Real Growth: For Real Estate Agents

Ben Hawkey
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  • Marketing

The Real Growth Podcast is a no-fluff podcast for experienced New Zealand real estate agents who want more listings, a consistent sales pipeline and less stress. We discuss the actual strategies that move your business forward: prospecting and marketing that moves the needle and the behind-the-scenes thinking from top agents, that creates predictable appraisals → listings → sales. If you’re time-poor, skeptical, and over “magic systems”… you’ll fit right in. Expect practical conversations, real-world lessons (including what didn’t work), and simple frameworks you can apply in your own real estate business – this week.

  1. Sep 30

    The McDonald's Checklist System For Real Estate w Callum Gilchrist

    A cold call in his first week turned into a listing five years later, and the only reason is a follow-up habit most agents quit by week six! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You'll Learn In This Episode (w Callum Gilchrist) The McDonald's principle Callum built his business on: you don't have to be good, you have to follow the processThe six stages every one of his listings runs through, from listing docs to prospecting off the campaignHow his team carries 25 live listings and sells 96–100 properties a year without it living in his headWhy a vendor ringing to ask about their open home means he hasn't done his jobThe cold call from his first week that turned into a listing five years later Chapters 02:10 What McDonald's Taught Him About Real Estate 04:49 What A Listing Checklist Actually Looks Like 09:02 "If A Vendor Calls, I've Failed" 13:35 The Monday A4 Page Ritual 19:55 The Cold Call That Paid Off In 5 Years 25:03 Advice For The 24-Listing Agent Want More Listings Without The Guesswork? If you're an agent and you want a clear plan for what to focus on (marketing + prospecting systems that actually move the needle), click the links below: Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Want to increase your GCI? Schedule your call here: https://bit.ly/marketing-roadmap-call

  2. Sep 21

    Building a Real Estate Business With No Network w Anthony Deyn

    He lost the listing to a 1% commission agent, kept the door open, and three months later sold it himself in three weeks! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You'll Learn In This Episode (w Anthony Deyn) The seven-word opener Anthony uses on every appraisal leadThe one question to ask a vendor who chose somebody elseWhat he says when market feedback comes in below the vendor's numberThe diary entry he makes the day a buyer settlesWhat he was really spending on advertising in year one Chapters 09:17 The Phone Opener, Word For Word 15:12 "I'm Not Here To Save Them Money" 17:43 The Question To Ask When You Lose a Listing 20:26 When The Door Closes, Keep It Open 21:58 The Annual Appraisal Diary System 31:41 Why Many Agents Are Gone In Six Months Want More Listings Without The Guesswork? If you're an agent and you want a clear plan for what to focus on (marketing + prospecting systems that actually move the needle), click the links below: Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Want to increase your GCI? Schedule your call here: https://bit.ly/marketing-roadmap-call

  3. Aug 6

    How to Become the Agent AI Recommends w Diego Traglia

    Vendors are asking AI models like ChatGPT which agent to hire. In the episode learn what Diego Traglia is doing to be recommended in the AI search results. Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You'll Learn In This Episode (w Diego Traglia) The exact line Diego uses to set up 90-day appraisal updates without asking permissionWhy he's working through a list of 60 questions, ten a weekHow to become a micro-authority on one street before you try a whole suburbThe two ChatGPT projects that turn five-minute jobs into thirty-second onesThe Friday half-hour that runs his entire prospecting week Chapters 04:27 Two reasons to contact someone 05:35 Set the intent before you call 06:55 The easiest phone call to make 08:58 The 90-day appraisal update script 10:49 Becoming a micro-authority 12:24 The one thing AI can't fix 13:33 Ninety minutes a day back with AI 14:47 AI inside appraisals and presentations 19:03 Where database leakage happens 22:34 The Friday text message block 23:05 Why AI now recommends agents 26:43 Finding the questions people ask AI 29:35 Don't replace the basics 30:39 Why some agents implement and others don't 34:42 Building the habit past week three 35:28 What most agents aren't doing Want More Listings Without The Guesswork? If you're an agent and you want a clear plan for what to focus on (marketing + prospecting systems that actually move the needle), click the links below: Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Want to increase your GCI? Schedule your call here: https://bit.ly/marketing-roadmap-call

  4. Jul 6

    The Irresistible Listing Package That Vendors Can't Say No To w Brendan Bartic

    Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call Why you need the Level Up Listing Toolkit: Most agents are sitting on future listings without realising it. Buyer enquiries aren't just "buyers" - a portion of them are local homeowners who will likely sell within the next 12 months. This toolkit shows you how to spot them, and nurture them so you can build your pipeline & win more listings What you get: → A simple way to identify hidden homeowners inside your buyer enquiry data → The nurture plan to stay "top of mind" without sounding salesy → A clear conversion path from enquiry → conversation → appraisal → listing Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Why you need the Marketing Roadmap call: Because "doing more" isn't the problem - doing the right activities in the right order is. The 'Marketing Roadmap' will give you a clear, customised plan, so you know exactly what to do to create more appraisals, win more listings & grow your business. Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You'll Learn In This Episode (w Brendan Bartic) → Why 7% of agents control 98% of the listings and how to join them → Why you're not the product (and what you're actually selling) → The four components of a listing package vendors can't refuse → The bonuses and guarantees top agents use to charge more → The listing landing page that generates leads while you sleep → The golden letter method and the honest way to run it → How to run a client appreciation event a sponsor pays for → Using AI so the "smartest brain on earth" sets the vendor's price Chapters: 01:44 The lie agents are told about listings 02:44 You're not the product - your services are 05:21 Why 7% of agents do 98% of the listings 06:00 Buyer's work vs listing work: the $1,400 hour 07:41 The irresistible listing package 10:11 The four components of a winning package 12:15 Bonuses and guarantees that let you charge more 15:49 The listing landing page (not a website) 16:59 The two things every landing page needs 20:16 Niche landing pages for niche vendors 22:10 Value, value, value: the dating analogy 25:52 The golden letter method 28:08 The listing appointment conversion 30:22 Golden letter metrics: 100 letters, 1 listing 32:50 The honest way to run the golden letter 35:40 Using property data to target sellers 38:29 The learning gap between top and average agents 41:23 Client appreciation events on a budget 45:06 Getting a sponsor to pay for your event 52:20 How to actually use AI as an agent 54:44 Using AI to set the vendor's price 57:40 Specialise or get replaced 59:51 The one thing: focus on your offer

  5. Jun 14

    How 86% of His Business Comes From Past Clients w Darrel Paterson

    86% of his business comes from people he's already sold to - here's the exact system behind it! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You'll Learn In This Episode (w Darrel Paterson) Why Darrel spends 80% of his marketing budget on past clientsThe settlement gift box that 84% of clients choose to pay forwardThe open home question that turns a browser into an appraisalThe one daily question that built his consistencyHow he answers "how's the market?" with real numbers Chapters 01:16 Why "prospecting" is the wrong word 03:40 The conversation that builds a database 05:13 You're a professional trust builder 06:39 Build a database that's fit, not fat 08:54 How Darrel stays consistent through the no's 09:44 The only way you make money in real estate 10:20 "What am I doing today to get an appraisal?" 11:55 Busy vs productively busy 12:35 Work today, get paid in three months 14:54 The army background behind the systems 15:41 Becoming an attraction agent 17:25 Staying in control of the conversation 20:57 Flipping the marketing model: 80% on past clients 22:48 The gift sequence, week one to year eight 28:53 How the electronic voucher system works 30:51 Why agents hear a good idea and never act 32:47 Be present: the fire you don't notice 36:51 Know your numbers or don't call yourself an expert 41:36 MEDS: the daily routine that fills your cup 43:10 The one thing: nurture your database

  6. Jun 3

    Why Auctions Aren't Just About Competition w David Palfreyman

    Why most agents only understand half of what an auction achieves! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You'll Learn In This Episode (w David Palfreyman) Why auction is price discovery, not just a competition engineThe exact buyer question that gets a real number without misleading anyoneWhy your "accurate" appraisal can only ever describe the pastHow one $1.9M outlier sale damaged the next campaigns nearbyThe legal reason you can't guide a buyer on price Chapters 04:55 What Agents Get Wrong After The Listing 06:21 Price Discovery Not Competition 12:02 Where Would You Love To Buy It 17:47 The Fiduciary Conflict 21:39 The 1.9M Outlier 30:59 Real Estate Is A Roller Coaster

  7. May 21

    Why AI Will Replace 2 Out Of 3 Real Estate Agents w Colton Lindsay

    A top 1% North American agent predicts 1.55 million agents will become 500,000 in 3 years and shares exactly how NZ agents can survive in this new AI world! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You'll Learn In This Episode (w Colton Lindsay) Psychological and emotional state managementBuilding and nurturing relationshipsThe impact of social media on real estate businessThe shift towards personal brands and technology in real estate AI in real estateFuture of real estate transactions Chapters 00:00 Psychological and Emotional State Management08:25 The Impact of Social Media on Real Estate Business17:29 The Shift Towards Personal Brands and Technology in Real Estate24:11 The Impact of AI in Real Estate28:10 Squeezing more revenue from each transaction34:56 The 3 levels of AI adoption39:19 The 6 daily habits of top agents49:17 The treasure hunter's three lessons

  8. May 12

    How to Win Listings Against Top Agents w Ray Chan, Ray White Parnell

    A former classical conductor is winning listings against Auckland's top agents and he says it comes down to one thing: kill them with kindness! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call What You'll Learn In This Episode (w Ray Chan) The 5-minute values pitch Ray opens every listing presentation withThe "kill them with kindness" same-day drop that converts strangers into clientsThe Phase One Pack he won't deliver if a single ribbon is out of placeThe two-phase listing presentation that wins more vendorsThe two specific things costing agents listings right now Chapters 02:35 The Phase One Pack 11:40 Kill them with kindness 13:25 The two-phase presentation 16:40 Excellence, Integrity, Care 24:15 Briefing the photographer 33:50 Talk less. Ask more.

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About

The Real Growth Podcast is a no-fluff podcast for experienced New Zealand real estate agents who want more listings, a consistent sales pipeline and less stress. We discuss the actual strategies that move your business forward: prospecting and marketing that moves the needle and the behind-the-scenes thinking from top agents, that creates predictable appraisals → listings → sales. If you’re time-poor, skeptical, and over “magic systems”… you’ll fit right in. Expect practical conversations, real-world lessons (including what didn’t work), and simple frameworks you can apply in your own real estate business – this week.

Information

  • Creator
    Ben Hawkey
  • Years Active
    2026
  • Episodes
    14
  • Rating
    Explicit
  • Copyright
    © 2026 Ben Hawkey

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