The Entrepreneur Standard

Rich Fournier
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  • Entrepreneurship

What separates exceptional entrepreneurs from everyone else? The Entrepreneur Standard explores how accomplished founders, business owners and leaders think, make decisions, overcome setbacks, build companies and perform under pressure. Hosted by Rich Fournier, founder of Entrepreneur Performance Network™ (EPN), each conversation goes beyond the success story to uncover the standards, habits, beliefs, failures and turning points that shaped the person behind the business. Through candid conversations with entrepreneurs and business leaders, we explore what it really takes to achieve extraordinary results, the lessons learned along the way, and what others can apply to their own businesses and lives. Topics include entrepreneurship, leadership, business growth, sales, money, health, mindset, relationships, artificial intelligence, resilience, reinvention and the future of business. Because success isn't only about what you build. It's also about who you become and the life you create along the way. You know you're capable of more. Make it your standard. The Entrepreneur Standard is presented by Entrepreneur Performance Network™ (EPN). Learn more about Entrepreneur Performance Network™ (EPN) and The Path to Transformation™, our 24-week program for entrepreneurs and business owners, at https://www.joinepn.com/

  1. 1d ago ·  Video

    Cameron Herold: The Future of Entrepreneurship, AI Disruption & Relentless Focus

    What separates entrepreneurs who achieve extraordinary results from those who never quite reach their potential? And how will artificial intelligence change the rules of business over the next five years? In this episode of The Entrepreneur Standard, Rich Fournier sits down with Cameron Herold, former COO of 1-800-GOT-JUNK?, bestselling author, entrepreneur and founder of COO Alliance, for a thought-provoking conversation about entrepreneurial performance, leadership, relentless focus and the rapidly changing future of business. Cameron shares his perspective on what makes exceptional entrepreneurs different, why working harder isn't necessarily the answer, and how clarity, focus and execution can have a profound impact on business success. Along the way, Rich challenges Cameron's views on whether entrepreneurs are born or made, leading to a fascinating discussion about mindset, human potential and the role of personal development. But the conversation takes an unexpected turn when they explore the accelerating impact of artificial intelligence. From AI agents participating in corporate leadership meetings to the potential disruption of traditional careers, Cameron offers some bold predictions about how business and employment could change in the coming years. He also shares practical ideas for how entrepreneurs can embrace new technology, develop their skills and position themselves to thrive in an increasingly unpredictable world. Beyond business growth and technological change, Cameron offers a refreshing perspective on success itself, challenging the belief that building a successful company should come at the expense of family, relationships and personal fulfilment. This is a conversation about much more than adapting to change. It's about thinking differently, challenging conventional wisdom and recognizing the extraordinary opportunities available to those willing to grow. About Cameron Herold Cameron Herold is an entrepreneur, bestselling author, speaker and former COO of 1-800-GOT-JUNK?. He is the founder of COO Alliance and works with entrepreneurs and executive teams to build stronger companies and develop exceptional leadership. Learn more: https://cameronherold.com You know you're capable of more. Make it your standard. The Entrepreneur Standard is hosted by Rich Fournier, founder of Entrepreneur Performance Network™ (EPN), a private performance network helping entrepreneurs and business owners turn greater potential into meaningful results in business and life. Discover EPN and The Path to Transformation™ at https://joinepn.com.

    Cameron Herold: The Future of Entrepreneurship, AI Disruption & Relentless Focus

  2. Oct 27 ·  Video

    Raz Zohar: The Power of Relentless Execution, Resilience & Building an AI Company

    Execution Always Wins: Building an AI Company Against the Odds | Raz Zohar What does it really take to build a company when you don't have all the answers, the technical expertise, or even the certainty that your idea will succeed? In this episode of The Entrepreneur Standard, Rich Fournier sits down with Raz Zohar, Founder and CEO of Mave, a Canadian AI company transforming how real estate professionals and brokerages operate. Raz shares his remarkable entrepreneurial journey, from stepping into an industry he knew little about to building a growing technology company, raising millions in capital, and expanding across North America. But behind the growth is a story of rejection, uncertainty, difficult decisions, and relentless execution. Together, Rich and Raz explore the realities of entrepreneurship, the rise of agentic AI, why human connection and trust may become more valuable as technology advances, and the mindset required to keep moving forward when everything seems to be working against you. Raz also shares the personal framework he uses to navigate uncertainty, the importance of surrounding yourself with the right people, and the three core values that guide his leadership: community, integrity, and ambition. Whether you're building your first business, scaling an established company, or navigating the extraordinary changes AI is bringing to the world, this conversation offers a powerful reminder: You don't have to be ready. You have to be willing to start. Connect with Raz Zohar Mave AI: https://www.maveai.co LinkedIn: https://www.linkedin.com/in/razzohar Instagram: @maveai.co You know you're capable of more. Make it your standard. The Entrepreneur Standard is hosted by Rich Fournier, founder of Entrepreneur Performance Network™ (EPN), a private performance network helping entrepreneurs and business owners turn greater potential into meaningful results in business and life. Discover EPN and The Path to Transformation™ at https://joinepn.com.

    Raz Zohar: The Power of Relentless Execution, Resilience & Building an AI Company

  3. Oct 20 ·  Video

    Brian Proctor: The Power of Intention, Self-Image & Personal Transformation

    What if the results you're experiencing in your business and life have more to do with your internal programming than your knowledge, skills or effort? In this episode of The Entrepreneur Standard, Rich Fournier sits down with Brian Proctor, bestselling author, speaker and son of legendary personal development teacher Bob Proctor, for a conversation about intention, self-image, subconscious programming and what it really takes to create lasting change. Having worked alongside his father for nearly 30 years, Brian played an instrumental role in building the business behind Bob Proctor's teachings. From pioneering email marketing strategies to developing successful business partnerships, Brian brings decades of entrepreneurial experience together with the timeless principles he learned from his father. Together, Rich and Brian explore why entrepreneurs often struggle to turn knowledge into results, how unconscious commitments and deeply ingrained paradigms influence performance, and why becoming more intentional about our thoughts, decisions and actions can transform the direction of our lives. Brian also shares insights into visualization, the importance of relationships, the lessons that shaped his own success and what it means to live a truly fulfilling life. This is a conversation about more than business success. It's about becoming the person capable of creating the life and results you truly want. About Brian Proctor Brian is a bestselling author, speaker and co-founder of Proctor's Principles, a coaching program he operates with his wife, Cory, sharing the principles and lessons passed down through his father's remarkable career. His books include My Father Knew the Secret: Growing Up with Bob Proctor and 12 Easy Steps to Change Your Life, along with his latest work, Quit Screwing Around! This Is Your Life. Connect with Brian Proctor Website: https://www.brianproctor.com Social Media: @brianproctorofficial You know you're capable of more. Make it your standard. The Entrepreneur Standard is hosted by Rich Fournier, founder of Entrepreneur Performance Network™ (EPN), a private performance network helping entrepreneurs and business owners turn greater potential into meaningful results in business and life. Discover EPN and The Path to Transformation™ at https://joinepn.com.

    Brian Proctor: The Power of Intention, Self-Image & Personal Transformation

  4. Oct 13 ·  Video

    Knowing Isn't Doing: A New Standard for Entrepreneurs

    You can read the books, attend the seminars and know exactly what you need to change. But what happens when the motivation fades and everyday life takes over? In this episode, Rich Fournier introduces a new chapter of the podcast as Restart Your Life evolves into The Entrepreneur Standard. After 12 episodes exploring personal transformation, identity and the knowing-doing gap, the show moves into conversations with accomplished entrepreneurs and business leaders about what it actually takes to turn knowledge into action. Rich explores why capable people struggle to follow through, how personal standards shape business results, and why meaningful success includes more than revenue or professional accomplishments. You'll also learn about the philosophy behind Entrepreneur Performance Network™ (EPN) and The Path to Transformation™, where personal development, practical accountability and community come together. The question at the heart of this new chapter is simple: What are you going to do with what you learn? Explore EPN and The Path to Transformation™: https://joinepn.com You know you're capable of more. Make it your standard. You know you're capable of more. Make it your standard. The Entrepreneur Standard is hosted by Rich Fournier, founder of Entrepreneur Performance Network™ (EPN), a private performance network helping entrepreneurs and business owners turn greater potential into meaningful results in business and life. Discover EPN and The Path to Transformation™ at https://joinepn.com.

  5. Apr 28

    Your Next Version: Who You Are Becoming and How to Get There

    This is the final episode of Season 1. And this episode is different. After eleven episodes of examining the self-image, subconscious programming, belief systems, self-sabotage, identity gaps, and the performance paradox, the question is no longer whether change is possible. The question is whether you are willing to pursue it with the structure transformation actually requires. In this episode, Rich brings Season 1 to a powerful close by helping you define who you are becoming and what it will take to become that version of yourself in reality, not just in theory. You will see why understanding the problem is not the same as transformation, why knowledge alone does not change identity, and why the gap between information and implementation is where most personal development fails. Rich introduces The Next Version Framework, a practical process for defining your future self with precision, identifying the identity gaps that are still holding you back, and building the bridge between your current identity and your next-version identity. This episode also brings the full Season 1 journey together. The performance paradox, the belief audit, neuroplasticity, the self-image mechanism, the hustle trap, self-sabotage, and identity reconstruction all point to one truth: You do not transform by consuming more information. You transform by becoming someone new. If you know you are performing below your actual potential, this episode will challenge you to stop waiting for the perfect time, stop negotiating with the old identity, and begin building the structure required for real change. Your next version does not wait. If you are ready to stop performing at 40 to 60 percent of your actual potential and begin the structured work of becoming your next version, book a diagnostic conversation at: joinepn.com Not when the timing is better. Not after the next launch. Not at the end of the quarter. Now. Your next version does not wait. You know you're capable of more. Make it your standard. The Entrepreneur Standard is hosted by Rich Fournier, founder of Entrepreneur Performance Network™ (EPN), a private performance network helping entrepreneurs and business owners turn greater potential into meaningful results in business and life. Discover EPN and The Path to Transformation™ at https://joinepn.com.

    Your Next Version: Who You Are Becoming and How to Get There

  6. Apr 21

    The Restart: Deciding to Become Someone New

    At some point, real transformation stops being an idea and becomes a decision. Not a vague intention. Not another round of self-improvement. Not a temporary burst of motivation. A decision. In this episode, Rich Fournier introduces one of the most important concepts in personal and professional transformation: The Restart. The Restart is the moment a person decides that the identity producing their current patterns, behaviours, and results is no longer acceptable. Not adjusted. Not managed. Replaced. It is not incremental improvement layered on top of an unchanged self-image. It is a deliberate break from the identity that has been keeping them within a familiar range of results. This episode explains why so many people experience the same cycle over and over again: progress, regression, renewed commitment, drift. The problem is not always effort. It is often identity. When the underlying self-concept remains the same, it eventually pulls performance back to its existing set point. Rich reframes transformation as something far more definitive. A Restart is not a rejection of your past. It is a declaration about your future. It is the decision to stop operating from the version of you that created your current ceiling, and to begin operating from a new internal standard. The episode then breaks down the three components that make a Restart decision neurologically binding. The first is precision. A vague desire to be better has no real force. A genuine identity decision must be specific. It must clearly define the identity being released and the identity being adopted. The second is emotional commitment. Real decisions carry weight. They feel like a closing as much as an opening. The emotional intensity behind the decision helps create the neurological conditions for real change. The third is environmental anchoring. A decision made in isolation is fragile. A decision supported by structure, accountability, investment, or coaching gains reinforcement from outside the individual, making it far more likely to hold under pressure. Rich also walks through the pattern he sees in people who truly change. They reach a point where the cost of the old identity becomes impossible to ignore. They can clearly name the beliefs, patterns, and results that have defined their life up to that point. And then they make a real decision about who they are going to be from this point forward. This episode is for the person who knows they are living below their actual potential. The person who has tried to improve, tried to recommit, tried to push harder, but still finds themselves returning to the same internal limitations. If something in you has been responding to these conversations, this episode will help you understand why. Because the Restart does not happen to you. It is something you decide. And that decision may be the beginning of everything changing. If this episode resonated with you, share it with someone who is ready to stop managing the old identity and start becoming someone new. You know you're capable of more. Make it your standard. The Entrepreneur Standard is hosted by Rich Fournier, founder of Entrepreneur Performance Network™ (EPN), a private performance network helping entrepreneurs and business owners turn greater potential into meaningful results in business and life. Discover EPN and The Path to Transformation™ at https://joinepn.com.

    The Restart: Deciding to Become Someone New

  7. Apr 14

    What Your Current Results Are Telling You About Your Identity

    You are getting results right now that are telling the truth about you. Not the truth about your circumstances. Not the truth about the market, the timing, the economy, or the people around you. The truth about the identity producing those results. Most people never learn how to read results this way. They explain them. Defend them. Rationalize them. They point to external conditions and stop there. But while external factors matter, they are rarely the primary story. The deeper story is in the internal pattern that keeps producing the same outcomes over and over again. In this episode, Rich Fournier breaks down one of the most important reframes in personal and professional transformation: your current results are a precise printout of your current programming. Every consistent pattern in your income, client quality, execution, resilience, and decision-making is revealing something about your self-image, your subconscious beliefs, and the identity you are operating from every day.  The core insight is this: results are not random, and they are not neutral. They are diagnostic. When you know how to read them properly, they become one of the most accurate feedback systems available for transformation work. Instead of treating your outcomes as circumstantial events, you begin to see them as data. Data about what you believe is possible for you. Data about what you believe you deserve. Data about the level at which your identity is currently calibrated.  This episode introduces the Results-to-Identity Translation Framework, a five-part diagnostic tool designed to help you interpret the patterns in your life and business through the lens of identity. Rich walks through five key areas: income consistency, client and opportunity quality, execution consistency, recovery speed after setbacks, and the opportunities you continue to avoid. Each one reveals a different dimension of your current programming, and together they form a map of the subconscious structure driving your results.  He also explains why the gap between the story you consciously tell about your potential and the story your actual results are telling is where the real work begins. That gap is not failure. It is not shame. It is a diagnostic. And once you can see it clearly, you gain access to the exact patterns that need to be changed.  If you have been working hard but still finding yourself returning to the same ceiling, this episode will show you how to stop explaining your results and start reading them. Because the results are not lying. They are showing you, with precision, the identity you are currently living from and the transformation work that now needs to happen.  You know you're capable of more. Make it your standard. The Entrepreneur Standard is hosted by Rich Fournier, founder of Entrepreneur Performance Network™ (EPN), a private performance network helping entrepreneurs and business owners turn greater potential into meaningful results in business and life. Discover EPN and The Path to Transformation™ at https://joinepn.com.

    What Your Current Results Are Telling You About Your Identity

  8. Apr 7

    The High Performer’s Trap: Why More Hustle Keeps You Stuck

    You have been taught, for most of your career, that the answer is more. More effort. More hours. More activity. More discipline. More hustle. And because you are a high performer, you believed it. You applied it. You pushed harder, stayed later, carried more, and kept telling yourself that if you just gave a little more, the breakthrough would come. But at some point, if you are honest with yourself, you begin to notice something unsettling. The results are not proportionate to the effort. You are working harder than most people around you. You are producing more activity than most people around you. And yet the outcomes still seem capped at a level that does not reflect how much you are giving. In this episode, Rich Fournier breaks down one of the most dangerous false solutions in the performance world: the hustle trap. The trap where effort becomes the answer to everything, even when effort is no longer the variable that needs to change. The core insight: effort amplifies identity. It does not change it. Whatever identity you are currently operating from, more effort tends to produce more of the results that identity is already designed to create. If your self-image is capped at a certain level of income, impact, confidence, or visibility, then more hustle often just produces more activity inside the same ceiling. More movement. More exhaustion. More frustration. But not the breakthrough. This episode introduces Rich’s Effort-Identity Matrix, a four-quadrant framework for understanding why some people stay stuck despite working incredibly hard. Quadrant one is low effort and low identity calibration, where both output and self-concept are underdeveloped. Quadrant two is high effort and low identity calibration, which is the hustle trap itself: maximum action applied from a limited self-image. Quadrant three is low effort and high identity calibration, where someone may have expanded internally but has not yet translated that growth into consistent execution. Quadrant four is high effort and high identity calibration, where identity and action finally align, and the results become disproportionate. Rich brings this framework to life through the example of the high performer who is objectively doing more than almost everyone around them, yet still not operating at the level their effort should suggest. From the outside, the problem appears to be discipline, consistency, or time management. But beneath the surface, a deeper issue is running the show: an identity that still defines what level of result feels normal, what level of client feels natural, and what standard of success feels safe to sustain. The shift in this episode is both simple and confronting: stop measuring your performance only by how hard you are working. Start measuring it by the quality of the identity you are working from. Because for most high performers, effort is not the deficit. Identity is the variable. You know you're capable of more. Make it your standard. The Entrepreneur Standard is hosted by Rich Fournier, founder of Entrepreneur Performance Network™ (EPN), a private performance network helping entrepreneurs and business owners turn greater potential into meaningful results in business and life. Discover EPN and The Path to Transformation™ at https://joinepn.com.

    The High Performer’s Trap: Why More Hustle Keeps You Stuck
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About

What separates exceptional entrepreneurs from everyone else? The Entrepreneur Standard explores how accomplished founders, business owners and leaders think, make decisions, overcome setbacks, build companies and perform under pressure. Hosted by Rich Fournier, founder of Entrepreneur Performance Network™ (EPN), each conversation goes beyond the success story to uncover the standards, habits, beliefs, failures and turning points that shaped the person behind the business. Through candid conversations with entrepreneurs and business leaders, we explore what it really takes to achieve extraordinary results, the lessons learned along the way, and what others can apply to their own businesses and lives. Topics include entrepreneurship, leadership, business growth, sales, money, health, mindset, relationships, artificial intelligence, resilience, reinvention and the future of business. Because success isn't only about what you build. It's also about who you become and the life you create along the way. You know you're capable of more. Make it your standard. The Entrepreneur Standard is presented by Entrepreneur Performance Network™ (EPN). Learn more about Entrepreneur Performance Network™ (EPN) and The Path to Transformation™, our 24-week program for entrepreneurs and business owners, at https://www.joinepn.com/

Information

  • Creator
    Rich Fournier
  • Years Active
    2026
  • Episodes
    16
  • Rating
    Explicit
  • Copyright
    © 2026 The Entrepreneur Standard
  • Show Website
    The Entrepreneur Standard