WHAT DOES YOUR MUM THINK

Kristian Shepherd

Welcome to What Does Your Mum Think. A podcast for people doing the thing, wanting to do the thing or don’t even know what the thing is yet! I’m Sheps! A British creative from Manchester: designer, podcaster, martial artist. I’m in the messy middle of my success, and trying to embrace it everyday! The ‘why’ behind all this you ask? To be inspired by the messy middle and get to the bottom of what it really means to be a success. Each episode I sit down with creatives, mischievous misfits and doers to unpack their work and how they beat the voices in their head to not give up on their dreams.

  1. Dare to be disliked, leading fearlessly & ignoring the comments - Cat How

    May 13

    Dare to be disliked, leading fearlessly & ignoring the comments - Cat How

    This week on What Does Your Mum Think, I’m joined by Cat How, co‑founder of How & How — a studio known for bold ideas, fearless branding, and ruffling a few feathers. If you want your work to matter, not just look pretty, this episode is for you.Cat shares her journey from art journalism to building a global agency, working with purpose‑led organisations like Chester Zoo, and why playing it safe is the quickest route to invisibility. We dig into why the best brands embrace being misunderstood, how to turn criticism into creative fuel, and the fine line between confidence and ego in design.We cover:Why being disliked can be your biggest advantageConfidence vs. ego in creative leadershipChallenging founders without killing their visionHow social media encourages creatives to play smallUsing criticism as a creative weaponBuilding brands with purpose, not just polishCat also gets real about balancing agency life, leadership, family, and what meaningful work looks like stripped of noise.Stories from the heart that make mums proud.WDYMT to the world 🩷🌍–What Does Your Mum Think (WDYMT) is a podcast for anyone out here trying to make their mum proud.Hosted by Sheps, designer, podcaster, martial arts practitioner and a lifelong believer that if your mum gets it, you’re doing something right.Each episode, Sheps sits down with inspiring people who are figuring it out in this mad world, talking to the humans behind the hustle, the passion and the journey.Stories from the heart that make mums proud.–Instagram⁠https://www.instagram.com/wdymt_official/⁠TikTok⁠https://www.tiktok.com/@whatdoesyourmumthink?_r=1&_t=ZT-94iK53fLAPFSpotify⁠https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk⁠

    41 min

About

Welcome to What Does Your Mum Think. A podcast for people doing the thing, wanting to do the thing or don’t even know what the thing is yet! I’m Sheps! A British creative from Manchester: designer, podcaster, martial artist. I’m in the messy middle of my success, and trying to embrace it everyday! The ‘why’ behind all this you ask? To be inspired by the messy middle and get to the bottom of what it really means to be a success. Each episode I sit down with creatives, mischievous misfits and doers to unpack their work and how they beat the voices in their head to not give up on their dreams.

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