The Best of Pest Marketing Podcast

Rock City Digital

The Best of Pest Marketing Podcast, powered by Rock City Digital, is the best place to hear from industry leaders and experts on growing your pest control company at every level. We'll dig into how to improve your local visibility to prospective customers, improve customer loyalty, increase profitability, and share tips, tricks, and insights on taking your business to the next level. Whether you're just starting out or you're a third generation owner, this is for you. Welcome to The Best of Pest!

Episodes

  1. Jul 14

    The Secret to 3x Revenue with Pest-End COO, Courtney Carace

    In this week's episode, Kait sits down with the Co-Owner and COO of Pest-End: Courtney Carace. Courtney shares so much more than just the systems that led to their HUGE growth; she dives deep into leadership and shaping the culture that helped her company triple its revenue while building a team people genuinely want to be a part of. Leading one of PCT's Top 100 pest control companies, Courtney talks about how implementing EOS transformed the way they run the business, why hiring for core values matters just as much as hiring for skill, and the creative ways they recognize employees, drive accountability, and create a culture of ownership. And wait until you hear about their SHINE Award! From onboarding new technicians to succession planning in a family business, this conversation is packed with practical ideas that owners and operators can start applying today. In this episode, we discuss: How EOS helped scale the businessBuilding a values-driven company cultureHiring and onboarding strategies that set employees up for successCreative employee recognition and incentive programsUsing data and accountability to improve performanceLeading through growth and planning for the next generation Whether you're trying to build a stronger team, improve your leadership, or create a business that can grow without everything depending on you, this episode is full of insights from someone who's done it... and continues to keep showing up and growing!

  2. Jul 1

    The Pink Trucks of Pest Control with Emily Kriley of Pink Pest Solutions

    Most pest control companies overlook the power of branding, but Emily Kriley's Pink Pest Solutions isn't one of those companies. Joined this week by Rock City Digital's CEO, Kait Hill, you'll hear how a bold color choice can turn your business into a neighborhood icon and attract clients long after the trade show ends. Emily shares exactly how her branding helps her stand out in a saturated market. You'll also hear about: The surprising impact visual branding has on customers, even without pouring thousands into SEOHow to create a memorable brand identity that builds trust and connection with your local communityThe story behind Emily's decision to embrace feminine branding and how it attracts the right clientsTips for leveraging playful promo products to boost brand visibilityWhether you're a new pest control owner or looking to elevate an existing brand, this episode delivers great insights to make your business unforgettable.

  3. Jun 25

    3 Things To Know About Google's AI Max Update with Johnathan Cleghorn

    UPDATE: Since recording, Google has announced Ads will transition to AI Max campaigns in February 2027. Google Ads is about to undergo one of its biggest changes yet, and pest control companies need to be ready. In this episode of The Best of Pest, Kelli Campbell sits down with Rock City Digital's Google Ads Specialist, Johnathan Cleghorn, to break down Google's upcoming AI Max campaign transition and what it means for pest control owners and operators. Johnathan shares 3 practical steps you can take now to prepare your account, along with insights on campaign structure, budget allocation, multi-location advertising, and how AI is changing the way Google Ads campaigns are managed and optimized. Whether you're running ads in one market or managing multiple locations across several states, this episode will help you understand what's changing, what opportunities exist, and how to position your campaigns for success as Google continues to lean into automation and AI. In this episode, we discuss: What Google's AI Max campaigns are and why they matterHow AI is changing Google Ads managementCampaign structure recommendations for multi-location pest control companiesBudget allocation strategies and common mistakes3 things you can do today to prepare for the AI Max transitionIf Google Ads is part of your growth strategy, this is an episode you won't want to miss. The companies that prepare now will be in the best position to adapt, compete, and win as AI continues to reshape search advertising. 🐜🎯

  4. May 21

    The Next Generation of Pest Control: Data, Retention, and the Future with Ethan West

    In this episode, Kelli sits down with Ethan West, a third-generation leader stepping into his family’s growing pest control business West Termite, Pest, and Lawn, to talk about what the next generation of pest control looks like and why data, technology, and customer relationships are becoming the biggest competitive advantages in the industry. Ethan shares how their company operates across three states while maintaining an impressive customer retention rate, and how they dramatically reduced cancellations from 6% to just 1.2% by leveraging real-time customer feedback, automated communication, and smarter operational systems. Shoutout to Applause! The conversation dives into how modern pest control companies can use technology to strengthen customer relationships, improve retention, identify upsell opportunities, and make better business decisions through data. Ethan also discusses the balance between honoring a family legacy while bringing fresh ideas, AI tools, and new communication strategies into a multi-generational business. This episode is full with insight for pest control owners and operators who want improve customer experience and build a business positioned for long-term growth.

  5. May 12

    Building a Mosquito Control Business That Homeowners Trust with Anna Young

    Building a Mosquito Control Business That Homeowners Trust In this episode of The Best of Pest, Kelli sits down with Anna Young, Head of Internal Operations at Torpedo Mosquito and Co-Owner of Torpedo Mosquito Virginia Beach, to talk about what it really takes to grow a successful mosquito control company in a competitive market. Anna shares her journey from horticulture and home cleaning into the pest control industry, along with the lessons she’s learned building and operating a fast-growing business. The conversation covers everything from: entering a new market and generating early momentum with yard signs and door knockinghiring during peak seasonbuilding strong systems internallycreating customer trust through guarantees and personalized serviceThis episode is FULL of practical insight for pest control owners and operators looking to grow intentionally, improve operations, and stand out in their market.

  6. May 5

    Google Ads, Termites, and Marketing that Fits with Sarah Hamel

    In this episode, Kelli sits down with Account Executive, Sarah Hamel, to talk through the marketing strategies pest control companies should actually be prioritizing right now. From entering a new market and building local visibility to understanding the difference between Google Ads and Meta Ads, this episode is packed with practical insights for owners and operators looking to grow intentionally. Sarah also shares: what she’s seeing work across the pest control industrycommon mistakes companies are makingwhere businesses should focus first to generate better leads and long-term growthIf you’re trying to make smarter marketing decisions for your pest control company, this episode is full of actionable takeaways.

  7. Apr 24

    Local Service Ads: Who Gets The Lead?

    Throwing more money at Local Service Ads will not fix your lead problem. In this episode, I explain how Google Local Service Ads work, and why the companies winning are not always the ones spending the most. Topics include: The ranking factors behind LSAsHow Google measures your ability to convert leadsWhy your operations team impacts marketing performanceThe mistakes that cost pest control companies leadsIf your LSA performance has been inconsistent, this episode will help you understand why!

  8. Apr 7

    Say THIS and Get More Calls

    You don’t have a lead problem. You have a messaging problem. In this episode, we break down why homeowners aren’t calling, even when your marketing is getting in front of them. We cover the most common messaging mistakes pest control companies make and how to fix them so your website, ads, and overall marketing actually convert into calls and customers. You’ll come away with practical ways to address 5 of the primary concerns homeowners have, like response time, pricing, trust, and ongoing pest issues, and how small shifts in your messaging can lead to more calls, better leads, and less price shopping.

  9. Apr 2

    Will ChatGPT Recommend My Pest Control Company?

    Is ChatGPT recommending your pest control company? In this week's episode of The Best of Pest, we'll talk about: What's actually happening with ChatGPTWhere ChatGPT sources its answers from4 things you should do to show up in ChatGPT results3 things to hurt your chances of being recommended Listen, execute, and deploy. Don't miss it!

  10. Feb 24

    Introducing: The Best of Pest

    Welcome to The Best of Pest Marketing Podcast! In this week's episode, meet host Kelli Campbell, learn more about Rock City Digital, and hear what you expect in future episodes. Don't miss out!

    Introducing: The Best of Pest
  • 10 Episodes

5
out of 5
2 Ratings

About

The Best of Pest Marketing Podcast, powered by Rock City Digital, is the best place to hear from industry leaders and experts on growing your pest control company at every level. We'll dig into how to improve your local visibility to prospective customers, improve customer loyalty, increase profitability, and share tips, tricks, and insights on taking your business to the next level. Whether you're just starting out or you're a third generation owner, this is for you. Welcome to The Best of Pest!

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