Top 3 Roofers

Carmen Taglia
  • 5.0 (1)
  • Marketing

The REAL interviews of the MOST TRUSTED companies in the roofing and exteriors industry. – This is a roofing podcast for the “other guys”. We created Top 3 Roofers Podcast — to spotlight companies in the roofing and exteriors industry that consistently win the TRUST of their community and the RESPECT of their fellow colleagues. Not just the ones that are GIANT companies (some backed by PE), with the largest ad budget, or "in-your-face" marketing. This is a podcast for the best roofers, true masters of the trade, with top notch service, experience and dedication. The guys & gals that are devoted to doing it right.

Episodes

  1. Jul 16

    How New Roofers Win Trust FAST

    What does it take to build trust fast in one of the most competitive roofing markets in the country? In this episode of the Top 3 Roofers Podcast, Carm Taglia sits down with James Burdette and Jacob Lafferty of Triple J Roofing & Restoration in Macon, Georgia to talk about how they are growing a young roofing company through transparency, community involvement, relentless consistency, and a commitment to doing things the right way. Triple J Roofing has built its reputation by showing up differently. From door knocking and detailed roof inspections to build-day barbecues, local sponsorships, referral programs, military and first responder incentives, and a strong presence throughout Central Georgia, James and Jacob understand that homeowners rarely choose a roofer based on one advertisement. They choose the company they recognize, trust, and believe will still be there when something goes wrong. The conversation also dives into the dangers of choosing a roofing contractor based on price alone, how bad workmanship can leave homeowners paying twice, why roofing companies need to prepare for a future less dependent on insurance claims, and how Triple J is developing its team to create future leaders—not just salespeople. Jacob also shares his personal journey from troubled youth to building a career in roofing, making six figures in his first year in sales, starting a family, and now creating similar opportunities for others. This is a conversation about roofing, but even more than that, it is about reputation, leadership, second chances, community, and building something that lasts. TakeawaysTransparency and education build more trust than aggressive sales tactics.Homeowners should look beyond the lowest roofing estimate and understand what is actually included.Community involvement creates familiarity that traditional advertising alone cannot buy.Reviews, local visibility, sponsorships, referrals, and consistent branding work together to build trust.Roofing companies that rely entirely on storms and insurance claims may struggle as the industry changes.Building a strong retail roofing business creates greater long-term stability.Great companies do not just hire salespeople—they develop future leaders.Your reputation is built by what happens after the check clears.Sometimes the hardest door to get through in sales is your own truck door.Highlights:03:03 How a New Roofing Company Earns Trust Fast 04:35 Winning the Job Without Being the Lowest Bid 12:58 Build-Day Barbecues and Community Marketing 22:56 Why Retail Roofing Matters for the Future 26:05 Faith, Culture, and Keeping Christ at the Center 30:41 Jacob’s Journey From Troubled Teen to Roofing Sales Superstar 38:25 Referral Rewards and Giving Back to Local Heroes Guests – James Burdette & Jacob Lafferty  | Triple J RoofingTriple J Roofing serves homeowners and businesses throughout Macon and Central Georgia, with a focus on quality workmanship, transparency, education, and long-term relationships. Triple J Roofing: triplej-roofing.com Host – Carm TagliaTop 3 Roofers top3roofers.com Roofing REV Marketing roofingrevmarketing.com

    How New Roofers Win Trust FAST

  2. Jun 3

    Why Your Roofing Co Is Stuck at $2 Million

    Most roofing companies don't fail because they do poor work. They fail because of what happens behind the scenes – OPS. In this episode of the Top 3 Roofers Podcast, Carm Taglia sits down with Marlene Segura, founder of OnTop Roof Support, to discuss the operational blind spots that quietly destroy profitability in roofing companies. From cash flow problems and deposit policies to job costing, systems, and scaling challenges, Marlene shares what she's learned working directly inside roofing businesses. She breaks down why contractors can be booked solid and still struggle to make payroll, the true cost of operating without systems, and what must change as a company grows from $2 million to $5 million in revenue. If you're a roofing contractor who feels like growth has created more chaos instead of more freedom, this episode is for you. Topics Covered: • Why revenue and cash flow are not the same thing • The hidden dangers of poor deposit structures • Why most contractors hire before building systems • Real-time job costing and protecting profit margins • What changes operationally between $2M and $5M • How to identify the bottlenecks holding your company back • Practical steps contractors can take this week to regain control Guest: Marlene Segura OnTop Roof Support ontoproofsupport.com Host: Carm Taglia Roofing REV Marketing roofingrevmarketing.com Top 3 Roofers Podcast top3roofers.com

    Why Your Roofing Co Is Stuck at $2 Million

  3. May 13

    Inside PE Roofing: AI, Systems & Scale

    In this episode of the Top 3 Roofers Podcast, Carm Taglia sits down with Ethan Van De Hey from Infinity Exteriors to break down what private equity-backed roofing companies are doing differently when it comes to AI, marketing, customer experience, lead handling, and scale. They unpack how AI platforms like OpenAI, Google, and Claude are changing how homeowners choose roofing companies — and why reviews, trust signals, local authority, and authentic content matter more than ever. Topics include: How AI is influencing roofing buying decisionsWhy reviews and customer experience are becoming your biggest ranking factorSpeed-to-lead and after-hours AI answering systemsWhy small roofers waste money on traditional media too earlyThe importance of local branding and community rootsLead nurturing, rehash campaigns, and follow-up systemsWhy stock images hurt roofing marketingBuilding a personal brand alongside your roofing companyWhat PE-backed roofing companies get right operationallyEasy low-cost marketing strategies roofers can implement immediately Ethan also shares real-world insights from scaling multiple markets across Wisconsin and explains why most roofing companies overcomplicate marketing instead of mastering the fundamentals. Guest: Ethan Van De Hey Company: https://www.infinityroofing.com/ Podcast: https://www.youtube.com/@EncourageMindsetPodcast Hosted by Carm Taglia Podcast: https://top3roofers.com Founder: https://www.roofingrevenuemarketing.com/

    Inside PE Roofing: AI, Systems & Scale

  4. Apr 23

    $4 Mistake Costing Roofers $1,000’s

    In this episode, Carm sits down with Tom Gunsinger of Bel-Con Design Builders and SnowVent Co. to break down what’s really happening inside the roofing and construction industry right now. They dive into how steel and aluminum tariffs are disrupting projects, driving up costs, and forcing tough decisions across commercial and residential jobs. But beyond tariffs, the bigger issue might be contractor mindset—why roofers continue choosing cheaper, lower-quality materials even when it costs more in the long run. Tom also shares the story behind SnowVent Co.—an innovative roof vent designed to stop snow, water, and debris intrusion—and why even a clearly superior product struggles to gain adoption in a price-driven market. This episode is a real-world look at pricing pressure, product resistance, and the decisions that separate short-term savings from long-term profit. What You’ll Learn: How tariffs are impacting roofing and construction projectsWhy pricing volatility is delaying jobs and killing momentumThe real reason better products don’t always winHow small cost decisions turn into big long-term lossesThe story behind SnowVent Co. and its market challenge Guest: Tom Gunsinger Bel-Con Design Builders (Design-Build Construction)SnowVent Co. Links & Resources: 🌐 SnowVent Co.: https://www.snowventco.com/ 🌐 Bel-Con Design Builders: https://www.bel-con.com/ Connect with Carm: 📅 Book a Podcast https://go.roofingrevenuemarketing.com/top-3-roofers-podcast-booking

    $4 Mistake Costing Roofers $1,000’s

  5. Apr 14

    Why Roofers Fail in Commercial

    Breaking into commercial roofing sounds like the next big move… but for most contractors, it’s where things start to fall apart. In this episode, Fernando Saavedra, founder of Veristra, pulls back the curtain on why so many roofers fail when they make the jump from residential to commercial. From bidding and estimating mistakes to cash flow traps and relationship-driven deals, this conversation dives into what actually happens behind the scenes on commercial jobs. Fernando shares real-world insights on: Why most commercial bids never winThe costly estimating mistakes that can bankrupt a companyHow margins, retainage, and delays crush cash flowThe mindset shift required to succeed in commercial roofingWhy relationships matter more than numbersAnd how to properly transition from residential without risking your business If you’re thinking about getting into commercial—or already struggling to make it work—this episode will show you where things go wrong and how to avoid the same mistakes. Guest Links: Fernando Saavedra - https://www.linkedin.com/in/f-saavedra/ Veristra - https://www.veristra.us/

    Why Roofers Fail in Commercial

  6. Apr 7

    How AI Picks The Top Roofers

    In this episode, Carm Taglia sits down with Blair Witkowski to break down how AI is already changing the way contractors get found—and why most are behind. They dive into real examples of roofers getting calls directly from AI platforms, why tracking is still messy, and how buyer behavior is shifting fast. Today’s customer isn’t just searching—they’re asking AI who to hire. They also cover what actually moves the needle right now: fixing your foundation, building trust signals, and showing up where AI is pulling data—not just your website. If you’re still relying on referrals or outdated SEO, you’re not just behind—you’re invisible. What You’ll Learn How AI is already driving calls for contractorsWhy most tracking is broken (and what to do instead)The shift from traffic to visibilityHow to audit what AI says about your businessThe trust signals AI actually looks forSimple ways to get ahead before everyone else catches on Connect with Blair https://blairwitkowski.com Want more calls? https://go.roofingrevenuemarketing.com

    How AI Picks The Top Roofers

  7. Mar 25

    High-End Roofing DEMANDS Trust

    GUEST: James Peel – Longboat Key Roofing INC GUEST LINKS: https://www.longboatkeyroofing.net/ Most roofing jobs don’t fail because of materials. They fail because of poor execution, lack of oversight, and rushed work. James Peel joins the show to break down what it really takes to succeed in Sarasota’s high-end roofing market, where homeowners expect quality, communication, and accountability. If you’ve ever wondered why some roofing companies win premium jobs while others struggle, this episode explains why. High-end roofing markets demand consistency, not speed. Most homeowners don’t know what’s happening on their roof, which makes trust and communication critical. Roofing companies that control their crews and supervise properly deliver a completely different experience. Cutting corners early leads to bigger problems later, for both the contractor and the homeowner. The companies that win long-term are the ones that prioritize quality, relationships, and doing the job right the first time.

    High-End Roofing DEMANDS Trust

  8. Mar 7

    Roof Claims EXPOSED - Confessions From A Public Adjuster

    GUEST: Ron Snouffer – Pubic Insurance Adjuster, National Claims Negotiators GUEST LINKS: https://nationalclaimsnegotiators.com/ Most roof claims don’t fail because of damage — they fail because of documentation, policy traps, and bad timing. Public adjuster Ron Snouffer joins the show to explain what actually happens when claims go sideways, why insurance companies push back, and how roofers can protect themselves and their customers during the process. If you’ve ever watched a claim fall apart, this episode explains why. Many legitimate roof claims fail because of poor documentation and policy exclusions.Insurance negotiations are complex and often favor the carrier unless the claim is well prepared.Roofers who understand the claims process protect their customers — and their profits.Large losses often require a public adjuster to properly negotiate with the carrier.Timing, communication, and documentation can determine whether a claim gets paid or denied.

    Roof Claims EXPOSED - Confessions From A Public Adjuster
  • 8 Episodes

About

The REAL interviews of the MOST TRUSTED companies in the roofing and exteriors industry. – This is a roofing podcast for the “other guys”. We created Top 3 Roofers Podcast — to spotlight companies in the roofing and exteriors industry that consistently win the TRUST of their community and the RESPECT of their fellow colleagues. Not just the ones that are GIANT companies (some backed by PE), with the largest ad budget, or "in-your-face" marketing. This is a podcast for the best roofers, true masters of the trade, with top notch service, experience and dedication. The guys & gals that are devoted to doing it right.

Information

  • Creator
    Carmen Taglia
  • Years Active
    2026
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © 2026 Carmen Taglia