Estelledia

Rosalie Tran
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The Estelledia Podcast is where we break down social media, content creation, and online business in a way that is simple and practical. This podcast is designed for creators, aspiring social media managers, and anyone interested in building a career online. We talk about how social media actually works, how to grow as a creator, how to find clients, and what it really takes to build a business in the digital space. Each episode explores topics like content strategy, the creator economy, social media trends, and the realities of running an online business.

  1. 6d ago

    Charging More Doesn't Automatically Make You Premium

    Just because you charge premium prices doesn’t mean you’re offering a premium service. In this video, I’m talking about the difference between simply increasing your prices and actually building a service that justifies them.  We’ll also get into the ethics of pricing, especially when you’re new to an industry, and what actually makes clients feel like they’re paying for a premium experience. Whether you’re a freelancer, social media manager, creator or service-based business owner, your pricing should reflect more than just what you want to charge. ------------------------------------ *Chapters* 00:00 Intro 00:21 Price Doesn’t Automatically Equal Value  02:38 Ethics  03:29 What Actually Makes A Premium Service  ------------------------------------  *Social Channels* Instagram:   / https://www.instagram.com/estelledia__/   TikTok:   / https://www.tiktok.com/@estelledia_ Podcast: https://pod.link/1883307075  Business Inquiries: hello@estelledia.com Personal Channel: https://www.youtube.com/@rosalietrann  ------------------------------------ *RESOURCES*  *HOW I BECAME A SMM* :  ⁠https://youtu.be/y5NmLnW53HM⁠  *BECOME A SMM IN 30 DAYS* : ⁠https://stan.store/estelledia/p/become-a-smm-in-30-days⁠  *FREE SMM GUIDE* : ⁠https://stan.store/estelledia/p/free-smm-guide⁠   ------------------------------------ *DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.

  2. Sep 28

    Going Viral Is Overrated (Here’s What Actually Matters)

    Going viral might feel like the ultimate goal on social media, but views alone don’t mean your content is actually working. In this video, I talk about why virality can become a vanity metric, the problem with creating content purely for the algorithm, and why reaching the right audience matters more than reaching the biggest one. Whether you're building a personal brand, business or social media presence, your content should have a purpose beyond getting views. Instead of constantly chasing viral content, it’s important to look at who you're reaching, what action they're taking and whether your content is helping you achieve your actual goals. ------------------------------------ *Chapters* 00:14 Vanity Metric  02:05 Who Are You Creating Content For? 04:02 Creating For The Algorithm  04:44 The Wrong Audience 05:18 Content Should Have A Purpose 06:14 Look Beyond The Views 06:38 Virality Isn’t Bad ------------------------------------  *Social Channels* Instagram:   / https://www.instagram.com/estelledia__/   TikTok:   / https://www.tiktok.com/@estelledia_ Podcast: https://pod.link/1883307075  Business Inquiries: hello@estelledia.com Personal Channel: https://www.youtube.com/@rosalietrann  ------------------------------------ *RESOURCES*  *HOW I BECAME A SMM* :  ⁠https://youtu.be/y5NmLnW53HM⁠  *BECOME A SMM IN 30 DAYS* : ⁠https://stan.store/estelledia/p/become-a-smm-in-30-days⁠  *FREE SMM GUIDE* : ⁠https://stan.store/estelledia/p/free-smm-guide⁠   ------------------------------------ *DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.

  3. Sep 24

    You Don’t Need to Quit Your Job to Be Successful

    Should I quit my job to be successful? I don’t think quitting your 9–5 is the only path to success. In this video, I’m sharing my own career history and why I believe you can build a business or side hustle while working full time. We’ll talk about having contingency plans, how keeping your job can actually provide more freedom, and why your career doesn’t have to define your entire identity. If you’re thinking about a career change, trying to quit your 9 to 5, or figuring out how to be successful while balancing a job and side hustle, this video is for you. Success looks different for everyone, and sometimes the best success mindset is recognising that you don’t have to follow what everyone else is doing. ------------------------------------  00:00 Intro 00:29 My History 02:25 Contingency Plans 04:00 Job Can Provide Freedom 04:34 Our Identity ------------------------------------  *Social Channels* Instagram:   / https://www.instagram.com/estelledia__/   TikTok:   / https://www.tiktok.com/@estelledia_ Podcast: https://pod.link/1883307075  Business Inquiries: hello@estelledia.com Personal Channel: https://www.youtube.com/@rosalietrann  ------------------------------------ *RESOURCES*  *HOW I BECAME A SMM* :  ⁠https://youtu.be/y5NmLnW53HM⁠  *HOW TO FIND CLIENTS* : ⁠https://www.youtube.com/watch?v=8cRBtJ-MHAQ⁠  *BECOME A SMM IN 30 DAYS* : ⁠https://stan.store/estelledia/p/become-a-smm-in-30-days⁠  *FREE SMM GUIDE* : ⁠https://stan.store/estelledia/p/free-smm-guide⁠   ------------------------------------ *DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.

  4. Sep 20

    UGC Creator for Beginners: 5 Mistakes You NEED to Avoid

    *RESOURCES*  *HOW I BECAME A SMM* :  https://youtu.be/y5NmLnW53HM  *HOW TO FIND CLIENTS* : https://www.youtube.com/watch?v=8cRBtJ-MHAQ  *BECOME A SMM IN 30 DAYS* : https://stan.store/estelledia/p/become-a-smm-in-30-days  *FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide   ------------------------------------ Are you a new UGC creator making these mistakes? If you're getting started with UGC, I'm breaking down 5 common mistakes I see beginner UGC creators make, from using generic hooks and making content all about yourself to obsessing over your portfolio instead of treating UGC like a business. If you're wondering how to start UGC, build better content and actually grow as a UGC creator, these are the things I'd focus on first. ------------------------------------ *Chapters*  00:00 Intro  01:04 Generic Hooks 03:58 Content All About Themselves  05:30 Good Content = Pretty Content  07:05 Obsessing Over Portfolio  08:43 Forgetting UGC Is A Business  ------------------------------------  *Social Channels* Instagram:   / https://www.instagram.com/estelledia__/   TikTok:   / https://www.tiktok.com/@estelledia_ Podcast: https://pod.link/1883307075  Business Inquiries: hello@estelledia.com Personal Channel: https://www.youtube.com/@rosalietrann  ------------------------------------ *DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.

  5. Sep 18

    How to Get Your FIRST Client as a Social Media Manager

    Trying to land your first social media management client but have no idea where to start? In this video, I’m breaking down how to get clients as a social media manager, including where to actually find clients, reaching out to mutuals, using social media, cold emailing, freebies, positioning yourself and what to do when nothing seems to be working. Whether you're starting from zero or trying to turn social media management into a freelance career, these are the strategies I'd focus on to land your first client. ------------------------------------ *Chapters*  00:00 Intro 00:25 Mindset Shift 01:22 What You Actually Need  02:12 Where Does Your First Client Come From 02:24 Mutuals  05:48 Social Media 07:46 Cold Emails 11:41 Freebies 13:26 Positioning 15:14 What To Do If Nothing Is Working ------------------------------------  *Social Channels* Instagram:   / https://www.instagram.com/estelledia__/   TikTok:   / https://www.tiktok.com/@estelledia_ Podcast: https://pod.link/1883307075  Business Inquiries: hello@estelledia.com Personal Channel: https://www.youtube.com/@rosalietrann  ------------------------------------ *RESOURCES*  *HOW I BECAME A SMM* :  ⁠https://youtu.be/y5NmLnW53HM⁠  *HOW TO FIND CLIENTS* : ⁠https://www.youtube.com/watch?v=8cRBtJ-MHAQ⁠  *BECOME A SMM IN 30 DAYS* : ⁠https://stan.store/estelledia/p/become-a-smm-in-30-days⁠  *FREE SMM GUIDE* : ⁠https://stan.store/estelledia/p/free-smm-guide⁠   ------------------------------------ *DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.

  6. Sep 11

    9 Client Red Flags You Should NEVER Ignore

    Working with the wrong clients can cost you time, money and your sanity 😭 In this video, I’m breaking down the biggest client red flags I’ve learned to look out for when freelancing, from unrealistic expectations and scope creep to communication issues and clients who simply don’t respect your boundaries. If you’re a freelancer, social media manager, UGC creator or service provider, these are the red flags worth spotting before you say yes to a client. Subscribe for more freelancing, social media marketing, UGC and business tips 🤍 ------------------------------------ *Chapters* 00:00 Intro  00:32 Do Not Respect Boundaries  01:02 Everything is Urgent 01:29 Unrealistic Expectations 02:12 Budget Doesn’t Meet Expectations  02:34 Scope Creep 03:36 Do Not Respect Expertise 04:08 Avoid Contracts/Payment Issues 04:35 Future Opportunity Promise 05:57 Explaining Your Worth 06:43 Good Relationships With Clients ------------------------------------  *Social Channels* Instagram:   / https://www.instagram.com/estelledia__/   TikTok:   / https://www.tiktok.com/@estelledia_ Podcast: https://pod.link/1883307075  Business Inquiries: hello@estelledia.com Personal Channel: https://www.youtube.com/@rosalietrann  ------------------------------------ *RESOURCES*  *HOW I BECAME A SMM* :  ⁠https://youtu.be/y5NmLnW53HM⁠  *HOW TO FIND CLIENTS* : ⁠https://www.youtube.com/watch?v=8cRBtJ-MHAQ⁠  *BECOME A SMM IN 30 DAYS* : ⁠https://stan.store/estelledia/p/become-a-smm-in-30-days⁠  *FREE SMM GUIDE* : ⁠https://stan.store/estelledia/p/free-smm-guide⁠   ------------------------------------ *DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.

  7. Sep 8

    The Truth About Becoming a Social Media Manager (What No One Tells You)

    Thinking about becoming a social media manager? Here’s what no one really tells you about working in social media management. I’m sharing the realities of the business side, scope creep, difficult clients, endless revisions, managing expectations, the day-to-day workload, skills you actually need and the mindset that comes with being a social media manager. If you’re looking into social media management for beginners or wondering how to become a social media manager, this is everything I wish more people talked about before getting started. ------------------------------------ *Chapters* 00:00 Intro  00:38 The Business Side  01:25 Scope Creep  02:33 Business Seasonality  03:58 The Realities of Working With Clients  05:49 Clients Wanting to Approve Everything  06:65 Managing Client Expectations 08:04 When The Client Changes Their Mind After Approval 08:34 Revisions Can Be Never ending  09:22 Clients Saying You Are Not Worth Your Price 10:19 The Day To Day 11:07 SMM Can Be Isolating  11:28 The Skills Gap 13:17 The Mindset 14:10 Outro ------------------------------------  *Social Channels* Instagram:   / https://www.instagram.com/estelledia__/   TikTok:   / https://www.tiktok.com/@estelledia_ Podcast: https://pod.link/1883307075  Business Inquiries: hello@estelledia.com Personal Channel: https://www.youtube.com/@rosalietrann  ------------------------------------ *RESOURCES*  *HOW I BECAME A SMM* :  ⁠https://youtu.be/y5NmLnW53HM⁠  *HOW TO FIND CLIENTS* : ⁠https://www.youtube.com/watch?v=8cRBtJ-MHAQ⁠  *BECOME A SMM IN 30 DAYS* : ⁠https://stan.store/estelledia/p/become-a-smm-in-30-days⁠  *FREE SMM GUIDE* : ⁠https://stan.store/estelledia/p/free-smm-guide⁠   ------------------------------------ *DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.

  8. Sep 3

    How to Price Social Media Management Services + Scale to $5K/Month

    Want to know how to price social media management services without undercharging yourself?  In this video, I’m breaking down social media marketing pricing, how I structure three-tier packages, setup fees, monthly retainers and project packages, plus how you can start scaling towards $5K/month. Whether you’re a beginner social media manager, freelancer or building your own social media marketing agency, I’ll also cover when to raise your rates and how to package your services in a way that actually makes sense for you and your clients. ------------------------------------ 00:00 Intro 00:27 Mindset Shift  01:33 The Three Tier Social Media Packages  02:03 Setup Packages 04:10 Month Retainer  07:39 Scaling To 5K 08:21 Project Packages 12:05 Raising Your Rates ------------------------------------  *Social Channels* Instagram:   / https://www.instagram.com/estelledia__/   TikTok:   / https://www.tiktok.com/@estelledia_ Podcast: https://pod.link/1883307075  Business Inquiries: hello@estelledia.com Personal Channel: https://www.youtube.com/@rosalietrann  ------------------------------------ *RESOURCES*  *HOW I BECAME A SMM* :  ⁠https://youtu.be/y5NmLnW53HM⁠  *HOW TO FIND CLIENTS* : ⁠https://www.youtube.com/watch?v=8cRBtJ-MHAQ⁠  *BECOME A SMM IN 30 DAYS* : ⁠https://stan.store/estelledia/p/become-a-smm-in-30-days⁠  *FREE SMM GUIDE* : ⁠https://stan.store/estelledia/p/free-smm-guide⁠   ------------------------------------ *DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.

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About

The Estelledia Podcast is where we break down social media, content creation, and online business in a way that is simple and practical. This podcast is designed for creators, aspiring social media managers, and anyone interested in building a career online. We talk about how social media actually works, how to grow as a creator, how to find clients, and what it really takes to build a business in the digital space. Each episode explores topics like content strategy, the creator economy, social media trends, and the realities of running an online business.

Information

  • Creator
    Rosalie Tran
  • Years Active
    2026
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © Rosalie Tran
  • Show Website
    Estelledia