Delegated Task Podcast

Jesse Hoss
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  • Entrepreneurship

The Delegated Task Podcast highlights the unique experiences of business owners primarily in the Fargo area. Our host, Jesse Hoss is the founder of the company Delegated Task. “My mission for this podcast is to provide a valuable resource and platform for business owners in the Fargo community. This is truly a passion project of mine, I hope to learn right alongside my audience from the experts I feature on the show. By having each episode thoughtfully recorded in person I will be fostering genuine connections. I'm also a business owner who loves podcasts...so I get it! I personally experience the challenges of owning a business and will be asking curated questions, sharing valuable tips and highlighting action items that are relevant and implementable at the end of each show. “ -Jesse

Episodes

  1. 1d ago

    Why AI Shouldn't Be Your Marketing Strategy | Mackenzie Brimm | Ep. 5

    It has never been easier to hand your whole marketing strategy over to a chatbot. Mackenzie Brimm is here to explain why that is exactly the wrong move. Mackenzie is the founder and lead hype woman of BRIMM Marketing, a Fargo based creative agency she calls Your Brand's Hype Team. After years in sales, advertising, and strategy across a stack of different industries, she started BRIMM to help small and midsize businesses turn scattered marketing into a clear strategy that actually converts. In this episode she makes the case that AI belongs in your business as an assistant, never as the executive steering the ship. Mackenzie breaks down the two reasons AI falls short when you let it run the show. It does not have the full context your brain has about your industry and your customers, and it does not reliably remember everything you feed it. Lean on it as a crutch and you end up producing what she calls AI slop, the same flat, emoji heavy posts everyone is scrolling past. She backs it up with the numbers too. More than half of consumers trust a brand less when the content feels inauthentic, and Google's helpful content system is actively prioritizing writing that comes from real humans over machine generated pages. From there the conversation gets practical. Mackenzie walks through the BRIMM Process, her signature framework built on Brand, Relationships, Impact, Media and Messaging, and Magic. She explains why storytelling and real emotion are the things AI simply cannot fake, why tracking your lead source is the single most underused move in small business marketing, and why she pushes back on the post everything all the time advice from the Gary Vees and Alex Hormozis of the world. Her stance is simple. Do the right things consistently, measure what actually moves revenue, and stop pouring energy into what does not. She also opens up about her why. Her son Colin is her driving star, her late father is the reason legacy sits at the center of how she builds, and community is the thread through all of it. If you are a Fargo business owner staring at your marketing and wondering what is actually working, this one is for you. Action items from the episode: Track your lead source. Ask every new customer or client how they found you. A ten minute Google survey during onboarding is enough to get started.Run a 30 day marketing clarity sprint. Pick one goal, track every lead, measure your cost per lead, double down on what converts, and stop what does not.Use AI as an assistant, not an executive. Feed it your brand voice, your strategy, and your goals, then edit everything it produces with a human eye before it ever goes out.Chase meaningful metrics over vanity metrics. Followers and likes build awareness, but the conversions are what actually grow your business. Connect with Mackenzie: Mackenzie is offering Delegated Task listeners a free 30 minute strategic marketing consultation. She will audit your current marketing, identify the gaps, and send you off with one to three shifts you can make right away. Mention the podcast and she will also put together a customized Next 90 Days marketing roadmap for you after the call. Website: brimmmarketing.com LinkedIn: linkedin.com/in/mackenzie-brimm Instagram: instagram.com/mackenzie_brimm Facebook: facebook.com/brimm.marketing Connect with Jesse and the Delegated Task Podcast: Website: delegatedtask.com Email: info@delegatedtask.com LinkedIn: Jesse Hoss Thanks for listening. If this one got you rethinking how you show up online, do me a favor and share it with a business owner in the Fargo area who needs to hear it. Jesse

  2. May 11

    Why Your Business Feels Stuck | Chris Buckingham | Delegated Task Podcast Ep. 4

    Why does growth start to feel heavier the harder you work — even when the revenue is real and the team has grown? --- In this episode of the Delegated Task Podcast, host Jesse Hoss sits down with Chris Buckingham, founder of Solve CXO, to dig into one of the most common and painful stages of business ownership: the messy middle. Chris spent over a decade running an IT company in the Fargo-Moorhead area — learning hard lessons about taxes, trust, delegation, and what it actually takes to build something worth selling. After exiting that company and stepping back into the world of business operations, he now works side-by-side with founders and executives who are strong at their craft but buried in decisions, broken processes, and a business that still runs entirely through them. Together, Jesse and Chris unpack why being the expert in your business can quietly become the biggest thing holding it back, what it actually means to delegate authority instead of just tasks, and how the owners who get stuck the longest are often the ones working the hardest. Chris shares how he used fractional leadership, scorecards, and intentional systems to unlock his own team — and how he now helps other owner-operators do the same. This episode also gets into the difference between a lifestyle business and a scalable one, why documenting your processes is the boring work that actually sets you free, and what it looks like to identify the single biggest constraint inside your business and build a plan to remove it. If you are a Fargo-area business owner who feels like everything still runs through you, this episode was made for you. --- Action Item: Figure Out What You Should Stop Doing Most business owners do not stall because they are lazy. They stall because they are doing too many things that should not be on their plate at all. This week, try this: - Write down every task you handled in the last seven days — even the small stuff - Mark anything that someone else could have done with the right tools, training, or trust - Pick the one task you hate the most or that drains you the fastest — that is your first delegation target - Set a 30-day deadline to get it off your plate, whether that means hiring a VA, bringing on a contractor, or handing it to someone already on your team You do not have to delegate everything at once. Start with one hour a week. Once you get comfortable with one thing off your plate, the next one gets easier. The goal is not to do less — it is to do the right things. --- Connect with Chris Buckingham: Website: https://solvecxo.com LinkedIn: https://www.linkedin.com/in/chrisbuckingham Business Breakthrough Program: https://solvecxo.com Connect with Jesse: Website: https://delegatedtask.com LinkedIn: https://www.linkedin.com/in/jesse-hoss-✅-635b61276/ Email: info@delegatedtask.com Thank you for listening to the show, your support means so much! -Jesse Hoss

  3. Apr 21

    From One Rental Property to 3 Businesses | Jacob Henderson | Ep. 3

    What does it actually take to go from a rental property to running multiple businesses — and survive the startup phase along the way? In this episode of the Delegated Task Podcast, host Jesse Hoss sits down with Fargo-based entrepreneur Jacob Henderson to explore the raw, unfiltered reality of building businesses from the ground up. Jacob went from a corner office in Colorado — feeling completely alone despite the mountain views — to becoming a multi-business owner in Fargo, running the Fargo Flooring Store, Dakota Stone and Tile, and a growing portfolio of real estate ventures. Together, they unpack what it really looks like to start something from scratch, why real estate is such a common entry point for first-time entrepreneurs, and how Jacob turned those early property investments into the foundation for everything else he has built. Jacob shares the honest truth about the stress of taking on investors' money, the danger of not watching where every dollar goes, and why saying "no" to the wrong business is one of the hardest — and most important — things a startup can learn to do. This episode also digs into the difference between pivoting and flailing, how to detach from the day-to-day and actually lead your business, and why accountability — not blame — is the thing that finally unlocks growth. Jacob's perspective on relationships, community, and the long game will resonate with anyone who has ever wondered if they are doing enough or moving fast enough. If you are a Fargo-area business owner in the startup phase, or just thinking about taking that first leap, this episode is for you. --- Action Item: Start Tracking Your Time This Week One of the most eye-opening things you can do as a business owner is figure out where your time is actually going. Most people dramatically underestimate how long things take — and that makes it almost impossible to price correctly, delegate effectively, or figure out what is worth doing at all. Here is how to get started in under five minutes: 1. Download Clockify — it is free and available on your phone and desktop 2. Create a project for each major area of your business (sales, operations, client work, admin, etc.) 3. Start a timer every time you switch tasks — or log it manually at the end of the day 4. At the end of the week, review your report and ask: was the time I spent on each project actually worth it? Once you know what your time is worth — even if you just pick a number like $100 an hour as a starting point — you will start making completely different decisions about what to do yourself and what to hand off. It will not feel natural at first. Do it anyway. The data will surprise you. --- Connect with Jacob Henderson: 1. Fargo Flooring Store: https://www.fargoflooringstore.com 2. Dakota Stone and Tile: https://www.dakotastonetile.com 3. Store Location: 405 Main Avenue, West Fargo (behind Sandy's Donuts) 4. Jacob’s LinkedIn: https://www.linkedin.com/in/jacob-jake-henderson-440b6459/ Connect with Jesse: 1. Website: https://delegatedtask.com 2. LinkedIn: https://www.linkedin.com/in/jesse-hoss-✅-635b61276/ 3. Email: info@delegatedtask.com Thank you for listening to the show, your support means so much! -Jesse Hoss

  4. Apr 14

    The Power of Video Content Marketing | Andrew Stone | Ep. 2

    Why does video content matter — and what does it actually take to use it effectively as a business owner? In this episode of the Delegated Task Podcast, host Jesse Hoss sits down with Fargo-based video and photo producer Andrew Stone to explore why video is one of the most powerful tools a business can invest in — and why so many businesses are either misusing it or avoiding it altogether. Together, they discuss what the creative process really looks like when working with a professional content partner, why handing a camera to a burnt-out team member rarely works, and how to know if your business is actually ready to invest in video marketing. Andrew breaks down the key differences between hiring a professional and trying to handle it in-house — covering everything from expertise and gear to storytelling, editing, and managing expectations. This episode also explores the delegation mindset, how Andrew structures his week as a solo operator, and why video is only one piece of a larger marketing puzzle. Listeners will walk away with a clearer picture of what strategic video content marketing looks like — and whether they're ready to pursue it. If you're a Fargo-area business owner wondering whether video is worth the investment, this episode is for you. Action Item: Turn On 4K Video on Your iPhone One simple action you can take right after listening to this episode is to upgrade the video quality already in your pocket. Here's how to do it in under 60 seconds: Open your iPhone SettingsScroll down and tap CameraTap Record VideoSelect 4K at 30 fps (or higher) That's it. Your phone has been recording in standard HD by default — but with one setting change, every video you shoot from here on out will be significantly higher quality. Whether you're capturing a behind-the-scenes moment, a quick testimonial, or a product shot, this small tweak makes a real difference without spending a dollar. It won't replace a professional shoot, but it's a simple, immediate way to level up the content you're already creating. Connect with Andrew Stone: LinkedIn: https://www.linkedin.com/in/andrew-stone-867b79196/Facebook: https://www.facebook.com/astonephoto111Instagram: https://www.instagram.com/anstone111/Website: https://andrewstonephoto.com Connect with Jesse: Website: https://delegatedtask.comLinkedIn: https://www.linkedin.com/in/jesse-hoss-✅-635b61276/Email: info@delegatedtask.com Thank you for listening to the show, your support means so much! -Jesse Hoss

  5. Feb 23

    Building a Genuine Company Culture with Jodee Bock | Ep. 1

    Why does culture matter — especially in the early stages of building a business? In the first episode of the Delegated Task Podcast, host Jesse Hoss sits down with leadership expert Jodee Bock to explore how organizational culture shapes everything from team engagement to long-term sustainability — even when it’s often dismissed and not prioritized properly. Together, they discuss why founders should prioritize culture early to preserve the initial spark of a startup, how leadership must take ownership when disengagement or turnover occurs, and what it takes to sustain a healthy culture as your business grows. Jodee shares insights from her work in leadership development and introduces the four “roots” of thriving organizations: embodied conviction, empathetic connection, emergent conversation, and expansive collaboration. This episode also explores accountability, promoting high performers into management roles, and the role of delegation in reducing burnout. Listeners will walk away with practical ways to notice how culture shows up day-to-day — and what leaders can do to take responsibility for shaping it intentionally. If you're a Fargo-area business owner looking to build a team that’s engaged, aligned, and built to last, this episode is for you. Action Item: Build Awareness to How the Culture You're a Part of Makes You Feel in Your Gut One simple action you can take right after listening to this episode is to spend one full day paying attention to how you feel throughout your workday. Grab a sheet of paper (or open the notes app on your phone) and set a recurring alarm every 1-2 hours. Each time the alarm goes off, write down: How you're feeling in that exact momentWhat you're currently doingThe situation or environment you're inAny specific thoughts that are coming up For example, you might notice you're sitting at your kitchen table feeling anxious — but when you pause and reflect, that anxiety might actually be tied to an upcoming project, a difficult conversation, or a task you've been putting off. By documenting your emotional responses throughout the day, you may start to notice patterns: Are certain meetings draining your energy?Do specific projects create tension or avoidance?Are repetitive/tedious tasks causing stress that could potentially be delegated? This kind of reflection can reveal where friction exists in your day-to-day work — and where leadership, communication, or delegation might create more clarity and breathing room. Before you try to change your culture, your team, or your workflow, start by noticing what’s happening internally. Connect with Jodee Bock:Linkedin: https://www.linkedin.com/in/jodeebock/Facebook: https://www.facebook.com/JodeeBInstagram: https://www.instagram.com/jodeefromfargo/Jodee's Website: https://jodeebock.comJoin the virtual Enlightened Leadership Lab (Mondays at 4:00 PM) at: emergentculturelabs.com/leadershiplab Connect with Jesse: Website: https://delegatedtask.comLinkedin: https://www.linkedin.com/in/jesse-hoss-✅-635b61276/Email: info@delegatedtask.com Thank you for listening to the show, your support means so much! -Jesse Hoss

  • 5 Episodes

About

The Delegated Task Podcast highlights the unique experiences of business owners primarily in the Fargo area. Our host, Jesse Hoss is the founder of the company Delegated Task. “My mission for this podcast is to provide a valuable resource and platform for business owners in the Fargo community. This is truly a passion project of mine, I hope to learn right alongside my audience from the experts I feature on the show. By having each episode thoughtfully recorded in person I will be fostering genuine connections. I'm also a business owner who loves podcasts...so I get it! I personally experience the challenges of owning a business and will be asking curated questions, sharing valuable tips and highlighting action items that are relevant and implementable at the end of each show. “ -Jesse

Information

  • Creator
    Jesse Hoss
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Jesse Hoss
  • Show Website
    Delegated Task Podcast