From This Quarterly Report' w Brett Andreassen

    Brett's 'Quarterly Report' strategy that generates 80% of his listings & how he sells 50+ properties a year with just himself & his VA. Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You’ll Learn In This Episode (w Brett Andreassen) → The quarterly report system that generates 80% of Brett's listings → Why your weekly open home email is getting you unsubscribed (and what to send instead) → How Brett manages 2,500 homeowners with just himself and a VA → The A/B/C priority system that makes delegation to a VA actually work → The just-listed call script that turns neighbors into future appraisals — without sounding pushy → How interviewing local business owners became his most effective marketing strategy Chapters 02:08 Why Some Agents Build Long Careers While Others Burn Out06:17 The Long Game: Why 6 Months Isn't Long Enough08:12 The Quarterly Report System — From First Contact To Conveyor Belt15:03 How Brett Delegates 90% Of His Paperwork To A VA17:17 The A/B/C Priority System For VA Delegation22:06 The Biggest Mistake Agents Make When Hiring A VA23:54 80% Of Business From Quarterly Reports — The Full Breakdown30:56 Business Owner Interviews: The Marketing Strategy Nobody Else Is Doing44:32 Final Advice: Incremental Growth Over Explosion48:30 "Just Get Really Good At Completing Stuff" Want More Listings Without The Guesswork? If you’re an agent and you want a clear plan for what to focus on (marketing + prospecting systems that actually move the needle), click the links below: Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Want to increase your GCI? Schedule your call here: https://bit.ly/marketing-roadmap-call

  11. Feb 19

    Stop Asking for Appraisals (Say This Instead) w Alex Dunn

    If you want more listings, stop asking “How do I get more leads?” Start asking: How many appraisals am I generating every week? Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You’ll Learn In This Episode → The #1 KPI that almost guarantees you hit your targets (and why most track the wrong one) → The “busy being busy” trap that kills momentum (even for good agents) → Alex’s door knocking script to add 8–9 contacts per 10 doors → The 2-minute call framework that positions you as the local expert (without forcing an appraisal) → The weekly volume reality: 1,000 letters/week + 800 texts/month + 50–60 door knocks/month → How he uses social media the right way: layering, not lead-gen Chapters 00:00 - Intro01:53 - “Expect Nothing For 6 Months” The Relationship Game Most Quit03:05 - Busy Being Busy: How Prospecting Dies When You Get Listings04:43 - Calendar-Driven Prospecting: Daily KPIs That Never Slip05:36 - The #1 Door Knock Script That Builds Your Database Fast06:50 - Stop Pushing For Appraisals On The Door (Do This Instead)08:17 - The Simple Nurture System: Monthly Text + Quarterly Calls09:43 - The 2-Minute Call Framework That Doesn’t Sound Salesy12:15 - Build Your Week Like A Machine: Letters + Calls In One Run16:13 - Social Media As “Layering” Not Leads (How He Uses It)18:18 - If I Started Again: Foundations First, Everything Else Second20:04 - The Reality Numbers: 800 Texts + 1,000 Letters A Week Want More Listings Without The Guesswork? If you’re an agent and you want a clear plan for what to focus on (marketing + prospecting systems that actually move the needle), click the links below: Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Want to increase your GCI? Schedule your call here: https://bit.ly/marketing-roadmap-call

  • 11 Episodes

About

The Real Growth Podcast is a no-fluff podcast for experienced New Zealand real estate agents who want more listings, a consistent sales pipeline and less stress. We discuss the actual strategies that move your business forward: prospecting and marketing that moves the needle and the behind-the-scenes thinking from top agents, that creates predictable appraisals → listings → sales. If you’re time-poor, skeptical, and over “magic systems”… you’ll fit right in. Expect practical conversations, real-world lessons (including what didn’t work), and simple frameworks you can apply in your own real estate business – this week.

Information

  • Creator
    Ben Hawkey
  • Years Active
    2026
  • Episodes
    11
  • Rating
    Explicit
  • Copyright
    © 2026 Ben Hawkey

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