Òkín

Kelvin Odenusi

Conversations on fashion, culture, identity & the art of becoming.

  1. Oct 18

    Stop creating from pressure; you don’t have to create all the time!

    We’ve been taught that as creatives, we should always be creating. Create when you’re sad. Create when you’re angry. Create when you’re happy. Create even when you have nothing left to give. And somewhere along the way, taking a break started to feel like failure. But creativity doesn’t always come from pressure. Sometimes, the best thing you can do for your craft is step away from it. In this video, I’m talking about the guilt creators often feel when they’re not posting, producing, or constantly sharing their work. I’m also questioning the idea that we always have to create, and why knowing when to stop can be just as important as knowing when to create. Your audience connects with you through what you make and what you choose to share. So rather than creating just to stay visible, I think we should care more about creating things that actually have something to say. You don’t have to force yourself to create just because you feel like you should. Sometimes, you need to rest. Sometimes, you need to live. Sometimes, you need to experience something before you can turn it into something meaningful. And yes, it’s okay to take a break from your creativity. The important thing is learning to recognise when you need one. If you’re a creative who has ever felt guilty for slowing down, I hope this gives you a different way to look at your relationship with your craft. #Creativity #ContentCreators #CreativeBurnout #CreativeProcess #Creators

  2. Oct 11

    Life Isn’t Meant to Be Fun. It’s Meant to Be Lived.

    Hey, its been a while… i took a break because i needed it. But recently, i’ve been thinking about how we enter life with so much to learn and so little understanding of the world around us. We watch our parents, observe the adults in our lives, imitate their behaviours, absorb their beliefs, and gradually become people shaped by the world we grow up in. Through curiosity, experience, observation, and socialisation, we begin to understand who we are and how we are expected to exist. But how much of who we become is truly our own choice, and how much of it have we simply learned from the people and systems around us? As we grow older, life begins to reveal a different reality. The freedom we once imagined adulthood would bring comes with bills, responsibilities, expectations, uncertainty, and an endless list of things to worry about. There is always something to figure out, something to prepare for, something to care about, or something demanding our attention. And somewhere along the way, we begin to question whether life is actually supposed to be fun. Perhaps life was never meant to be an endless pursuit of happiness. Perhaps it is simply something we are here to experience, navigate, understand, and live. Fun is wonderful, joy is necessary, and happiness matters, but none of them is guaranteed to be a permanent state of existence. Life isn’t necessarily meant to be fun. Life is meant to be lived. What that life looks like, however, is a decision we must learn to make for ourselves. We get to decide what matters to us, what we want to pursue, what we are willing to sacrifice, and what kind of meaning we want to give our existence. In this video, I reflect on growing up, the way we are socialised into becoming who we are, the realities of adulthood, and the freedom that comes with deciding what we want to make of our lives. Maybe the question isn’t whether life is supposed to be fun. Maybe the better question is: What kind of life do you want to live? Let’s talk about it. #LifeAndGrowth #SelfAwareness #Adulthood #PersonalGrowth #PhilosophyOfLife #SelfDiscovery

  3. Sep 6

    The fashion industry doesn’t need another clueless designer

    Fashion has never been more accessible. Today, it feels like one or two out of every five people you know is either planning to start a fashion business, already selling clothes, or thinking about turning their passion for fashion into a business. Social media has made it incredibly easy to enter the industry, but accessibility does not automatically equal sustainability. And this is where I think a lot of people get it wrong. Having a passion for fashion does not automatically mean you should start a fashion business. Wanting more clothes, loving styling, or enjoying shopping is not the same thing as understanding how to build and sustain a fashion brand. Fashion is a business, and building one requires much more than simply making clothes and putting them up for sale. You need a clear understanding of who you are selling to, what problem you’re solving, what makes your brand different, what your story is, and where you want the business to go. You need a mission, a vision, defined goals, a strong brand identity, and a strategy for communicating all of that to the right audience. After being around fashion for about nine years, I’ve observed how many people rush into the industry without really understanding what they’re getting themselves into. They invest money, time, energy and resources into businesses they haven’t properly planned and eventually find themselves frustrated because passion alone isn’t enough to sustain a fashion business. Fashion can demand a lot from you financially, creatively and personally. It requires commitment, constant learning, adaptability and, above all, direction. So in this video, I’m talking about how to actually get into fashion and, more importantly, how to build a fashion business that can thrive in an increasingly saturated industry. I’ll be sharing practical ideas and strategies for anyone considering entering fashion, including: • How to determine whether starting a fashion business is actually right for you • Why passion for fashion isn’t enough • How to define your target audience • Why your brand needs a clear identity and story • How to develop your mission, vision and goals • Why understanding the fashion industry matters before investing heavily • How to differentiate yourself in an increasingly saturated market • Why you need to think beyond simply making and selling clothes • How to approach fashion strategically rather than emotionally • What it means to actually be fashion-forward as a business • How to build with intention instead of rushing into the industry The fashion industry doesn’t need more people simply selling clothes. It needs people with ideas, perspective, creativity, strategy and a reason to exist. You can enter fashion, but don’t rush into it blindly. Because if you rush into fashion, you might just rush right back out. #FashionBusiness #FashionIndustry #FashionEntrepreneurship #FashionMarketing #FashionBranding #FashionBusinessTips #FashionEntrepreneur #FashionStrategy #FashionContentCreator #BuildingAFashionBrand

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Conversations on fashion, culture, identity & the art of becoming.