Beyond the (College) Brochure

Gary Stocker
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At College Viability, we provide college financial transparency to the higher education search process. We equip students, families, faculty, and campus leaders with tools to assess college financial health and its viability along with comparings and student success outcomes. If you want more guidance on whether your college is financially strong, we will post this podcast every Wednesday and Friday. Send your questions about college financial health and outcomes to gary@collegeviability.com

  1. $50,000 scholarship is actually a warning sign. At Beyond the College Brochure.

    May 24

    $50,000 scholarship is actually a warning sign. At Beyond the College Brochure.

    If you were to wander through the apple orchards of Amherst, Massachusetts, you’d find a campus that has long prided itself on doing things a little differently. Founded in the mid-1960s, Hampshire College famously threw out the old playbook. No grades. No standard majors. They promised an "experimental" education where students could design their own learning, and ultimately, design their own lives. For decades, it was a sanctuary for the dreamers, the creators, and the non-conformists. And if you looked at the mailboxes of high school seniors early this year, it seemed the dream was more vibrant than ever. The acceptance letters were arriving, packed with handwritten postcards and warm phone calls from alumni. But more than that, they were packed with money. But there is a secret in the front office of higher education that is rarely whisper to the public. A scholarship isn’t always a prize. Sometimes, it’s just a "butt-in-seat" strategy. The experts will tell you that when a campus is half-empty, a student who pays just two thousand dollars is better than an empty desk. So, you invent an award. You hike up the "tuition discount" to fifty or sixty percent. You "buy" the enrollment to put off the inevitable for one more semester. While the admissions team was courting freshmen with handwritten notes, the ledger behind the curtain was in a absolute train wreck. The school had missed its enrollment goals by nearly half. The campus café was quietly shut down. The debt was mounting. And then, just as the finals season hit, the music stopped.

    6 min
  2. The Scoreboard that never changes at Dallas Baptist University

    May 13

    The Scoreboard that never changes at Dallas Baptist University

    They were learning that the most important "stats" aren't the ones on the scoreboard... they are the ones engraved in stone - at the Dallas-Fort Worth National Cemetery. Taps is played every home game at 7:00 p.m.  The game stops.  Players, coaches, umpires, and fans stop in absolute quiet as Taps is played at the adjacent cemetery. This is college 'Beyond the College Brochure. Here is the link to a video report on the event.   https://www.youtube.com/watch?v=RJ6YYrmw-qA

    5 min

  3. Apr 3

    Before you sign 040226 - at Beyond the College Brochure

    The house is perfect.  The location is fabulous.  The price is right.  You are ready to sign.So, you hire someone to inspect your future home. Why not do the same thing before you sign with a college?

    5 min
  4. Buy a House without an Inspection? - at Beyond the College Brochure

    Mar 25

    Buy a House without an Inspection? - at Beyond the College Brochure

    Buy a House without an Inspection?  If you’ve ever bought a house, you know the dance. You spend your weekends at open houses, walking across polished hardwood floors and admiring the quartz countertops. You check the "must-have" list—maybe for you, it’s a laundry room on the main level because you’re done hauling baskets up from the basement. You compare the school districts. You look at the HOA fees. You imagine your life inside those walls. It’s a game of "Comparison." You’re looking for the best fit from a set of options. But once you find "the one"—before you sign that thirty-year mortgage commitment—you do something very different. You don't call a decorator. You call an inspector. A housing inspector. But a college can "offer" a major the same way a house can "have" a roof. The real question— is whether that roof is going to be there, in good condition, when the storm hits in year three. Families are committing four years of their children’s lives and six figures in college costs on the "curb appeal" of an admissions brochure. They are walking into that  hundred-thousand-dollar contract without ever looking behind the walls.

    6 min
  5. Hide ‘n Seek from the Mandate - Beyond the College Brochure

    Mar 4

    Hide ‘n Seek from the Mandate - Beyond the College Brochure

    Beyond the (College) Brochure

    4 min
  6. The Final Whistle | Beyond the College Brochure

    Feb 19

    The Final Whistle | Beyond the College Brochure

    Beyond the (College) Brochure

    5 min
  7. 6 years as the graduation standard | Beyond the College Brochure

    Feb 19

    6 years as the graduation standard | Beyond the College Brochure

    Beyond the (College) Brochure

    3 min
  8. The Wounded Healer | Beyond the College Brochure

    Feb 19

    The Wounded Healer | Beyond the College Brochure

    Beyond the (College) Brochure

    5 min
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About

At College Viability, we provide college financial transparency to the higher education search process. We equip students, families, faculty, and campus leaders with tools to assess college financial health and its viability along with comparings and student success outcomes. If you want more guidance on whether your college is financially strong, we will post this podcast every Wednesday and Friday. Send your questions about college financial health and outcomes to gary@collegeviability.com

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