Before They Buy

Deian Isac
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  • Entrepreneurship
  • Updated Weekly

What happens before someone signs up for your SaaS — and the pages that make it happen.

  1. 4d ago

    You're spending money on marketing and getting nothing. Here's why.

    Ahrefs looked at about a billion pages and found 96.55% get zero traffic from Google. That's the base rate your blog posts were up against, and it's why the marketing spend went nowhere. Pull up your quarterly budget, add up every awareness line, and check whether a page exists to win a buyer who is already deciding.

    You're spending money on marketing and getting nothing. Here's why.

  2. Oct 14

    Why "best [category] software" is a waste of your time

    SISTRIX data on the "best CRM" search shows only four of the top ten results are software vendors. The rest are review sites and publishers like PCMag, G2 and Forbes. Open your keyword tool, count the aggregators on the "best [category]" page you've been eyeing, then write one narrow page where small sites already rank.

    Why "best [category] software" is a waste of your time

  3. May 13

    You grow through word of mouth. Your buyers still Google you before they buy.

    72% of B2B SaaS buyers now start their journey by asking peers in private groups instead of Googling a category — but 100% still visit the vendor website before they buy (Wynter, 2025). If you grow through word of mouth, the referral gets you on the shortlist; what your buyer finds when they Google your name decides whether you stay on it. Open an incognito tab right now, search your company name, and ask if a referred buyer would still sign up tomorrow.

    You grow through word of mouth. Your buyers still Google you before they buy.

  4. May 6

    Your buyer Googles you before they sign up. What do they find?

    Open an incognito tab and Google your company name right now. What comes back is a G2 listing you haven't touched in years, a Capterra page with wrong pricing, and a Reddit thread calling your onboarding clunky — and that's what your buyer reads before they ever hit your homepage. This episode covers the data on what actually happens before someone fills out a form, and five things you can do this week to stop strangers from narrating your product.

    Your buyer Googles you before they sign up. What do they find?

  5. Apr 29

    What should you build first if you have zero marketing budget?

    You have five page types to build, but zero time and zero budget to build all of them at once. This episode gives you the exact order — starting with comparison pages, which rank in days and convert at 8.43% according to Grow & Convert's study of 95 articles. Deian walks through the data behind each page type so you can spend your first afternoon building the one that moves the needle fastest.

    What should you build first if you have zero marketing budget?

  6. Apr 22

    You need 5 pages. Here's what they are.

    Every page type from episodes 1-8 works better as a system than alone. This episode maps the five-page portfolio — comparison, alternatives, use case, glossary, free tool — and shows how to link them so you catch the same buyer across every search they make before deciding.

    You need 5 pages. Here's what they are.

  7. Apr 8

    Your pricing page is losing you customers

    Going (formerly Scott's Cheap Flights) changed two words on their pricing page — "sign up for free" to "trial for free" — and trial starts went up 104%. This episode goes through six real changes SaaS companies made to their pricing pages and what each one lifted. No redesign required for most of them.

    Your pricing page is losing you customers

  8. Apr 1

    People are searching "[your category] alternatives" right now. Are you showing up?

    Thousands search competitor alternatives every month. They've decided to leave—they just need somewhere to go. What the pages that win those buyers look like.

    People are searching "[your category] alternatives" right now. Are you showing up?
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About

What happens before someone signs up for your SaaS — and the pages that make it happen.

Information

  • Creator
    Deian Isac
  • Years Active
    2026
  • Episodes
    14
  • Rating
    Clean
  • Show Website
    Before They Buy