Decoding Oblivion

Eva Nevraj

On Decoding Oblivion, I sit down with founders, operators, and builders working with AI, automation, adtech, and emerging tech to talk about how growth really works today. This podcast exists because the rules have changed. Marketing isn’t driven by big ideas and gut feeling anymore. It’s shaped by algorithms, data, and automated systems making decisions in real time. Most of that happens quietly, behind the tools we use every day, and that’s what we’re here to unpack. Each episode is a conversation about what’s actually happening inside modern growth stacks: what tools people rely on, what’s breaking, what’s overhyped, and what’s quietly becoming essential. This isn’t a show about trends for the sake of trends. It’s about understanding the systems shaping attention, demand, and behavior especially in crypto, AI and fast-moving tech environments. Whether you’re building a company, working in marketing, or simply trying to understand how automation and AI are changing the game, Decoding Oblivion is here to help you make sense of it. Less noise. More signal. Let’s decode it. Thanks for listening. This is Decoding Oblivion. Hosted on Acast. See acast.com/privacy for more information.

  1. Aug 14

    $50B In a Month

    In this episode of Decoding Oblivion, we sit down with Ian McAfee, co-founder and CEO of Shift Markets, to explore one of the fastest-growing opportunities in finance: prediction markets. Prediction markets have moved rapidly from a niche category to a multi-billion-dollar industry. With major players like Robinhood and Coinbase entering the space and monthly industry volume reaching $50 billion, the question is no longer whether prediction markets are gaining traction — but how big they can become. Ian takes us behind the infrastructure powering this growth and explains what it actually takes to launch a prediction market product, why existing brokers and exchanges are paying attention, and where opportunities still exist for founders entering the space. 💡What we cover: • Why the 2024 election became a turning point for prediction markets • What’s behind the rapid growth of the industry • The infrastructure needed to build a prediction market platform • How Shift Markets connects technology and liquidity • Why major financial platforms are entering the category • How AI is making it easier and faster to launch new products • Where opportunities still exist for founders and builders • Where the next 10 million users could come from • Why prediction markets could reach $100B in monthly volume • Whether prediction markets could surpass sportsbooks • The Shift Markets grant program for founders If you’re building in fintech, crypto, trading, or simply want to understand where prediction markets are heading next, this episode is for you. Learn more about Shift Markets and its grant program through the links below 👇 https://www.shiftmarkets.com/grant-program Subscribe to Decoding Oblivion for more conversations with the people building what comes next. #PredictionMarkets #ShiftMarkets #Fintech #Crypto #Trading #FutureOfFinance #AI #DecodingOblivion Hosted on Acast. See acast.com/privacy for more information.

    $50B In a Month
  2. Aug 4

    Build Trust. The Branding Secret Behind WalletConnect

    Building a great product is no longer enough. In today’s crowded market, the brands that stand out are the ones that tell compelling stories, build trust, and create a genuine connection with their audience. In this episode of Decoding Oblivion, Eva sits down with Dayana Alexandrova, Head of Social Media at WalletConnect, to discuss how one of crypto’s most widely used infrastructure companies is building a recognizable brand while remaining largely invisible to end users. They also dive into AI’s impact on marketing, the importance of personal branding, partnership marketing, multi-channel growth strategies, and what every marketer should be doing to stay relevant in the age of AI.   In this episode:Why every infrastructure company still needs a strong brandThe power of narrative in technology marketingHow WalletConnect approaches X vs LinkedInWhy partnership marketing is so underratedAI tools Diana actually uses every dayWhich AI tools are overhypedWill AI replace marketers?How to build a personal brand without competing with your employerThe 2:1 content rule for growing your personal brandWhat’s next for WalletConnect💡 Produced with the support of WellDone. WellDone helps e-commerce companies modernize and optimize their engineering with AI-powered software development. Learn more: https://welldone.tech  🔔 Follow Decoding Oblivion for conversations with founders, marketers, AI builders, and Web3 leaders exploring the technologies shaping the future. #AI #Marketing #Branding #PersonalBrand #Web3 #Crypto #WalletConnect #GrowthMarketing #Podcast #DecodingOblivion To connect: podcast_admin@aanet.work Hosted on Acast. See acast.com/privacy for more information.

    Build Trust. The Branding Secret Behind WalletConnect

About

On Decoding Oblivion, I sit down with founders, operators, and builders working with AI, automation, adtech, and emerging tech to talk about how growth really works today. This podcast exists because the rules have changed. Marketing isn’t driven by big ideas and gut feeling anymore. It’s shaped by algorithms, data, and automated systems making decisions in real time. Most of that happens quietly, behind the tools we use every day, and that’s what we’re here to unpack. Each episode is a conversation about what’s actually happening inside modern growth stacks: what tools people rely on, what’s breaking, what’s overhyped, and what’s quietly becoming essential. This isn’t a show about trends for the sake of trends. It’s about understanding the systems shaping attention, demand, and behavior especially in crypto, AI and fast-moving tech environments. Whether you’re building a company, working in marketing, or simply trying to understand how automation and AI are changing the game, Decoding Oblivion is here to help you make sense of it. Less noise. More signal. Let’s decode it. Thanks for listening. This is Decoding Oblivion. Hosted on Acast. See acast.com/privacy for more information.