The Unlearning Lab: AI Lead Gen Playbook

JAR Consulting Group
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The Unlearning Lab: AI Lead Gen Playbook features marketing strategy, artificial intelligence in lead generation, and structured outreach systems designed for B2B growth. Hosted by JAR Consulting Group, this podcast serves businesses seeking consistent project opportunities and stronger client pipelines. JAR Consulting Group focuses on marketing systems built around SEO, CRM strategy, AI website lead capture, digital advertising, outreach automation, and targeted B2B data acquisition. Follow the show for conversations on AI lead generation, outreach systems, and marketing strategies.

  1. 4d ago

    How Businesses Get Found, Become the Answer, and Become the Recommendation

    Getting found online is one thing. Becoming the business that ChatGPT and other AI platforms actually recommend is another. In this episode of The Unlearning Lab, host Mike Downer sits down with Kevin Wosmansky, founder and CEO of JAR Consulting Group, to explore how businesses can move beyond traditional search rankings and become trusted answers in AI-generated recommendations. Kevin introduces JAR Consulting Group's AI Search Authority Engine, a proprietary methodology that brings together Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and an Authority Content Engine into one integrated strategy. The conversation breaks down how these four components work together to help businesses get found, answer customer questions, establish digital authority, and improve their chances of being mentioned, cited, and recommended by platforms like ChatGPT, Gemini, and Google AI. You'll also learn why traditional SEO remains essential, how authentic expertise and consistent brand information influence AI visibility, and what business owners can do today to strengthen their digital presence without chasing shortcuts. As Kevin explains, becoming the recommendation starts with building the right foundation, creating valuable answers, and establishing authority that both customers and AI systems can recognize. Want your business to become the answer and the recommendation? Visit JAR Consulting Group to discover how its AI Search Authority Engine can help strengthen your visibility across traditional and AI-powered search. Ready to rethink how your business gets discovered? Follow The Unlearning Lab and listen on your favorite podcast platform for more practical conversations about AI visibility, GEO, digital marketing, and the future of business growth. Youtube⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Amazon/Audible⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Pocket Casts⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Castbox⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠iHeart Radio

    How Businesses Get Found, Become the Answer, and Become the Recommendation

  2. Sep 25

    What does AI think about your business?

    Your business may be well known to customers and still be misunderstood by the AI tools they use to find recommendations. In this episode of The Unlearning Lab, host Mike Downer talks with Kevin Wosmansky, founder and CEO of JAR Consulting Group, about what AI tools may know about a business and where that information comes from. They discuss how websites, reviews and third-party mentions shape a business’s digital presence, and why outdated or conflicting details deserve attention. Kevin also shares a practical way to check your AI visibility: ask several tools the questions a potential customer would ask, then see which businesses they recommend and what sources they cite. The results can help you spot gaps before deciding what to improve. Curious how your business shows up in AI search? Explore JAR Consulting Group’s services at https://www.jarconsultinggroup.com/ Try Kevin’s test: ask an AI tool who it would recommend in your industry. Surprised by the answer? Follow The Unlearning Lab and listen on your favorite podcast platform for more ways to understand and improve how your business shows up: Youtube⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Amazon/Audible⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Pocket Casts⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Castbox⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠iHeart Radio

    What does AI think about your business?

  3. Sep 22

    Can Podcasting Help Your Business Get Recommended by AI?

    Can a podcast make your business more likely to appear in AI-generated recommendations? In this episode of The Unlearning Lab, JAR Consulting Group explores how podcasting can strengthen a brand’s visibility across AI search, traditional search and digital platforms. The conversation covers how original expert discussions, accurate transcripts and strategic content repurposing help AI tools better understand a company’s services, experience and authority. Podcasting is not just another marketing channel. When supported by clear positioning and consistent distribution, it can become part of a larger content system built for credibility, discoverability and long-term growth. Visit the JAR Consulting Group website to explore podcast production, SEO and AI visibility strategies for your business. Follow The Unlearning Lab and listen on your favorite podcast platform for more conversations about marketing, AI search and business growth. Youtube⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Amazon/Audible⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Pocket Casts⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Castbox⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠iHeart Radio

    Can Podcasting Help Your Business Get Recommended by AI?

  4. Sep 11

    What Does ChatGPT Think About Your Business?

    What answer does ChatGPT give when a potential customer asks about your business? In this episode of The Unlearning Lab, Kevin Wosmansky of JAR Consulting Group explores how AI platforms interpret, describe, and recommend businesses based on the information they can find online. The conversation explains why your website is only one part of your AI reputation and how reviews, directory listings, third-party mentions, structured content, and consistent brand information help shape what large language models understand about your company. The episode also examines the gaps that can cause ChatGPT and other AI tools to overlook a business, confuse its services, or present incomplete information. You will hear practical ways to strengthen your digital presence, establish clear topical authority, and make your expertise easier for both search engines and AI systems to recognize. As more customers use conversational AI to research providers, compare options, and make purchasing decisions, businesses need to understand not only how they rank, but how they are represented. Visit JAR Consulting Group to learn how your business can build stronger visibility, authority, and trust across search and AI platforms. Follow The Unlearning Lab and listen on your favorite podcast platform for more practical conversations about marketing, technology, and the changing way customers discover businesses. Youtube⁠⁠⁠⁠ ⁠⁠⁠⁠Amazon/Audible⁠⁠⁠⁠ ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠ ⁠⁠⁠⁠Pocket Casts⁠⁠⁠⁠ ⁠⁠⁠⁠Castbox⁠⁠⁠⁠ ⁠⁠⁠⁠iHeart Radio

    What Does ChatGPT Think About Your Business?

  5. Aug 31

    How Do AI Models Decide Which Companies to Recommend?

    AI models don’t recommend businesses by chance. But what if the signals they rely on are sending potential customers to your competitors instead? In this episode of The Unlearning Lab, Kevin Wosmansky of JAR Consulting Group explains how artificial intelligence systems decide which companies to mention, cite, and recommend in AI-generated answers. The conversation explores how platforms such as ChatGPT, Google AI Mode, Gemini, and Claude interpret a company’s website content, online reputation, expertise, brand consistency, and third-party mentions. The episode also breaks down the importance of clear service information, credible proof, consistent business details, and authoritative content across the web. For companies trying to appear in AI recommendations, the goal is not to manipulate an algorithm. It is to make the business easier for AI models to understand, verify, and confidently present as a useful option. Discover how JAR Consulting Group helps businesses improve their visibility in search engines and AI-generated results by visiting the JAR Consulting Group website. Follow The Unlearning Lab and listen on your favorite podcast platform for more practical conversations about AI visibility, GEO, marketing, and the future of search. Youtube⁠⁠⁠ ⁠⁠⁠Amazon/Audible⁠⁠⁠ ⁠⁠⁠Apple Podcasts⁠⁠⁠ ⁠⁠⁠Pocket Casts⁠⁠⁠ ⁠⁠⁠Castbox⁠⁠⁠ ⁠⁠⁠iHeart Radio

    How Do AI Models Decide Which Companies to Recommend?

  6. Jul 28

    What's the Difference Between AI, SEO, and GEO?

    What does it take for a business to stay visible when the way people search is changing? SEO, AI, and GEO are often discussed together, but understanding where they overlap and where they differ can shape how brands prepare for the future of online discovery. In this episode of The Unlearning Lab, Kevin Wosmansky of JAR Consulting Group takes a closer look at the changing search landscape and the new questions businesses should be asking about visibility. As platforms such as ChatGPT, Gemini, and Google AI Mode become part of the customer journey, relying on traditional search strategies alone may no longer be enough. The conversation examines how AI-powered discovery is changing the way information is found, evaluated, and recommended. It also challenges several common assumptions about rankings, content, credibility, and what it means to be recognized as a trusted brand online. For business owners and marketers trying to make sense of SEO, AI, and generative engine optimization, this episode offers timely perspective on where search may be headed and why businesses should start paying attention now. Discover how JAR Consulting Group helps brands prepare for the future of search and AI visibility. Visit the JAR Consulting Group website to learn more. Follow The Unlearning Lab and listen on your favorite podcast platform for more conversations about AI, GEO, marketing, and the forces reshaping business visibility.Youtube⁠⁠ ⁠⁠Amazon/Audible⁠⁠ ⁠⁠Apple Podcasts⁠⁠ ⁠⁠Pocket Casts⁠⁠ ⁠⁠Castbox⁠⁠ ⁠⁠iHeart Radio

    What's the Difference Between AI, SEO, and GEO?

  7. Jul 21

    What Does It Mean When You Say That ChatGPT Is Your New Homepage?

    The way people search for information is changing fast, and AI tools like ChatGPT are becoming the starting point for everything from quick questions to complex business decisions. In this episode of The Unlearning Lab, we explore what it really means when ChatGPT becomes someone's "new homepage" and how this shift is reshaping search behavior, customer expectations, and the way organizations communicate online. We break down why traditional search habits are evolving, how generative AI is influencing decision-making, and what businesses can do to stay visible in an AI-first world. Whether you're a business leader, marketer, consultant, or simply curious about the future of search and digital discovery, this conversation offers practical insights into adapting to one of the biggest changes in how people find and trust information. Visit the JAR Consulting Group website to learn more about helping your organization navigate AI, digital transformation, and the evolving future of work. If you enjoyed this episode, follow The Unlearning Lab and listen on your favorite podcast platform to stay ahead of the conversations shaping tomorrow's business landscape. Youtube⁠ ⁠Amazon/Audible⁠ ⁠Apple Podcasts⁠ ⁠Pocket Casts⁠ ⁠Castbox⁠ ⁠iHeart Radio

    What Does It Mean When You Say That ChatGPT Is Your New Homepage?

  8. Jul 3

    Why Your Google Ranking No Longer Gets You Cited by AI

    Why does a page that ranks #1 on Google still get ignored by AI search? In this episode of The Unlearning Lab, the conversation explores one of the biggest shifts in digital marketing today: why traditional SEO success no longer guarantees visibility in AI-generated answers. The discussion breaks down how platforms like ChatGPT, Google AI Overviews, and other AI search experiences decide which sources to reference, and why businesses need to move beyond rankings to become genuinely cite-worthy. You'll learn why authority, topical depth, entity recognition, first-hand expertise, and content structure are becoming just as important as keywords, along with practical strategies for creating content that both search engines and AI systems trust. Whether you're a business owner, marketer, SEO professional, or content creator, this episode offers actionable insights into the future of search and what it takes to build lasting online authority in an AI-first world. Visit the JAR Consulting Group website to learn more about AI search, GEO, SEO, and digital marketing strategies that help businesses stay ahead. If you enjoyed this episode, be sure to follow The Unlearning Lab and listen on your favorite podcast platform so you never miss the latest conversations on AI, search, and the future of digital marketing. Youtube Amazon/Audible Apple Podcasts Pocket Casts Castbox iHeart Radio

    Why Your Google Ranking No Longer Gets You Cited by AI
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The Unlearning Lab: AI Lead Gen Playbook features marketing strategy, artificial intelligence in lead generation, and structured outreach systems designed for B2B growth. Hosted by JAR Consulting Group, this podcast serves businesses seeking consistent project opportunities and stronger client pipelines. JAR Consulting Group focuses on marketing systems built around SEO, CRM strategy, AI website lead capture, digital advertising, outreach automation, and targeted B2B data acquisition. Follow the show for conversations on AI lead generation, outreach systems, and marketing strategies.

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