Unfiltered Media

Justin Lebbon
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A senior, data-driven podcast on media, advertising and ad-tech — TV, streaming, ad-spend and the markets behind them. Hosted by Justin Lebbon.

  1. 6d ago

    Positioning: How to be chosen in the AI era

    Positioning specialist Paul Evans, founder of Version, explains why half of B2B businesses operate without documented positioning - and how AI-driven content and discovery make differentiation harder than ever.

    Positioning: How to be chosen in the AI era

  2. Oct 16

    LLMs, media plans and creators: are brands walking into a trap?

    Hotspex CEO Shane Skillen joins Justin Lebbon to unpack how LLMs are reshaping consumer buying, why strong brands can override AI recommendations, how AI quietly skews media plans toward digital, and whether creators threaten TV.

    LLMs, media plans and creators: are brands walking into a trap?

  3. Sep 26

    Barb's New CEO on Streamers, Google and the Future of JICs

    Barb's new CEO Caroline Davey and partnerships head Luca Vannini give their first interview, laying out an ambitious roadmap to blend panel and streamer first-party data, move to second-level measurement, and rethink JIC relevance amid squeezed budgets.

    Barb's New CEO on Streamers, Google and the Future of JICs

  4. Sep 11

    The DSP Squeeze and Nike's Doom Loop

    Justin Lebbon and Ian Whittaker unpack two S&P demotions: Trade Desk's slide out of the S&P 500 as Amazon and Google squeeze the DSP market, and Nike's exit from the S&P 100 after a brand-eroding pivot to performance and DTC.

    The DSP Squeeze and Nike's Doom Loop

  5. Sep 2

    A Risk Too Far: Why UK Terrestrial TV Shouldn't Switch Off in 2034

    Ian Whittaker unpacks his report "A Risk Too Far", arguing the UK's DTT switch-off should be pushed from 2034 to 2044 — on national resilience, household access, and the commercial hit to broadcasters. Justin Lebbon pushes back.

    A Risk Too Far: Why UK Terrestrial TV Shouldn't Switch Off in 2034

  6. Aug 21

    Meta in Court, Disney v. FCC and the Paramount/WBD Wrangling

    Justin Lebbon and Ian Whittaker unpack the escalating collision of politics, tech and media law — from four state AGs suing Meta, to Disney suing the FCC, to the state AG challenge to the Paramount/WBD deal.

    Meta in Court, Disney v. FCC and the Paramount/WBD Wrangling

  7. Aug 10

    James Rooke on how can TV compete and win against the platforms

    Comcast Advertising president James Rooke argues premium video is inherently performative and can win share back from the big platforms — if TV makes itself as easy to buy as social and proves outcomes via incrementality.

    James Rooke on how can TV compete and win against the platforms

  8. Jul 29

    The Politics Episode: Paramount/WBD stalls, AI's charm offensive and Burnham's UK

    Ian Whittaker and Justin Lebbon dissect the politics stalling the Paramount/Warner Bros Discovery deal, the tech-titan PR push on AI, and how a Burnham government could reshape UK media and social-platform policy.

    The Politics Episode: Paramount/WBD stalls, AI's charm offensive and Burnham's UK
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About

A senior, data-driven podcast on media, advertising and ad-tech — TV, streaming, ad-spend and the markets behind them. Hosted by Justin Lebbon.

Information

  • Creator
    Justin Lebbon
  • Years Active
    2026
  • Episodes
    30
  • Rating
    Explicit
  • Copyright
    © Hubble Media Ltd
  • Show Website
    Unfiltered Media

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