Brainwashed To Be Broke

Adam Rother

Most people aren't stuck by accident. They're stuck by design. From the moment you're born, you're handed a script. What to believe, what to want, what's possible and what isn't. Most people never question it. Brainwash to Be Broke exists to change that. Hosted by Adam Rother, this show pulls back the curtain on the social programming, beliefs, and conditioning quietly running your life. The stories about money, religion, relationships, health, and identity you believe so deeply you don't even know you believe them. This isn't just about being broke financially. It's about being mentally broke. Stuck in thinking handed to you by people just as conditioned as you are. Raw, unfiltered conversations with founders, thinkers, and people who woke up, questioned everything, and rebuilt life on their own terms. If you've ever felt like something is off but couldn't name it, you're in the right place. It's time to break the script. 🔔 Subscribe and follow so you never miss an episode.

  1. 1d ago

    How to Find a Profitable Business Idea, According to a 30-Year Business Coach

    How to find a profitable business idea is not a talent problem, it is a belief problem, and business coach Matt Rudisill has spent 30 years watching people quit right before the money arrives. He has coached over 16,000 students and helped launch more than 115 companies, and his conclusion is uncomfortable: most people already have what it takes, but they have been conditioned since childhood to stay inside a system that was never built for their freedom. Matt Rudisill has been a full-time business coach for nearly 30 years, teaching entrepreneurship across 30 of North Carolina's 58 community colleges and launching businesses for people who had lost everything during the recession. Matt explains: ■ Why your business idea does not need to be original, and the one proven move most people ignore when they are searching for a profitable idea ■ The social programming your family runs on you without knowing it, and why their "support" might be the thing holding you back ■ Why 30 days of posting will never tell you if something works, and what the real timeline actually looks like ■ The moment Matt's wife grew her Facebook business page by 14,000% in a single month while his grew by 140%, and what that gap exposes ■ What happens when you finally stop trying to be like everybody else, and his honest answer on whether most people are willing to do it Chapters: 00:00 Intro 01:46 Who Is Matt Rudisill 05:19 The Parking Lot Where It All Started 07:12 Will This Free You or Keep You Broke? 09:25 How Matt Raised Kids to Think Differently 17:32 The Conditioning That Keeps Entrepreneurs Stuck 19:12 What the School System Actually Builds 26:29 Should You Let Your Kids Use AI 35:25 Why You Need a Coach When You Are in the Trenches 37:16 The Real Strategy Behind Finding a Business Idea 39:23 Why Setbacks Are Not a Sign to Stop 41:09 The 14,000% Lesson About Going All In 44:28 The Goal-Setting Habit That Works While You Sleep 47:16 Why Matt Collects Sports Cards and What It Proves 49:24 The Sports Card Market Nobody Saw Coming 53:00 Find What You Love and You Will Never Work Again 53:46 The One Book That Changed How Matt Sees Business 55:12 The Worst Advice on the Internet Right Now 56:32 The Message Matt Wants to Leave Behind If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Follow Matt: Website - https://www.mattrutil.com Facebook - Matt Rutil Adam's socials: Website: https://www.brainwashedtobebroke.com X: https://x.com/adam_rother Instagram: https://www.instagram.com/rotheradam/ Facebook: https://www.facebook.com/rotheradamlive TikTok: https://www.tiktok.com/@rotheradam #socialprogramming #conditioning #moneymindset #freedom #deprogramming

  2. 3d ago

    Dating Coach Diana Mandell: Why You Repeat the Same Relationship Mistakes Every Time

    Your childhood did not just shape your personality. It programmed who you keep choosing in relationships, and most people have no idea the pattern is even running. Relationship coach and dating expert Diana Mandell spent years in bad relationships, went through therapists without real change, went through her own intense coaching process, and then met her husband within weeks of doing the actual work. In this conversation she breaks down exactly why childhood trauma becomes emotional residue that quietly controls your love life, why most therapy and self-help is not enough to rip the pattern out at the root, and what it actually takes to show up differently. Diana has coached clients internationally for over a decade, is the author of It's Not Them, It's You, and built a model of self-development that combines the transformation elements she found missing from both therapy and traditional coaching. Diana explains: ◼ Why you are not afraid to fail in relationships but afraid to succeed, and what that fear is really protecting ◼ What she calls emotional residue and why unhealed trauma spreads through your life like mold if you do not deal with it properly ◼ The exact moment she realized every bad date had been replaced by healthy, balanced people after just one month of real work ◼ Why school gave you zero tools for relationships while handing you a degree, and who actually pays the price for that ◼ How your legacy is built entirely through other people, and what most people will say at your funeral if you keep staying on the surface ◼ Why she saved a girl from suicide at age 10, got nicknamed the therapist in high school, and what that says about the career she was always meant to have Chapters: 00:00 Intro 02:01 Who Is Diana Mandell 11:06 Why Her Career Chose Her 13:29 Why Relationships Expose Everything You Cannot Hide Anywhere Else 15:00 Her Own Rock Bottom in Dating 19:24 How Childhood Patterns Mirror into Your Love Life 21:00 The Trauma She Had Never Fully Addressed 25:13 Growing Up Around Entrepreneurship Without the Pressure 31:10 The Programming That Makes Coaches Burn Out 33:04 The Stage Fright That Disappeared When She Made It About Others 34:12 It's Not Them, It's You: Her First Book 37:04 Why She Stopped Listening to Everyone Else and Found Her Voice 43:56 What Growth Actually Means When Nothing Else Is Enough 46:03 Emotional Residue and What Unhealed Trauma Does to Your Body 48:32 Why Being Different Is What Actually Makes You Memorable 49:55 Why Therapy and Coaching Are Not Enough on Their Own 52:48 Feeling Stuck in Business Is Almost Always an Emotional Problem 56:03 Why Your Legacy Lives or Dies Through Other People 59:05 The Daily Practice She Uses to Stay Connected to Strangers 63:39 Rapid Fire: One Book, One Piece of Advice She Would Delete, and Her Final Message 69:37 Where to Find Diana If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Follow Diana: Instagram - https://www.instagram.com/dianamandel Facebook: Diana Mandell Her book: "It's Not Them, It's You" Adam's socials: Website: https://www.brainwashedtobebroke.com X: https://x.com/adam_rother Instagram: https://www.instagram.com/rotheradam/ Facebook: https://www.facebook.com/rotheradamlive TikTok: https://www.tiktok.com/@rotheradam #socialprogramming #conditioning #toxicrelationships #moneymindset #deprogramming

  3. Sep 25

    Client Success Leader Andrea Befus: The Belief That Keeps You Comfortable and Broke

    How to get comfortable being uncomfortable is the gap between people who build wealth and people who stay stuck, and Andrea Befus has tested it on three continents. She went back to work two weeks after giving birth, used to break down two or three times a year, and still chooses discomfort on purpose. Andrea runs client success for a high-ticket coaching team and has built her life around chasing discomfort, from Spartan races to raising two kids. Andrea explains: ■ Why she went back to work two weeks after giving birth, and what it cost her ■ The deal her parents made for a phone that turned her into an endurance racer ■ The three jars she had by age five that programmed her money beliefs ■ Why she refuses to put her kids in public school, and what she does instead ■ The one piece of advice she would delete from the internet forever Chapters: 00:00 Intro 01:56 Why She Never Knew Where She Was From 04:49 Should the Man Provide for the Family? 10:17 The Belief That Makes Her Crave Discomfort 14:43 The Real Reason People Burn Out 18:46 The One Rule That Changed How She Plans 24:14 Why Europe Programs You to Stay Small 26:19 The Move That Reprogrammed His Whole Life 29:56 Where Her Unshakable Self-Worth Comes From 32:19 The Deal Her Parents Made to Get Her a Phone 38:14 Why Her Kids Get 30 Minutes of Screens a Week 41:06 Is College a Waste of Money Now? 45:18 The Three Jars That Teach Kids About Money 61:38 The One Piece of Advice She'd Delete Forever 62:24 The Last Thing She'd Want You to Know If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Follow Andrea: 🔗 Instagram: @andreabefus 🔗 Facebook: Andrea Befus Adam's socials: Website: https://www.brainwashedtobebroke.com X: https://x.com/adam_rother Instagram: https://www.instagram.com/rotheradam/ Facebook: https://www.facebook.com/rotheradamlive TikTok: https://www.tiktok.com/@rotheradam #comfortzone #socialprogramming #moneymindset #freedom #deprogramming

  4. Sep 23

    Christene Marie: How to Reprogram Your Mind

    How to rebuild your identity is the question that hits the moment your old life collapses. Brand strategist Christene Marie learned the answer after a family tragedy and a divorce stripped away every role she was raised to play, leaving her living as a "non-person" running programs she never chose. What she rebuilt is something most people never find. Christene Marie is founder and CEO of The Knowing Agency, a brand strategist behind global names like Amazon and Toyota, and the author of the coming book 'Knowing.' Christene explains: ■ Why conforming to be loved quietly turns you into a "non-person" ■ The moment at age 3 that still secretly runs her life today ■ The mistake almost everyone makes when they deprogram old beliefs ■ The 3 questions that reveal who you actually are ■ What she believes about God now, and her honest answer on Jesus ■ The one belief that finally sets you free to chase your purpose Chapters: 00:00 Intro 02:28 The Program You Never Agreed to Run 04:14 The Lie That Says Conforming Buys Success 09:16 The Phone Call That Shattered Everything 12:27 The Mistake Most People Make When They Deprogram 13:50 The Grief She Buried for Six Years 15:32 The Day He Walked Out and Woke Her Up 16:46 The One Belief That Sets You Free 22:25 Why You Can't Sell What You Don't Know 23:21 Three Questions to Find Out Who You Are 24:46 The Age 3 Moment That Rewired Her 26:35 The Programming That Keeps Women Small 43:01 The Sermon That Taught Her She Was Worthless 48:43 The Habit Quietly Stealing Your Worth If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Follow Christene: Website - https://christenemarie.com Instagram - https://www.instagram.com/christenemarie_/ LinkedIn - https://www.linkedin.com/in/christenemarie/ You can join the waitlist for Christene's book, 'Knowing', here: https://christenemarie.com Adam's socials: Website: https://www.brainwashedtobebroke.com X: https://x.com/adam_rother Instagram: https://www.instagram.com/rotheradam/ Facebook: https://www.facebook.com/rotheradamlive TikTok: https://www.tiktok.com/@rotheradam #deprogramming #socialprogramming #conditioning #identity #freedom

  5. Sep 21

    Psychic Business Strategist Carrie Cardozo: How to Find Your Life Purpose

    How to develop psychic abilities starts with learning what is actually intuition, and what is conditioning, fear, emotion, or noise inside your own mind. Psychic and business strategist Carrie Cardozo explains why she believes your body can recognize alignment before your logical mind catches up, and why ignoring that signal can shape your money, business, relationships, and freedom. Carrie helped grow a group of businesses from $4 million to $16 million before building companies of her own. She also shares how openly calling herself a psychic coincided with her income moving from roughly $1,000 a month to $10,000 a month. Carrie explains: ■ Why hiding part of yourself can quietly sabotage the way people respond to you ■ How she separates intuition from fear, emotion, conditioning, and mental chatter ■ Why she believes your body reacts before your logical mind can explain what is wrong ■ The business mistake that turns entrepreneurship into another full-time job ■ Why she challenges the belief that harder work automatically creates more wealth ■ How social programming can pull you away from what actually feels right for you Chapters: 00:00 Intro 01:52 What Happens When Your Career Disappears Overnight 05:40 Why Your Business Can Become Another Job 09:30 Does Working Harder Really Create More Money? 11:06 The Identity She Was Afraid to Admit 17:59 How Recurring Revenue Changes Entrepreneurial Freedom 22:26 The Tragedy That Changed How She Saw Reality 30:57 What Is the Difference Between Your Body and Soul? 35:54 Is That Intuition, Fear, or Just Your Own Mind? 39:47 Can You Actually Read Another Person’s Energy? 42:32 How Do You Know You’re Following the Right Purpose? 45:24 The College Belief She Refused to Teach Her Kids 48:13 What If Your Natural Gift Is the Clue? If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Adam's socials: Website: https://www.brainwashedtobebroke.com X: https://x.com/adam_rother Instagram: https://www.instagram.com/rotheradam/ Facebook: https://www.facebook.com/rotheradamlive TikTok: https://www.tiktok.com/@rotheradam #socialprogramming #conditioning #moneymindset #freedom #deprogramming

  6. Sep 19

    High-Performance Coach Jamil Sayegh: Overcoming Limiting Beliefs Starts Here

    Overcoming limiting beliefs starts with seeing where they came from, because many of the rules running your life were learned before you ever questioned them. Dr. Jamil Sayegh explains how childhood conditioning, rejection, family, school, culture, and the need for approval can quietly shape who you think you are. Jamil is a high-performance and healing coach who works with people around health, relationships, mindset, and personal transformation. His own perspective changed after his father suffered a brain aneurysm when Jamil was 19. Jamil explains: ■ Why a child can mistake correction for losing love, and what happens next ■ The question that exposes a belief you may have treated as truth for decades ■ Why being called “not smart” can quietly change the opportunities you take ■ How learning and unlearning work together, and where AI can sharpen both ■ What caring for his father taught him about presence, regret, and the people you love ■ Why wanting a different life means becoming different first, and his honest answer Chapters: 00:00 Intro 01:42 The Wake-Up Call That Changed Everything 06:59 Can You Borrow Someone Else's Confidence? 11:17 When Did You Learn to Play Small? 18:29 Who Told You You Weren't Smart? 24:00 Are You Still Living Someone Else's Rules? 27:40 Why School Made Learning Feel Wrong 31:42 What Should You Actually Learn Right Now? 35:27 Memorizing Isn't Mastery 37:35 Can AI Make You Think Better? 44:49 What Death Taught Him About the Present 48:08 Why Wanting Someone to Change Pushes Them Away 52:31 What Could 1% a Day Change? 55:39 What He's Building Next If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Follow Jamil: Website - https://jamilsayegh.com/ Instagram - https://www.instagram.com/drjamilsayegh/ LinkedIn - https://www.linkedin.com/in/dr-jamil-sayegh-402aa416b/ Facebook - https://www.facebook.com/jamil.sayegh Adam's socials: Website: https://www.brainwashedtobebroke.com X: https://x.com/adam_rother Instagram: https://www.instagram.com/rotheradam/ Facebook: https://www.facebook.com/rotheradamlive TikTok: https://www.tiktok.com/@rotheradam #socialprogramming #conditioning #moneymindset #freedom #deprogramming

  7. Sep 17

    7-Figure Coach Shamieka Dean: Christian Entrepreneur Burnout Is Not Success

    Christian entrepreneur burnout is not proof that you're building the right way. Shamieka Dean built a seven-figure coaching business, ended up hospitalized from burnout, and rebuilt around a harder question: what if success is costing the things God told you to protect? Shamieka is a seven-figure coach who has been in entrepreneurship since 2012. She explains how faith, purpose, money, family, and listening to your body completely changed the way she defines wealth and ambition. Shamieka explains: ■ Why pain can start your ambition but should not keep driving it ■ The difference between leaving your comfort zone and exceeding your capacity ■ Why your body may recognize misalignment before your mind does ■ What happened when she was told to keep God out of business ■ Why chasing a bigger income can quietly pull you away from your purpose ■ What parents get wrong when they try to protect children from every mistake Chapters: 00:00 Intro 01:38 The Success That Sent Her to the Hospital 03:17 What School Never Prepared Her For 06:59 When Entrepreneurship Chose Her 08:00 The Job Skills That Became Business Assets 14:17 Is Your Ambition Actually Coming From Pain? 18:05 What Your Body Knows Before Your Mind Admits It 23:07 Comfort Zone or Capacity, How Do You Know? 26:42 Can Faith and Business Really Stay Together? 29:49 Why She Refused to Keep God Out 35:06 Who Gets to Define Who You Are? 39:12 Should Parents Protect Kids From Every Mistake? 46:48 Why Travel Changes More Than Your Perspective 50:10 How Much Money Is Actually Enough? 53:59 What Biblical Partnership Looks Like in Marriage If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Follow Shamieka: Facebook - Shamieka Dean Adam's socials: Website: https://www.brainwashedtobebroke.com X: https://x.com/adam_rother Instagram: https://www.instagram.com/rotheradam/ Facebook: https://www.facebook.com/rotheradamlive TikTok: https://www.tiktok.com/@rotheradam #socialprogramming #conditioning #moneymindset #freedom #deprogramming

  8. Sep 15

    Trauma Therapist Holly Loxton: Why the Love of Money Changes Everything

    Biblical money principles are not about staying poor, Holly Loxton argues, they are about refusing to let money become your master. This conversation challenges the belief that faith requires lack and asks what happens when wealth becomes stewardship instead of identity. Holly is a trauma therapist and former success coach who spent years working with entrepreneurs on mindset, burnout and their inner world before rebuilding her work around biblical principles. Holly explains: ■ Why "money is the root of all evil" misses the point, and what 1 Timothy 6:10 changes ■ How high performers can build from unresolved trauma and still feel empty ■ Why being broke does not automatically free you from obsession with money ■ The business lesson inside the parable of the talents, and what it exposes ■ How to test whether an opportunity is coming from conviction, fear or desire, and her honest answer Chapters: 00:00 Intro 02:15 What Happens When You Lose Everything? 06:52 When Achievement Becomes an Idol 09:42 What Does the Bible Really Say About Money? 13:00 Why She Had to Go Back to Zero 18:29 Does Christianity Require You to Stay Poor? 21:23 Why Confidence Is Not the Same as Authority 23:13 Can AI Help You Understand Scripture? 29:32 What Changes When You Build With Biblical Principles? 31:59 What the Parable of the Talents Exposes 39:59 How Do You Know Someone's Faith Is Real? 43:05 The Prayer That Can Change Everything 45:25 How Do You Know Which Voice to Trust? 50:41 What Happens When Other People's Opinions Stop Mattering? 53:32 Was Jesus Ever Teaching Poverty? If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Follow Holly: Website - https://www.hollyloxton.com.au Adam's socials: Website: https://www.brainwashedtobebroke.com X: https://x.com/adam_rother Instagram: https://www.instagram.com/rotheradam/ Facebook: https://www.facebook.com/rotheradamlive TikTok: https://www.tiktok.com/@rotheradam #socialprogramming #conditioning #moneymindset #freedom #deprogramming

About

Most people aren't stuck by accident. They're stuck by design. From the moment you're born, you're handed a script. What to believe, what to want, what's possible and what isn't. Most people never question it. Brainwash to Be Broke exists to change that. Hosted by Adam Rother, this show pulls back the curtain on the social programming, beliefs, and conditioning quietly running your life. The stories about money, religion, relationships, health, and identity you believe so deeply you don't even know you believe them. This isn't just about being broke financially. It's about being mentally broke. Stuck in thinking handed to you by people just as conditioned as you are. Raw, unfiltered conversations with founders, thinkers, and people who woke up, questioned everything, and rebuilt life on their own terms. If you've ever felt like something is off but couldn't name it, you're in the right place. It's time to break the script. 🔔 Subscribe and follow so you never miss an episode.