Samarth's Show

Samarth
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  • Marketing
  • Updated Semiweekly

How content works, where media's going, and the psychology behind all of it. If you make content, build brands, or think about media for a living, this is for you. Interviews with people doing interesting things in content and media, plus frameworks, case studies, and whatever I'm obsessed with that week. By the way, there's a free toolkit that pairs with this show. Frameworks and prompts for scripting, packaging, psychology, and strategy. Updated weekly, completely free: heysamarth.com/toolkit Want to work together? samarth@heysamarth.com

Episodes

  1. Feb 26

    AI Is Taking Over The YouTube Algorithm

    Free Content Toolkit - https://go.heysamarth.com/toolkit-algo-paper-spGoogle published a research paper that explains how YouTube's recommendation algorithm is changing. I spent the last week reading it, and there's a lot here worth paying attention to.If you're a creator or business owner wondering why your feed is slowly starting to look different, or why smaller channels are showing up more, this explains what's actually happening.Paper - https://arxiv.org/pdf/2306.08121

    15 min

  2. Feb 25

    A Full Breakdown of Claude's (Anthropic) YouTube Strategy

    Free Content Toolkit - https://go.heysamarth.com/toolkit-anthropic-sp Anthropic grew to over 400K subscribers by breaking almost every rule in the AI marketing playbook. While other companies chase virality, Anthropic built something that looks more like a research magazine than a company channel and it's working. In this episode, I break down every video, format, and design choice to figure out why. If you're building a brand through content, this might be the playbook worth studying.

    8 min

  3. Feb 24

    How Y Combinator Runs YouTube Like a TV Network

    Free Content Toolkit - https://go.heysamarth.com/toolkit-yc-sp Y Combinator has been posting on YouTube for 12 years. But their strategy is completely different from what you'd expect. They don't run one YouTube channel. They run what's basically a TV network, with separate shows for separate audiences. Lightcone Podcast for industry discussions. Founder Firesides for origin stories. Design Reviews for product breakdowns. Talking head explainers. Stage talks. Each one could be its own channel. In this video, I'm going to break down how this system actually works. You'll learn how their formats evolved over the last decade, why each show targets a specific type of viewer, how their packaging makes the next click feel automatic, and the quiet reinforcement loop running underneath all of it.

    14 min

  4. Feb 23

    Why Every Platform Is Quietly Becoming YouTube

    Free Content Toolkit - https://go.heysamarth.com/toolkit-everything-sp Every social media platform is starting to look the same. Instagram now supports 60-minute videos and launched a TV app. Spotify went all-in on video podcasts. X built a video tab. Even Netflix is signing podcast deals. I went through platform updates, CEO statements, and consumer research to figure out why this is all happening at once. This episode covers the economics behind long-form vs. short-form, how YouTube captured more TV viewing time than Netflix, what AI is doing to short-form content, and why it all points in the same direction.

    13 min

  5. Feb 21

    The Clever Way Apple Sells You Its Stuff

    Apple didn't become a $3 trillion company by reading off spec sheets. Their 1984 Super Bowl ad didn't even show the product, and it basically invented Super Bowl ad culture. I broke down how Apple gets their own customers to market for them, and why it's not an accident. You'll see how they sell feelings instead of features (from the iPod silhouettes to Shot on iPhone), why their employees spend months perfecting something as small as the friction of opening a box, and how their ecosystem makes switching feel like a real loss. Even if you're not an Apple fan, the way they do this is worth paying attention to.

    11 min
  • 5 Episodes

About

How content works, where media's going, and the psychology behind all of it. If you make content, build brands, or think about media for a living, this is for you. Interviews with people doing interesting things in content and media, plus frameworks, case studies, and whatever I'm obsessed with that week. By the way, there's a free toolkit that pairs with this show. Frameworks and prompts for scripting, packaging, psychology, and strategy. Updated weekly, completely free: heysamarth.com/toolkit Want to work together? samarth@heysamarth.com

Information

  • Creator
    Samarth
  • Years Active
    2K
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © Samarth
  • Show Website
    Samarth's Show