Yo Munir!

Yo Enterprises

“The happiest guys on the internet” celebrate creativity for people wondering what's next. Yo Munir! is a weekly conversation between two brothers about the creative forces shaping business, culture, and the future of work. Especially in the age of AI. We’re here for the people who feel the speed of change and want to stay human brining more joy, better taste, sharper trend fluency, and a wider lens on what it all means. Expect conversations about storytelling, brand, marketing, social platforms, art/music, and the inner game of making (fear, momentum, mistakes, reinvention).

  1. Aug 31

    Love, Humor, and Politics with Lebanese Food w/ Professor Suleiman Mourad | Ep 51

    Why did Cain and Abel really fight? Why does a beer in the supermarket have nothing to do with beer anymore? And why can't Lebanese people agree on a hummus recipe but still can't live without each other? Professor Suleiman Ali Mourad, Myra M. Samson Professor of Religion and Middle East Studies at Smith College, grew up splitting summers between war-era Beirut and his grandfather's farm in South Lebanon — feeding goats, hauling manure, and once confronting a group of armed men who stole watermelons from the farm. He got paid off for his trouble. That mix of seriousness and absurdity runs through everything he studies now. Suleiman builds a case that food is the engine behind religion and history. Adam and Eve's apple. Cain and Abel's competing offerings. Jesus's feeding miracles. Muhammad tested with wine, milk, and water. And it doesn't stop at scripture: he walks through how pistachios continue to cause a naming war between Syria's Aleppo and "Alpine" pistachios to Turkey's "Gazientep" varieties. Hummus, falafel, couscous — all claimed, all contested, all carrying the pleasure of eating as well as the weight of culture. There's real comedy in it too. Suleiman tells the story of asking three aunts for the "correct" fattah recipe and getting three confident, contradictory answers — until one aunt realized that another's recipe was just a doubling of her own. He calls it Aristotle's logic in the kitchen, and it's part of what's driving his upcoming book, A Lebanese Food Comedy. Munir and Rob trade their own memories too — the brother's mom making the hummus while their dad played taste-tester, and the long-running family maxim that Fairuz is a Haddad, since her real name is Nouhad Haddad. By the end, Suleiman leaves us with his three things for creativity: originality with limits, traditionalism with limits, and the humility to try on someone else's intellectual "colored glasses" — a reminder that your own knowledge is relative, never absolute. This one's for you if you've ever fought over a family recipe, wondered why dinner with your relatives always turns into a six-hour debate, or wanted proof that the best scholarship — like the best cooking — starts with genuine curiosity about people. Stay in Touch: 📺 Subscribe for more: https://www.youtube.com/channel/UC9yFb_jTqo4sXoTxJ1-YpTw 📱 Yo Munir on Instagram 👔 Find Munir on LinkedIn 👔 Find Robert on LinkedIn 🛍️ Support us — Yo Munir Merch 🎵 Yo Munir on TikTok 🎵 Yo Munir Episode Mixtape on Spotify

  2. Aug 25

    Trust Is the Real Creative Currency — Jason Katz on Getting Athletes to Open Up | Yo Munir Ep 50

    What does it take to get a Hall-of-Fame manager's bare hand into your dessert — and how does that moment convince you a show is going to work? Rob and Munir sit down with longtime friend and Emmy-winning producer Jason Katz highlighting a career built entirely on trust. Jason takes us back to Great Neck, Long Island, where his father's compulsive habit of filming every mundane family moment — birthdays, backyard nonsense, nothing sacred — became the foundation for the work that Jason did decades later. That instinct to preserve the unguarded moment became his creative superpower at MLB Productions, where he spent sixteen years learning how to get skeptical athletes to let their guard down on camera. The stories come fast. There's Bruce Bochy reaching bare-handed into Jason's dessert in a pre-production meeting for The Franchise, a tiny, absurd moment of trust that told Rob the whole show was going to work. There's Barry Zito uncorking a curveball that sent Jason running for cover. There's the slow, patient work of earning trust with guarded personalities like Pat Burrell and Jordan Staal. Jason builds these relationships in the small human moments that nobody's filming; by showing up consistently, being true to his word, acting with the best interest of his subjects, and delivering amazing moments on camera. Rob and Jason also reminisce about their own "work marriage" at MLB Productions, and how Rob's early confidence in Jason shaped the mentor he'd eventually become to others, including on Jim Harbaugh and Michigan Football's All or Nothing and his Emmy-winning work on Four Nations Unveiled. Underneath all of it is a simple idea: the best sports storytelling isn't won with better cameras or better questions. It's won with better relationships — the same patient, authentic trust-building that makes any team, business, or creative partnership actually work. Jason also opens up about the difference between coaching and motivating, and how summers at Kutcher's Sports Academy built the instincts he still leans on today. This one's for you if you believe the best stories are earned, not staged — and that trust, given enough time, beats talent every time. Stay in Touch: 📱 Yo Munir on Instagram 👔 Find Munir on LinkedIn 👔 Find Robert on LinkedIn 🛍️ Support us — Yo Munir Merch 🎵 Yo Munir on TikTok 🎧 Check out this episode's mixtape

  3. Aug 3

    What If The Players Said No? — Uncertainty | Ep. 47

    The docuseries was green-lit. Showtime was in. The Giants were six weeks off their first World Series parade. And Rob still didn't have the one signature that mattered: the MLB Players Association. This week Rob and Munir sit down with uncertainty on purpose. Rob tells the story of walking into a Scottsdale clubhouse meeting in February — spring training looming, no leverage, twelve years of relationships as his only anchor — to ask a room of professional baseball players to let cameras follow them all season. Some wanted more. Some wanted the crew nowhere near them. "The Franchise: A Season With the San Francisco Giants" won an Emmy for Best Edited Series. Munir goes back to a Dartmouth 3D design studio and a professor — a world-renowned artist who carved working typewriters out of wood — who kept refusing to let him start cutting. "Why does your clay model look the way it does? What's your reason?" Munir couldn't answer. "Not ready yet." He's been defending the why ever since. Also in this one: uncertainty as a gift rather than a threat, per Maggie Jackson ("To be in the suspense of uncertainty is one of the greatest gifts we can give each other"). Why "you're only uncertain until you make a choice." The cost of turning the thing you love into the thing that pays you. Rob's 2000-era flip phone as a fidget device. And a mixtape: Tom Petty, Springsteen, India.Arie, O.C., Marvin Gaye, George Benson, and Wilco. Chapters (00:00) "What if the players said no?" (01:15) The flip phone as fidget device (05:30) Maggie Jackson, "Uncertain" (08:00) How this episode got made (13:00) MLB, Showtime, and "The Franchise" (16:15) The clubhouse meeting in Scottsdale (21:45) "What if they said no?" → an Emmy (26:15) Munir's 3D design class, and "not ready yet" (33:45) Fine art, commercial art, and student debt (38:00) Uncertainty as a gift (40:00) The mixtape Watch on YouTube: youtube.com/channel/UC9yFb_jTqo4sXoTxJ1-YpTw New episodes every Monday. Yo Munir! — the happiest guys on the internet celebrate creativity and practice. Hosted by Rob Haddad and Munir Haddad.

  4. Jul 28

    Ep 46: Sondra Bernstein — Who Am I Without The Girl & The Fig?

    Sondra Bernstein spent nearly 30 years building The Girl & The Fig into one of Sonoma's most beloved restaurants. Then she walked away to become an artist — at 60. She went back to the fine arts photography degree she earned at 22, dove into AI and digital art, and now creates as 4EverKurious. Her work has shown on the billboards of Times Square, at the NFC Conference in Lisbon, and in galleries in Paris. Her digital gallery, PROTO.logue, just opened inside Dead Letter in Sonoma. She tells Rob and Munir about the six months of tears it took to leave, why she refused to keep being "the brand," being the worst server in TGI Fridays history before becoming the best, months spent silently lurking on Clubhouse, the day Beeple walked into a room having just sold a JPEG for $69 million, the hate mail she got for hanging her own AI work in her own restaurant, and why winemaking and making art with AI are the same act: curation. "Don't doubt yourself. If it appeals to you, it'll appeal to somebody else — if you care." The Mixtape this week is Songs for the Kurious. Sondra picked Gil Scott-Heron, The Tragically Hip, U2 and CSN. Rob picked Slick Rick, The Who and The Jackson 5. Munir picked Jack Johnson, Bowie and Daft Punk. Playlist: [LINK] Yo Munir! is a weekly conversation about creativity and practice, hosted by "the happiest guys on the internet," Rob Haddad and Munir Haddad. Watch on YouTube: https://youtu.be/opW3ACyBtMA FIND SONDRA4EverKurious: https://www.instagram.com/4everkurious/The Curator's Notebook on Substack: https://sondrabernstein.substack.com/PROTO.logue at Dead Letter, Sonoma: https://www.protologue.digital/Dead Letter, Sonoma: https://www.deadlettersonoma.com/The Girl & The Fig: https://www.thegirlandthefig.com/

About

“The happiest guys on the internet” celebrate creativity for people wondering what's next. Yo Munir! is a weekly conversation between two brothers about the creative forces shaping business, culture, and the future of work. Especially in the age of AI. We’re here for the people who feel the speed of change and want to stay human brining more joy, better taste, sharper trend fluency, and a wider lens on what it all means. Expect conversations about storytelling, brand, marketing, social platforms, art/music, and the inner game of making (fear, momentum, mistakes, reinvention).

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