Rising Tides Live!

Cali BBQ Media

Rising Tides Live is a weekly show from Cali BBQ Media where leaders from across the restaurant, hospitality and technology space share the stage to discuss the greatest successes, failures and lessons.

  1. 6d ago

    Rising Tides Live - How Much of You Belongs In Your Brand?

    Guest host Phyllis Williams-Strawder led this Rising Tides Live conversation about bringing your personality into your brand while protecting your boundaries. Scott Kleckner discussed his discomfort with self-promotion, while Michael Ungaro explained how customer stories helped reveal what San Pedro Fish Market means to the families it serves. The group covered sharing accomplishments, correcting misconceptions, and creating content that feels natural. Williams-Strawder emphasized that building a personal brand means choosing which parts of yourself to share, without putting your entire life on display. Choose what you share. Your personality can help people connect with your business without giving them access to every part of your life. Define which experiences, interests, and behaviors belong in your public brand, and set boundaries around the rest.Create content that feels like you. Start with conversations, lessons, and experiences you’re comfortable sharing. Describing your work and stating your accomplishments gives people reasons to trust you without forcing a performance that feels unnatural.Help others tell your story accurately. Listen to how customers describe your business, correct misconceptions, and make sure your team understands the story behind the brand. Your message becomes more credible when your customers’ experiences and employees’ actions support it.Episode Links Cali BBQ Media: https://content.calibbq.media/Join Our Next Show: https://betheshow.media/rising-tides/Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/

  2. 6d ago

    Rising Tides live - What's Actually on Your Phone? The Technology Behind Your Daily Success

    Shawn Walchef led this Rising Tides Live conversation about the technology tools business leaders use every day. Troy Hooper described building websites with Claude Code, while Allen Beck explained how connecting AI to Slack, Google Workspace, and ClickUp simplifies his daily planning. Elizabeth Doss discussed analyzing social content with AI, and Scott Kleckner highlighted the challenges of scaling a catering business with manual spreadsheets. The group also covered turning meeting transcripts into action, cutting unnecessary subscriptions, and choosing tools that save time without losing their personal voice. Connect your tools. Linking AI to your email, calendar, Slack, and business platforms helps turn scattered information into clear daily priorities. These connections can simplify sales preparation, highlight missed follow-ups, and reduce time spent searching for context.Put transcripts to work. Meeting notes are more useful when they lead to action. Upload full transcripts into your AI tool to identify next steps, evaluate sales conversations, and spot opportunities to improve how you communicate and lead.Review what you’re paying for. Adding technology should come with a review of what you can remove. Track subscriptions and AI usage, identify overlapping tools, and make sure the time you save justifies the cost.Episode Links Cali BBQ Media: https://content.calibbq.media/Join Our Next Show: https://betheshow.media/rising-tides/Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/

  3. Oct 26

    Rising Tides Live - Specificity In Business & Storytelling

    Shawn Walchef led this Rising Tides Live conversation about how being specific helps businesses tell better stories, build credibility, and get better results. Restaurant operators, entrepreneurs, and business leaders shared examples of turning numbers, experiences, and clear instructions into action. From Phyllis Williams-Strawder renegotiating a summer partnership from $5,000 to $42,000 to Allen Beck reducing order errors by telling teams to “look for the pico” instead of simply checking side items, the group showed why details matter. Elizabeth Doss shared how businesses can turn customer data into their own Spotify Wrapped, while Scott Kleckner explained how transparent pricing and detailed website content help customers find his catering business. Sharing concrete numbers, defining who you serve, and explaining exactly what you do make your business easier to understand and your story easier to remember. Use specific details to tell stronger stories. Real numbers, clear examples, and measurable results give people something to remember and make your claims more credible.Make it clear who you serve and what you offer. Explain your services, pricing, and ideal customer so people can understand whether your business fits their needs.Give specific instructions to get better results. Allen Beck’s “look for the pico” example showed how a precise direction can solve a problem that general reminders leave unresolved.Episode Links Cali BBQ Media: https://content.calibbq.media/Join Our Next Show: https://betheshow.media/rising-tides/Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/

  4. Oct 23

    Pitch The Tide - Lewis Rhys Davies: Head of Sales US

    In this Pitch The Tide session, Lewis Rhys Davies, head of US sales at Nory, tackles a challenge facing restaurant operators: controlling food and labor costs while giving managers more time to focus on guests. He introduces Nory’s AI-powered platform, which brings forecasting, scheduling, inventory and back-office workflows into one system. Restaurant owners put the pitch to the test with questions about integrations, switching software and the work required to get started. The conversation centers on what makes technology valuable: clear direction for frontline teams, consistent decisions across locations and proof that the benefits justify the investment. Listen to the replay of this first session and follow Cali BBQ Media to join future rooms, pitch your company, and learn from the community. Every Friday at 10am PT / 1pm ET, Shawn P. Walchef hosts Pitch the Tide live. Turn Data Into Daily Decisions – Knowing what happened last week only gets managers so far. Nory uses demand forecasts to guide staffing and purchasing decisions, while the panel emphasizes that frontline teams need clear instructions about what to do next.Simplify Without Forcing the Switch – Operators want fewer logins and connected workflows, but replacing software takes time and can wear teams down. Nory offers a phased approach so restaurants can address a pressing need first and consider additional tools as trust grows.Prove the Value Beyond the Pitch – Operators need specific customer examples, clear pricing and realistic integration timelines. The investment includes money, staff time, training and the opportunities put on hold during implementation. A strong pitch makes those commitments clear.Episode Links Lewis Rhys Davies LinkedIn: https://www.linkedin.com/in/lewisrhysdavies/Nory AI: https://www.nory.ai/

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Rising Tides Live is a weekly show from Cali BBQ Media where leaders from across the restaurant, hospitality and technology space share the stage to discuss the greatest successes, failures and lessons.