You probably know you're undercharging... So how do you get past the discomfort of raising prices? Joined by Robin Waite, a business coach, author and founder of Fearless Business, you'll hear about the exact mindset practices and business frameworks successfully used by his own clients, as well as the psychology behind pricing and Robin's own personal experience of running a financially sustainable business. From establishing a fair price to communicating with clients, this episode is dedicated to giving you the confidence, rationale and strategy to comfortably charge what you're worth. Key Moments: Why Hourly Rates Are Fundamentally Flawed (1:43)The Three Web Designers Framework (2:08)Pricing for Profit, Not Volume (5:12)The Mindset Shift That Changes Everything (7:08)The Psychology Behind Undercharging (9:31)Proposals Are a Polite No (12:51)How to Coach the Client on Budget (15:54)The One-Day Branding Workshop Breakthrough (17:44)Communicating Price Rises to Existing Clients (22:06)The 5× Pricing Experiment (24:03)The Head vs. Heart Pricing Auction (25:16)Three Takeaways for Leaders (29:14)Robin's Kitchen Bench Moment (31:39) About Robin: Over the last 20 years, Robin has supported thousands of entrepreneurs to create more time, more revenue, and more freedom by challenging conventional thinking around pricing, mindset, and marketing. He is the founder of Fearless Business, a business coach, bestselling author, and speaker who helps coaches, consultants, and freelancers confidently charge more and build profitable, productised service businesses. Since founding Fearless Business in 2017, Robin has gone on to speak alongside leading voices like Ali Abdaal, Chris Do, Simon Squibb, Nischa, and Daniel Priestley. He’s the author of several bestselling books, including Take Your Shot, Online Business Startup, and the upcoming release of Fearless Pricing. Resources Mentioned: Fearless Business (Robin's coaching practice) - https://www.fearless.biz/Fearless Pricing, Robin Waite (available 2nd June 2026) - https://amzn.eu/d/00uojiYcBuilt to Sell, John Warrillow (2013) - https://amzn.eu/d/0dHOc0jaNever Split the Difference, Chris Voss (2017) - https://amzn.eu/d/04t7JCil Not sure what's holding you back...? Every entrepreneur faces invisible blockers. Discover which one is at play for you so you can move forward with confidence. Take the free Homegrown CEO Blocker Quiz now. It’s quick, free, and gives you instant clarity on where to focus next. Follow this link to get started: https://liv-5cmyfuaf.scoreapp.com Join our community! Become a member of our online community and get exclusive bonus episodes, access to new episodes before general release, and premium PDFs of every episode’s key takeaways. You'll also receive practical tools and resources to fuel your professional journey, including guided challenges, forums and live sessions. Most importantly, you'll be part of a supportive network of entrepreneurs, leaders and professionals, brought together by a mutual desire to learn from and support one another. Join now using the promo code PODCAST for 50% off your first two months! Click the link to register: https://homegrown-ceo.mn.co/landing/ Got a lesson to share? We are always happy to hear from inspiring entrepreneurs and business leaders! If your journey could pass on some pearls of wisdom, please do get in touch about joining us as a guest: liv@homegrown.ceo Mentioned in this episode: Bonus Content For access to this episode's bonus content, including more of our conversation and a downloadable PDF of the key takeaways, join our thriving online community. Make new connections, build lasting habits, and become part of an exciting new network. Start your 7 day free trial now, and use the promo code PODCAST at the checkout for 50% off your first two months. Join the Community
