Ope Omoloye's Podcast

Ope Omoloye

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Marketing

Predictable growth for your online education business

4d ago

4 Lessons From A Marketer Who Did $40M In The Info Space

Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale. https://youtu.be/P_H2U2jxYCQ You can be incredibly skilled and still struggle to grow your business. I've seen it happen over and over again. People with real talent work for years without making much progress, while someone with less experience scales much faster. The difference usually isn't talent. It's where that talent is focused. I recently went through a masterclass from Joe Kaplan, a marketer who has generated more than $40 million in the info space. He shared four lessons that explain why some businesses scale quickly while others stay stuck. One lesson completely changed the way I think about choosing a market. Another made me rethink what makes a great partnership. And the last explains why so many people focus on the wrong metric and never see the profits they're chasing. I pulled the biggest takeaways together in this episode.
Jul 1

How We Scaled This Coach To $300k/Month Without Using Her Personal Brand

Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale. https://youtu.be/P_H2U2jxYCQ One of the biggest myths in the coaching industry is that you need a huge personal brand to scale. A big audience. Viral content. A face everyone recognizes. She had none of that. And we still scaled her online education business to more than £300,000 in a single month. It wasn't a massive audience that got her there. It was the infrastructure behind the business. The funnels. The ad system. The sales process. Everything was designed to generate consistent sales without her needing to be online all the time. In this episode, I break down exactly how we built it. I walk through the two-webinar strategy we switched to, the ad sequence that warmed people up before they ever attended, and the application model that helped us reach an 85% show-up rate and a 34% close rate. If you've been spending all your time trying to build a personal brand before building a business, this will change the way you think about scaling.
Jun 22

How Shelby Sapp Makes $5M/Month From One Webinar Funnel

Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale. https://youtu.be/P_H2U2jxYCQ Most people think the webinar is what makes the money. The slides. The pitch. The close. It isn't. Most prospects do not buy the first time they watch a webinar. They need to see you multiple times before they're ready to make a decision. So when your entire strategy is built around a single webinar, you're leaving money on the table. A large percentage of the people who could eventually buy never hear from you again. That's revenue sitting on a list you've already paid to build. Shelby Sapp understands this. Behind her webinar funnel is an email system designed to bring people back until they're ready to buy. It's one of the reasons she's doing $5 million a month while many coaches with similar offers struggle to scale. In this video, I break down exactly how that system works. If you have a webinar funnel and a high-ticket offer, you'll want to see this before spending another dollar on cold traffic.
Jun 17

7 Things Keeping Coaches Stuck at $30K/Month (After 100+ Hours of Audits)

Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale. https://youtu.be/P_H2U2jxYCQ I spent more than 100 hours reviewing coaching businesses and their funnels. The same patterns kept showing up. The coaches stuck between $30K and $100K per month were not lazy. They were not missing some secret tactic either. They were making a handful of mistakes that quietly capped their growth and kept them running in place. The interesting part is that most of them did not even realize they were making them. The mistakes looked like normal business decisions. Things like testing two or three ads and calling it a real test. Selling their time by the hour instead of building leverage. Or sending a single reminder email before a webinar and thinking that counts as nurturing. Those decisions seem small. But they compound over time and make it very difficult to scale. In this video, I break down the seven patterns I saw most often and how to fix each one. If you've been working hard but revenue refuses to move, there's a good chance one of these is the reason.
Jun 12

Untitled Episode

Ope Omoloye's Podcast
May 29

Your Free Content Is Creating Competitors, Not Clients

Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale. https://youtu.be/P_H2U2jxYCQ A lot of creators think giving away more information automatically leads to more sales. That’s not always true. Sometimes the more you give away, the less reason people have to buy. When you hand over your entire step-by-step process for free, you are not creating buyers. You are teaching people how to try doing it themselves. That’s where many coaches and creators get stuck. Their content gets attention. People save it. Share it. Compliment it. But the offers still do not sell. The problem is not the quality of the content. It’s that there’s no gap between what people get for free and what they would pay for. And if someone already feels like they have the full solution, the buying decision disappears. In this video, I break down how to create content that builds demand for your offer instead of replacing it. I explain the difference between teaching concepts and teaching execution, how to leave room for curiosity, and how to turn one service into endless content without exposing the part people actually pay you for.
May 25

Your offer doesn't have a price problem

Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale. https://youtu.be/P_H2U2jxYCQ Lowering your prices will not fix a weak offer. But a lot of coaches think it will. So they cut their rates, then cut them again. And before long, they’re working twice as hard for half the money, attracting difficult clients, and wondering why the business suddenly feels exhausting. Most offers do not have a price problem. They have a positioning problem. Once you understand that, everything changes. You stop competing on price. You stop attracting people who only care about discounts. And you start attracting buyers who are happy to pay premium prices because they understand the value. In this video, I break down why lowering your prices is one of the fastest ways to damage your business and what to do instead if you want to sell more without discounting your offer.
May 22

Scale Your Coaching Business By Doing Less

Online coaches and consultants, if you’d like to sign your dream clients and scale, there's a link below that shows how we can help. It's a funnel, obviously, but it explains what we do if you're looking to scale. https://youtu.be/P_H2U2jxYCQ Scaling a coaching business doesn’t always mean adding more. But a lot of coaches treat it that way. More funnels, more offers, more moving parts, more “evergreen” everything so they can finally stop showing up live. But here’s the part that gets missed. The reason your business is working right now is because of the very things you’re trying to remove. Every time you swap out a live challenge for a pre-recorded one, automate the parts that need a human touch, or “simplify” your funnel before it’s truly proven, you damage the system that was bringing money in. I’ve watched coaches kill seven-figure systems doing this. Not because they were lazy, but because they were tired and convinced themselves there was a smarter way. There isn’t. Not yet. In this new video, I break down the rule I follow before I let anyone touch a working funnel, why “evergreen” hurts more coaching businesses than it helps, and how to scale without breaking the thing that’s already working. Check the comments for the link 👇 Ope

Predictable growth for your online education business

Creator

Ope Omoloye
Years Active

2026
Episodes

56
Rating

Clean
Copyright

© 2026 Ope Omoloye's Podcast
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Ope Omoloye's Podcast