Nonprofits in the News

New Hope Media

Are you tired of pitching stories that don't get picked up by the media? Do you want to improve your storytelling? Do you want to learn how to leverage earned media? Do you want to get more consistent media coverage to help boost your organization's fundraising efforts? Are you tired of doing communications off the side of your desk but don't know where to start when it comes to building a strategy? In this podcast, we'll make the connection between strategic communications and visibility, empowering you to tell stories that get your organization noticed. No more guessing. No more gatekeeping.

  1. Jun 29

    Stories That Live Beyond the Gala

    What does it take to tell a story that changes how people give, connect, and show up for their community? In this episode, Nadia sits down with Claire MacLean, CEO of SHARE Family & Community Services Society — a nonprofit serving over 33,000 people annually across the lower mainland. Claire shares how SHARE uses intentional storytelling to build donor trust, drive community fundraising, and sustain long-term nonprofit impact across a wide range of social services — from food banks and affordable housing to mental health, disability supports, and newcomer settlement. In this episode, you’ll hear: Why nonprofit leaders must go beyond statistics to connect donors emotionally to their mission How Share Society keeps stories alive beyond the annual fundraiser gala The role of hope and relatability in effective nonprofit communications How to build a culture of storytelling within your organization and leadership team The intersection of data, digital strategy, and human stories in modern nonprofit communications Why storytelling is a critical leadership skill — and how to develop it Claire also shares a powerful story from SHARE's gala that illustrates what trajectory change really looks like — and why community-based organizations are essential to the health of the communities they serve. Keywords: nonprofit storytelling, nonprofit leadership, donor engagement, community fundraising, nonprofit communications, nonprofit marketing, social services B.C., Share Society, Claire MacLean, nonprofit impact, charitable giving Canada, nonprofit strategy, fundraising gala, mental health services, food bank, affordable housing, newcomer settlement, trajectory change, nonprofit CEO -- Ready to get your organization’s stories told consistently and strategically? Book a Discovery Call Sign up for the ‘Nonprofits in the News’ newsletter  Here's how you can connect with Nadia: LinkedIn - https://www.linkedin.com/in/nadiastewart  Instagram - @NHMediaCanada Threads - https://www.threads.com/@nhmediacanada If this episode resonated with you, please: Share it with a friend in the nonprofit sector Give this podcast a follow by clicking that button on your podcast app  Leave us a review! We'd appreciate that so much.

  2. May 14

    Cultivating Courage: Thought Leadership in High-Stakes Times | Episode 12 | Nonprofits in the News

    In this episode of Nonprofits in the News, Nadia Tchoumi sits down with nonprofit leader Carmen Rempel for a powerful conversation about courage, thought leadership, and what it means to use your voice during high-stakes moments. At a time when many nonprofit organizations are navigating funding instability, rising demand, political polarization, and increasing public scrutiny, this episode asks an important question: What does it look like for nonprofit leaders to cultivate courage through thought leadership? Drawing from her experience leading Kelowna Gospel Mission during the overlapping crises of COVID-19, the housing crisis, and the opioid epidemic in British Columbia, Carmen reflects on how she used LinkedIn, storytelling, and public engagement to shift conversations around homelessness, build empathy, and strengthen community relationships. Together, Nadia and Carmen explore: How nonprofit leaders can show up publicly during volatile social and political momentsWhy thought leadership became a strategic communication tool during multiple crisesHow to decide what issues to speak about publicly — and what should remain behind closed doorsThe risks and rewards of public advocacy and leadership visibilityWhy LinkedIn became Carmen’s platform of choice for nonprofit thought leadershipHow leaders can navigate criticism, public pressure, and fear of getting it wrongThe importance of protecting dignity while telling stories about vulnerable communitiesWhat civil discourse can still look like in a polarized online environmentThis episode is an honest and deeply practical conversation for nonprofit executives, communications professionals, fundraisers, social impact leaders, and anyone wrestling with whether they should stay silent or speak up. Carmen shares how she learned to separate fear from responsibility, why she believes leaders should “reserve the right to change their mind,” and how courageous communication can create new opportunities for connection, understanding, and impact. By the end of this conversation, listeners will be challenged to rethink the issues they’ve decided they can never speak about publicly — and to consider what might happen if they replaced fear with courage. If you’re interested in nonprofit communications, leadership visibility, crisis communications, advocacy, LinkedIn strategy, social impact storytelling, public relations for nonprofits, and --espeically -- thought leadership for mission-driven organizations, this episode offers valuable insight into how leaders can show up with clarity, humanity, and courage. -- Ready to get your organization’s stories told consistently and strategically? Book a Discovery Call Sign up for the ‘Nonprofits in the News’ newsletter  Here's how you can connect with Nadia: LinkedIn - https://www.linkedin.com/in/nadiastewart  Instagram - @NHMediaCanada Threads - https://www.threads.com/@nhmediacanada If this episode resonated with you, please: Share it with a friend in the nonprofit sector Give this podcast a follow by clicking that button on your podcast app  Leave us a review! We'd appreciate that so much.

  3. Apr 16

    Why Staying Silent Is Hurting Your Nonprofit | Episode 11 | Nonprofits in the News

    Are you staying quiet because you're afraid of saying the wrong thing? In this episode of Nonprofits in the News, Nadia Tchoumi breaks down why fear is keeping too many nonprofit leaders silent — and why that silence can hurt your organization, your advocacy, and the people you serve. If you've ever worried about what to say, how to say it, or what could happen if you speak up, this episode is for you. Nadia shares practical nonprofit communications advice and four simple ways leaders can start building confidence and thought leadership right now. You'll learn how to: Talk about the issues your organization advocates for Share the biggest pain points affecting your community Speak about solutions and policy change Highlight the real impact your organization is making This episode also explores how nonprofit leaders can use social media, blogs, and thought leadership to build confidence, attract speaking opportunities, strengthen media relations, and connect with funders, supporters, and the public. Whether you work in nonprofit leadership, communications, fundraising, advocacy, or media relations, this episode will help you find your voice and start speaking with more confidence. Topics covered: nonprofit leadership, nonprofit communications, thought leadership, advocacy, media relations, public speaking, storytelling, social media strategy, nonprofit marketing, community impact, policy change, fundraising, nonprofit visibility __ Ready to get your organization’s stories told consistently and strategically? Book a Discovery Call Sign up for the ‘Nonprofits in the News’ newsletter  Here's how you can connect with Nadia: LinkedIn - https://www.linkedin.com/in/nadiastewart  Instagram - @NHMediaCanada Threads - https://www.threads.com/@nhmediacanada If this episode resonated with you, please: Share it with a friend in the nonprofit sector Give this podcast a follow by clicking that button on your podcast app  Leave a review! Let others know about this podcast.

  4. Apr 2

    From Frustration to Impact: 3 Nonprofit PR Strategies That Actually Work | Episode 10 | Nonprofits in the News

    If you’re a nonprofit leader feeling discouraged after funding cuts or slow progress on advocacy goals, this episode is for you. In this episode of Nonprofits in the News, Nadia shares a powerful real-world example of long-term advocacy paying off—highlighting a major legal victory holding Big Tech accountable for harm to children. But more importantly, she breaks down what nonprofit organizations can do right now when change feels slow, invisible, or out of reach. With many Canadian nonprofits—especially in British Columbia—facing funding uncertainty and program cuts, this conversation focuses on how to stay visible, strategic, and effective through your communications. You’ll learn a simple but powerful 3-part nonprofit communications strategy to help you: Build a year-round storytelling rhythm that keeps your issue in the public eyeUse budget seasons as strategic PR opportunitiesContinue telling impactful stories—even when funding disappearsNadia also shares how to measure success beyond vanity metrics, including: Tracking systemic changeMeasuring resonance over reachIf you’re working in nonprofit communications, advocacy, or leadership, this episode will help you rethink your media strategy and stay committed to long-term impact—even when the wins take time. By the end of this episode, you will know how to: Develop a year-round storytelling rhythm to maintain engagement.Use budget seasons to humanize your messaging and share both successes and challenges.Continue telling stories even when funding is cut to highlight ongoing needs.-- Ready to get your organization’s stories told consistently and strategically? Book a Discovery Call Sign up for the ‘Nonprofits in the News’ newsletter  Here's how you can connect with Nadia: LinkedIn - https://www.linkedin.com/in/nadiastewart  Instagram - @NHMediaCanada Threads - https://www.threads.com/@nhmediacanada If this episode resonated with you, please: Share it with a friend in the nonprofit sector Give this podcast a follow by clicking that button on your podcast app  Leave us a review! We'd appreciate that so much. Chapters 00:00 Introduction: Advocacy and Change in Nonprofits 03:09 Big Wins: Accountability in Big Tech 05:58 Strategic Storytelling: The Key to Sustained Advocacy 08:52 Using Budget Seasons: Making Messaging Human 12:09 Telling Stories from the Gap: The Importance of Continued Advocacy 14:55 Metrics for Success: Measuring Change and Resonance

  5. Mar 16

    Case Study: How one nonprofit diversified their storytelling | Episode 9 | Nonprofits in the News

    In this episode, host Nadia Tchoumi breaks down how one organization transformed their storytelling strategy to maintain momentum year-round, attract media attention, and resonate deeply with their community — all without relying solely on event-based stories. If your organization is feeling stuck, struggling to tell dynamic stories, or simply doesn’t know what stories to tell next, this episode will give you a proven framework to diversify your narrative and keep your audience engaged long after the event ends. From impactful data stories that reveal real-world results to crafting advocacy narratives that respond swiftly to breaking news, Nadia walks you through three concrete storytelling types that can be integrated into your media and communication plan today. Plus, hear why regular storytelling in your email list, social media, and fundraising efforts can exponentially grow your influence and support. -- Ready to get your organization’s stories told consistently and strategically? Book a Discovery Call Sign up for the ‘Nonprofits in the News’ newsletter on our website at www.newhopemedia.ca Here's how you can connect with Nadia: LinkedIn - https://www.linkedin.com/in/nadiastewart   Instagram - @NHMediaCanada Threads - https://www.threads.com/@nhmediacanada If this episode resonated with you, please: Share it with a friend in the nonprofit sector Give this podcast a follow by clicking that button on your podcast app  Leave us a review! We'd appreciate that so much.

  6. Mar 3

    Unlocking Untold Stories: A Strategic Media Guide for Nonprofits | Episode 8 | Nonprofits in the News

    If you're looking for some strategies to help with your next nonprofit media pitch, this episode is for you. Host Nadia Tchoumi explores strategic storytelling for nonprofits, focusing on how to identify and frame untold stories that highlight community struggles and successes. Learn how to craft compelling narratives that attract media attention, boosting your nonprofit's visibility. This is the kind of media strategy that will help your nonprofit sustain engagement throughout the year. Key Chapters: Chapters 01:00 Why Focus on Untold Stories Now? 01:28 The Power of Strategic Storytelling in Community Advocacy 02:22 Framing Stories to Capture Media Attention 03:17 Case Study: Black Women Entrepreneurs and Hidden Struggles 04:12 Crafting a Compelling Narrative for Media Outreach 06:03 Building on Previous Stories to Keep Media Engagement 07:00 Addressing Invisible Struggles in Communities 08:21 Connecting Stories to Solutions and Community Impact 09:20 Timing Your Stories for Maximum Reach 10:45 Post-Story Framing and Longevity of Media Impact 12:34 Key Takeaway: Focus on Untold Stories and Strategic Framing Ready to get your organization’s stories told consistently and strategically? Book a Discovery Call Sign up for the ‘Nonprofits in the News’ newsletter  Here's how you can connect with Nadia: LinkedIn - https://www.linkedin.com/in/nadiastewart  Instagram - @NHMediaCanada Threads - https://www.threads.com/@nhmediacanada If this episode resonated with you, please: Share it with a friend in the nonprofit sector Give this podcast a follow by clicking that button on your podcast app  Leave us a review! We'd appreciate that so much.

  7. Feb 10

    Media Without the Meltdown | Episode 7 | Nonprofits in the News

    In this episode, host Nadia Tchoumi reflects on what it means to stay engaged in a world that often feels overwhelming. Drawing from her experience leaving full-time news in 2021, Nadia shares how stepping back from nightly broadcasts for a time gave her space to breathe, reset, and reconnect—while still holding deep respect for journalism and local media. She explores why thoughtful, sustainable media engagement is essential for nonprofit leaders, advocates, and changemakers who are expected to show up publicly while carrying the emotional weight of their work. If you're a nonprofit leader looking for practical strategies around media engagement, this episode is for you! We'll cover: How to prioritize quiet time before big interviews and public moments Using Google Alerts to stay informed without burnout The importance of organizational breaks and collective rest Giving yourself grace in deadline-driven environments Nadia reminds us that these practices aren’t about disengaging. They’re about protecting your energy so you can return more focused, aligned, and effective. This episode is an invitation to pause, reflect, and rethink how you show up—so your voice, your mission, and your wellbeing can stay strong for the long haul. __ If your nonprofit could use some help with getting your stories told, visit www.newhopemedia.ca to learn more about how we can work together. Got a question about engaging with the media you'd like me to answer? Email me at contact@newhopemedia.ca Connect with me on LinkedIn @Nadia Tchoumi Instagram @NHMediaCanada

  8. Jan 8

    Nonprofit Communications in 2026: Storytelling, Media, and Visibility | Episode 6 | Nonprofits in the News

    Nonprofit storytelling is changing fast—and in 2026, business as usual won’t cut it. In this episode, we break down what nonprofit leaders need to know about nonprofit communications in 2026, from the rising value of earned media to the growing connection between AI, credibility, and organic news coverage. With 95% of AI citations coming from non-paid media, being quoted in the news has never mattered more. We explore why media = credibility, why nonprofits can’t afford to go silent, and how to move beyond simply sharing coverage on social media—especially in a post–Meta news environment in Canada. You’ll learn how to strategically leverage media mentions through newsletters, LinkedIn, podcasts, board networks, and stakeholder communications. We also dig into the financial pressures facing the nonprofit sector, the risk of cutting communications budgets, and why storytelling, marketing, and visibility are essential to sustainability, not optional expenses. Finally, we talk about the future of nonprofit storytelling: Building owned storytelling hubs through podcasts, newsletters, and blogs Using thought leadership to position nonprofit leaders as trusted experts Telling the untold stories that should be shaping headlines—even when they’re uncomfortable If you’re responsible for nonprofit communications, media relations, storytelling, or fundraising, this episode offers a practical, strategic look at what it will take to stay visible, credible, and relevant in 2026.

About

Are you tired of pitching stories that don't get picked up by the media? Do you want to improve your storytelling? Do you want to learn how to leverage earned media? Do you want to get more consistent media coverage to help boost your organization's fundraising efforts? Are you tired of doing communications off the side of your desk but don't know where to start when it comes to building a strategy? In this podcast, we'll make the connection between strategic communications and visibility, empowering you to tell stories that get your organization noticed. No more guessing. No more gatekeeping.