Behaviour Change Coach

Tim Drummond

Podcast hosted by Tim Drummond

  1. Sep 15

    Joel Yakowitz on DEXA Scans, Metabolic Testing, and What Data-Driven Coaching Actually Looks Like

    In this episode, I sit down with Joel Yakowitz, founder of Body Science Coach, who spent 26 years in healthcare (radiology and hospital management) before pivoting into fitness. In 2016, Joel and his wife opened a fitness lab offering DEXA scans, metabolic cart testing, and VO2 max testing, and he's since gone on to license that model to other businesses and help physicians add these testing services into their own practices. Joel is also a graduate of my Behaviour Change Coach program, and we talk about how that's shaped the way he works with clients alongside the data side of his business. We get into: What DEXA, metabolic cart, and VO2 max testing actually tell you (and why body fat percentage isn't the most useful number) Why data-literate clients (a lot of them in tech) are drawn to this kind of testing Finding the right mixture of lifestyle coaching and data-driven coaching, and how Joel's approach to that has evolved Differences he's noticed coaching men versus women The fitness industry's history of nutrition pendulum swings, from low-carb and insulin-hypothesis thinking to more evidence-based approaches How Joel is using AI to systemize his data interpretation process and scale his work Why he thinks coaches and trainers need to get comfortable reading DEXA and blood work results as more clients start walking in with them Connect with Joel: Facebook: https://www.facebook.com/share/1HeREY4V2W/?mibextid=wwXIfr Instagram: @bodysciencecoach.com

  2. Jul 25

    James Farmer: From Personal Trainer to Pitching Microsoft on Corporate Wellness At Scale

    From Personal Trainer/Physio to targeting companies the size of Microsoft - James Farmer is building a SaaS product to scale his Health & Behaviour Coaching ethos to entire workforces. In this week's podcast, James and I discuss appearing on the cover of Men's Health through a chance introduction, starting out as a physio, and moving into Personal Training in London. We also talk about us originally meeting a decade before we worked together, and how he eventually moved into online coaching after his income disappeared over Covid. A must-watch if you want to know what it actually takes to go from Personal Trainer/Physio to pitching companies the size of Microsoft. We also dive into: Working alongside some of London's top Physios at Chelsea Bridge Clinic, treating everyone from general public to Olympic and professional athletesWhy James built his 1:1 Behaviour Change programs around 12-week cycles, and what happens once a client's initial pain has goneHow he got his first 1:1 coaching business off the ground, and the nudging it took from my team to get him actually booking clients rather than trying to perfect the program firstHow a client accidentally named his "Infinite Game" program for him, during the edit of a testimonial videoThe CEO client whose only goal was being fit enough to walk his daughter down the aisle, and why James couldn't get through to himThe "market for lemons": my take on why COVID flooded the coaching industry with bad operators and damaged trust for everyone, including the good coachesWhat the SaaS product actually measures: capacity and stability across a workforce, and where companies should really be investing (hint: not just their top performers) One of my favourite episodes so far. Connect with James: LinkedIn: http://www.linkedin.com/in/jamesfarmer Instagram: https://www.instagram.com/jamesfarmercoaching/

  3. Jun 5

    How Motherhood Changed Coach Jamie's Relationship With Her Own Health

    Ex-client, health coach, and massage therapist, Jamie is my guest this week... and it’s a fascinating life story so far.Beginning in her twenties, Jamie’s initial interest in health, strength training, and nutrition soon escalated into cycles of restriction, fasting, and control.And while you may expect a move into the fitness profession to ease these extremes, the reality was the opposite - The new career only seemed to add pressure to “walk the walk” and embody the so-called ideals of the industry. So alongside navigating and helping her clients get fitter, stronger, and leaner, she was also still grappling with her own struggles. In this episode Jamie talks about the pivotal moment everything began to change: becoming a mother.Jamie even describes pregnancy as the first time she felt permission to stop chasing weight loss. And more importantly, motherhood led her to reflect on the example she wanted to set for her daughter.Today, Jamie helps other women build strength, move well, and develop a more sustainable relationship with their health, body and beliefs. Our conversation also explores fitness culture, intuitive eating, aging, parenting and the shift from perfectionist tendencies to cultivating real self-trust.Connect with Jamie:Website: www.jamiechenelle.comInstagram: https://www.instagram.com/jamiechenelle/Facebook: https://www.facebook.com/jamiechenelle/LinkedIn: https://www.linkedin.com/in/jamie-chenelle-77950561/

  4. May 22

    The Evolution of the Fitness Industry: A Two-Decade Perspective

    On this week’s episode, Gemma and I did a deep dive on the evolution of the fitness industry; from an exercise-only focused environment, to one where the highest level coaches are often doing far more work around nutrition, psychology, and behaviour change than exercise itself. Now a certified nutrition and behaviour change coach, in her late teens Jemma struggled with restrictive eating and body dysmorphia - something she later realised was tied to both the beauty standards of the late 90s and the need for control. She also talks openly about how such behaviours were often normalised in the bodybuilding environments she found herself in during her 20s. Nearly two decades later, Jemma now works with women in their 40s and 50s around energy levels, weight loss, menopause, nervous system regulation, and emotional relationships with food.Having gone through those experiences herself, Jemma spoke about how many of the women she works with eventually uncover patterns of emotional eating, stress eating, comfort eating, and difficult relationships with food - often developed through years of stress or using food as a coping mechanism. We also spoke about: - comfort eating and food noise - behaviour change versus meal plans - coaching men versus women - alcohol culture and coping mechanisms I enjoyed this one, because instead of just a discussion about dieting, it ended up a cool conversation around why people develop the habits and behaviours they do. Connect with Jemma: Instagram: https://www.instagram.com/elevate_with_jemma/ Facebook: https://www.facebook.com/jemma.rust LinkedIn: https://www.linkedin.com/in/jemma-women-s-workplace-performance-specialist-58a8b5173/

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Podcast hosted by Tim Drummond