WHAT DOES YOUR MUM THINK

Kristian Shepherd
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Welcome to What Does Your Mum Think. A podcast for people doing the thing, wanting to do the thing or don’t even know what the thing is yet! I’m Sheps! A British creative from Manchester: designer, podcaster, martial artist. I’m in the messy middle of my success, and trying to embrace it everyday! The ‘why’ behind all this you ask? To be inspired by the messy middle and get to the bottom of what it really means to be a success. Each episode I sit down with creatives, mischievous misfits and doers to unpack their work and how they beat the voices in their head to not give up on their dreams.

  1. Creating viral content, From £100 Videos to 1 Billion Views, shooting shots - Kirx Diaz

    Jun 3

    Creating viral content, From £100 Videos to 1 Billion Views, shooting shots - Kirx Diaz

    Today’s guest is Kam Namorm AKA Kirx Diaz. LA-based director/videographer who went from shooting music vids for a coffee to building a recognisable visual language that’s clocked over a billion views. No film‑school blueprint, no straight line — just hustle, strategy and an eye for what makes content pop. We dig into his early days in the trenches, the grind that built his name, the numbers behind viral work, and how life in NYC & LA has changed the game. What we cover Kam’s international upbringing and how it shaped his visual eye£100 videos, street shoots and tweeting 650 artists to build a networkGRM Daily, the Addison Lee moment, and the shoots that changed everythingWorking with Aitch, J Hus, Naomi Campbell and more — wild behind‑the‑scenes storiesThe difference between “good” and “pop” content — instinct vs strategyThe ingredients of viral/culturally relevant videos and a small tweak that makes a big impactMental health, overwork, reinvention in NYC → LA, and advice for creators starting out

    49 min
  2. The truths behind tattooing & finding your purpose - Sam Waiting

    May 27

    The truths behind tattooing & finding your purpose - Sam Waiting

    This might be the first WDYMT where I’m in genuine pain… because today I’m literally getting tattooed while recording the episode 😅This week I’m joined by Manchester tattoo artist and Co-owner of Reign & Hail, Sam Waiting.We chat about the journey from graphic design into tattooing, the pressure of building an artistic career, the meaning behind tattoos, human connection, identity, success and what sitting with strangers every single day teaches you about people. A proper honest conversation about art, people and finding your thing.PLUS… I’m getting tattooed throughout the entire conversation, so you might hear the machine buzzing, me trying not to cry and probably a few painful moments 😂Guest:Sam WaitingInstagram: https://www.instagram.com/stillwaitingtattoo/Subscribe:If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share. Tell us about a tattoo you got!Follow WDYMT:Instagram: ⁠https://www.instagram.com/wdymt_official/⁠TikTok: ⁠https://www.tiktok.com/@whatdoesyourmumthink?_r=1&_t=ZT-94iK53fLAPFSpotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk⁠Subscribe on Apple Podcasts / Spotify / YouTubeProduced by: Kristian Shepherd & Callum Shepherd

    28 min
  3. Learning how to design movie props with Annie Atkins

    May 20

    Learning how to design movie props with Annie Atkins

    Just spent 2 days in Dublin learning from the GOAT Annie Atkins about the world of graphic props and design for film. Honestly left feeling inspired as hell. From immigration documents and newspapers, to passports, ephemera and world building, this workshop opened my eyes to how deep storytelling can go through design. It reminded me why I fell in love with creating in the first place. I’ve started designing my own prop collection based around Scarface and Tony Montana arriving in America with nothing. Exploring identity, immigration, ambition and chaos through physical objects and cinematic storytelling. Who knows where this leads next… but something definitely clicked for me on this trip. Big love to Annie and everyone involved in the workshop. Dublin was special ❤️ Stories from the heart that make mums proud. WDYMT to the world 💖🌍

    10 min
  4. Dare to be disliked, leading fearlessly & ignoring the comments - Cat How

    May 13

    Dare to be disliked, leading fearlessly & ignoring the comments - Cat How

    This week on What Does Your Mum Think, I’m joined by Cat How, co‑founder of How & How — a studio known for bold ideas, fearless branding, and ruffling a few feathers. If you want your work to matter, not just look pretty, this episode is for you.Cat shares her journey from art journalism to building a global agency, working with purpose‑led organisations like Chester Zoo, and why playing it safe is the quickest route to invisibility. We dig into why the best brands embrace being misunderstood, how to turn criticism into creative fuel, and the fine line between confidence and ego in design.We cover:Why being disliked can be your biggest advantageConfidence vs. ego in creative leadershipChallenging founders without killing their visionHow social media encourages creatives to play smallUsing criticism as a creative weaponBuilding brands with purpose, not just polishCat also gets real about balancing agency life, leadership, family, and what meaningful work looks like stripped of noise.Stories from the heart that make mums proud.WDYMT to the world 🩷🌍–What Does Your Mum Think (WDYMT) is a podcast for anyone out here trying to make their mum proud.Hosted by Sheps, designer, podcaster, martial arts practitioner and a lifelong believer that if your mum gets it, you’re doing something right.Each episode, Sheps sits down with inspiring people who are figuring it out in this mad world, talking to the humans behind the hustle, the passion and the journey.Stories from the heart that make mums proud.–Instagram⁠https://www.instagram.com/wdymt_official/⁠TikTok⁠https://www.tiktok.com/@whatdoesyourmumthink?_r=1&_t=ZT-94iK53fLAPFSpotify⁠https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk⁠

    41 min
  5. Football captain to creative leader, 16 years, 1 studio & staying disciplined - Miles Marshall

    May 6

    Football captain to creative leader, 16 years, 1 studio & staying disciplined - Miles Marshall

    16 years. One studio. Zero shortcuts! In this episode, I sit down with Miles Marshall — someone who’s been part of my journey from the very start. He interviewed me for my placement at Turner Duckworth… and shaped me more than he probably knows. We get into what it really means to stay the course in an industry that’s always moving. Leadership, pressure, standards, and what it takes to work in a place full of killers. This one’s about grit, growth, and iron sharpening iron. We talk: • 16 years at TD and why he stayed • What being an ECD actually looks like day to day • Leadership, mentorship, and backing people early • The culture inside TD — pressure, standards, and craft • From football captain to creative leader • Endurance, discipline, and staying power • Winning over 50 awards without losing yourself And yeah… a few mad stories in there too. This one meant a lot to me. Full circle moment. Stories from the heart that make mums proud. WDYMT to the world 🩷🌍

    1h 9m
  6. Taking the curious route & making big decisions - Grace Dawson

    Apr 29

    Taking the curious route & making big decisions - Grace Dawson

    In this episode, I sat down with Grace Dawson and we got into what it really means to design your life on your own terms.Grace’s story is not the obvious one. She grew up between the UK and Wyoming, moving through completely different worlds, and that shaped how she sees everything. Not the perfect student. Not the cleanest path. But always led by curiosity and stories.We talk about her time in agency life at JKR, Bulletproof and Center, and where she’s at now, building her own path as a brand consultant and creative coach.We get into what it takes to make big decisions when nothing feels certain. How to turn fear into something that pushes you forward instead of holding you back. Why your story matters just as much as the work you put out, and how putting yourself out there can change everything. We also talk about teaching, mentoring and reflection, and how those moments can actually show you what you are here to do.If you are feeling stuck, questioning what is next, or just know deep down you are meant for more, this one will land.Stories from the heart that make mums proud.WDYMT to the world 🩷

    1h 13m
  7. Taking the long route, Learning from GOATS & Building something meaningful - Thomas Wilder

    Apr 22

    Taking the long route, Learning from GOATS & Building something meaningful - Thomas Wilder

    Most people think the goal is to keep moving up.Bigger titles. Bigger roles. More recognition.But what if that is not it?In this episode, I sat down with Thomas Wilder, CCO and Founder of Reunion, and we got into the long game. The patient one. The one no one really talks about.From growing up in rural New Hampshire to leading some of the world’s biggest brands, Thomas did not rush it. He followed curiosity. Focused on getting better. And over time, that turned into something real.We talk about the moments that shaped him. A push from a college professor that gave him belief early on. The years at Collins where things really clicked. Where design stopped being about style and started being about impact.But this conversation is not just about where he has been.It is about why he chose to start again.To build something of his own.To create Reunion.We get into what that actually takes. Letting go of ego. Trusting your instincts. Surrounding yourself with people who challenge you. Having the patience to grow into it properly.No shortcuts. No pretending. Just doing the work.This one felt honest.A reminder that you do not need to rush your way to the top to make something meaningful.If you are figuring things out, building something, or just trying to get better at what you do, this will hit.Stories from the heart that make mum proud 🩷WDYMT to the world.

    58 min
  8. What 50 podcasts taught me...

    Apr 15

    What 50 podcasts taught me...

    Yes people we back! Therapeutic reflection with the broski! Sat down with my blood brother Callum, who’s been behind the scenes as the WDYMT researcher. We’re breaking down the journey so far. 50 episodes deep. What started as me sat in my London apartment feeling stuck has turned into something way bigger than I ever expected. We get into the real stuff. Not just the highlights, but what actually goes into building something like this and what's next! If you’ve been rocking with WDYMT from early, this is for you. And if you’re new here, this is the perfect place to tap in. Stories from the heart that make mum proud 🩷 WDYMT to the world!

    32 min
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About

Welcome to What Does Your Mum Think. A podcast for people doing the thing, wanting to do the thing or don’t even know what the thing is yet! I’m Sheps! A British creative from Manchester: designer, podcaster, martial artist. I’m in the messy middle of my success, and trying to embrace it everyday! The ‘why’ behind all this you ask? To be inspired by the messy middle and get to the bottom of what it really means to be a success. Each episode I sit down with creatives, mischievous misfits and doers to unpack their work and how they beat the voices in their head to not give up on their dreams.

Information

  • Creator
    Kristian Shepherd
  • Years Active
    2K
  • Episodes
    52
  • Rating
    Explicit
  • Copyright
    © Kristian Shepherd
  • Show Website
    WHAT DOES YOUR MUM THINK

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