節目摘要 這週台灣車壇新車動態相當密集。Jeep Wrangler 啟動首批 150 輛提前交車方案，讓等候超過七個月的車主終於能拿到總代理公司貨。BMW 318i Touring 以 199 萬元的入門價格殺入豪華旅行車市場，全台限量 200 輛。Volkswagen T-Roc 大改款在 7 月 31 日正式上市，售價 129.8 萬元起，成為福斯繼 Tiguan 之後又一款全新大改款車型登台。Mazda CX-5 大改款也在同週正式啟動預售，相關細節在上集已深入分析，這集帶大家一起比較這幾款新車的市場定位與競爭課題。 本集重點 / Episode Highlights 這集從三款風格迥異的新車切入，從美式硬派越野到德系豪華旅行車，再到歐系跨界休旅，每一款背後都有值得拆解的市場邏輯。 🏕️ Jeep Wrangler 首批 150 輛提前交車：保家聯合自去年 12 月啟動預售以來，關稅協議立法程序遲遲未完成，導致以零關稅為前提設定的 Sahara (209.8 萬元) 與 Rubicon (239.8 萬元) 預售價至今仍無法落實為正式售價。為安撫等待逾七個月的車主，保家聯合推出加價 9.9 元即可提前交車的組合方案 (含登車踏板、腳踏墊與延長保固) ，約七成訂戶選擇接受。保家聯合執行董事吳睿弘對外承諾，目前交車車主的訂單價格不會高於未來 2027 年式正式售價，暗示屆時即便關稅歸零，製造成本上漲仍可能使售價持平甚至上調。 🚗 BMW 318i Touring 以 199 萬元打開豪華旅行車入門門檻：搭載 156hp / 25.5kgm 的 2.0 升直四渦輪引擎，配八速手自排，後輪驅動，建議售價 199 萬元，全台限量 200 輛。配備含 12.3 吋全數位儀表、14.9 吋中控螢幕、BMWOS 8.5、Level 2 駕駛輔助及 360 度環景顯影。若想升級個性化外觀，加 26 萬元可升級 318i Touring M Sport (225 萬元) ，獲得 M 款輪圈、空力套件、光型變化智慧頭燈、AR 擴增實境導航及 HUD 抬頭顯示器等一系列升級。 🚙 Volkswagen T-Roc 大改款正式上市，129.8 萬元起：T-Roc 280 eTSI Style Design 建議售價 129.8 萬元，加 2 萬元可升級極夜曜影版 (131.8 萬元) 。搭載 150hp 的 1.5 升四缸渦輪配 48V 輕油電，七速 DSG 前驅，車身尺碼較上一代增長 12 公分、軸距加 3.9 公分。1.5 升排氣量可符合新購 2.0 升以下小客車最高減徵貨物稅 5 萬元優惠，若再搭配舊換新補貼，入手門檻最低可降至 119.8 萬元。小捲特別點出本次內裝設計充滿創意巧思——無線充電板以游泳比賽圖案點綴、中央收納格底板壓入德國香腸麵包等趣味圖樣、後擋風玻璃角落有載衝浪板爬坡的小車圖示，是設計師在汽車同質化趨勢下試圖為移動體驗增添個性的嘗試。 ⚠️ T-Roc 面對的市場課題：T-Roc 車身尺碼偏向 Golf 級距跨界休旅，與 CX-5、RAV4、Sportage 等主流中型休旅並非直接競品，但 129.8 萬元的售價在同週 CX-5 以 94.9 至 116.9 萬元的衝擊下，話題優勢明顯受壓。加上近年福斯集團台灣售後保養費用調整，整體持有成本議題值得留意。台灣福斯後續已規劃引進四驅版本，並已確認 T-Roc R 進入引進計畫，搭載整合 48V 輕油電的 2.0 升渦輪動力，預計最快 2027 年下半年引進。 Episode Highlights This episode covers the most active week in Taiwan's auto market in recent memory — three distinct new models arriving in quick succession, each targeting a different buyer profile. 🏕️ Jeep Wrangler First Deliveries (150 Units): Seven months after opened pre-orders in December 2025 at NT$2,098,000 (Sahara) and NT$2,398,000 (Rubicon) — prices premised on zero US import tariffs — the Taiwan-US trade framework still hasn't completed its legislative process. To retain buyers, PCAT offered an early delivery package (NT$99,000 covering running boards, floor mats, and extended warranty), accepted by ~70% of the ~400 order holders. PCAT's executive director confirmed current buyers' contract prices won't exceed the 2027 model year's eventual retail price — but hinted that rising US manufacturing costs could push prices higher even after tariffs are eliminated. 🚗 BMW 318i Touring Debuts at NT$1,990,000: A 156hp 2.0L turbo four-cylinder, 8-speed auto, rear-wheel-drive setup with 12.3-inch digital instruments, 14.9-inch touchscreen, BMW OS 8.5, Level 2 ADAS, and 360-degree surround view — all standard. Limited to 200 units nationwide. The NT$260,000 upgrade to the M Sport variant (NT$2,250,000) adds M-spec wheels, aerodynamic body kit, adaptive LED headlights, AR navigation, and HUD — a package realistically worth more than the premium. 🚙 Volkswagen T-Roc Facelift Officially on Sale at NT$1,298,000: Style Design variant at NT$1,298,000; black/silver special edition at NT$1,318,000. The 150hp 1.5L eTSI + 48V mild hybrid with 7-speed DSG and FWD benefits from Taiwan's sub-2.0L passenger car tax rebate (up to NT$50,000), reducing the effective entry price to NT$1,198,000–NT$1,248,000 with trade-in. Body is 12cm longer and wheelbase 3.9cm longer than before. Notable interior detail: the wireless charger features lane-swimmer graphic art; the center console storage base is embossed with German food and tech device motifs; a tiny surfboard-carrying car is etched into the rear windshield corner — small touches that reflect the designers' attempt to differentiate in an increasingly homogenous market. ⚠️ T-Roc's Market Challenge: Despite its charm and improved dimensions, T-Roc is more Golf-segment crossover than mid-size SUV — and its NT$1,298,000 starting price lands in a week dominated by CX-5's NT$949,000–NT$1,169,000 lineup, making value-per-dollar comparisons difficult. Post-sale maintenance cost increases across VGT Taiwan brands add to the total cost-of-ownership equation. Future plans include AWD variants and a confirmed T-Roc R with a new 2.0L + 48V hybrid powertrain, targeted for H2 2027 entry. -- Hosting provided by SoundOn
