節目摘要 這週台灣車壇消息相當密集。4月掛牌數因小月加上Tesla交車空窗、CR-V舊款去化完畢等因素，整體來到31,407輛，略低於去年同期。行銷面則有福特六和為Territory推出特仕車與安心購方案，以及Audi Q3大改款記者會背後一套值得觀察的品牌長期佈局。新車方面，Kia Sportage小改款已正式上市，Honda CR-V小改款也宣布5月12日啟動預售、6月初正式發表，這週台灣車壇可說沒什麼讓人閒著的空間。 本集重點 / Episode Highlights 4月掛牌數字出爐，幾個結構性因素同時發酵，讓這個月的數字看起來比實際狀況更保守。行銷操作上，兩個品牌分別用不同策略搶佔版面；新車戰線也在這週正式引爆，CR-V與Sportage接連有動作，下半年的國產休旅市場競爭格局正在成形。 🗓️ 4月台灣車市總掛牌數：全月31,407輛，月減20.1%、年減4.5%，小月加上Tesla交車空窗與CR-V舊款去化殆盡是主要原因。 👑 Toyota Corolla Cross持續領跑：4月單月掛牌3,573輛，不受小月影響，穩居台灣市場銷售首位。 🚙 Ford Territory 單月近1,300輛：4月繳出1,294輛成績，月增2.9%，自去年12月上市以來維持高檔，平價休旅定位持續奏效。 ⚡ Mercedes-Benz CLA 表現亮眼：單月464輛，其中純電版CLA 200與CLA 250+合計195輛，是賓士全車系當月表現最突出的車款，也是台灣首款搭載800V架構的賓士電動車。 🔋 Toyota bZ4X 登上電動車掛牌榜首：Tesla Model Y因季初交車空窗缺席，bZ4X以381輛竄升至電動車單月第一、進口車排名第四。 📣 Ford Territory 安心購方案解析：限量200輛，購車滿半年後可在10天內以原價88%（跨年則為85%）回售，兼具穩定中古行情與對抗CR-V、X-Trail改款攻勢的雙重考量。 🎯 Audi Q3 大改款記者會行銷觀察：以主題色綠色手環與小方巾作為邀請函附件，引導出席者自主打卡擴散，小捲認為這是一套以品牌生活風格為核心的長期佈局，而非短期促銷操作。 🚗 Honda CR-V 小改款預售資訊曝光：5月12日啟動預售，6月初正式發表。汽油版分VTi-S與S兩規，油電版分S與Prestige兩規，預售價99.9萬至129.9萬元，全車系標配Honda Sensing與整合Google Assistant的車機系統。 🏔️ Kia Sportage 小改款正式上市：5月6日發表，搭載雙12.3吋曲面螢幕，首度引進Turbo Hybrid渦輪油電動力（235hp），並以油電車型作為車系入門主力，1.6T汽油版反而定位為頂規個性化選擇，售價119.9至138.9萬元。 **Episode Highlights ** This week was packed with Taiwan auto market news — April registration figures, two notable marketing campaigns, and two key model updates all landed in the same week. 📊 April Taiwan Auto Market Overview: Total registrations reached 31,407 units, down 20.1% MoM and 4.5% YoY, driven by a short month, Tesla's quarterly delivery gap, and Honda CR-V's transition period. 👑 Toyota Corolla Cross Stays on Top: 3,573 units registered in April — unaffected by seasonal slowdown and still the clear market leader. 🚙 Ford Territory Holds Strong at ~1,300 Units: 1,294 units in April (+2.9% MoM), maintaining consistently high volumes since its December 2024 launch. ⚡ Mercedes-Benz CLA Leads the Brand: 464 units total in April, including 195 EV units (CLA 200 & CLA 250+) — the strongest performer in the Mercedes-Benz lineup and Taiwan's first 800V-architecture Mercedes EV. 🔋 Toyota bZ4X Tops EV Chart in April: With Tesla Model Y sidelined by quarterly delivery gaps, the bZ4X claimed the top EV spot with 381 units registered. 📣 Ford Territory "Peace of Mind" Buyback Program: Limited to 200 units — buyers can sell back at 88% of original price after 6 months of ownership, a move aimed at stabilizing resale values and preempting upcoming competitor launches. 🎯 Audi Q3 Major Refresh — Brand Marketing Angle: Audi Taiwan distributed branded green bracelets and pouches as press event invitations, encouraging organic social sharing — part of what appears to be a longer-term lifestyle branding strategy. 🚗 Honda CR-V Facelift Pre-Sale Kicks Off May 12: Official launch expected in early June. Four trim levels across petrol and e:HEV powertrains, priced from NT$999,000 to NT$1,299,000, with Honda Sensing and Google Assistant integration standard across the range. 🏔️ Kia Sportage Facelift Officially Launched: Debuts dual 12.3-inch curved displays, an all-new Turbo Hybrid powertrain (235hp), and a reversed trim hierarchy — hybrid models lead as the volume sellers while the 1.6T petrol becomes the top-spec lifestyle option. Priced from NT$1,199,000 to NT$1,389,000. -- Hosting provided by SoundOn
