Beyond the (College) Brochure

Gary Stocker

At College Viability, we provide college financial transparency to the higher education search process. We equip students, families, faculty, and campus leaders with tools to assess college financial health and its viability along with comparings and student success outcomes. If you want more guidance on whether your college is financially strong, we will post this podcast every Wednesday and Friday. Send your questions about college financial health and outcomes to gary@collegeviability.com

  1. $50,000 scholarship is actually a warning sign. At Beyond the College Brochure.

    May 24

    $50,000 scholarship is actually a warning sign. At Beyond the College Brochure.

    If you were to wander through the apple orchards of Amherst, Massachusetts, you’d find a campus that has long prided itself on doing things a little differently. Founded in the mid-1960s, Hampshire College famously threw out the old playbook. No grades. No standard majors. They promised an "experimental" education where students could design their own learning, and ultimately, design their own lives. For decades, it was a sanctuary for the dreamers, the creators, and the non-conformists. And if you looked at the mailboxes of high school seniors early this year, it seemed the dream was more vibrant than ever. The acceptance letters were arriving, packed with handwritten postcards and warm phone calls from alumni. But more than that, they were packed with money. But there is a secret in the front office of higher education that is rarely whisper to the public. A scholarship isn’t always a prize. Sometimes, it’s just a "butt-in-seat" strategy. The experts will tell you that when a campus is half-empty, a student who pays just two thousand dollars is better than an empty desk. So, you invent an award. You hike up the "tuition discount" to fifty or sixty percent. You "buy" the enrollment to put off the inevitable for one more semester. While the admissions team was courting freshmen with handwritten notes, the ledger behind the curtain was in a absolute train wreck. The school had missed its enrollment goals by nearly half. The campus café was quietly shut down. The debt was mounting. And then, just as the finals season hit, the music stopped.

    6 min

About

At College Viability, we provide college financial transparency to the higher education search process. We equip students, families, faculty, and campus leaders with tools to assess college financial health and its viability along with comparings and student success outcomes. If you want more guidance on whether your college is financially strong, we will post this podcast every Wednesday and Friday. Send your questions about college financial health and outcomes to gary@collegeviability.com